• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.3
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• pp.23-33
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• 2014

The smart phone are changing the way people communicate. And, the mobile app marketplace is greatly fast-growing. The app store continues its rapid growth, there are already more than 900,000 mobile apps on AppStore. We anticipate to see gained momentum throughout the business. Mobile is also becoming popular for marketers. Therefore, specialized app analysis systems are becoming important to how marketers and app developers invest, analyze and market their apps. App analysis systems enable users to discover and analyze behavior through data observations and meaningful patterns. In this paper, we introduce app analysis system and CMS System Open API, NugaLog. The NugaLog acquires users data and engages with them in a variety of ways. It will be essential for us to understand how users interact with and move through the app. The NugaLog will be able to see the number of users, smart phone model, smart phone OS, resolution, page views, and app version.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.51-76
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• 2014

As the smart phone devices gain popularity, companies no longer consider mobile application marketing as an auxiliary marketing tactic. The branded mobile application (branded app) becomes an important part of marketing strategies. This study is an attempt to investigate antecedents of the use intention of the branded app from the perspective of TAM (Technology Acceptance Model). This study takes a macro perspective in explaining the adoption process by incorporating a set of new, yet promising additional variables into the TAM model such as flow experience, benefits, innovation inclination, and customization features. Data were collected by using a survey research. A total of 270 responses were collected. Questionnaires from 25 individuals were removed from the data set due to the insincere responses, leaving the final sample size of 245. Findings support all but one hypotheses of the study. Both perceived utilitarian benefits and customization features of the branded app were found to have positive influences on the perceived usefulness of the branded app. Also, the innovation inclination and perceived entertainment of branded app users showed positive influences on the perceived ease of use of branded app. In addition, it was shown that the perceived usefulness about the use of the branded app influenced positively the flow experience and the users' attitudes toward branded app. Also, the ease of use perceived by branded app users had positive influences on the perceived usefulness and the user's attitude toward branded app. However, the ease of use of branded app did not have a significant influence on the flow experience among users. Moreover, the flow experience from the use of branded app users influenced positively the user's attitude toward branded app. Finally, the users' attitudes toward branded app had positive influences on their intention to use the branded app. Implications for practitioners and academicians are provided.

• Journal of Information Technology Applications and Management
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• v.29 no.6
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• pp.43-62
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• 2022

As the used trading market grows centered on online platforms, it is evolving from practical consumption to pursuing various forms of consumption value. Consumers purchase rare products, enjoy the transaction itself with consumers with the same preference, and investment or eco-friendly value consumption is also increasing. In this regard, the transaction of the second-hand transaction app service must have sincerity in order to respond to various consumption values. In addition, it is necessary to study what components the second-hand trading app service should aim for to secure authenticity and how the usefulness and ease of second-hand trading apps affect the relationship. The research used a questionnaire method to test hypotheses and surveyed 215 consumers in their 20s, 30s, and 40s who had purchased used clothing online within a year. Among them, 200 responses, excluding outliers, were statistically analyzed using SPSS 21.0 and AMOS 22.0 as confirmatory factor analysis and structural equation models. This study aims to determine the effect of the authenticity of the online used trading app service on the satisfaction of the used trading app service. To this end, based on the previous research results, the following research hypotheses were established and verified statistically. First, the authenticity of the online used trading app service will significantly impact the satisfaction of the used trading app service. Second, the usefulness of the used trading app service will have a moderating effect on the effect of the authenticity of the used trading app service on the satisfaction of the used trading app service. Third, the ease of the used trading app service will have a moderating effect on the authenticity of the used trading app service on the satisfaction of the used trading app service. As a result of the study, the authenticity of the used trading app service significantly affected the satisfaction of the used trading app service. Appeared to be The results of this study will help understand used transaction app services where consumption of used products occurs from the viewpoint of product circular use behavior and can be used as a strategic plan to promote the use of used transaction apps in the future.

• Journal of Information Technology Applications and Management
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• v.26 no.3
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• Journal of the Korea Society of Computer and Information
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• v.26 no.6
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• pp.107-113
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• 2021

In this paper, we conducted an empirical study to investigate whether Android app descriptions provide enough permission usages for measuring app quality in terms of human writing and consistency between code and descriptions. Android app descriptions are analyzed for various purposes such as quality measurement, functionality recommendation, and malware detection. However, many app descriptions do not disclose permission usages, whether accidentally or on purpose. Most importantly, the previous studies could not precisely analyze app descriptions if permission usages cannot be completely introduced in app descriptions. To assess the consistency between permissions and app descriptions, we implemented a state-of-the-art method to predict Android permissions for 29,270 app descriptions. As a result, 25% of app descriptions may not contain any permission semantic, and 57% of app descriptions cannot accurately reflect permission usages.

