• Journal of Korean Academy of Nursing Administration
• /
• v.18 no.2
• /
• pp.213-221
• /
• 2012

Purpose: Communication in hospitals is one of the major factors in patient safety. So, the purpose of this study was to identify the relationship between intra-organizational communication satisfaction and the safety attitude of nurses in hospitals. Method: A descriptive survey design with convenience sampling was used. Data collection was done using a self-report questionnaire answered by 278 nurses from one university hospital located in Kyeoung-gi Province, Korea. Result: Intra-organizational communication satisfaction positively correlated with safety attitude (r=.747, p<.01). Among the 6 sub dimensions of safety attitude, perceptions of management (r=.675, p<.01), job satisfaction (r=.640, p<.01) and teamwork climate (r=.600. p<.01) were strongly related to intra-organizational communication satisfaction. Multiple regression analysis was done to identify explanation power of intra-organizational communication satisfaction against safety attitude. The model was significant (F=48.540, p<.01). Intra-organizational communication satisfaction accounted for 60.9% of variance in safety attitude (Adj $R^2$=.609). Conclusions: The results of this study indicate that higher levels of intra-organizational communication satisfaction promote positive safety attitude in hospital nurses and that communication media quality is an important factor in patient safety attitude. Therefore, developing interventions to revitalize intra-organizational communication level based on communication media quality will help in the construction of positive safety attitude in nurses.

• Journal of the Korean Home Economics Association
• /
• v.29 no.3
• /
• pp.175-190
• /
• 1991

The purpose of this study is to investigate communication styles in married couples. The subjects are a total of 301 couples living in Seoul. The main results are summarized as follows: 1. The styles of marital communication are consisted of 5 factors which are reproachful attitude, rational attitude, concessive attitude, unilateral attitude, and unconcerned attitude. 2. The styles of marital communication are classified into 5 styles in husbands which are arbitrary style, obeident style, authoritarian style, unconcerned style, and respectful style, and in wives, 4 styles which are arbitrary style, obeident style, unconcerned style, and respectful style. 3. The husband's arbitrary style and wives' unconcerned style are differently perceived by husbands and wives. 4. The relations of marital communication styles are classified into 3 relations which are supplementary relation, antagonistic relation, and equal relation. 5. In the case of equal relation and supplementary relation in comparison with antagonistic relation, husbands satisfy more with their wives' communication. And in the case of antagonistic relation in comparison with supplementary relation, husbands and wives want more to change of spouses' communication. 5. The relations of marital communication styles are affected in husbans by education, in wives by age, and family life cycle.

• Child Health Nursing Research
• /
• v.15 no.4
• /
• pp.392-400
• /
• 2009

Purpose: The purpose of this study was to identify influences of child-rearing attitude and parent-school age communication on self-efficacy of 5th and 6th graders. Methods: Data were collected using questionnaires from 460 5th and 6th graders in S city. The data were analyzed using SPSS WIN program. Results: There were significant differences in child-rearing attitude according to gender, mother's level of education, perceived atmosphere and religion. Self-efficacy was significantly correlated with school record, family income, mother's level of education, father's level of education, and perceived atmosphere. There were significant differences in communication with father according to father's level of education, and perceived atmosphere. Communication with mother was significantly correlated with father's level of education, mother's level of education and perceived atmosphere. The relative influence toward the children's self-efficacy shown in the order of importance was as follows; child-rearing attitude, school record, communication with mother, communication with father, father's level of education, family income. Conclusion: From the study, self-efficacy appears to be influenced by multiple factors such as child-rearing attitude, school record, communication with mother, communication with father, father's level of education, and family income.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.30 no.2
• /
• pp.13-22
• /
• 2012

This research attempts to analyze communication effects of print ad having pictorial typography. 150 Questionnaires were distributed to respondents staying Daejeun City and 148 copies were retreated for five days from April 22nd to 26th, 2012. Frequency analysis, factor analysis, Cronbach's alpha for reliability analysis were utilized for data analysis with SPSS 12.0. For testing hypothesis, regression analysis was used. As result of testing hypothesis, 'informative, beneficial, creative, reliable' were partially significant to attitude towards print ad having pictorial typography. That means 'creative' and 'reliable' were insignificant, while 'informative' and 'beneficial' are significant. Variable of the most influencing on attitude towards advertising is 'informative.' 'Informative, beneficial, creative, and reliable' were partially significant to brand attitude, too. That means 'beneficial' and 'creative' were insignificant, while 'informative' and 'reliable' were significant. Variable of the most influencing on brand attitude was 'reliable.' Therefore, to enhance communication effect of print ad having pictorial typography, 'informative' and 'reliable' are most significant variables.

