• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.277-280
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• 2009

When an old-fashioned contents are combined with the digital contents, it will be emerged as q results of new genre. And if it is applied for business and industry, to develop it into a digital culture. Animentary combines the attributes of the animation in the documentary. Through this convergence content, old story is convert to new story and is recreated with a new method of storytelling and imagetelling. This research is to discover, convert, and recreate a story buried in the everyday life and also is to propose animentary production process recreated in the digital paradigm.

• Cartoon and Animation Studies
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• s.19
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• pp.65-88
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• 2010

The purpose of this article is to investigate the relation the animation to culture archetype, focusing on the case of the matter for animation content creation. Furthermore, in the paper, we also study about the animation industry development using various cultural archetypes such as the tale, myth, legend, folk tale, which are usable for animation content industry. For purposes of this study, we analyzed the aspects of power of folk tale and the essential vitality of folk tale in KBS Satellite Channel's and Michel Ocelot's $\grave{e}$re>. Above all, the origin of literature, folk tales are characterized by their uniqueness of each people as well as the global universality, being reproduced over and over again in oral literature. In the existent mode, folk tales have a firm structure because of storytelling, and have characteristics of performance and tradition on the basis of this structure. These characteristics can make emotional experience deepen and insure quality of narrative experience through direct communications. In this context, comparing folk tales of diverse forms of each nation and discovering the ethnicism and universality would not only be critical in the animation content development aspects, but provide precious data for effective animation marketing to apply One Source-Multi Use.