• Journal of the Korean Society of Costume
• /
• v.51 no.5
• /
• pp.29-43
• /
• 2001

Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.

• Journal of Fashion Business
• /
• v.13 no.3
• /
• pp.1-11
• /
• 2009

This study was intended to look into the actual status of using their own traditional clothes, by Korean and Japanese female college students, and to compare the differences of their perceptions about the traditional clothes of their own and the other countries, and thus to present the ways beneficial for Korean female college students to establish their positive recognition toward traditional clothes. For the study, the questionnaire method was used, by which a total of 375 sheets was collected; Frequency analysis and t-test were conducted with a SPSS 12.0 statistic program. The findings were as follows; Korean female college students, in comparison with their Japanese counterparts, owned less traditional clothes suitable and wearable for their body, and so they had a less number of wearing and renting experiences. In addition, they indicated a low level of realization about the suitability of traditional clothes to the wearers in their 10's, 20's and 30's. While they thought highly of their traditional clothes in the item of 'pride,' they had a low level of recognition in the item of 'knowledge,' and they considered the traditional clothes to be inconvenient. Korean college students revealed a lower level of favorable interest in the other country, but they had a higher level of evaluation for the items of 'design applicability' and 'popularity' than the Japanese college students did.

• Journal of the Korean Society of Costume
• /
• v.53 no.7
• /
• pp.69-81
• /
• 2003

This study firstly identify the characteristics of the clothes for traditional wedding ceremony from the late Chosun Dynasty (19th Century) and today through comparison. It also tries to discover what today's people are incorrectly aware of regarding the traditional wedding clothes particularly by survey. It ultimately aims to present constructive ways of solution against the illadvised and simplified deformation of the traditional wedding clothes. When comparing the traditional wedding clothes from the late Chosun and its modern counterparts, Dan-ryung and Samo-kwandae is still used for bridegroom's dress. In case of bride's dress, several items such as Yeom-eui, So-eui and Hwal-ot have been disappeared while Won-sam can be seen today. There were found many additional differences not only in type of the wedding clothes, but also in its form and constitution. Therefore, it is advisory to take the wedding clothes worn by commoners and upper class as the basic form for today's traditional wedding clothes. In addition, diversified research should be carried on to make them broadly accepted by today's life.

• The Research Journal of the Costume Culture
• /
• v.17 no.5
• /
• pp.886-896
• /
• 2009

Acjurumpo is one of the most representatives daily outfit of Joseon Dynasty is a clothes which has a characteristic of having creases under the armhole and it has a lot of chance to use on modern clothes design. This study wants to provide a information on traditional clothes to the public and modernize traditional clothes by designing modern women clothes by adapting Acjurumpo, one of Joseon Dynasty's men' daily outfit which is not very well-known to publics as a link of traditional clothes modernization. Acjurumpo's characteristic is usually having a knife-shape collar and having two sup and one sup, but outside sup of having two sup was more common. There were tongsu, duri, as a example of shape of sleeve. For Mu the combinations were different from Acjurum starting with a shape of trapezoid, triangle to big Mu on a body of side line. For Gorum there were two pairs of long and short Gorum, two pairs of short Gorum or one pair of short or long Gorum. Slit of po was on both side or back. Acjurumpo which was adapted on modern clothes, it was usually used on Hanbok companies that used traditional shape or similar shape to design children' clothes. This study designed three summer one-piece and two winter jacket for women clothes adapting Acjurumpo. And it was designed by using modern material adapting Acjurumpo's characteristics, changing knife-shape collar, Acjurum, mu and Gorum. This study expects for popularization of many traditional clothes developed by modern design in future.

• Korean Journal of Human Ecology
• /
• v.7 no.1
• /
• pp.129-138
• /
• 1998

Recently much attention is paid on the interest in putting Korean traditional clothes into practical use with reviewing a traditional culture. Thus, this study was made of clarifying the difference from sex and group by investigating morderns' consciousness, manner, purchasing and wearing state of Korean traditional dress. - It shows that since about the half of the person inquired doesn't wear the clothes once in a year, its frequency of wearing is very low. - The main reason for not wearing that clothes is due to its uneasiness of wearing. - In purchasing the clothes, color, tinning, quality of the clothes are important in order, and bright and luxurious colors are much favored. - About the half of the inquired possess that clothes, with most of them having about one or two dresses. - In a sort of their possession, man has Jeogori and Baji etc. and woman has only Chima, Jeogori and Sochima, or so. - It shows that while their interest in Korean traditional clothes is high, the interest in its practical wearing point of view is low. - In case of adult, interest in that clothes is relatively high in comparison with other group.

