• Title/Summary/Keyword: community enterprise

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The Factors of Product Purchase Decisions for Distribution of Community Enterprises in Nakhon Si Thammarat, Thailand

  • NAKUDOM, Sor sirichai;NAKUDOM, Siwaporn;NOOBUTR, Pinrudee;KHIAWNOI, Pannapa;WANNAPIROON, Panita
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.45-52
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    • 2023
  • Purpose: This study aims to analyze the confirmation the purchase decision of community enterprise products, such information is an important issue for community enterprise entrepreneurs to develop a marketing strategy through the purchasing decision of community enterprise products Research design, data and methodology: The research was designed by using mixed methods research (exploratory design), starting with in-depth interviews of consumers of community enterprise products to determine the reasons for their purchase decisions. The researcher then used the data from the in-depth interviews to create a questionnaire for consumers of community enterprise products. These data were used to analyze the confirmation components of such elements. Results: The analysis found the following. 1. Decision-making is based on a product 2. Decision-making is based on social context considerations Conclusions: Develop an image to make a difference between community enterprise entrepreneurs and general entrepreneurs for distribution. The local wisdom, it is a local intellectual resource. It should be used in adjusting or blending old knowledge with new knowledge together appropriately. Creating community participation, love, unity, and the sympathy of the people in the community can help in participation in the operation of community enterprises.

A Study on the Promotion of Sustainable Community Enterprise for the Local Regeneration - Focused on Community Enterprises in the UK - (지역재생에 있어 지속가능한 마을기업 육성에 관한 연구 - 영국 마을기업 사례를 중심으로 -)

  • Im, Jung Ha
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.5
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    • pp.139-150
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    • 2018
  • This paper aims to elaborate the role and availability of the community enterprise as a form of methodology in local regeneration, dealing with urban social problems generated in the process of urban development. In a situation of the increasing skepticism in the capitalism, the instability in public welfare system and disintegration of community, social economy has come to the fore as an alternative. The community enterprise, especially, has shown the potential to form a virtuous cycle in local regeneration system; residents recognize local problems by themselves; discover and utilize the local resources and assets in the process of solving the problems as an entrepreneurial form; and consequently create social and economic capital which can be reinvested in the local community. Given these aspects, Korean government has implemented supporting policies for the promotion of community enterprises, and new government's "Urban Regeneration New Deal Project" are putting more importance on the role of social and community enterprises as a propulsion unit. In this regard, this paper first explores the concept and features of community enterprise in economic and social aspects, whereby it analyzes the capacity of community enterprises as principal agencies or implements in local development. Then, the development status and institutional supports for community enterprises in the UK is revealed, and investigates case studies which are playing a revolutionary role in urban regeneration or local economic revitalization. Based on this analysis, it draws the main factors for the sustainable and autogenous community enterprise as follows: flexibility in legal forms, community owned assets, diverse fund streams and invigorating social investment market, active partnership between public and private sectors, ardent enterprisers and intermediate support organizations.

An Exploratory Research on the Social Enterprise for Local Economic Activation : Focus on Community Business (지역경제 활성화를 위한 사회적 기업에 관한 탐색적 연구 : 커뮤니티 비즈니스를 중심으로)

  • Kim, Young-Soo;Lee, Kwang-Woo;Kwon, Ju-Hyoung
    • Knowledge Management Research
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    • v.9 no.1
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    • pp.77-96
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    • 2008
  • The purpose of this study is to find the new model of successful social enterprise on the basis of local economy and industry in Korea. The trends and definitions of social enterprise were discussed first of all and community business model operated by civilians and members of a community was studied. The community business of local friendly type(LFT) was focused especially. Some factors of LFT are such as the solution of economic polarization and employment aggravation, the recovery of local community, the solution of local problem, and new method of labor contract. As the result of exploratory analysis on community business in Korea, Some distinctive features were showed that the majority of business was managed by local government, the outcomes of local community business were improvement of local income and creation of employment. Also, there were barriers such as finance, marketing, and lack of entrepreneurship. In conclusion, community business enterprise on the basis of local is effective to develop local economy and it should be owned by local civilians. In addition, long-term aims, entrepreneurship, and positiveness need for making of local society wealth.

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An Analysis of the Message on Internet Fashion Brand's Community - Focused on Brand Reneevon - (패션 브랜드의 인터넷 커뮤니티 메시지 유형 분석 - 브랜드 레니본을 중심으로 -)

  • Son, Hee-Jung;Yu, Ji-Hun
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.791-806
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    • 2009
  • Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

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A Study on Effect of Workplace Spirituality of Community Enterprise on Organizational Citizenship Behavior -Mediating Effects of Job Satisfaction- (마을기업에서의 일터영성이 조직시민행동에 미치는 영향에 관한 연구 - 직무만족을 매개효과로 -)

  • Cho, Young-bohk;Ha, Tae-Young
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.137-165
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    • 2016
  • Community enterprise is a type of business that simultaneously pursues public interest and profitability to vitalize the local society and economy and also an alternative endeavor to restore community by local residents using local resources. In rapid changes of business environment and social dynamics of these days, one of the alternatives to provide solutions for problems in persons and organizations is workplace spirituality. Workplace spirituality is not only beneficial to satisfaction, commitment, devotion, and organizational citizenship behavior, but also positively influential to outcome of an organization. Expanding the scope and subjects found in most previous studies on workplace spirituality of general companies, this study tries to contribute to development of community enterprises through empirical analysis of the effect of community enterprise. In result, workplace spirituality showed positively significant influence on job satisfaction, organizational citizenship behavior equally in both of community enterprises and general companies. Job satisfaction presented positively significant effect on organizational citizenship behavior. And job satisfaction mediated the relationship between workplace spirituality and organizational citizenship behavior. In addition, workplace spirituality of community enterprises showed difference from general companies showed greater coefficient and influence. Although workplace spirituality is important for general companies that pursue profit, it is shown that greater significance was found in community enterprises. Workplace spirituality, which is equivalent to A sense of calling, sense of inner life, sense of empathy, sense of community, and sense of transcendence through community enterprise, needs to be promoted and settled in community enterprises.

