• 복식문화연구
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• 제10권2호
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• pp.146-159
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• 2002

This study examines the textile pattern design of Italian fashion brands and their brand extensions by comparing their images. Five Italian fashion brands are chosen and the textile pattern design of their brand extensions, which were presented during the eight collection. Then their design style is compared with the design style of their main brands. The five main brands and their brand extensions are as fellows: Anna Molinari-Blumarine, Dolce & Gabbana-D&G, Girogio Armani-Emporio Armani, Gian Franco Ferre'-GFF, and Prada-MiuMiu. Their color, motive type, motive layout, motive expression, and pattern drawing technique are examined and compared. Results suggest that most brand extensions generally use color, motive type motive layout. and motive expression similar to their main brands. In particular, their pattern drawing technique is a painting style white their main brands use a graphic style. This result suggests that to create and develop new brand extensions, Italian fashion (main brand) firms in general employ color, motive type, motive layout, and motive expression technique similar to main brands, but different drawing technique to differentiate from their main brands. The results of this study suggest that textile pattern design plays an important role in developing new brand extensions and thus should be considered as a crucial part of the product.

• 복식문화연구
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• 제9권1호
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• pp.127-140
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• 2001

The purpose of this study is to examine the effect of the style of textile pattern design on the process of building the fashion brand identity. In so doing, the study analyzes the color, style, and layout of the motive, and the drawings of the patter of textile of top seven Italian fashion brands which present in presented eight fashion design collections during the 1997∼2000 period. The results of the analysis show that the seven brands exhibit their unique characteristics of the color, style, and layout of the motive, and the drawings of the pattern of textile. The results can be interpreted in a way that their distinct features oft textile pattern design indeed contribute toward the establishment of their unique brand image and brand identity. The results of this study suggests that to initiate the top fashion brand, the fashion industry should develop its own unique style of textile pattern design.

• 한국의류산업학회지
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• 제11권6호
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• pp.925-933
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• 2009

This research was carried out by analyzing a form and composition in baseball cap targeting 97 marketing products, and we have typified it by frequency analysis. We have carried out comparing and wearing test between comparative pattern and the most preferred three products of sports brand, fashion brand A, and fashion brand B (flex fit). And also, in order to provide basic indices for developing new pattern, we have carried out analysis of variance. 1. As a result of analyzing a form in baseball cap, the most general pattern type for crown is central cutting with six pieces. In a cap, a basic type with no decoration was the most general. In the size adjustment and decoration, belt type and embroidery type (front or side embroidery of the crown) was the most common, respectively. 2. As a result of comparing and analyzing six-piece typed crown pattern, the comparative pattern was the same and symmetric in size and form of three patterns in front, side, and back. However, the patterns of marketing products of three brands were different in size and form of three patterns in front, side, and back. The patterns of sports brand were the largest in crown height and width, thus it was good at providing activity and motion. The patterns of fashion brand A were the shortest in the crown length and well-curved in front pattern, so it was well-matched with head shape. The patterns of fashion brand B were well-described back side of head since its convex and long patterns in the back head. 3. As a result of wearing test by five-point Likert scale among brand, pattern of fashion brand B outperformed the others since it was well-matched with head shape. In the cap, pattern of fashion brand A is the most preferred which was 7.5 cm of length and 18cm of width.

• 한국의류학회지
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• 제38권6호
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• pp.873-886
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• 2014

This study conducted a survey on jean pants that targeted males in the 20s in order to select preferred brands for skinny jean pants. Preliminary data for the pattern development of skinny jean pants was presented through functionality evaluation, appearance evaluation and pattern analysis. The results were as follows. 1. The result of survey targeting males in the 20s to select the design and brand name of jean pants showed that skinny jean pants were selected as the most favorite type of jean pants to wear; in addition, non-brand products and brand names such as Uniqlo and Levi's were also preferred. 2. The result of functionality evaluation showed that L brand received a high score in all items except for items regarding the knee circumference and mid-thigh circumference, S brand received a high score as well as a low score, and N brand received a low score in general. The result of appearance evaluation showed that L brand for the waist height and waist circumference, N brand for the brand crotch circumference, posterior crotch length and knee circumference, and S brand and N brand for the length of pants were preferred. 3. The result of pattern measurements analysis from the result of functionality evaluation showed that L brand provided a large pattern measurement for the waist height, L brand provided less ease due to small pattern measurements for waist circumference; in addition, N brand for the knee circumference and mid-thigh circumference were preferred. 4. The analysis result shows that a ease of 5cm based on the belly band which is 3.5cm below the belt width is proper for the waist circumference when designing a skinny jean pant pattern and 4cm for the hip circumference and 32.5cm for the ease of crotch circumference are proper, -0.4-0cm for the ease of mid-thigh circumference and knee circumference in consideration of human body measurements; therefore, 80.1-80.5cm for inseam as the length from the crotch height to the leg length, 25.7cm for vertical hip length and 53.0cm for crotch length are proper.

