• Title/Summary/Keyword: User Reuse Intentions

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A Study on the Antecedents of Research Facility Public Usage Enhancement: Focusing on Service Quality, User Satisfaction and Reuse/Recommendation Intention in the Case of RFID/USN Support Center (공공 연구시설 활용 증진의 선행요인에 대한 연구: RFID/USN 종합지원센터의 서비스품질, 이용자만족, 재이용 및 추천의도를 중심으로)

  • Yoo, Seuck-Cheun;Jung, Uk;Park, Chan-Kyoo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.35 no.2
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    • pp.37-51
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    • 2010
  • Understanding the antecedents of high public usage of national R&D facilities is a critical issue for both academics and facility managers. Previous researchrelated to general service management has identified service quality and user satisfaction as important antecedents of reuse and recommendation intention. The current paper reports findings from a survey which looked into the impact of service quality dimensions and user satisfaction on reuse and recommendation intention in the field of R&D facility public usage. Findings indicate that service quality appears to be linked to user satisfaction, and user satisfaction to be linked to reuse and recommendation intention. Findings also indicate that user satisfaction played as a mediator on the relationship between service quality and reuse/recommendation intentions in R&D facility public usage domain.

A Study on the Time-sharing Condominium use Behavior by Demographic Characterristics (인구통계변인에 따른 휴양콘도미니엄 이용행태 연구)

  • Kim, Jong Won;Ban, Seung Ju;Kim, Jae Tae
    • Korea Real Estate Review
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    • v.24 no.1
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    • pp.91-104
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    • 2014
  • This paper studied condo selection attributes that affected satisfaction, recommendation and revisitation, in particular, investigated gender and age differences. Research target is the group who revisited time-sharing condominium within one year. The paper seeks to understand factors that affect and contribute to customer satisfaction and intentions for reuse. This study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis and multiple analysis, using SPSS 18.0 and AMOS 18.0. We found that 5 condo selection attributes that have significant affect on user satisfaction: facility, service, product, accessibility and expense. Furthermore it was evident that user satisfaction has a significant effect on condo recommendation and intentions of reuse. With regard to sex, for male users expense, accessibility and service had a significant effect on their satisfaction level, while for female users, product was most important. User satisfaction both have a significant effect on recommendation and intentions of reuse but for females this was more evident. Regarding the age, for 20~30 age band, service and product factor had a significant effect on user satisfaction in order, whereas, for the age band of over 40s, expense, product and facility factors were important. User satisfaction of both have a significant effect on recommendation and intentions of reuse. In the meantime user satisfaction of 20~30 age band had a bigger positive significant effect on recommendation and intentions of reuse than the age band over 40s.

The effects of OTTservice information system quality on reuse intention (OTT 서비스 정보시스템 품질이 재사용의도에 미치는 영향)

  • Eom, Ji Yeon;Lim, Yeong Woo;Kwahk, Kee-Young
    • The Journal of Information Systems
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    • v.32 no.3
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    • pp.63-83
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    • 2023
  • Purpose With the continuous growth of the OTT services market, trust issues are becoming increasingly important, but research on this topic is still in its infancy. The purpose of this study is to identify the structural relationship between information system quality and reuse intention of OTT services and to analyze the impact of trust and user satisfaction. Design/methodology/approach This study proposed a research model based on the information system success model. In this study, a survey was conducted among 236 Korean users who have used OTT services within the last six months. Findings The results of the analysis showed that text quality and visual quality had a significant impact on trust in OTT services, with text quality having the largest impact. System quality and text quality also had a significant impact on trust in OTT service providers. However, visual quality did not have a statistically significant effect on trust in the service provider. Trust in the OTT service and the service provider was analyzed to have a significant impact on user satisfaction. However, it did not have a statistically significant impact on reuse intention. These findings have important implications for improving trust in OTT services to increase users' reuse intentions. It is also expected to contribute to further expanding the field of OTT service research.