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Enabling Factors Affecting Knowledge Transfer and Business Process of Community Enterprise Groups in Thailand

  • Nawapon Kaewsuwan;Ruthaychonnee Sittichai;Jirachaya Jeawkok
    • Journal of Information Science Theory and Practice
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    • v.12 no.1
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    • pp.1-20
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    • 2024
  • This research aims to study and confirm enabling factors affecting the knowledge transfer and business process of community enterprise groups in Pattani province, Thailand. Key informants were community enterprise entrepreneurs; 30 people were selected purposively with criteria. This study used a mixed-methods approach and conducted semi-structured interviews to collect data. Qualitative data were analyzed using content analysis and classification, while quantitative data were analyzed using descriptive statistics with frequency, percentage, mean, and standard deviation. Moreover, inferential statistics chi-square value, Phi Cramer's V, and multiple regression analysis with the R program for statistical computing were employed to analyze the relationship between the variables, test the research hypothesis, and create forecasting equations. The research results revealed that the overview of enabling factors had a very high relationship (Cramer's V=0.965). Regarding community enterprise, it was found that enabling factors related to the knowledge transfer and business process consisted of four factors: regulations and administrative guidelines, business plan, reinforcement, and brainstorming. Reinforcement was the factor with the highest degree of correlation (Cramer's V=0.873) and predictor of influence on the knowledge transfer and business process (R2=0.670, p<0.05). This study's findings can lead to the developing of guidelines for promoting community enterprises properly and timely. These guidelines are expected to be used to develop knowledge about business models for community enterprises, which will help to improve their competency and competitiveness.

Using Ontology to Represent Cultural Aspects of Local Products for Supporting Local Community Enterprise in Thailand

  • Plirdpring, Phakharach;Ruangrajitpakorn, Taneth
    • Journal of Information Science Theory and Practice
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    • v.10 no.1
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    • pp.45-58
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    • 2022
  • Community enterprise plays an important role for developing local business. Products from local communities apply local specialties such as high-quality materials and inherited wisdom. This work aims to support merchandises from local community enterprises by bringing out their specialties related to local wisdom and intangible cultural aspects. An ontology is applied to demonstrate the innate information regarding the implicit values of the products and is used as a core for a semantic search system. Details of the products are gathered from their respective community using an interview method and are extracted to align with the developed ontological schema. The semantic search system thus is implemented with a recommendation process for online accessibility for providing the organised information. From evaluation, the developed ontology and its instances are rated highly for their consistency, conciseness, and completeness. In usage, accuracy of the query and recommendation results are evaluated at 97.38% searching accuracy and 85.03% for recommending interesting products.

The Factor Analysis for the Improvement of Community Enterprises Organizational Performance and Sustainability -Focused on Community Enterprises in the Busan Area- (마을기업의 조직성과와 지속가능성 향상을 위한 요인분석 - 부산지역 마을기업을 중심으로 -)

  • Lim, Kyung-Soo;Ha, Tae-Young
    • Management & Information Systems Review
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    • v.33 no.2
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    • pp.241-261
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    • 2014
  • This study aims to vitalize and develop community enterprises through an empirical research on what factors are required to improve the performance and to achieve the sustainable growth of community enterprises. To this end, we surveyed community enterprises located in Busan and verified the fact that social entrepreneurship, organizational justice, organization trust, psychological ownership, network activities, human resource development(education) are required to improve organizations' performance and its sustainability. We intended to find the implications of the study result and draw policy-based support programs to provide supplement points and countermeasures, to set conditions for the vitalization of Community Enterprises, and to create Community Enterprise-friendly environments.

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A Study of Learning Organization Model of Construction Organization based the CoP(Community of Practice) (Community of Practice(CoP)를 기반으로 하는 건설조직의 학습조직 모델에 관한 연구)

  • Lee Tai Sik;Lee Won Yong
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.479-482
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    • 2001
  • Construction industry included speciality compare with others industry. Systemically approach and enterprise cultural approach is required in order to perform Knowledge Management in construction industry. But, most of construction enterprise immersed in system approach to perform Knowledge Management, in this reason caused failure of Knowledge Management. To resolve the structural contradiction, Learning organization based the Community of Practice(CoP) is studied in this paper.

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The Effects Social Entrepreneurship and CSR Activities on Performance of Social Enterprise (사회적 기업가정신이 CSR 활동과 사회적 성과에 미치는 영향에 관한 연구)

  • Jang, Sung Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.2
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    • pp.117-127
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    • 2014
  • The purpose of this study is to examine the factors influencing social performance of social entrepreneurship and Corporate Social Responsibility(CSR) activities. This model tests various theoretical research hypotheses relating to social enterprise, social entrepreneurship, and CSR activities. Social entrepreneurship have been classified as innovativeness, proactiveness, risk-taking, and social value orientation. And CSR activities have been classified as community responsibility, philanthropic responsibility, and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, social entrepreneurship positively influence community responsibility, philanthropic responsibility, and environmental responsibility. Second, community responsibility, philanthropic responsibility, and environmental responsibility positively influence social performance in social enterprise. The results of this study will provide various implications to improve social performance and social entrepreneurship in social enterprise.

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