• Atmosphere
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• v.15 no.1
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• pp.27-34
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• 2005

High quality meteorological information is the typical product of service business industry which can offer the investment initiative by reducing the uncertainty and by activating other related industries. It requires a high level of meteorological technology and of ability to transform such technology as merchandising products. According to the analysis of the WMO data, the level of Korean meteorological technology is comparable to that of the nation with $17,500, GDP per head. However, the income of the meteorological business agent earns in Korea is 8 billion 4 hundred million won which is less than a tenth of that made by the US or Japan. The potential for such business field in Korea will be strong enough, if one can overcome such weak points. In addition, the efforts made by the government to advance the meteorological technology have been actualized gradually. Korean government will have a chance that is comparable to offering jobs for 20,000 unemployed by creating incomes of 40 billion won by meteorological technology as a sustained economic growth engine. It is proposed that government stimulate demand and supply by focusing on sales quantity than the price. The key points for creating the new demand are marketing and outsourcing of weather and climate information by maintaining the cooperative relationship between private and public sector.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1900-1911
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• 2010

This study focuses on clothing as one of the most seasonal products and investigates consumer behavior related to climate change adaptation. This study addressed four objectives: (1) to identify the clothing behavior of consumers for the adaptation to climate change; (2) to identify the effects of fashion involvement and climate sensitivity on clothing attitude for the adaptation to climate change; (3) to identify the effect of clothing purchase time on climate sensitivity and clothing attitude for the adaptation to climate change; and (4) to identify the effect of consumer demographics on climate sensitivity and clothing attitude for the adaptation to climate change. A survey questionnaire was developed and implemented to collect data for measuring clothing involvement, fashion involvement, and climate sensitivity. In addition, clothing involvement, clothing assortment needs, and clothing worn for the adaptation to climate change were measured. A total of 349 responses were analyzed by t-test, ANOVA and path analysis with SPSS18.0. The results of the analysis are as follows. Changes in temperature were considered more important than changes in weather for the functional needs of clothing, purchase needs, and assortment items needs. The assortment items wearing for the adaptation to climate change varied depending on the temperature and weather. Fashion involvement directly influenced clothing assortment needs and indirectly influenced the clothing worn for the adaptation to climate change. In terms of clothing purchase time, those purchasing clothing before the season begins, tended to have a high fashion involvement and clothing attitude for the adaptation to climate change. Those in their twenties and single, tended to be more sensitive to climate change. This study also discusses the implications for merchandising strategies.

• Journal of Distribution Science
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• v.12 no.12
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• pp.5-17
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• 2014

Purpose - The purpose of this study is to examine the possible ways to minimize damage by analyzing the influence that may be exerted upon the business process of the distribution industry by unexpected climate change. Research design, data, and methodology - The optimum business process is to be implemented after dividing the diversified business process of the distribution industry into the four stages of the Business Continuity Plan (BCP). Results - First, the upper-level risks that would be impacted most sensitively by climate change have been selected. Second, the impact and characteristics of the environment have been discovered. Third, weighted values by criteria item of upper-level business risks have been analyzed. Fourth, it was possible to define the business priority order based on the individual and then to adjust the Recovery Time Objective (RTO). Conclusion - In this study, the priority order has been defined quantitatively by calculating the priority order score. Further, the priority order has been determined depending on whether any targeted business unit is applicable to the items of the business nature criteria.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.910-926
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• 2022

Suitability for the human body, freedom to move and thermal insulation are important design considerations in military clothing. This study investigates the performance and wearer-satisfaction of the functional inner winter uniform currently used in Korea; it is hoped that our data can inform the development of a future version. Interviews were conducted, in which the participants suggested various improvements. The uniforms were mainly worn for guard duty or as daily attire in cold weather. The participants chose how many layers to wear according to the current situation, rather than sticking to the layering recommended in the manual. Layering choices did not significantly affect combat efficiency but were found to affect wearers' comfort. Wearers' satisfaction was found to depend on the convenience of the clothing, whether it was in the appropriate size, freedom to move and thermal insulation. Also, this study suggests a problem with the current size system, as the analysis of size distribution, across all sizes, the range of current production is insufficient to cover the demand.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.65-76
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• 2000

The purposes of this study were to claassify of clothing-wearing motives, to analyze tendency of fashion in campus, and to propose fashion merchandising plans and marketing strategies of companies for female college students. Research had been done during 1 week each on April and October in 1998 and 1999. Sixty-two students in spring semester and 54 student in fall semester were surveyed and analyzed. Their grades and majors were not considered in this study. Fashion Diary had been written by students and then their statements were analyzed by the means of the qualitative data analysis. Following conclusions were obtained from this study. 1. Clothing-wearing motives were classified with 'group depending on daily work', 'group depending on image', 'group depending on body supplement', 'group depending on weather', 'group of fashion following', 'group depending on courtesy', 'group depending on mood', and 'group of unconcerning'. 2. The fashion tendency of the students were layered look and they preferred casual styles, such as round t-shirts, jean pants, and cardigans. The color of white, black, and gray were prevalent for top wear, and the color of blue, black, beige for bottom wear in both seasons. For shoes, color of black, brown, white were popular. For bags, black, blue, and khaki color were prevailed. 3. The proposals obtained from this study are as follows : 1) Production of clothing enforced functional and practical base is wanted for 'group depending on daily work'. 2) Designs considering body parts such as hip, arm hole, shoulder, and thigh are needed. 3) Utilization of new materials such as waterproof with ventilation, opaque (means 'not see-through'), antipollution finishing process are required. 4) Simple designs of clothing which could be performed by herself with various accessories. Thermochromic materials are wanted for 'group of fashion following'. 5) Diversity of semi-suit is required for 'group depending on courtesy'.

• Asia Marketing Journal
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• v.14 no.3
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• pp.27-48
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• 2012

Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be "hot" or "cold." Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as "hot" and "cold" are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making are related to each other, and if so, how. The current research examines these questions and finds support for a relationship. Across one field study and one laboratory experiment, I demonstrate that both hot ambient room temperature (Spa) and hot temperature primes (words) trigger decision outcomes in line with the metaphoric association between hot temperature and impulsivity. In the field study, participants were recruited in hot (40-50 degrees Celsius) and cold (10 degrees Celsius) rooms at a spa. Participants were simply asked to indicate their willingness-to-pay (WTP) for three product categories (travel package, birthday dinner, and cell phone). The results showed that participants in the hot room in comparison to those in the cold room were willing to pay more for the same products. Next, I tested if our results would go beyond ambient temperature and would hold if I were to prime temperature concepts by using a different priming method (i.e., subliminal vs. supraliminal). In line with the previous findings in the spa, participants in the hot priming condition were more likely to choose the wrong answer for the bat and baseball question than those in the cold priming condition. In addition, product type (e.g., pleasure vs. necessity) can moderate the effect of hot temperature on impulsivity. Mood and arousal did not mediate participants' responses. My findings seem to suggest that the effects of temperature on decision outcomes can be attributed to metaphoric associations rather than incidental mood or arousal. The current research applies a novel perspective in understanding the relationship between temperature and judgment and decision making. Also, the results have practical implications for packaging, advertising, merchandising, and pricing of goods and services, as well as for public policy and awareness. One of the most natural implications of my findings would be that retailers would be better off carrying more impulse purchase items on hot days. Furthermore, point-of-purchase promotions encouraging impulse purchase is more likely to be effective in retail environments with higher temperature than with lower temperature. In addition, advertisements and product packages evoking hot temperature associations (e.g., beach, sunshine, summer) might lead consumers to pay higher price for the advertised product than those with cold temperature associations.