A Study on the Satisfaction and Reuse Intention of the Book Start Preference Program of Multicultural Families (다문화가족의 북스타트 선호프로그램 만족도와 재이용의도에 관한 연구)

  • Choi, Ji-Woo;Chang, Woo-Kwon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.1
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    • pp.361-390
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    • 2021
  • The purpose of this study is to provide basic data for bookstart programs to public libraries and related institutions by investigating and analyzing bookstart preferred programs, user satisfaction and reuse intentions based on the current status of bookstart services and programs for multicultural families nationwide. It is to propose an improvement plan for the multicultural family bookstart program. To this end, user satisfaction and reuse intention were surveyed and hypotheses were verified through a survey of bookstart program participants. For statistical analysis, SPSS 25 was used. As a result of this study, First, there was a significant difference in the bookstart program for multicultural families according to their children's age and average monthly education expenses. Second, in the satisfaction of the multicultural family bookstart program, only the use and service support, and the quality of facilities and environment were found to have a significant positive (+) effect. Third, it was found that the re-use intention of the multicultural family bookstart program had a significant positive (+) effect only on the quality of use and service support. Fourth, it was verified that satisfaction with the book start program for multicultural families had a significant positive (+) effect on the intention to reuse. In addition, it suggested the improvement plan for the multicultural family book start program.

The Study of Consumers' Propensity and Characteristic Perceptions Related to Mobile Commerce Influencing on Satisfaction of Use and Intention of Reuse (소비자의 모바일 커머스 관련 소비성향과 특성 인식에 따른 이용만족도 및 재이용의도)

  • Lu, Ting;Lee, Seung Sin
    • Human Ecology Research
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    • v.56 no.4
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    • pp.391-405
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    • 2018
  • There has been an increasing and widespread use of smartphones to make consumer purchases. Given the stark increases in the sales of business transactions using mobile phones, it is obvious that mobile phones have become major mediums for consumer purchases. Through mobile phones, people can make their purchases anytime, anywhere, which leads their impulse of consumption directly to actual actions of consumption. Consequently, mobile commerce has become widely spread and the competition of the market has intensified. The main findings and implications of this study are as follows. First, it is shown that, among the features of mobile commerce, elements of fun, usefulness, convenience, immediateness, and security affect mobile commerce user satisfaction. Second, among mobile commerce-related consumers' propensity, innovative consumption tendency appears to impact mobile commerce user satisfaction and repurchase intention. Third, recognition of elements in regards to fun, usefulness, convenience, immediateness, and security among features of mobile commerce affect consumers' intention to repurchase mobile commerce. Future recognition for mobile commerce has a direct impact on increasing consumers' repurchase intentions. Last, a higher mobile commerce user satisfaction leads to the higher repurchase intentions.

Influences of Public Library Service Quality on User Satisfaction and Loyalty (공공도서관의 서비스품질이 이용자만족도와 충성도에 미치는 영향)

  • Oh, Dong-Geun
    • Journal of the Korean Society for information Management
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    • v.22 no.4 s.58
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    • pp.61-78
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    • 2005
  • This study investigates the influences of the service qualify of public libraries, including printed publications, internet and electronic materials, culture programs and. service, library environment and facilities, and library staff, on the general satisfaction of the users, complaining intentions, and loyalty including reuse intentions. It develops a library user satisfaction model and testifies it through path analysis using questionnaires from 443 public library users in Daegu Metropolitan City area. This study shows that service qualities of printed publications, culture programs and service, library environment and facilities, and library staff Influence significantly on the general satisfaction of the users, and that service quality of library environment and facilities is the major variable which influences satisfaction and loyalty of the public library.