• Journal of the Korean Society of Costume
• /
• v.39
• /
• pp.91-98
• /
• 1998

This paper is to study the development background of casual Korean clothes through the consideration of the style change of traditional clothes. The purpose of this study is to present the method for the settlement of casual Koran clothes as everyday clothes and to present the direction which casual Koran clothes follow in the future. The development. The development backgrounds of casual Korean clothes are as followings. 1) the self-awakening for the importance of national culture. 2) practical aspects 3) the change of life style accompanied with economic growth 4) the development of mass media Casual Korean clothes in the future should be studied and developed in following aspects. 1) practical aspects by developing design for easy activity 2) environmental aspects by natural dyeing which is harmless to human body and the nature 3) emotional aspects by regarding traditional beauty as importance 4) color sense aspects according to scarcity of as form change of the Korean clothes 5) production aspects by mass production of ready-made clothes not order clothes 6) diplomatic aspects as folk costume which is corresponding with international trend 7) scientific aspects by developing many patterns according to various bodies 8) economic aspects by low price through the mass cultivation of natural materials 9) fashionable aspects by subdividing traditional clothes to ceremonial clothes, everyday clothes, working clothes.

• Science of Emotion and Sensibility
• /
• v.21 no.2
• /
• pp.61-72
• /
• 2018

Different types of traditional Korean clothes (Hanbok) are appearing in the market with the increasing interest of culture consumers. In order to turn traditional Korean clothes into everyday clothes that adequately reflect various demands of culture consumers, it is important to satisfy both functional and emotional aspects of clothing. However, there is lack of existing studies on emotions of culture consumers while wearing traditional Korean clothes. In this study, 28 emotional words regarding traditional Korean clothes were extracted by applying the Delphi method and conformity rating survey to 182 emotional words reported in existing studies and references from areas such as psychology, linguistics, and sensibility engineering. The 28 selected emotional words can be used to express emotions felt by culture consumers about traditional Korean clothes. Also, words were grouped based on the correlation according to factor analysis. Based on common characteristics, the emotional words were classified into 6 categories of 'pleasure,' 'aesthetic sense,' 'harmony,' 'novelty,' 'likability,' and 'stability.' These 6 emotional categories were concluded to represent emotions of consumers about traditional Korean clothes. The 28 emotional words and 6 representative emotions noted in this study can be used as basic data for measuring emotions of culture consumers of traditional Korean clothes. A future study task is to design a detailed assessment scale to measure emotions of culture consumers about traditional Korean clothes using representative emotions.

• Journal of the Korean Society of Costume
• /
• v.15
• /
• pp.149-166
• /
• 1990

Korean clothes is traditional folk costume native to Korea, Which is in Korea clothes. The past Korean costume was developed in the native costume, together influenced by chinese costume. But in the late Yi dynasty the contact with western countries brought about a turning point in Korean costume history, with rapid growth of economy since Korean war in the 1950's, the magnification of industrial structure, the development of productive technique, transformation of consumption pattern and the development of communication have been increased concerns for the western costume. In 1953 the introduction of nylon which was imported from Japanese brought about a fuming point in clothing habits. In 1967 the development of the fiber industry got a firm stand in ready-made clothes. Consequently our traditional Korean clothes was regarded as nonfunctional, nonproductive and it was pushed out of daily life little by little and it was deprived of the function of ordinary costume by the influence of western costume. But in these days the Korean clothes appears as the desire of pursuing traditional style in addition to mordern style of Korean clothes.

• Journal of the Korean Society of Costume
• /
• v.57 no.3 s.112
• /
• pp.150-164
• /
• 2007

For the study on the African style reflected in fashion designs since 2000, the applications of African style shown in the four major collections from 2000 S/S to 2005 F/W and some African designers' collections have been analyzed and compared. In this study, 218 pieces of fashion design from the four major collections and 80 pieces from the African designers' collections have been analyzed in three categories - traditional clothes, traditional textile design and accessories. First, in the formal application of traditional clothes, the western clothes seasoned with the traditional images takes the majority of the cases in both the four major collections and the African designers' collections by 89.4% and 77.5%, respectively. However, the African designers have a tendency to actively receive modernism on the traditional clothes, while most of the western designers in the four major collections re-explain and distort the natural and primitive images of Africa into the ones longed for by the westerns. Second, in the textile design, the African designers adopt colorful and geometrical patterns of traditional textile designs of West Africa, while various animalistic patterns (36.2%) are used in the four major collections. The western designers mistakenly mix these patterns with those from the West or other traditional patterns from different cultures, obstructing proper understanding of the African culture. Third, accessories are the cultural elements most widely utilized by the African designers. In the African designers' collections, they are simplified to provide the functions well-matched with the modern clothes. In the four major collections, however, the primitive and colorful accessories found in African tribal culture are used in an exaggerated manner.

• Fashion & Textile Research Journal
• /
• v.7 no.4
• /
• pp.394-400
• /
• 2005

The purpose of this study is to investigate historical background which uses and characteristics of Korean traditional incense and how to use it in clothes. Incense was at first introduced to Korea in the period of King Nulji of Shilla dynasty. First introduction to this nation, incense was already regarded as divine. It was then developed with five main uses, tribute, fragrance, purification, anti bacteria, and cure. Incense used by fragrance and anti-bacteria in clothes. It make emit a fragrance from the clothes or decorate clothes with ornaments. Incense was also to prevent clothes or books from being damaged by insects and maintain them over a long period. It used one of the factor for beauty of costume.