• Land and Housing Review
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• v.13 no.1
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• pp.85-98
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• 2022

The increasing use of various types of data to capture travel behavior relatively discredits the utility of traditional national-scale household travel surveys. However, the surveys are still arguably meaningful in their clarification of purposes and means of travel. Accordingly, this study reviews travel survey cases and related literature, to identify the status of the Korean National Household Travel Survey (KNHTS). It discusses improving the KNHTS's survey method, focusing on its long investigation cycle, short survey period, reduction in sample size, and questionnaire format biased toward mandatory travel. To address these issues, this study suggests reducing the survey cycle, conducting a year-round survey, combining weekday and weekend surveys, and specifying items on nonmandatory travel. These practical suggestions duly consider the validity and reliability of the KNHTS within budget constraints and its applicability to related fields, such as tourism, public health, and sociology.

• International Journal of Highway Engineering
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• v.15 no.4
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• pp.155-165
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• 2013

PURPOSES : Benefits for improvement of travel time reliability obtained from construction of new highways should be considered as a major factor in the feasibility study for highway constructions. The purpose of this study is to develop a method of estimation for the value of travel time reliability. METHODS : Highway type (urban/rural highway) and traffic flow type(interrupted/uninterrupted) was considered to estimate he value of travel time reliability. And Double-bounded Dichotomous Choice among Contingent Valuation Method(CVM) was applied to survey the willingness-to-pay of drivers when travel time reliability is improved. Finally the value of travel time reliability was estimated using the results of survey and logit model. The value of travel time reliability was estimated considering travel objectives, time constraint travel and non-time constraint travel. RESULTS: The value of travel time reliability of business trip is higher than that of non-business trip. The value of travel time reliability of time constraint travel is higher than that of non-time constraint travel. The value of travel time reliability in urban area is higher than that in rural area. CONCLUSIONS: It was concluded that the proposed method in this study is more realistic and proper to estimate the value of travel time reliability because it reflects the situations of time constraint travel and non-time constraint travel.

• International Journal of Highway Engineering
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• v.16 no.3
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• pp.119-129
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• 2014

PURPOSES : This investigational survey is to observe a proper spatial aggregation method for path travel time estimation using the hi-pass DSRC system. METHODS : The links which connect the nodes of section detectors location are used for path travel time estimation traditionally. It makes some problem such as increasing accumulation errors and processing times. In this background, the new links composition methods for spatial aggregation are considered by using some types of nodes as IC, JC, RSE combination. Path travel times estimated by new aggregation methods are compared with PBM travel times by MAE, MAPE and statistical hypothesis tests. RESULTS : The results of minimum sample size and missing rate for 5 minutes aggregation interval are satisfied except for JC link path travel time in Seoul TG~Kuemho JC. Thus, it was additionally observed for minimum sample size satisfaction. In 15, 30 minutes and 1 hour aggregation intervals, all conditions are satisfied by the minimum sample size criteria. For accuracy test and statistical hypothesis test, it has been proved that RSE, Conzone, IC, JC links have equivalent errors and statistical characteristics. CONCLUSIONS : There are some errors between the PBM and the LBM methods that come from dropping vehicles by rest areas. Consequently, this survey result means each of links compositions are available for the estimation of path travel time when PBM vehicles are missed.

• Journal of Environmental Science International
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• v.10 no.3
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• pp.173-178
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• 2001

The aim of this paper is to evaluate users benefit values of theme park using Travel Cost Method with special reference to Woobang Tower Land in Taegu for the estimation of economic values. This research is mainly based on questionnaire survey of 100 users of the theme park. Socio-economic factors such as income, year of education, annual income, age and money(travel cost) are analysed from 5 residential areas of the respondents. Multiple regression analysis was used for the evaluation of annual number of park visitings based on the analysis. The regression model shows NV = $\alpha$+$\beta_1$TC+$\beta_2$INC+$\beta_3$EDU+$\beta_4$AGE (NV : Annual Number of Visitings, TC : Travel Cost, INC : Annual Income, EDU : Years of Education, AGE : Age). Regarding to visitors demand curve based on the equation showed that annual economic values of Woobang Tower Land was estimated as 50billion Korean Won.

• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• Journal of Distribution Science
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• v.18 no.6
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• Ocean and Polar Research
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• v.30 no.2
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• pp.141-148
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• 2008

This paper aims at estimating consumer surplus for recreational sea fishing in Tongyeong coastal area using individual travel cost method. A Poisson model (PM), a negative binomial model (NBM), a truncated Poisson model (TPM), and a truncated negative binomial model (TNBM) are applied for individual travel cost method in order to account characteristics of count data (non-negative discrete data.) The survey was conducted for 462 inshore anglers using personal interview method in Tongyeong during July and October 2007. Respondents were asked about how often they do fishing, travel costs, catch, income, and so on. Because of over-dispersion problem in PM and TPM, NBM and TNBM were considered to be more appropriate statistically. All parameters estimated are statistically significant and theoretically valid. As the results based on TNBM, consumer surplus per trip was estimated to be 183,486 won, total consumer surplus per person and per year 3,399,658 won, and the marginal effect of consumer surplus on % changes in catch rate is 185,372 won.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.2
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• pp.50-62
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• 2016

With programmable applications that utilize sensors, such as global positioning systems and accelerometers, smartphones provide an unprecedented opportunity to collect behavioral data in an unobtrusive and cost-effective manner. This paper assesses the relative accuracy and reliability of the Future Mobility Sensing (FMS), a smartphone-based prompted-recall travel survey. We compared the data extracted from FMS with the data collected from the Korea Passenger Trip Survey (PTS), a traditional self-reported, paper-based travel survey. In total, 46 undergraduate students completed the PTS for seven consecutive days, while also carrying their smartphones with the activated FMS applications for the same time span. After completing the PTS, the participants validated their FMS data on the web-based prompted recall surveys. We then matched the validated FMS data with the PTS-based records. The FMS turns out to be superior in detecting short trips, which are usually under-reported in self-reported travel surveys. The reported PTS travel times are longer than for the FMS, suggesting that participants tend to overestimate their travel time in the PTS. This study contributes to the ongoing development of smartphone-based travel behavior data collecting methods.

• Human Ecology Research
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• v.54 no.5
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.6
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• pp.1039-1049
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• 2017

This study investigated the effect of shopping satisfaction on travel satisfaction, travel specific quality of life and overall quality of life for Korean vacation tourists. Tourist evaluations on those four variables were confirmed first. The effect of shopping satisfaction on the other variables was then investigated. The effect of demographics was also identified. An on-line survey method was used to obtain data of 20's-50's tourists, while factor analysis, regression analysis, ANOVA, and Duncan test were applied to analyze data. The results were as follows. First, shopping satisfaction of the vacation travel showed a positive effect on tour satisfaction, which affected the quality of life after travel. Second, travel specific quality of life had a significant effect on overall quality of life and confirmed the bottom-up spillover effect. Third, the perception of shopping satisfaction, travel satisfaction, travel specific quality of life, and overall quality of life differed by demographic factors. Women and young tourists revealed high satisfaction scores in shopping and travel; in addition, wealthy travelers showed a higher quality of life. Occupation tended to partly affect satisfaction and quality of life. The findings implied that travel and tourists' shopping are an important element to enhance the quality of life.