Factors Related to Quality in Child Care Services and Their Effects on User Satisfaction and Intentions of Users to Reuse Such Services (보육서비스 품질요인이 서비스 만족과 재이용의사에 미치는 영향)

  • Lee, Bbeun Sae;Park, Hyun Sun
    • Korean Journal of Child Studies
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    • v.36 no.5
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    • pp.1-18
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    • 2015
  • The purpose of this study is to understand how the factors related to quality in child care services effect decision making of parents to use such services again, using the parameter of parental satisfaction as a measure. In order to support the researcher's hypothesis, data was gathered from 566 households who send their children to one of the child care facilities in Goyang-Shi, Gyeonggi-Do. The collected data was then analyzed by means of structural equation modeling. The results of the analysis showed that the higher the level of assurance, service tangibility and empathy were, the more the parents were satisfied with the service. The more they were satisfied, the possibility of using the service again increased relatively. In conclusion, various political and practical implications were also addressed and discussed on the basis of these results, with the aim to improve the factors of quality in child care services and parental satisfaction.

Influences of Transparency and Feedback on Customer Intention to Reuse Online Recommender Systems (온라인 추천시스템에서 고객 사용의도를 위한 시스템 투명성과 피드백의 영향)

  • Hebrado, Januel L.;Lee, Hong Joo;Choi, Jaewon
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.279-299
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    • 2013
  • The problem of choosing the right product that will best fit a consumer's taste and preferences extends to the field of electronic commerce. However, e-commerce has been able to create a technological proxy for the social filtering process, known as online recommender systems (RSs). RSs aid users in filtering products and decisions on matters relating to personal taste. RSs have the potential to support and improve the quality of the decisions consumers make when searching for and selecting products and services online. However, most previous research on RSs has focused on the accuracy of the algorithms, with little emphasis on user interface and perspectives. This study identified transparency and feedback as possible ways to effectively evaluate RSs from the user's perspective. Thus, this research focused on examining and identifying the roles of transparency and feedback in recommender systems and how they affect users' attitudes toward the system. Results of the study showed that both transparency and feedback positively and significantly affected perceived trust, perceived value of the process, and perceived enjoyment. Furthermore, we found that perceived trust, perceived value of the process, and perceived enjoyment positively and directly affected users' intentions to use/reuse a recommender system.

A Study on the User Experience according to the Existence of Explanation Facilities and Individuals Privacy Concern Level (대화형 에이전트의 설명 기능과 프라이버시 염려 수준에 따른 사용자 경험 차이에 관한 연구)

  • Kang, Chan-Young;Choi, Kee-Eun;Kang, Hyun-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.203-214
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    • 2020
  • Nowadays, smart speakers are increasingly personalized and serve as recommendation agents for user. The aim of this study is find out effects of 'Explanation facilities' on transparency, perceived trust, user satisfaction, behavioral intentions of users to reuse, privacy risk, and quality of recommendation in the context of an interact with smart speaker's conversational agents. And we also use measurement for level of privacy concerns to see individuals's level of privacy concerns affected the assessment. The result of this study as follow; First, all measurement variable are significantly related to 'Explanation facilities' Second, perceived trust, privacy risk are significantly related to individual's level of privacy concern. This study found that 'Explanation facilities' could be applied in context of smart speaker and possibility of cognitive dissonance according to the level of privacy concerns.

A Study on Urban Railway Service Quality by Technology Acceptance Model (기술수용모형을 통한 도시철도 서비스품질에 관한 연구)

  • Yu, Hyun;Kim, Myungsoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.16 no.1
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    • pp.14-25
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    • 2017
  • This study aims to verify the causal relationship between service quality of the urban railway operating agency and users' behaviors, targeting the urban railway users. The perceived ease of use of the urban railway service quality had an influence on tangibility and convenience, and the perceived usefulness was significant to all attributes; therefore, it is judged that reliability, correspondence and safety should be improved to increase the users' perceived ease of use of the urban railway service quality. Based on these study results, the urban railway operating agency should make an effort to increase the perceived ease of use and usefulness of the urban railway to improve the service quality, to positively change the users' attitudes toward use, and to make the positive change connected to the intention of reuse and intention of recommendation, the users' behavior intentions.