• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.91-107
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• 2014

This purpose of this study is to analyze the pursuit of current fashion trends and fashion image types of middle-aged women in Korea. This study attempted to investigate the standards and properties of these different types of fashion images. The overall characteristics of middle-aged women and the concepts of personal image and fashion image were investigated through literature research. Survey and analysis based on Q methodology was conducted. Factors of personal image, fashion image and components of fashion image were analyzed by collecting information from in-depth workshops and focus group interview of an expert group. The results of this study are as follows: 1) The main factors influencing the current fashion image of women in their forties and fifties in Korea are classified into six types. 2) The elements of fashion image that Korean women in their 40s and 50s pursue are divide into four types. 3) Each type can be recognized by specific fashion image components and colors. 4) This shows that middle-aged Korean women are highly conscious of how others perceive them and have a desire to not stand out from others. It also shows that they are very active in pursuing fashion and following trends, which is the image of an active and dignified woman. This study provides the framework that enables sorting of the fashion images types that middle-aged Korean women want to pursue. The results from analyzing the factors can be used to recognize specific fashion images, and can be used in the planning and designing of fashion items for middle-aged Korean women.

• Journal of the Korean Home Economics Association
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• v.49 no.7
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• pp.111-122
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• 2011

This qualitative case study examined what type of clothing image middle aged housewives strive for, and how to classify the preferred clothing style. Secondly, we examined how their clothing image corresponded to age and observed the meaning of such changes over time. The participants of this study were eight middle aged housewives. This study was conducted through in-depth interviews that were based on an unstructured questionnaire, and the data were collected from January to October 2010. The results were as follows: First, result related to preferred clothing image implicated fashion, esthetic sense, and clothing concerns. Preferred clothing image fell into 'intelligent-colorful' and 'urban-neat' categories. The preferred clothing style types of the participants were labeled as 'trendy', 'classic', 'conservative', and 'unique'. Second, the clothing image that participants thought to be of greater value in middle age included 'graceful' and 'elegant' allowing for the expression of age-appropriate style, high quality, and mind of plenty.

• 전자공학회논문지 IE
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• v.49 no.2
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• pp.75-81
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• 2012

In this paper, restoration methods were applied to restore analog medicine images with an aged image added and then blurred by noises. To restore the aged image blurred by the blurring function and added by noises, it was applied to the restoration methods which are inverse filtering and wiener filtering which are linear restoration techniques and Lucy-Richardson's algorithm which is nonlinear restoration technique. Moreover, ROC curve, a subjective evaluation method, was applied to evaluate the image quality of the restoration image. The wiener filtering using the ratio of constants acquired better image than the inverse filtering, but both of them couldn't improve ability to make a diagnosis. The restoration image applied to Lucy-Richardson algorithm was the best performance of the applied techniques and its sensitivity and specitivity were improved by 15[%] as much performance as the original aged image.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1522-1534
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• 2008

The subjects of ttis study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of image preference in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, clothing image preference is categorized as three types: fashionable and urbane image, elegant and formal image, comfortable and active image. It has also been found that middle-aged and older women think the clothing that projects fashionable and urbane image needs more improvement that those for other images. To review demands for the clothing image preference attribute of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. In reflecting clothing image preference by consumers for their formal two-piece suits, the most important design elements related to material in order of importance were material type, style, thickness and texture, and those related to color were the number of colors used and coloring type.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.1084-1099
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• 2007

The purpose of this study was to examine the influences of age, somatotype, and stress on body cathexis and preferences of clothing image. The subjects were 248 women (college students and middle aged women) in Korea. There was a significant difference between a real somatotype and a perceived somatotype. As a whole subjects had a tendency to perceive themselves as overweight. In the college group the degree of being overweight influenced the degree of stress level. College women who perceived themselves heavier than their real weights marked the highest level of stress. Subjects who perceived themselves as underweight had a higher body cathexis. Significant findings were noted in preferences of clothing image relating to body cathexis and age. The clothing with an elegant image was preferred by subjects who had a higher body cathexis and the middle aged women. College women favored the clothing with a pretty image. The clothing with an unique image was preferred by subjects with a high body cathexis, by the college women, and by subjects who perceived themselves as overweight. The clothing with a masculine image was preferred by college women rather than middle aged women. The clothing with a moderate image was preferred by middle aged women. In summary, subjects had a tendency to perceive themselves as overweight, thus the higher stress level which affected body cathexis. Both age and body cathexis significantly affected preferences of clothing image.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.1-13
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• 2014

