• Title/Summary/Keyword: Value Activities

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Affecting Customer Loyalty by Improving Corporate Image and Customer Value through Corporate Social Responsibility Activities (기업의 사회적 책임활동을 통한 기업이미지 및 고객가치 향상이 고객충성도에 미치는 영향)

  • Kim, Jong-Ho;Hwang, Hee-Joong;Song, In-Am
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.31-42
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    • 2014
  • Purpose - Recently, a variety of activities for practicing the continuing management of domestic and foreign companies have been conducted and further, corporate social responsibility for maximizing the value of stakeholders such as customers, cooperative companies, and the local community emerges as a key business strategy. Accordingly, the issue of whether corporate image and customer value through corporate social responsibility activities positively affect customer loyalty and customer attitude is investigated in this study. Research design, data, and methodology - Corporate social responsibility activities are classified into legal and moral activities, environmental protection activities, economic activities, and community service activities; further, customer values are classified into emotional value, functional value, and social value, to determine the parameters. In addition, the strategic approach direction of social responsibility activities is justified as a strategy for effectively achieving the expected results that corporations seek by proving the effect of these parameters on customer loyalty. Results - The study results can be summarized as follows. First, legal and moral activities, environmental protection activities, economic activities, and community service activities are four types of CSR activities affecting meaningful improvements in corporate image. Second, legal and moral activities affect factors that meaningfully improve customer value, including factors such as emotional value, functional value, and social value, while environmental protection activities affect improvements in the factor of social value only. Third, corporate image affects meaningful improvements in customer value. Fourth, corporate image affects improvements in customer loyalty positively. Fifth, the three factors of customer value, that is, emotional value, functional value, and social value affect meaningful improvements in customer loyalty. Sixth, customer value acts to partly mediate the effect of companies' CSR activities on customer loyalty. As shown in the study results above, it was verified that CSR activities affect meaningful improvements in corporate image and customer value and, in turn, corporate image and customer value affect meaningful improvements in customer loyalty. In addition, it was verified that customer value acts to partly mediate the effects of companies' CSR activities on customer value. Conclusions - Accordingly, the results of this study suggests as follows. First, it was clearly verified that customers' recognition of CSR efforts has a positive effect on corporate image, customer value, and loyalty because CSR activities improve the relationships between customers and corporations by providing customers with value. Second, it was suggested that corporations implement social contribution activities strategically according to the theory that the higher the rate of CSR activities, the better the corporate image and repurchase intention would be, which is a theory verified through practical analysis. Corporations should do this by constructing positive relationships from the value perceived by customers. To summarize the study results in a brief manner, it is suggested by the results of the study that a corporation should conduct CSR more actively to make customers recognize the positive image of their products and services.

Case study on improvements in non-value-added nursing activities to increase the efficiency of nursing care (Non-Value-added Activity 개선을 통한 간호업무 효율성 향상)

  • Park, Yang-Hee;Kwon, In-Gak;Park, Kyei-Sook;Jang, Hae-Jung;Song, Mi-Ra;Kim, Hee-Jin
    • Quality Improvement in Health Care
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    • v.19 no.2
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    • pp.68-80
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    • 2013
  • Background: This study investigates improvements in non-value-added nursing activities in clinical work, in order to improve the efficiency and quality of nursing activities. Methods: The study was performed as a quality improvement project at a tertiary general hospital. The nursing activities that needed improvements were categories into admission care, discharge care, supply management, diagnostic work-up related activities, and others. The nursing time and frequency of non-value-added activities were compared across nine nursing units before and after implementation of the quality improvement program. Post-implementation patient and nurse satisfaction were subsequently analyzed. Result: Post-implementation, the time spent on non-value-added nursing activities was reduced and patients and nurses were satisfied with the improvements. Discussion: Reducing non-value-added activities in nursing can increase the work efficiency and ensure time for patient care, thus improving the quality of nursing care. For further study, accurate surveys on nursing activities based on nursing time are required.

A Study on the relation of Urban Low-Paid housewives Value Consciousness and Activities of Home Management. (도시 저임금 취업주부의 가정관리에 대한 가치의식과 가정관리 행동에 관한 연구)

  • 박미금;장명욱
    • Journal of Families and Better Life
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    • v.3 no.1
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    • pp.1-13
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    • 1985
  • The Purpose of this study is to investigate both the value consciousness of home management and home management activities which urban low-paid housewives have and to find out the value consciousness of home management has an influence upon the home management activities. The results obtained area as follows; 1) Most of urban low-paid housewives are place in a traditional position of home management as a housekeeper or as a family leader. 2)But partially they gave more or less modern standpoints in consuming, planning and family relationship. 3) The value consciousness of home management of urban low-paid housewives is variable according to housewives' age (P<.05), education (P<.001), numbers of children(P<0.5) and wording experiences before marriage (P<0.1). The younger respondonts showed rather modernistic value consciousness of home management. The respondonts who have high educational level showed the same result. It is also strong points form them to habe few children and to have working experiences before marriage. 4) while the home management activities of urban low-paid housewives are positive as for connecting with human relationship, consuming and evaluating they are negative as for connecting with planning, creativity and housekeeping. 5)On the whole, the home management activities are variable by housewives' age (P<.05). The younger showed more effective home management abilities. 6) the home management activities of urban low-paid housewives are influenced by the value consciousness of home management. The more modernistic value consciousness of home management is connected directed directly with excellent home management activities.

