• 한국IT서비스학회지
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• 제12권2호
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• pp.119-129
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• 2013

The degree to which people share knowledge has major impacts on the effectiveness of virtual community of practice (VCoP). As an extension to the previous study which investigated the effect of individual cooperative types (cooperator, reciprocator, and free rider) on knowledge sharing, it is investigated how much increase in the degree of cooperation will enhance knowledge sharing when there are more knowledge contributors and strong ties exist across the community. Simulation method is adopted to measure the effect of the cooperative type and tie strength on knowledge sharing. The results reveal that the tie strength positively affects knowledge contribution in VCoP and strongly tied VCoP generates equivalent level of knowledge contribution as that of weakly-tied VCoP with 5% more contributors.

• 한국콘텐츠학회논문지
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• 제10권8호
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• pp.360-369
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• 2010

본 연구는 온라인 커뮤니티에서 개인의 프라이버시 염려와 자아불일치 및 커뮤니티의 공동체 의식과의 관계를 고찰해 보고자 한 것이었다. 먼저, 개인의 프라이버시 염려가 자아불일치에 미치는 영향을 살펴보고, 인터넷 사용기간의 조절효과를 분석해 보기로 하였다. 기존 연구를 기반으로 하여 본 연구에서 사용된 개인의 프라이버시 염려 요인은 정보에 대한 수집, 통제, 인식을 고려하였으며, 커뮤니티에 대한 공동체 의식 요인은 소속감과 몰입감을 고려하였다. 온라인 커뮤니티 이용자를 대상으로 설문조사를 실시하였으며, 조절효과를 검정하기 위해 계층적 회귀분석을 이용하였다. 연구 결과, 프라이버시 염려 중 정보에 대한 수집, 통제, 인식의 요인 중 인식의 요인만이 자아불일치에 부(-)의 영향을 주는 것으로 조사되었다. 이때 인터넷 사용기간은 정보의 인식 및 통제가 자아불일치에 주는 영향력을 조절하는 요인인 것으로 조사되었다. 다음으로, 온라인과 오프라인에서의 자아불일치가 커뮤니티에 대한 소속감과 몰입감에 미치는 영향을 분석한 결과, 자아불일치가 소속감에는 부(-)의 영향을 주지만, 몰입감에는 영향을 주지 않는 것으로 나타났다.

• 한국전자거래학회지
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• 제17권2호
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• pp.23-38
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• 2012

본 연구의 목적은 가상 지식실행공동체에서의 개인의 지식공유와 지식의 활용에 영향을 미치는 요인이 무엇인지 알아보고, 조직에서 지적자원의 지속적인 확보 및 관리를 위한 전략적 시사점을 제공하는 것이다. UPOW라는 가상 지식실행공동체 사용자들을 대상으로 실증분석한 결과, 지식공유 자기효능감과 지식공유 즐거움은 지식공유행위의 두 가지 차원 중 공유된 지식의 질에는 영향을 주지만, 지식공유행위의 양과는 직접적인 관련이 없음을 발견하였다. 또한, 사회적 상호작용 강도와 구성원 신뢰는 공유된 지식의 질과 지식공유행위의 양에 유의한 영향을 미치며, 공유된 지식의 질과 지식 공유 행위의 양은 지식활용에 유의한 영향을 미치는 것으로 나타났다.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.107-116
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• 2018

The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

• 경영과학
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• 제29권1호
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• pp.73-88
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• 2012

Much of knowledge that can retain a company's competitive advantage remains within the organization. However, identifying, finding and leveraging knowledge in an organization is still problematic [17]. Although knowledge is the key to success, it is simply too valuable to be left in an organization [59]. The CoP (Community of Practice) within an organization is a practical way to manage knowledge in an organization as systematically as other critical assets in order to deploy and share it [59]. However, research related with CoP, has focused on the value of CoP. Therefore, we developed not only a holistic and systematic method for understanding and assessing the current position of CoP but also a method for extracting the core strategies and CSFs of CoP based on performance evaluation. We developed strategies, CSF (Critical Success Factor) and PM (Performance Measure)s of CoP based on BSC (Balanced Scorecard) process. Specifically, CSFs and strategies of CoP were extracted based on maturity model and type of CoP. According to the procedure from the methodology to evaluate the performance of CoP, three different industrial cases were adopted to validate the evaluation methodology.

• Educational Technology International
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• 제9권2호
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• pp.39-56
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• 2008

This paper investigates the relationship between the structural characteristics of a virtual CoP and the measures of social network analysis. Several implications were developed by the results of the study First, the study, based on reviews of both the CoP and SNA literature, identified specific structural measures of SNA; connectedness, geodesic distance, and density. Second, the formal CoP investigated in this study showed greater development that the classic, informal CoP in terms of the structural dimension of a CoP. The results show that those measures of social network analysis provide an illuminating way to better understand the structural properties of CoP's. Implications of the study with some suggestions for future research are provided.