• The Korean Journal of Franchise Management
• /
• v.14 no.2
• /
• pp.31-46
• /
• 2023

Purpose: Brand communication plays an important role in the credibility of consumer behavior as it enhances brand equity. This study investigates the effects of brand communication (firm-created communication, consumer-generated communication) on brand awareness, brand attitude, brand loyalty in the hotel business sector by applying the SOR theory (stimulus-organism-response theory). Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 400 customers who had experience of visiting hotels. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that consumer-generated communications had a positive effect on brand awareness and brand attitude, whereas firm-created communications had a significant effect on brand awareness. In addition, brand awareness had a positive effect on both brand attitude and brand loyalty. Finally, brand attitude was found to have a positive effect on brand loyalty. Conclusions: This study redefines the concept of where chain hotel groups should focus when providing consumers with information about their brands and services. As a result, the conceptual framework of brand communication to increase new customer visits to the hotel brand has been expanded.

• Korean Journal of Human Ecology
• /
• v.24 no.4
• /
• pp.513-529
• /
• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• Speech Sciences
• /
• v.12 no.4
• /
• pp.227-236
• /
• 2005

For the exact assessment and diagnosis of stuttering, not only speech disfluency but also the attitude of stuttering has to be considered. However, clinical researches and studies about stuttering have tend to center around disfluency. Relatively little attention was paid to the communication attitude of stuttering. In this paper, we will attempt to investigate that the Modified Erickson Scale of Communication Attitudes(S-24) is available in Korean stutterer. The S-24 was administrated to 27 adults with stuttering and 27 normal adults. Based on the item analysis of S-24, 4 items which have the low item discrimination coefficient and are little difference between stutterer group and normal group were excepted from the scale. To test validity of the reconstructed communication attitude scale, we estimated a internal consistency and carried out correlation analyses and discrimination analyses. We found that the reconstructed scale had a high internal consistency(a = .8701), was consisted six components(explanatory power = 66.59% of total variation), correlated with the PSI at .439 and with the SESAS at -.527, and correctly classified between stutterers and normal adults at 92.6%. Consequently, the reconstructed communication attitude scale is a useful scale to assess stutterer's communication attitude in Korea.

• Korean Journal of Occupational Health Nursing
• /
• v.23 no.2
• /
• pp.115-122
• /
• 2014

Purpose: This study was to identify the relations of interpersonal attitude and communication competence of new community health nurses. Methods: The research design was a correlational study. The data were collected from 136 visiting nurses using a structured questionnaire and analyzed using independent t-test, Pearson's correlation coefficient, and multiple regression with the SPSS/WIN 20.0 program. Results: The type of interpersonal attitude in subjects was I+U+ and the score of communication competence was 3.6. Among 15 sub-dimensions, the highest score was responsiveness and the lowest was assertiveness. There were no significant differences in communication competence by general characteristics. Factors influencing on communication competence in new visiting nurses were interpersonal attitude I+(I am OK) (${\beta}$=.34) and I-(I am not OK) (${\beta}$=-.28). Conclusion: Education program, stressing the self-awareness, is necessary to increase positive interpersonal attitude and communication competence for reemployment of community health nurses. Furthermore, in order to reinforce assertiveness, institutional support should be accompanied with the efforts of individual level.

• Culinary science and hospitality research
• /
• v.14 no.1
• /
• pp.107-122
• /
• 2008

The purpose of this study is to analyze the effects of the presenting type of menu labels(regular/descriptive) and knowledge level(high/low) on the advertisement(Ad) comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. For that reasons, 157 university students who are majoring in food-service management or culinary arts were conveniently selected as sample for $2{\times}2$ factorial design. A final sample of 153 responses were deemed usable and then two-way ANOVA was used for statistical analysis. The findings are as follows. First, there were significant differences between the presenting types of menu labels and communication effects including the Ad comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. It can be known that descriptive menu labels showed higher communication effects than regular menu labels. Second, there were significant differences between the knowledge levels and communication effects including the Ad comprehension, attitude toward the Ad, and purchase intention but not in attitude toward the brand. It can be known that consumers with relatively high knowledge levels showed higher the Ad comprehension, attitude toward the Ad, purchase intention than consumers with low knowledge levels. The results of this study can be used as data for more effective menu marketing and basic of further empirical study for effectiveness of menu labels.

• Korean Journal of Occupational Health Nursing
• /
• v.22 no.2
• /
• pp.112-120
• /
• 2013

Purpose: The purpose of this study was to identify the influence of interpersonal attitude (I+, I-, U+, U-) on communication competence in care workers for frail elderly. Methods: This study was a cross-sectional survey. The data were collected from 153 care workers for frail elderly using a structured questionnaire. The data were analyzed using multiple regression with the SPSS/WIN 20.0 program. Results: The interpersonal attitude style of subjects was I+U+, and the score of communication competence was 3.53. There were significant differences in interpersonal attitude (I+, I-), and communication competence depending on age, education level, experience of personality type test (yes). Factors influencing on communication competence in care workers were interpersonal attitude (I+, I-, U+) and experience of personality type test with $R^2$ value of 48.5% (F=23.47 p<.001). The most influencing factor was I+ (${\beta}$=.36), followed by I- (${\beta}$=-.22), U+ (${\beta}$=.20), and experience of personality type test (yes) (${\beta}$=.16). Conclusion: It is needed to maintain the interpersonal attitude style (I+U+) of care workers. Continuing education program is needed for increasing communication competence especially for those fifties and over, and experienced care workers. Giving an opportunity for personality test is helpful to increase communication competence in care workers.