• 복식문화연구
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• 제27권4호
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• pp.368-383
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• 2019

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

• 한국의류학회지
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• 제35권11호
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• pp.1309-1321
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• 2011

Clothes for a 3 to 6 year-old toddler should be made in consideration of their behavioral characteristics since it is when the physical ability of toddlers has rapidly developed and their social, emotional, and cognitive development are increasingly active. Indoor clothes are the item that consumers prefer because they provide the function of outside underwear when functioning as outerwear when indoors that is used frequently for toddlers. We analyzed the wearing condition and the uncomfortable aspects of toddler's clothes worn indoors through consumer surveys of toddler wear. This study gathers data for the development of indoor clothing that is useful for 3-6 year old toddlers. Consumer surveys indicate that the clothes most worn indoors were underwear (69.4%). The most important aspect in the selection of indoor clothes was the suitability for activities (29%). The preferred colors for indoor clothes were found to be pastel-tone colors (66%). Regarding the uncomfortable aspects of indoor clothes, knees of the clothes (36.8%) have the most naps and the breast of the clothes (37.8%) dirty quickly. Knee parts (35.4%) become worn easily; in addition, the material for the knee area is likely to have naps and require special functions. In conclusion, designing toddler clothing requires elaborated design techniques that consider the characteristics of the subject group and reduce inconveniences. This study will serve as preliminary data to develop ultimate products that have the functionality to meet gender behavior characteristics and the aesthetics for toddlers 3 to 6 years of age.

• Human Ecology Research
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• 제51권3호
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• pp.285-291
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• 2013

Interest in traditional culture has been increasing due to globalization. We need to create fashion items using Korea folk culture like the Hanbok. In this paper, the design development of toddler's pajamas was attempted by using women's Sokgot pants, which were worn by women in Joseon Dynasty period. The study involved a review of literature and an investigation of past relics. Traditional women's Sokgot pants had a 'mu' or 'dang' in the crotch which is called 'the mit' now. The opening of the mit will be used for designing toddler's pajamas. Design suggestions for four styles of toddler's pajamas, which reflect the formative characteristic of women's Sokgot pants, have been created. Research outcomes are as follow: the characteristics of Ran-pants are applied to design 1 and design 2. There have pleats along the waistband of the toddler's pajamas, making the Mu more hidden. Pleats of the waist part are achieved by using an elastic, which also makes the pajamas easier to fit and to wear. The characteristics of Gaedanggo, of which the crotch is opened, are applied to design 3 and design 4. The opened crotch is applied so that toddlers can relieve themselves easily while they are wearing these pajamas. There is also an opening in the centerline of the front Mu in design 4 which gives additional functionality and comfort. This work shows that items of traditional folk dress can be used to make present fashion items.

• 한국의류학회지
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• 제33권8호
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• pp.1227-1240
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• 2009

This study examines the actual conditions of toddler playwear preference survey for design and function. The study develops proper indoor and outdoor playwear for toddlers based on the analysis. A survey of 200 parents with toddlers between 2 and 6 years old and 120 teachers was conducted to find the conditions and needs for playwear along with the necessary design elements. Second, 6 designs including 3 designs for indoor playwear and 3 designs for outdoor playwear were made. These designs emphasized on soil contamination part, color, pattern, form, material, detail, and fasteners. Art play and cooking play are considered for indoor playwear and ways to decrease contamination on sleeve hem, elbow, chest, and knee were determined through the use of yellow, green, and blue colors. Applying a character and separate top with sleeves were determined. Light with breathable and waterproof fabric was determined. The correct amount of Velcro fasteners or buttons was determined for front fastening in addition a pocket was considered necessary as a detail part. The common design for both boys and girls along with a proper design for diverse play were determined. For outdoor playwear, water play, sand play, movement play, and ecology experience are considered and ways to decease contamination on hip, sleeve hem, and knee should be applied to the design as determined through the use of yellow, green, blue, and red colors. The demands for pattern, form, material, and details were similar to indoor playwear. Zipper and buttons for front fastening were determined. These final 6 playwear designs are presented using CAD WALK DESIGNWARE.