• Journal of The Korean Association of Information Education
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• v.20 no.5
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• pp.519-526
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• 2016

MIT App Inventor 2, much like the other block-based programming languages such as Scratch and Alice, is a useful tool that can be utilized to improve the computational thinking skills for students. The coding and the execution of program are done mainly on the computer in Scratch programming, but in App Inventor 2 programming, the students can execute the program and get immediate feedback on the smart-phone in the middle of the programming. Therefore, we can expect better enhanced learning effect. In this study, it has been claimed that the learning of App Inventor2 can strengthen the computational thinking skills of our students by extracting four core concepts of the computational thinking and then showing how these concepts are applied through the learning of App Inventor 2.

• The Journal of Information Systems
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• v.32 no.3
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• pp.225-251
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• 2023

Purpose The purpose of this study is to examine the future direction of in-vehicle app development and service, the relationship between potential customers' intention to use and the factors that affect it was explored. It was also checked whether the two types of app development platform and the experience of the existing smartphone app platform had a moderating effect on these relationships. Design/methodology/approach Data was gathered through surveys, collecting responses from 904 potential consumers of vehicle app services in Korea. Structural equation modeling was utilized to analyze the data. Findings According to the empirical analysis result, it was found that potential customers considered enjoyment as the most important benefit factor in in-vehicle app service, and the most important external factor affecting enjoyment was functional compatibility with smartphone. The type of vehicle app development platform did not have a meaningful moderating effect on the factor relationship, whereas the smartphone app platform experience showed a meaningful moderating effect on the relationship between factors. It was analyzed that the risk of app performance, personal information privacy, and driving safety data did not have a negative effect on the intention to use the vehicle app service.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39B no.5
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• pp.309-316
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• 2014

It is easy to reverse engineer an Android app package file(APK) and get its decompiled source code. Therefore, attackers obtains economic benefits by illegally using the decompiled source code, or modifies an app by inserting malware. To address these problems in Android, we propose an APK overwrite scheme that protects apps against illegal modification of themselves by using a new anti-reverse engineering technique. In this paper, the targets are the apps which have been written by any programmer. For a target app (original app), server system (1) makes a copy of a target app, (2) encrypts the target app, (3) creates a stub app by replacing the DEX (Dalvik Executable) of the copied version with our stub DEX, and then (4) distributes the stub app as well as the encrypted target app to users of smartphones. The users downloads both the encrypted target app and the corresponding stub app. Whenever the stub app is executed on smartphones, the stub app and our launcher app decrypt the encrypted target app, overwrite the stub app with the decrypted target one, and executes the decrypted one. Every time the target app ends its execution, the decrypted app is deleted. To verify the feasibility of the proposed scheme, experimentation with several popular apps are carried out. The results of the experiment demonstrate that our scheme is effective for preventing reverse engineering and tampering of Android apps.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.159-160
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• 2017

현재 스마트폰은 보편화가 되며 APP 산업도 신속하게 발전하고 있다. APP 아이콘의 디자인도 미니멀리즘이 점점 업계에서 주류가 되고 있다. 미니멀리즘 APP아이콘은 간결함, 세련된 종합적인 디자인을 이용하여 풍부한 내용 및 본질적 특성을 전달하고 있다. 본 논문은 실제 생활서비스로 APP아이콘으로 연구 대상으로 삼고 사례를 분석하며 미니멀리즘 스마트폰 APP아이콘을 표현 방법 및 주의상황을 요약하였다.

• IEMEK Journal of Embedded Systems and Applications
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• v.8 no.1
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• pp.1-9
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• 2013

Performance of smart phones has increased to conduct simple PC functions that has become essential to modern people. With the development of smart phones, not only limited inner sensors but various sensors can be connected through USB. However, there is problem that app needs to downloaded when using each sensor. In this paper, a smart phone unified app structure for USB sensor Plug&Play is presented. The structure was designed to download web pages to use various sensors in one app. Unified app communicated with the platform through ADK accessory protocol and implements structure of delivering sensor ID to the web server and downloading device driver, web page. By measurement test, it was confirmed that download time of web page in unified app was 10 times faster than original download time of original app. By managing various sensors by one app, the app is searched every time the sensor changes in which there is no need for downloading several apps.