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The Effect of Corporate Social Responsibility Activities on Financial Performance in Public Institutions (공공기관의 사회적 책임 활동이 재무적 성과에 미치는 영향)

  • Jang, Ji Kyung;Kim, Soo Kyun
    • Journal of Korean Society for Quality Management
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    • v.49 no.3
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    • pp.393-404
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    • 2021
  • Purpose: The purpose of this study was to examine the corporate responsibility activities and investigate the effects of these activities on financial performance in public institutions. Methods: The collected data using annual performance evaluation for the year 2017-2019 were analyzed using multi-regression analysis. The corporate social responsibility activities for this study were divided into three dimensions such as social value, efficiency, and welfare. Results: The results of this study are as follows; first, public institutions with high evaluation in social value and welfare had a significant positive effect on financial performance factors such as ROA and ROS. Second, we find that there is a significant negative relation between social value activities and debt ratio. This result means that the higher social value activities, the lower debt ratio. It was also found that the activities for enhancing social value made statistically significant positive influence on BIS performance. Conclusion: These results can be interpreted that public institutions trying various social contribution activities does not necessarily bring negative results for financial performance. In conclusion, it means that socially responsible activities and ethical management in the desirable direction can be beneficial to both public institutions and the society to which they belong.

Life Styles and Value Systems in Different Generations of Korean People (한국인의 세대별 가치관과 생활행동)

  • 김기연;신수진;최혜경
    • Journal of Families and Better Life
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    • v.21 no.3
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    • pp.87-99
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    • 2003
  • The purpose of this study was to examine how the life styles of Korean people are influenced by the value systems of different generations. We analyzed the survey data of the 869 Korean participants aged from 20 to 69. The following results were obtained. First, differences exist among generations in various values such as collectivism, authoritarianism, environmental control, individualism , universalism, egalitarianism, and environmental accommodation. Especially, the older generation shows high scores in collectivism, authoritarianism and environmental accommodation, among traditional values. On the other hand, younger generation scored a higher level in individualism and egalitarianism. Second, there is a generation gap in the life style, as shown in family activities, household work, consumption activities, and leisure activities. In family activities, leisure activities and consumption activities, the younger generations gained higher scores than the older generations. Third, Korean people's value systems affect their life styles. Also, it was found that the interaction between the genera(ion and the value systems affects the life styles of Korean people.

Applications of Product Process Analysis For Improving the Construction Process of Structural Steel

  • Lee Seung-Hyun
    • Korean Journal of Construction Engineering and Management
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    • v.5 no.5 s.21
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    • pp.101-108
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    • 2004
  • A construction process consists of value adding activities and non-value adding activities, necessary or unnecessary. If construction personnel can eliminate inefficient and/or unnecessary activities within the process, they may have a great opportunity to improve their construction process. The Product Process Analysis (PPA) technique, which was developed in the manufacturing industry, can be applied for identifying wastes in the construction process and ultimately improving the process itself. It provides useful tools, such as a process chart worksheet and flow diagram, for mapping the flow of construction activities with predetermined standardized symbols. These tools make people understand the flow of activities more easily, identify value adding/non-value adding activities within the process, and areas where the process can be improved. The example applications of PPA are demonstrated in the paper through the case studies implemented on the construction process of structural steel. The results of case studies indicate that PPA technique was effective at identifying and removing wastes in the steel construction process. It is also found that PPA technique is more effective for improving highly repetitive construction processes.

Non-Value Adding Activities in South African Construction: A Research Agenda

  • Emuze, Fidelis;Smallwood, John
    • Journal of Construction Engineering and Project Management
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    • v.1 no.3
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    • pp.38-44
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    • 2011
  • The central issue in this particular research is the seemingly inadequate achievement of optimum performance in the construction process, either with respect to value for money for the client and the entire construction supply chain or value in terms of the utility derived from built assets in spite of efforts by government and governmental bodies such as the Construction Industry Development Board (cidb) to increase industry performance. Therefore, based upon an extensive review of related literature, the paper reports on effects and causes of non-value adding activities in the construction industry in general, and South African construction in particular. The research findings indicate that activities that can be referred to as non-value activities are not only prevalent, but they can also be held responsible for performance related issues in terms of cost, time, quality and health and safety (H&S) in construction; and the exploration of pluralism in the research methodology may result in a robust model based upon the system dynamics approach.

