• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.195-211
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• 2019

Recently, as the personal broadcasting industry has grown rapidly, interest in personal braodcasting platform companies, creators, and contents is increasing. In addition to the quantitative growth of the private broadcasting industry, related research is also increasing, but there is a lack of research on the viewer side. In this study, we applied the Hedonic-Motivation System Adoption Model (HMSAM) to derive the viewing motivation factors from the intrinsic aspects of personal broadcasting users. Also, we analyzed the difference of viewing motivation factors by classifying the types of personal broadcasting contents. As a result of the analysis, extrinsic and intrinsic factors of the users except "control" has a significant influence on the viewing intention and immersion. Also, it was verified that the influences on the viewer's immersion were different according to the content type. Finally, various theoretical and practical implications are presented through the results of this study.

• Archives of design research
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• v.15 no.2
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• pp.27-36
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• 2002

As interpretation of descriptive illustrations without caption differs from each viewer, it is deemed that the effect of attention is represented differently and the acceptance level of any advertisements will be ultimately different according to the visualization method of concept in the creative. The purpose of this research is to recognize the reality and status of visualization for real estate ads in newspapers via visualization analysis through Otto Kleppner's visualization model and to reasonably and efficiently conduct creative of real estate ads by representing problems and their solutions based on the surrey. These activities are to more efficiently produce real estate ads, which occupy a relatively important portion in newspaper ads.

• Journal of the Korea Society of Computer and Information
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• v.22 no.6
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• pp.17-24
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• 2017

In recent digital broadcasting, up to 250 channels are multiplexed and transmitted. The channel transmission is made in the form of MPEG-2 Transport Stream (TS) and transmits one channel (Video, Audio). In order to check if many broadcast channels are transmitted normally, in multi-channel multi-view system, ability of real-time monitoring is required. In order to monitor efficient multi-channel, a distributed system in which functions and load are distributed should be implemented. In the past, we used an inefficient system that gave all of the functionality to a piece of hardware, which limited the channel acceptance and required a lot of resources. In this paper, we implemented a distributed multi-view system which can reduce resources and monitor them economically through efficient function and load balancing. It is able to implement efficient system by taking charge of decoding, resizing and encoding function in specific server and viewer function in separate server. Through this system, the system was stabilized, the investment cost was reduced by 19.7%, and the wall monitor area was reduced by 52.6%. Experimental results show that efficient real-time channel monitoring for multi-channel digital broadcasting is possible.

• Asia Marketing Journal
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• v.8 no.3
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• pp.123-139
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• 2006

Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients' brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients' brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

• Journal of the Korean Geographical Society
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• v.32 no.2
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• pp.141-153
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• 1997

In Korea, cable television(CATV) broadcasting has begun in March, 1995. This Paper aims at examining the location of CATV broadcasting station, and demand density(numbers of viewer houshold) of broadcasting area, and at clarifing the factors affecting subscription. The results are as follows: The number of CATV stations is 54 in 1996, and these CATV stations are mainly located in larger cities. The correlation between the number of established or planned CATV station and the number of household is very high. In sphered broadcasting area Permitted in 1997, the location of CATV station is about 73,000 household and 230,000 persons in the minimum values of household and population, and diameter of sphered broadcasting area is 40.6 km in mean. The factors affecting subscription rates of CATV are median age and supply rates of apartment of each dong in Chongju city and each myun in Chongwon county. The correlation between subscription rates of CATV and supply rates of apartment appears higher than correlation between subscription rates and median age other factors based on residual analysis of regression equation are established period of transmission network of CATV and acceptance attitude of dwellers.

• Journal of Popular Narrative
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• v.25 no.3
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• pp.303-345
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• 2019

This article analyzes the multi-layered communication in the Webtoon Princess Pari, released on the Daum portal site, created (written and illustrated) by Kim Naim, through analyzing the narrative structure and comments with the qualitative / quantitative methodology. The webtoon Princess Pari is structured in an omnibus style in which unit narratives are intermittently articulated, multi-lined, and interconnected. As integrated narratives which link with unitary narratives, Pari's growth story as a shaman and a romance narrative are structured. The classical original story of the shaman was used as a prehistory corresponding to the prequel of the webtoon through a preview, and the writer restructured the narrative to overcome the contradictions of the gender asymmetry and the patriarchal ideology of the original text. The viewer then creates a conversational space by giving critical and reflective comments. According to a statistical analysis conducted through sampling, the types of comments can be classified as follows: Appreciation and criticism of the contents ≫ Emotional response ≫ Intuitive overall review ≫ Knowledge and reflection ≫ Comments on comments. In the process of creation and acceptance of the Webtoon, a multi-layered dialogue between classical and modern, content and audience, acceptance and creation has been at play. In the creation dimension, the writer used a device to fill the gap of mythical symbols of the contents. At the level of the audience, they formed a culture of sharing information, knowledge, and reflection about tradition/folk/culture through comments. This corresponds to classical and modern dialogue through the webtoon. The viewers form a sympathetic bond, attempt hermeneutical coordination, supplement the information, and search for a balanced angle through controversial conversation. In addition, by commenting on attitudes, views, and perspective, the commentators showed a behavioral pattern corresponding to meta-criticism in literature. The viewers' comments acted as feedback on the creation of the webtoons, so that the creation and acceptance itself influenced the production of the content of the webtoon. The webtoon Princess Pari, which was based on Korean classical narrative, has been reorganized onto 'moving and dynamic' content, which leads to sense, thinking, criticism and reflection through the formation of various dialogues.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.413-424
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• 2017

This research was conducted to find out about the effects of a perceived usefulness and a perceived ease of use on the viewer's attitude and their intention to use of the Terrestrial UHD Broadcasting. The survey was conducted with 191 respondents while innovativeness, relative advantage, active engagement, accessibility and affinity were considered as the external variables for this research. As the result shows, the external variables that affect the perceived usefulness are affinity, relative advantage, and innovativeness. However, it was confirmed that the accessibility has no major effect on the perceived usefulness. Among the external variables, the innovativeness has the highest level of effectiveness on the perceived usefulness of UHD broadcasting. Relative advantage, active engagement, and affinity were followed in orderly fashion. Especially, the perceived ease of use on UHD broadcasting has a major effect on the perceived usefulness. Also, the perceived usefulness affects the viewers' attitude and their intention to use. And the research verified that there is no correlation between the perceived ease of use vs. attitude and between attitude vs. intention to use. Therefore, we can safely say that the perceived usefulness of UHD broadcasting has main effects on viewers' attitude and their intention to use of UHD broadcasting.