• 한국의류학회지
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• 제38권3호
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• pp.321-333
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• 2014

This study grouped on/offline browsing consumer types according to on/offline browsing consumer behavior and investigated the differences in shopping orientation, impulse buying, and fashion goods expenditure ratio in on/offline markets based on on/offline browsing types. Data were obtained from 379 consumers aged 10 to 40 in Daejeon Korea. The data were analyzed using factor analysis, cluster analysis and ANOVA. The result were as following. First, respondents were classified into four group by on/offline browsing behavior (high offline browsing group, low on/offline browsing group, high on/offline browsing group, and high online browsing group). Second, there were significant differences among groups in the shopping orientation (except for efficient shopping orientation). Third, groups showed differences in impulse buying and fashion goods expenditure ratio in on/offline markets. This information will benefit marketers in the use of multichannel consumer strategies.

• 한국생활과학회지
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• 제20권4호
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• pp.849-860
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• 2011

This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.

• 한국의류학회지
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• 제29권9_10호
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• pp.1340-1348
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• 2005

Consumers are prone to engage in browsing because they are, for a variety of reasons, open to spending opportunities that grab their attentions. In-store browsing is the in-store examination of a retailer's merchandise for recreational or/and informational purposes without an immediate intent to buy. Browsers made more unplanned purchases than non-browsers in a regional mall setting. As a form of on-going search, in-store browsing is a central component in the impulse buying process. The purposes of this study were 1) to examine the causal relationships among fashion involvement, hedonic consumption, browsing and impulse buying behavior, and 2) to investigate the mediating effects of browsing on impulse buying behavior for fashion products. A questionnaire was developed from a literature review and measured on a 7-point rating scale. Data were obtained from 413 students attending universities in Busan. The self-administered questionnaire was given during a scheduled class. Using structural equation modeling, the results indicate that the proposed model of this study is appropriate to explain the mediating effects of browsing on impulse buying behavior for fashion products. The model shows that fashion involvement and hedonic consumption are important as antecedents of browsing in fashion stores, and consumers browsing longer in fashion stores would tend to increase the likelihood of experiencing impulse buying behavior. That is, browsing in store plays an important mediating role in triggering impulse buying behavior for fashion products. The results from this study provide some insights into retail marketing theory supporting the trait and behavioral aspects of impulse buying. Future research and managerial implications are addressed.

• 한국의류학회지
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• 제37권6호
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• pp.772-785
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• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• 한국생활과학회지
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• 제21권6호
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• pp.1173-1184
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• 2012

This study estimates a structural model to examine the causal relationships among web browsing, switching cost, and site retention in the context of apparel shopping website. A total of 499 usable questionnaires were obtained from consumers aged from 20 to 49 years. For data analysis, exploratory factor analysis, confirmatory factor analysis and structural model were used. The result showed that consumer's perceived switching costs consisted of three factors: relationship cost, search cost and benefit loss cost. In estimated structural model, the relationship cost was influenced by leisure browsing; the search cost was influenced by informational browsing and leisure browsing; the benefit loss cost was influenced by leisure browsing. Especially, the leisure browsing was the most highly related to the benefit loss cost, and followed by relationship cost and search cost. However, hedonic browsing was not significantly related the factors of switching costs. The search costs significantly affected customer's intentions for site retention. A managerial implication was discussed for e-retailers in order to develop strategic switching costs in building long-term relationships with web browsers on the apparel shopping websites.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.67-80
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• 2022

본 연구에서는 온라인 쇼핑몰에서 패션상품을 브라우징을 하는 과정에서 브라우저에게 미치는 쇼핑몰의 유인요소 및 저해요소에 대해 분석해보았다. 패션상품을 온라인으로 브라우징을 하는 것에 관심이 있는 20대~50대 여성을 대상으로 브라우징 관련 질문을 제시하여 심층 면담을 실시하였고, 면담자들의 답변을 바탕으로 근거이론을 활용하여 브라우징의 유인 요소 및 저해 요소를 가격 요인, 판촉 요인, 구매 후기 요인, 시각적 정보 요인, 제품 정보 요인, 서비스 요인 등의 여섯 가지 요인으로 분석하여 제시하였다. 본 연구에서 분석한 브라우징의 유인요소 및 저해요소 등의 내용을 바탕으로 쇼핑몰 측면에서 브라우징 환경을 잘 구상할 수 있는 전략을 제시하였으며, 이는 관련 업종의 실무적인 전략과 마케팅에 도움이 될 것이며, 오늘날 비약적으로 발달하는 정보통신기술과 관련한 새로운 형태의 쇼핑몰 브라우징 환경에 관한 논문에 기초자료를 제시할 것이다. 또, 브라우징 과정에서 쇼핑몰의 저해요소와 관련하여 겪게 되는 부정적인 감정과 관련한 부분은 소비자의 심리와 연관한 패션상품 브라우징 연구에 도움이 될 것으로 본다.