The Impact of Food Service Franchisee's Customer-oriented Activities on Hedonic, and Utilitarian Values and Loyalty

  • JANG, Hae-Jin;WOO, Sung-Keun;LEE, Yong-Ki
    • The Korean Journal of Franchise Management
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    • v.11 no.1
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    • pp.7-17
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    • 2020
  • Purpose - As the competition in the foodservice franchise industry and the market becomes fierce and the entry barrier is lowered, the foodservice franchisor and franchisees strive to increase their competitive advantage in the market. Therefore, the franchisor and franchisees use experience management strategies to enhance the positive experiences of customers visiting the stores. In this regard, this study examines the effects of customer-oriented activities (physical-, social-, health-, and service-oriented activities) on utilitarian and hedonic values, and loyalty using stimulus-organism-response (S-O-R) model and value-expectancy theory. Research design, data, methodology - The data were collected from panels of online survey company, who visited a foodservice franchisee within last month. The survey was conducted for about 15 days from March 7, 2019 to March 21, 2019, and about 3,500 e-mails and messages were distributed to ask for the survey. A total 412 responded and completed the questionnaires. Of the 412 completed questionaires, 12 were discarded due to missing and misinformation data and 400 were retained for further data analysis. Results --The results showed that social oriented activities, health oriented activities, and service oriented activities had positive effects on hedonic value, while physical oriented activities did not have a significant effect on hedonic value. Health oriented activities and service oriented activities had positive effects on utilitarian value, while physical oriented activities and social oriented activities had no significant effects on utilitarian value. Hedonic and utilitarian values also have a positive effect on loyalty. Conclusions - First, food service franchises should provide services and menus in consideration of the health of customers. When a customer visits the store, franchisee should provide more health-oriented food or materials and clean and comfortable conditions so as not to threaten the health of the customer. Second, the food service franchise must build a service-oriented system. Foodservice franchisor need to provide continuous service training not only to the franchisees, but also to the employees of the franchisees. Third, franchise should design a store where customers can form social exchanges through providing various information exchange to customers and making the store as a local community center.

Product Quality Control Activities and Repurchase Intention in Agro-product E-commerce

  • Zi-Hui BAI;Chao XU;Sung Eui CHO
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.1-15
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    • 2024
  • Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

Safety Accident Prevention Activities & Actual Conditions According to Physical Education Teacher's Value Orientation (체육교사의 가치정향에 따른 안전사고 예방활동 및 실태)

  • Jeong, Suk-Bum;Park, Young-Soo
    • The Journal of Korean Society for School & Community Health Education
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    • v.4
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    • pp.79-95
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    • 2003
  • This dissertation aims to analyze various safety accidents taking place during physical education class according to physical education teacher's value orientation, to identify teacher's value orientation that can minimize safety accidents, and to provide basic materials for safe and smooth class management. For this purpose, data have been collected from 261 physical education teachers at some middle and high schools in G City in Kyung-Ki Province and Busan Metropolitan City. The materials were treated as follows: The variables on demographic characteristics of physical education teachers are determined by t-test ; The analysis of one-way ANOVA and relationship between value orientation and safety accident prevention activities was conducted through Pearson's linear correlation analysis and multiple regression; The analysis of the relationship between value orientation and actual conditions of safety accidents was conducted through logistic regression. First, there is almost no awareness difference of physical education teachers' value orientation according to demographical variables. The value orientation physical education teachers consider to be the most important is, however, mainly 'mastery of disciplinary lesson.' There is a statistically significant difference in safety accident prevention activities according to demographical variables. Teachers' focuses in class contents showed a significant difference according to teaching experience and working area, while the dependency on facility has a significant difference according to teaching experience and school type. Second, there is no correlation between physical education teacher's value orientation and safety accident prevention activities because there is virtually no statistically significant difference between them. It means that safety accident prevention activities are not related with on which teachers place emphasis among mastery of disciplinary lesson, social reconstruction, self-realization, ecological integration and value orientation on learning process. Third, the analysis of safety accident prevention activities according to physical education teachers' value orientation revealed that the lower value orientation in social reconstruction is, the more safety accidents teachers experience. It is also found that crashes among students, ball games and leg injuries are inter-related with social reconstruction in value orientation, over-motivation and unskilled motor function ; athletic sports with value orientation on learning process and safety prevention training ; unskilled motor functions with value orientation in ecological integration and disobedience to teacher's directions ; winter accidents with mastery of disciplinary lesson in value orientation. In conclusion, the research indicates that physical education teacher's value orientation according to demographical variables didn't show any significant difference, while one according to safety accident prevention activities showed significant difference. Besides, physical education teachers' value orientation is not related to safety accident prevention activities, but the relationship between value orientation and actual conditions of safety accidents showed correlations according to each variable. Especially, teachers with lower value orientation in social reconstruction experienced more safety accidents. Therefore, physical education teachers can manage physical education class more safely with more emphasis on value orientation in social reconstruction.

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