The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1608-1617
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• 2006

Due to the popularization of fashion, it is important for consumers to find out under what kinds of reasons consumers choose and prefer the clothing products as consumers are interested in clothing and have variety of their styles to choose This study is to classify the self-image of the middle-aged women and examine the characteristics of each group and also to inquire into the evaluation of clothing by each group. Data are collected through a self-administered questionnaire survey from 4 to October 31, 2005 from 350 middle-aged women in Daegu; 275 are used for the data analysis. Data analysis is performed using SPSS Package, which included cluster analysis, factor analysis, ANOVA, Duncan's multiple range test, and chi-square test. The results are as follows: 1. As a result of factor analysis of self-image, the five factors which are intelligent image, social image, fashionable image, female image, bold image are extracted. Besides, as a result of cluster analysis, the three types which are female-type, neuter-type, male-type are classified. 2. The middle-aged women regard the classic style as their best style for outgoing and then they like the casual style, elegant style, dramatic style in order. 3. As a result of factor analysis for clothing image, the four factors which are dignity, attraction, simplicity activity are extracted. 4. According to self-image types, there are differences for clothing image and preferring clothing styles. While female-type groups choose the elegant style, neuter-type groups regard the classic style as their best style and male-type groups regard the casual style as their best style. In case of daring style, the preference shows the lowest among all the types unrelated to self-image types.

• Journal of Fashion Business
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• v.7 no.2
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• pp.143-155
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• 2003

The purpose of this study were to investigate 1) Values placed upon born hereditary appearance and a made up appearance, 2)examined for points of body and clothing and 3)discrepancy in opinions about Coordination system of 3D Virtual Model This study chose qualitative research approach in-depth interviews were from December 12, 2002, to February 20, 2003. The subjects of the study were 12 women aged in twenties 12 women aged over forty. The results of this study were as follows. 1. Women aged in their twenties defined appearance as follows. there are important a made up appearance, Appearance is looking at point of view from body shape to face, makeup, hair style, body image, cosmetic surgery, clothing and is looking at the whole point of view from hair to tiptoe. This seems to include attitude, personality, behavior, images, and feeling. 2. Regarding body image Women aged in their twenties prefer a slender figure. Women aged in their twenties exerts all possible efforts to have an attractive body through dress well. 3. Regarding body image Women aged in their twenties prefer coordinate to system of 3D virtual model.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.111-121
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• 2008

The purpose of this study is to analyze the relationships between sense of values and clothing image of middle aged women. For this purpose, the subjects of 300 adult women from in their 40's to 50's, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of sense of value: materialistic, self-respect, relationship-conscious, sensation-conscious, practical, and people-conscious. 2)six different types of clothing image were identified: classy, bold, plain, feminine, casual, and peculiar. 3)the results of multiple regression analysis found that sense of values affected clothing image of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between sense of values and clothing image.

• Journal of the Korean Home Economics Association
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• v.47 no.3
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• pp.35-44
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• 2009

The purpose of this study is to analyze the relationships between clothing image and clothing shopping orientation of middle aged women. For this purpose, the subjects of 300 adult women from in their 40’s to 50’s, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of clothing image: classy, bold, plain, feminine, casual, and peculiar. 2)five different types of clothing shopping orientation were identified: conspicuous, conformable, hedonic, uniqueness conscious, and quality conscious. 3)the results of multiple regression analysis found that clothing images affected clothing shopping orientation of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between clothing image and clothing shopping orientation.