• 디자인학연구
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• 제18권2호
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• pp.293-302
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• 2005

한 시대의 정서와 문화는 여러 매체들을 통해서 반영 투영되어지며, 특히 일상생활에서 사용되어지는 생활용품을 통해서 그 특성과 일반성을 발견할 수 있게 된다. 본 연구는 민족의 '정서적 유대감'을 가진 브랜드 개발을 위한 선행연구로서, 선조들의 일상 용품들 속의 전통문양과 그에 대한 상징성 이야기성에 대해 연구하였다. 이를 기반으로 상징성을 가진 전통문양이 갖는 브랜드 가치와 잠재적 발전 가능성에 대해 고찰하였다. 전통문양의 상징성 분석을 위해 본 연구는 구복사상이라는 기준점으로 한국의 전통문양을 재분류하고 문양이 가지고 있는 본연의 의미와 상징, 더 나아가 이야기성을 발췌하고 정리, 분류하였다. 구복 사상을 중심으로 분류한 전통문양을 8가지 구복문양으로 정의하고, 구복문양이 가지고 있는 브랜드로의 발전 가능성과 파생적 가치를 고찰하였다. 본 연구를 통해 구복문양은 기본적으로 커뮤니케이션 기능을 수행하며, 그밖에도 브랜드 패러다임의 변화에 대응할 수 있는 4가지 기능과 브랜드 아이덴터티를 형성하는 6가지 구성요인을 가지고 있음을 발견하였다. 더 나아가 구복문양은 인지도 강화 기능, 표현 기능, 충성도 강화 기능, 차별화 기능, 상징 기능 5가지 측면에서 파생적 가치를 지니고 있음을 발견하였다. 본 연구는 한국의 '정서적 유대감'을 형성하는 브랜드 개발 연구의 기초가 되며, 슈퍼 브랜드 우산 브랜드로의 적용이 가능한 구복 브랜드 개발 연구의 기반이 될 것이다. 추후 연구로 '구복 브랜드 시리즈' 개발과 마케팅에 관한 연구를 추진함으로써 구복 브랜드 문화가 창출되며, 세계 시장으로 한국 브랜드 시장이 확대되어 지기를 기대한다.

• 복식문화연구
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• 제11권2호
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• pp.208-218
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• 2003

The purpose of the study is to identify the designers' and the patterner's pattern making, draping and the use of dress form in domestic companies of designer's brand to present basic information for effective pattern works. It turned out that the designer brand companies at home use flat pattern and draping at the same time rather than draping only The effects of the use of draping lies in unique designs and elastic materials, which seems proper phenomena for the current design trend such as high duality and diversification. But, draping has such problems that the pattern takes long time to be finished and that the staffs don't acquire well the needed skills due to the lack of draping education. To secure the high added value of fashion, it is required to develop education programs for new skills and to apply draping actively. Also, it requires an educational system in which practice oriented skills are cultivated, and efficient investment into apparel business.

• 한국의류산업학회지
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• 제22권3호
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• pp.357-367
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• 2020

This study collected the basic data required to develop a slim-fit jeans pattern for upper grade elementary school girls. First, a fit evaluation was made by selecting five slim-fit jeans of ready-to-wear brands. Subjects were four girls aged 11-12 with an average body size that evaluated the appearance and motion functionality of five brands of jeans. Five experts also evaluated their appearance. Second, pattern sizes were analyzed and compared with the average size of upper grade elementary school girls by measuring the pattern sizes of five brands jeans. As a result, Brand A received a high score in appearance and motion functionality. Brand E scored high with Brand A in appearance, while Brand E had the lowest score in motion functionality. For most of the five brand jeans, (+) ease was added to include a wide range of body sizes for upper grade elementary school girls, but the hip circumference, thigh circumference, and knee circumference of Brand E jeans were smaller than the average size of girls. The (-) ease was applied to make the figure look slim, which resulted in a high appearance score. However, since Brand E received a low score in the motion functionality, it could be seen that the (-) ease was not suitable for subjects although the material was stretchable. The result of this study will be used to develop a slim-fit jeans pattern suitable for upper grade elementary school girls.

• 패션비즈니스
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• 제8권1호
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• pp.133-140
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• 2004

In order to compare the pattern sizes of toddlers' brands, the apparel size #95 and #100, #110 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of toddlers' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of toddlers' underwears differed more or by $2.0cm{\sim}3.0cm$ among brands than other sizes. In case of underwear size #95, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger toddlers' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• 패션비즈니스
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• 제7권5호
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• pp.101-107
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• 2003

In order to compare the sizes of infants;brands, the apparel size #70 and #80, #90 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of infants' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of infants' underwears differed more or by $2.0{\sim}3.0cm$ among brands than other sizes. In case of underwear size #70, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger infants' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• 한국의류학회지
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• 제34권4호
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• pp.673-685
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• 2010

This study evaluates the fitness of brassieres through size measurement, comparative pattern analysis, cross section map analysis, 3-D shape analysis number, and fitness evaluation with a focus on domestic and overseas brands. Experimental brassieres were selected as mold brassieres of 3/4 cup in 75A size that is considered a popular design. Brands of selected brassiere were 2 domestic brands (A, B), 1 licensed brand (C), and 2 overseas brands (D, E). Subjects were 8 women in their early 20's. Data were analyzed by descriptive statistics, analysis of variance, reliability analysis, and factor analysis. The results were as follows; the size and pattern of brassieres showed a difference by each brand even though brassieres are the same design. In the wearing effect of brassieres, overseas brand brassieres played a major role in the breast-up effect, but they were not appropriate for the somatotype of Korean women. Domestic brand brassieres showed the volume-up effect, that was confirmed by the increasing bust circumference, bust depth when subjects wore it. In addition, the licensed brand brassieres showed the correction effect of body shape. Therefore, when purchasing a brassiere, the most important condition is to consider the individual characteristics of the somatotype. The results of factor analysis through a functional evaluation show that wearing satisfaction, size satisfaction, and the position of the bust point were important factors for fitness satisfaction and purchase.