• 지식경영연구
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• 제1권1호
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• pp.127-137
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• 2000

Effective knowledge sharing and creating requires human networking as well as system. Corporation 'S' organized 'community of practice(CoP),' which is a virtual group based on work process, skill, and interest. The purpose of this study is to suggest effective CoP establishment and implementation methods, based upon 'S' experience. The effective methods this study suggests are : setting up clear CoP objectives by each CoP; dual CoP system with career centered and subject centered; alignment with business strategy; guide by knowledge integrator, and professional competence development as CoP purpose. Key success factors to CoP activities also include effective communication, facilitators' competency, and managers' support.

• 지식경영연구
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• 제16권4호
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• pp.89-108
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• 2015

Social networking communities (SNCs) are media designed to facilitate social interaction using highly accessible and scalable publishing techniques. SNCs can constitute individuals' their own profiles in the online environment and share texts, images and photos in a variety ways. In other words, one of the other motivators is knowledge sharing. Various sites, such as Facebook, Orkut, MySpace, and Hi5 are categorized as SNCs. SNCs have become increasingly popular in recent years among youths, especially students, who use them to build social networks. This study examines whether this usage of SNCs inculcates a sense of community among their members. Several studies have examined the role of a sense of community through increased usage in the context of virtual communities. Although this result may be true of virtual communities, this paper contends that the opposite relationship prevails in the case of SNCs because members interact to build networks and are not obliged to interact. The results reveal that maintaining long-term interactions in the SNCs is helpful in building a sense of community in SNCs. Although short-term usage may not boost the development of a sense of community in SNCs, it does matter if the premise is for a long-term commitment to SNCs. Implications for theory and practice are discussed.

• Journal of Information Science Theory and Practice
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• 제6권1호
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• pp.45-64
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• 2018

The global information economy is transforming the way people connect with each other, learn new things, and contribute to the knowledge society. With the online platform, library services have also expanded beyond face to face interaction. Although studies of virtual reference services have been made in different parts of the world, a case study discussing various forms of online reference engagement in Kazakhstan has not been written. While most of the theories on connectivism emphasize the context of instruction, the researchers of this paper discussed the tenets as they relate to online engagement. Applying the theory of connectivism, this paper explores through a mixed method the use of various online platforms to enhance engagement connecting library users to information. Findings revealed that differences in patterns of interactions as to platforms, types of queries, and users reveal that students, faculty, and other members of the academic community served by the library have various preferences for communication. The case study further showed that respondents have not maximized the use of VLS but interest in using both synchronous and asynchronous services is clear. Finding connections between sources of information, creating useful information patterns, is essential in learning. Amplifying awareness on the use of VLS giving emphasis to the unique features of each service is useful in order to enable students to see how this platform facilitates learning.

• 한국전자거래학회지
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• 제20권1호
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• pp.217-241
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• 2015

온라인 커뮤니티 구성원들의 참여를 독려하고 비행을 막기 위해 어느 수준의 익명성을 보장하여야 하는지에 대한 연구가 시급하다. 그러나, 선행연구들은 익명성의 개념이나 구분에 대한 체계적인 연구를 진행하지 못하였을 뿐만 아니라, 온라인 커뮤니티의 가상 팀 활동에 익명성이 어떠한 영향을 미칠 수 있는지에 대한 연구가 부족하였다. 본 연구에서는 익명성의 개념 및 효과에 대한 선행연구를 종합하고, 익명성을 1) 실명(무익명), 2) 별명(부분 익명), 3) 임의의 숫자 아이디를 임시로 부여(완전 익명)의 세 가지 수준으로 구분하였다. 이러한 익명성의 차이가 온라인 커뮤니티 구성원들의 신뢰 및 인지된 신원 노출 위험에 영향을 미침으로써, 결과적으로 가상 팀 성과에 어떠한 영향을 미치는지를 실증적으로 검증하였다. 실험실 실험이 수행되었으며, 온라인 커뮤니티의 실제 모습을 반영하기 위해 정착된 커뮤니티의 가상 팀 상황을 만들어 자료를 수집하였다. 총 364개의 응답이 수집된 가운데, ANOVA와 PLS를 활용하여 자료를 분석하였다. 연구 결과, 실명과 별명을 부여한 익명성 집단간 차이는 유의하지 않았으며, 임의의 아이디를 임시로 부여하였던 집단만이 인지된 익명성에 유의한 차이를 보였다. 동시에 익명성의 효과는 정착된 커뮤니티의 가상 팀 상황에서는 신뢰, 인지된 위험에 유의한 영향을 미치지 못하는 것으로 조사되었다. 이러한 연구 결과는 온라인 커뮤니티 실무에서 보다 전략적인 커뮤니티 구성원의 익명성 보호 전략을 수립하는데 도움을 줄 수 있을 것으로 판단한다.