• Title/Summary/Keyword: Usage Satisfaction

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Structural Study on Purchase Behavior of Cosmeceuticals According to Appearance Concern (외모관심에 따른 기능성화장품 구매행동의 구조적 연구)

  • Lee, Hyun-Ok;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.10 no.3
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    • pp.307-315
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    • 2008
  • The purpose of this study was to examine the influence of purchase behavior of Cosmeceuticals according to appearance concern. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 12.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by use of Amos 5.0. The results of this study were as follows; Appearance concern had influence on usage behavior of cosmeceuticals and usage satisfaction of cosmeceuticals, but appearance concern had not influence on usage preference of cosmeceuticals. Usage behavior of cosmeceuticals had influence on usage satisfaction of cosmeceuticals and usage preference of cosmeceuticals. And usage satisfaction of cosmeceuticals had influence on usage preference of cosmeceuticals.

The Impact of Convenience Value of Mobile Banking Service on Customer Satisfaction and Re-Usage Intention : The Moderate Effect of Technology Anxiety (모바일 뱅킹 서비스의 편의적 가치가 고객만족과 재이용의도에 미치는 영향 : 기술우려감의 조절효과)

  • Lee, Seong Ho
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.1-14
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    • 2015
  • As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

Effects of perceived risk, community usage motive and price sensitivity of overseas direct purchase consumers on customer satisfaction - Focus on children's wear customers - (해외직접구매 소비자의 지각된 위험과 커뮤니티 이용동기, 가격민감도가 고객만족에 미치는 영향 - 유·아동복 구매자를 중심으로 -)

  • Kim, Ki Yeon;Hwang, Sun Jin
    • The Research Journal of the Costume Culture
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    • v.26 no.6
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    • pp.951-965
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    • 2018
  • The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children's wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children's wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children's wear directly from overseas.

A Study on the Antecedents of Research Facility Public Usage Enhancement: Focusing on Service Quality, User Satisfaction and Reuse/Recommendation Intention in the Case of RFID/USN Support Center (공공 연구시설 활용 증진의 선행요인에 대한 연구: RFID/USN 종합지원센터의 서비스품질, 이용자만족, 재이용 및 추천의도를 중심으로)

  • Yoo, Seuck-Cheun;Jung, Uk;Park, Chan-Kyoo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.35 no.2
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    • pp.37-51
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    • 2010
  • Understanding the antecedents of high public usage of national R&D facilities is a critical issue for both academics and facility managers. Previous researchrelated to general service management has identified service quality and user satisfaction as important antecedents of reuse and recommendation intention. The current paper reports findings from a survey which looked into the impact of service quality dimensions and user satisfaction on reuse and recommendation intention in the field of R&D facility public usage. Findings indicate that service quality appears to be linked to user satisfaction, and user satisfaction to be linked to reuse and recommendation intention. Findings also indicate that user satisfaction played as a mediator on the relationship between service quality and reuse/recommendation intentions in R&D facility public usage domain.

Customer's Point Accumulation and Redemption Behavior Revisited : Focusing on the Moderating Effects of Usage Level (소비자의 포인트 적립 및 소진행동에 대한 재조명 : 사용수준(Usage Level)의 조절 효과를 중심으로)

  • Kim, Ji Yoon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.1
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    • pp.183-199
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    • 2013
  • This study investigates customers' different behavior in accumulating and redeeming points and focuses on the moderating effect of usage level. We measure the hedonic accumulation and redemption ratio and usage level using loyalty program transaction data and link them to the survey data of loyalty and satisfaction. By doing so, we examine the effects of hedonic accumulation and redemption ratio on a consumer's loyalty intention and his or her satisfaction and the moderating effect of usage level. The result shows that there is a significant positive effect of hedonic accumulation and redemption ratio on customer loyalty and the mediating role of satisfaction on customer loyalty in both stages. And accumulation and redemption most importantly, we find an interaction effect of usage level on outlet type in point redemption stage while no effect in accumulation stage. That is if customers accumulate and redeem points at a hedonic outlets in both stages, it will give him a feeling of satisfaction and finally it will enhance the loyalty toward the focal loyalty program. And light buyers' loyalty increase more than those of heavy buyers when they redeem points in hedonic outlet. Our findings will help marketing managers of loyalty program to apply the effective segmentation strategy to the reward program which affects the customer's satisfaction and loyalty.

A Study on the Residents' Consciousness and Evaluation for the An-bang according to the Usage of Bed (침대 유무에 따른 거주자의 안방공간 의식 및 평가)

  • 임소연
    • Journal of the Korean housing association
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    • v.5 no.2
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    • pp.87-97
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    • 1994
  • The purpose of this study are to obtain basic materials that can be fulfil effective using of space by consider living behavior and attitude, a furniture usage and a space usage according to the usage of bed in An-Bang. It also suggests a plan about a method of furniture usage that is reflected resident’s living behavior and attitude, desire, consciousness through the space evaluation. The major findings of this study can be summarized as follow : 1, The case of husband’s age was less than 47, and the educational level of husband and wife was above a university graduate, the percentage of possession of bed was high. 2. According to the usage of bed, this study showed difference of furniture usage, and that of life action. 3. According to the usage of bed, there were significant differences in the luxury by result of the space evaluation. 4. Also, there were significant differences in a satisfaction of atmosphere, and an area by satisfaction of furniture usage. 5. According to the usage of bed, the influence of each independent variable appeared differently by result of regression analysis to see the space evaluation effect on space satisfaction.

