• Communications for Statistical Applications and Methods
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• v.8 no.3
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• pp.831-840
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• 2001

In this study, We introduce the process of web usage mining, which has lately attracted considerable attention with the fast diffusion of world wide web, and explain the web log data, which Is the main subject of web usage mining. Also, we illustrate some real examples of analysis for web log data and look into practical application of web usage mining for eCRM.

• The Journal of Bigdata
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• v.2 no.2
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• pp.105-114
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• 2017

Today, many services are supported on the web sites. Analysis of usage patterns of web site visitors is very important to optimize the use and efficiency of the web sites. In this study, analysis of usage patterns and comparative analysis of user groups were conducted by analyzing web access log provided by BPI Challenge 2016. This data provides access logs to the web site in the IT system of a Dutch Employee Insurance Agency (UWV). The customer information, and the click data describing the customers' behavior when using the agency's web site. In this study, we use process mining techniques to analyze the usage patterns of customers and the characteristics of customer groups, and ultimately improve the service quality of customers using web services.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.301-306
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• 2008

The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2004.04a
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• pp.341-344
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• 2004

웹 사용 마이닝(Web usage mining)은 웹 로그 파일(web log file)이나 웹 사용 데이터(Web usage data)에서 의미 있는 정보를 찾아내는 연구 분야이다. 웹 사용 마이닝에서 일반적으로 많이 사용하는 웹 로그 파일은 사용자들이 참조한 페이지의 단순한 리스트들이다. 따라서 단순히 웹 로그 파일만을 이용하는 방법만으로는 사용자가 참조했던 페이지의 내용을 반영하여 분석하는데에는 한계가 있다. 이러한 점을 개선하고자 본 논문에서는 페이지 위주가 아닌 웹 페이지가 포함하고 있는 내용(아이템)을 고려하는 새로운 퍼지 카테고리 기반의 웹 사용 마이닝 기법을 제시한다. 또한 사용자를 잘 파악하기 위해서 시간에 따라 관심의 변화를 파악하는 방법을 제시한다.

• Communications for Statistical Applications and Methods
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• v.12 no.1
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• pp.191-197
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• 2005

Application of data mining techniques to the world wide web, referred to as web mining, has been the focus of several recent researches. With the explosive growth of information sources available on the world wide web, it has become increasingly necessary to track and analyze their usage patterns. In this study, we introduce a process of pre-processing and cluster analysis on web log data and suggest a distance measure considering the structural relationships between web contents. Also, we illustrate some real examples of cluster analysis for web log data and look into practical application of web usage mining for eCRM.

• Korean Management Science Review
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• v.23 no.3
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• pp.63-75
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• 2006

There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define 3 new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites arid arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered from some users' PCs. The results analysing the data summarized as follows : (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks.

• The Journal of the Korea Contents Association
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• v.3 no.4
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• pp.1-10
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• 2003

Recently, usage of swearing words on web board is the most typical Internet negative-functions. For this, technical method is proposed for blocking swearing words or sentences by analyzing swearing words usage types and behaviors. This system consists of 3 steps. Firstly, a survey, analysis of swearing words on web board and algorithm proposal for blocking these words must be studied. Secondly, sufficient and concrete opinion researches about every generations for measuring swearing degree must be accomplished. Finally, implementation on web board by programming will be done. This paper, in the first, deals with usage analysis of swearing and algorithm developement for solving these problems.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.14 no.4
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• pp.97-110
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• 2004

As modem web services become enormously complex, web attacks has become frequent and serious. Existing security solutions such as firewalls or signature-based intrusion detection systems are generally inadequate in securing web services, and analysis of raw web log data is simply impractical for most organizations. Visual display of "interpreted" web logs, with emphasis on anomalous web requests, is essential for an organization to efficiently track web usage patterns and detect possible web attacks. In this paper, we discuss various issues related to effective real-time visualization of web usage patterns and anomalies. We implemented a software tool named SAD (session anomaly detection) Viewer to satisfy such need and conducted an empirical study in which anomalous web traffics such as Misuse attacks, DoS attacks, Code-Red worms and Whisker scans were injected. Our study confirms that SAD Viewer is useful in assisting web security engineers to monitor web usage patterns in general and anomalous web sessions in particular.articular.

• International Journal of Quality Innovation
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• v.1 no.1
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• pp.64-74
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• 2000

This paper investigates the issue of performance testing on web browsing environments. Among the typical non-functional characteristics, index of link validity will be deeply explored. A framework to certify link correctness in web site is proposed. All possible navigation paths are first formulated to represent a usage model with the Markov chain property, which is then used to generate test script file statistically. With collecting any existing failure information followed by tracing these testing browsed paths, certification analysis may be performed by applying Markov chain theory. The certification result will yield some significant information such as: test coverage, reliability measure, confidence interval, etc. The proposed mechanism may provide not only completed but also systemic methodologies to find any linking errors and other web technologies errors. Besides, an actual practice of the proposed approach to a web-based system will be demonstrated quantitatively through a certification tool.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.269-274
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• 2005

There are lots of medicine information on the internet recently. But there is no specific research result about search patterns or acquisition methods of medicine information on web pages for lay people until now. In this paper, 1 analyzed the web log files of a certain company providing medicine information using the WiseLog tool. I analyzed three kinds of statistic result of the web log files such as the status of web page usage by types of users, the status of web page menu usage, and the status of search menu usage. As results, I proposed methods of supplement and improvement for companies providing medicine information on the internet.