• 한국산학기술학회논문지
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• 제19권1호
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• pp.188-198
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• 2018

영아복 업계는 환경오염 등의 이유로 대두된 아토피성 피부의 심각성을 고려하여 이를 해결할 수 있는 기능성 제품들을 출시하고 있다. 미국과 일본 등은 다양한 방법으로 친환경을 준비해온 대표적인 나라들이며 우리나라에 비해 오가닉 코튼을 이용한 영아복 브랜드의 시장이 크고 색상과 디자인 또한 다양하다. 따라서 본 연구는 오가닉 코튼을 사용하는 한국의 영아복 브랜드와 미국의 영아복 브랜드의 제품 및 칼라를 비교 분석하고자 한다. 오가닉 대표 브랜드는 한국 3개와 미국 4개의 오가닉 제품 브랜드이고 총 331개 제품의 디자인과 컬러를 웹상으로 조사하였다. 비교 분석한 결과는 용도별 디자인에 있어서는 미국 오가닉 브랜드가 한국 오가닉 브랜드보다 제품의 다양성이 더 많았다. 컬러분석은 한국 오가닉 브랜드는 내츄럴한 코튼컬러인 Y와 G계열로 집중되어 있는 반면 미국 오가닉 브랜드는 원색에 가까운 폭넓은 컬러 군으로 분포되어 있는 것을 알 수 있다. 따라서, 오가닉 코튼을 이용한 한국의 영아복 브랜드는 좀 더 다양한 디자인과 섬세하고 폭넓은 색상이 요구된다.

• 감성과학
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• 제19권2호
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• pp.55-66
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• 2016

본 연구에서는 현대 패션 산업에서 활용하는 색채 기획 프로세스에 기반하여 제주의 대표적인 천연 자원 추출물로 면직물을 염색하고 물리적 색채와 트렌드 색채감성을 분석하여 2016S/S 시즌을 목표로 천연염색 유 아동복 디자인을 위한 감성 색채 테마를 제안하고자 하였다. 제주의 전통 염색 자원인 풋감과 주요 농산물인 감귤, 해양식물인 감태를 각각 분말염료로 제조하고 단일 염색과 복합염색을 병행하여 다양한 색채를 면직물에 구현하고, 2016S/S 유행색을 중심으로 Pantone TPX에 매칭하여 시즌 유행색의 감성 이미지를 고려하여 천연염색 유 아동복 디자인 기획에 활용할 수 있는 감성 색채 테마를 제안하였다. 연구 결과로서 제주 천연자원을 이용한 직물 염색 색채는 Purple Blue에서 Green Yellow에 이르는 색상과 pale, light grayish, soft, grayish, dull의 톤을 나타내었다. 이 중에서 38개의 천연염색 색채가 인터컬러와 한국 CFT에서 제안한 2016S/S 유행색의 일부를 포함한 23종의 Pantone TPX에 매칭되었다. 매칭된 Pantone 색채들을 활용하여 세 가지 컬러웨이를 설정하고 각 컬러웨이의 색채들에 대한 주관적 감성 평가를 실시하여 컬러웨이 그룹별로 차별화되는 색채 감성을 추출하였다. 이 결과를 기반으로 최종적으로 2016S/S 유행색 테마에서 가지는 감성 이미지와 염색에 활용된 제주 천연자원의 고유 특성 및 유 아동복에의 적합성을 고려하여 'Serenity'와 'Juicy', 'Fancy'의 세 가지 색채 감성 테마를 제안하였다. 본 연구의 결과는 유행색의 감성에 기반한 색채 기획 프로세스가 확립되지 않은 천연염색 산업에서 활용할 수 있는 색채기획 가이드 라인을 제공함과 동시에, 제주의 지역 특화 천연염색 색채에서 도출될 수 있는 색채감성 테마를 제안하였다는 데에 의의가 있다.