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The Effect of Mobile Food Delivery Application Usage Factors on Customer Satisfaction and Intention to Reuse

  • Song, Ye-Eun;Jeon, Sang-Hoon;Jeon, Min-Sun
    • Culinary science and hospitality research
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    • v.23 no.1
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    • pp.37-47
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    • 2017
  • The number of delivery app users and their social impact have increased along with the number smartphone users. Accordingly, the present study attempted to suggest a method to improve the service quality of delivery apps for relevant businesses and researchers by determining the influences of delivery app usage factors on customer satisfaction and reuse intention. The present study distributed and collected questionnaires through on- and offline surveys targeting males and females in their 20s in the Daejeon area. The results of the regression analysis showed that the influence of delivery app usage factors on customer satisfaction was 43.8%, and informativeness, payment and safety, usefulness, and convenience were found to influence the increased satisfaction with the delivery apps. The influence of delivery app usage factors on customers' reuse intention was 37.3%, and among the four usage factors, informativeness and payment and safety were found to be the main factors for increasing the reuse intention. As providing more accurate information is a means to increase customer satisfaction and reuse intention by improving the service quality of the delivery apps, new menus and prices should be rapidly updated.

A Literature Study on Usage of and Satisfaction Levels with Combined Treatment Including Oriental and Western Medicine

  • Lim, Jung-Hun;Lim, Sung-Min
    • Journal of Pharmacopuncture
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    • v.15 no.3
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    • pp.7-12
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    • 2012
  • Objective: This study aimed to summarize and analyze the usage of and the satisfaction levels with combined treatment including Oriental and Western medicine. Methods: We searched studies on the usage of and the satisfaction levels with combined treatment including Oriental and Western medicine over the past 10 yrs (2001-2011) from 3 Korean databases (National Assembly Library, Research Information Service System, and National Discovery for Science Leaders). The reviewers also conducted a summarizing analysis by sampling the literature according to the type of study, study period, region, study subjects, sample size, type of sampling, research method, data analysis, study instruments, main results, etc. Results: When the main results of six studies on combined treatment usage and satisfaction levels were considered together, the most important decisive factor in determining the usage of combined treatment was the illness of the patient, followed by the patient's occupation, sex, age, education, marital status, religion, treatment cost, and treatment results. In addition, the most important factor that determined satisfaction levels with combined treatment was age, followed by education, religion, income, health status, treatment procedures, staff attitude, and cleanliness. Conclusions: Elderly patients with musculoskeletal, cerebro-vascular, and circulatory system illnesses are more likely to prefer combined treatment over independent Oriental or Western treatment and are more likely to request specialized, adjusted medical care.

A Study on the Effect Factor of End User's Satisfaction for Smart Work System's Success : Focused on P Corporation (스마트워크 시스템 성공을 위한 사용자 만족의 영향요인에 대한 연구 : P그룹사를 중심으로)

  • Jung, Chang Hyun;Hwang, Chan-Gyu;Hong, Soon-Geun
    • Journal of Information Technology Applications and Management
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    • v.20 no.3_spc
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    • pp.259-278
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    • 2013
  • At the center of the repeating evolution of IT industry, there is mobile computing in the ubiquitous environment, and the increasing usage of smart phones contribute more to its growth. P corporation co-developed with Google and implemented smart work system called SWP for the purpose of 'communication and collaboration with co-workers' beyond the general goal of increasing productivity and comfort of employees. The primary objective of this study is to objectively analyze the influence of the effect factor from end user's perspective and user satisfaction on SWP usage, intention for continuous usage and individual performance. To accomplish this research purpose, this study established research models and hypothesis by collective review about information system success models, and tested the research hypotheses using the structural equation modeling technique by data collected from 320 SWP system users of P corporation. Variations for system satisfaction evaluation standard are 1)SW system usage 2) intention for continuous usage 3) individual performance, effect variations are 1) social factors 2) technical factors 3) combination of social and technical factors. Therefore, this study is about influence factors on success of SWP system and how the factors impact the outcome. The test results of this research model is summarized as follows. Firstly, system user's satisfaction had positive impact on all three; SWP system usage, intention for continuous usage and individual performance. Secondly, social factor 'SWP control system' and technical factor 'information quality' and 'system quality' had positive impact on SWP system user satisfaction, while social factor 'shared value' and technical factor 'service quality' did not have significant effect on user satisfaction. Shared value however, had interactive effect with 'information quality' and 'service quality'. This study is expected to contribute to spread of academic research on smart work system by suggesting a model that can show important factors for corporation while explaining the successful implementation of SWP and its continuous usage.

A Study of the Effects of Perceived Characteristics on Satisfaction and Continuous Usage Intention in Personal Communities (개인 커뮤니티의 지각된 특성이 만족 및 지속적 사용의도에 미치는 영향에 관한 연구)

  • Chung, Young-Soo;Jung, Chul-Ho
    • The Journal of Information Systems
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    • v.16 no.3
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    • pp.133-159
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    • 2007
  • The primary purpose of this study is to examine the effects of perceived characteristics on user satisfaction and continuous usage intention in personal communities. We developed a research model based on the literature reviews of personal communities, TAM, perceived risks, and satisfaction. The research model includes perceived playfulness, perceived ease of use, perceived usefulness, and perceived risk as perceived characteristics in personal communities. For validation of this theoretical model, we survey the users of 'Mini-hompy', one of the most popular personal communities in Korea. The research model was empirically verified by structural equation model analysis with data collected from 407 samples. Analysis of the results indicates that perceived ease of use is positively related perceived playfulness and perceived usefulness. Perceived playfulness, perceived ease of use, and perceived risks are significantly related to satisfaction. User's satisfaction has positive relationship with continuous usage intention in personal communities.

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