• International Journal of Contents
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• 제2권1호
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• pp.22-28
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• 2006

In this paper, we propose new semantic contents modeling using individual features, associative relations and visual features for efficiently supporting browsing and retrieval of video semantic contents. And we implement and design a browsing and retrieval system based on the semantic contents modeling. The browsing system supports annotation based information, keyframe based visual information, associative relations, and text based semantic information using a tree based browsing technique. The retrieval system supports text based retrieval, visual feature and associative relations according to the retrieval types of semantic contents.

• 경영정보학연구
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• 제10권1호
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• pp.47-69
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• 2008

단기간에 경이적인 인터넷 사용률 증가를 기록한 한국은 세계적인 IT 강국으로서의 면모를 보여주고 있다. 그러나 특정 업체에 종속적인 한국의 웹 브라우저 시장은 한정된 기술에만 치우쳐 기술표준에 위배된다라는 논쟁이 진행되어 왔다. 본 연구에서는 한국의 대표적 웹사이트들이 특정 업체의 웹 브라우저에 얼마나 종속적인지를 웹 접근성 국제표준과 웹 호환성을 통해 실증적으로 확인하였다. 그 결과 Firefox를 통해 웹사이트에 접근한 경우에는 웹 호환성이 Internet Explorer를 통해 접근할 때에 비해 19% 낮게 나타났다. 웹 호환성 세부 평가항목인 웹사이트 표현 부분에 있어 Firefox와 Internet Explorer의 웹 호환성의 차이가 18.39%이었고, 웹사이트 기능 부분에 있어서는 17.96% 차이가 발생했다. 웹 브라우저별 기업군 평균평가점수를 분석해 본 결과 공공기관의 웹 호환성이 가장 높은 것으로 나타났으며, 오프라인, 온라인 그리고 금융기관 순으로 웹 호환성이 낮아졌다. 또한 E-business 5단계에 따라 웹 호환성을 분석한 결과 E-business 단계가 증가할수록 웹 호환성이 낮아지는 것으로 나타났다. Firefox로 접근했을 때에는 온라인 결제 사용불가, 각종 온라인 콘텐츠 재생불가, 프레임 오류로 인한 웹사이트 인식 장애 등 심각한 문제점들이 발생하였다. 이러한 결과를 바탕으로 국내기업들의 웹 호환성 문제의 원인을 살펴보며 웹 호환성에 대한 개선책을 제시하였다.

• 한국의류산업학회지
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• 제12권4호
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• pp.422-430
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• 2010

Shopping is the activity not only purchasing goods/services but also pursuing the emotional satisfaction. Browsing can be defined as shopping behavior looking around the store without purchasing intention. Through the browsing activity, consumers are able to collect the information and be ready for the possible purchases while marketers have an opportunity to inform consumers of products/ stores/ brands. The more browsing activity, the more stimuli for buying, the more unplanned/ impulse buying. Therefore, this is the time that consumer's browsing activity is getting importance in the area of fashion marketing. The purpose of this study was to examine attracting and hindering factors related to browsing activity especially for purchase of fashion items, using a qualitative research method. An in-depth interview was conducted with 10 female shoppers ranged age 21-50. Included in the questions were consumer's opinions about VMD, convenience, traffic, salesman's attitude, companions, prices, sizes and fitting arrangement. The results of this study provide fashion store managers with the detailed and practical information to draw the consumers in the store.

• 한국멀티미디어학회:학술대회논문집
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• 한국멀티미디어학회 2003년도 춘계학술발표대회논문집
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• pp.167-170
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• 2003

개인용 컴퓨터나 무선 전화, PDA(Personal Digital Assistants)의 기술 발전으로 이들이 인터넷에 접속할 수 있게 되었으며, 사용자들은 좀 더 다양한 방법으로 인터넷을 Browsing할 수 있는 방법을 찾고 있다. 본 연구는 표준 입출력 모드와 음성 인식과 음성 합성 모드를 동시에 적용할 수 있는 Multi-Modal Browsing 시스템을 연구하여 보았다. 이때 각 모드간에 동기화를 위한 이벤트 메시지 교환과 각 모드의 상태 저장 방법으로 Java RMI 모델을 제안하였다.