• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.189-198
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• 2017

This study examined how adolescents make a decision on a company's unethical viral and what factors influenced their decision. There were three independent variables, self-interest, sense of rivalry, and monetary attitude, considered for affecting adolescents' ethical decision. The ethical decision as the dependent variable has two perspectives such as deontology and relativism. The findings showed that sense of rivalry was only significant factor influencing relativism and deontology of adolescents' ethical decision. Self-interest and monetary attitude were not significant, but when eliminating sense of rivalry due to multicollinearity in regression model, monetary attitude significantly influenced their ethical decision.