• Title/Summary/Keyword: concept image

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The Effects of Body-image Measured by Multi Measurements on Body Modification, Self Concept, and Clothing Behavior (신체이미지에 따른 성형욕구, 자아개념, 의복행동 -다중 측정도구를 사용하여-)

  • Song Kyung-ja;Kim Jae-sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4 s.141
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    • pp.391-402
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    • 2005
  • Tile purposes of this study were to find out any significant relations among body image, needs for body modification, self concept, and some selected clothing behaviors of two age group females using social comparison theory as the research background. The sampling method was a convenient sampling, and the subjects were 56 females aged from 20 to 24 years and 54 females aged from 40 to 49 years. The quasi-experiment and survey were conducted from May 1 to June 30, 2002. The results of tile study were as follows. First, the perceptual body image is more important than measured body size and ideal body size in body image. Apart from measurement instrument, people who perceived slim had higher self concept, exhibition and conformity of clothing. Second, there were significant differences between the two age groups(twenties and forties) in needs for plastic modification, self concepts and clothing behaviors. The younger age group exhibited higher need for modification than the older age group and the younger group also showed higher self concept, higher interests in clothing and fashion, more exhibition tendency and conformity to clothing.

The Characteristics of les Nouveau Pop Art Image Fashion (누보 팝 아트 이미지 패션의 특성)

  • Lee, Young-Hee;Kim, Hyun-Mi;Jang, Ae-Ran
    • Journal of the Korean Society of Costume
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    • v.61 no.5
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    • pp.106-122
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    • 2011
  • The ultimate purpose of the research is to solve the problem that fashion inspired by les Nouveau Pop Artic criticism and satirical factors is interpreted as concept of American Pop Art style, even though there is distinct difference between les Nouveau Pop Art style and American Pop Art style. We think that the reason causing the problem is that les Nouveau Pop Art is not familiar to the general public, even though it is getting attentions as trends treated by les Nouveau Pop Artists. Above all there is insufficient study to establish a theoretical system and a concrete concept on les Nouveau Pop Art. Therefore, this study is to set up the theoretical concept on les Nouveau Pop Art based on comparisons and analysis of the characteristics of works expressed les Nouveau Pop artists, and to draw the concept of les Nouveau Pop image fashion. The result of this study indicate that les Nouveau Pop Art Image Fashion is defined as "fashion design borrowing the concept and image from les Nouveau Pop Art and blending and consisting of the themes, characteristics and techniques from les Nouveau Pop Art.

Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card

  • Chun, Seungwoo;Yoo, Changjo;Lee, Sukekyu;Lee, Seon Min
    • Asia Marketing Journal
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    • v.14 no.3
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    • pp.153-167
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    • 2012
  • KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

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Photogenie as the duality and mentality of the photographic image: a study based on the theory of Edgar Morin (포토제니 혹은 사진 이미지의 이중성과 정신성 - 에드가 모랭의 논의를 중심으로)

  • Kim, Ho Young
    • Cross-Cultural Studies
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    • v.34
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    • pp.71-92
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    • 2014
  • This article presents a study on the concept of "Photogenie", which refers to the duality and mentality of the photographic image, with the viewpoint regarding the photographic image by Edgar Morin. First, we will look at the evolution of the concept of "Photogenie". From the field of photography, the term "Photogenie" means objects that produce light, enough to impress the photographic plate. But theorists of cinema at the beginning of the 20th century have changed the meaning of the term. For Louis Delluc, the "Photogenie" means the effect of union between the reproduction of real and artistic genius. For Jean Epstein, the "Photogenie" means mental quality, nonmaterial or inderterminable, of the photographic and cinematographic image. But Morin synthesized the arguements of Delluc and Epstein. For him, the "Photogenie" indicates both a double character of the photographic image and its mental quality. Then, based on this concept of "Photogenie," Morin said on particular aspects in the photographic image. Considering photography as a double in the anthropological sense, it puts emphasis not only the dual nature of the photographic image but also mental and spiritual quality. Combining the theory of the mage Henri Bergson and Jean-Paul Sartre, he builds his own theory of the mage that concerns both photography and cinema. In short, to Morin, the photographic image is a place where coexist absence and presence, the real and the imaginary, perception and memory, the material and mental, as well that a place of mentality which appear all our memories, hallucinations, dreams, imagination etc.

A Basic Study on the Environment of visual Sequence(I) -The Application of the K. Lynch's Theory to the Interior-Landscape image of Munster City Library- (시동선 환경에 관한 기초적연구(I) -Kevin Lynch의 도시이론을 적용한 Munster City Library의 실내 경관 이미지-)

  • 임채진;차소란
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.182-189
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    • 1998
  • The existential space concept which introduced the sense of place that began emerging recently together with the change of space concept results from people's fundamental existential humane aspect as the subject of perceptive experience. The tendencies of enlargement layering and diversification which we can see in contemporary architecture imply the possibility that elements of urban image can be incorporated into interior design. This study utilizes Kevin Lynch's theory which tries to relate environment to existential space. In this study we re-analyze and apply Lynch's $\ulcorner$the Theory of Urban Image$\lrcorner$to interior space and using the conclusion from a case study examine the applicability of the theory about visual perception to interior design. This study considers a new method of analysis to perceive and grasp interior space through the understanding of the cognitive map and image concept.

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A Study on the Characteristics in Image Expression of Interior Space (실내공간의 이미지 표현 특성에 관한 연구 -상업공간의 디자인을 중심으로-)

  • 홍승대
    • Archives of design research
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    • v.12 no.4
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    • pp.243-250
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    • 1999
  • Interior design is depend on combination way of between invisible meaning and visible form, then it has a several meaning by that. The meaning of interior space is a invisible concept which is shown by a form and it is mainly recognized by a image. The purpose of this study is to explore that characters of image in communication process, typical aspect and structural aspect have been shown in interior design. On this study, I try to study space analysis about commercial space to explore character of spatial image through theoretical approach. In a result, the image of interior space is made by deep representation as a designer's basic concept and is delivered by conversion of various codes. Therefore, the image of interior space is not a additional concept which is made by natural factor of space, it is a design concept which must be dealt with space planning.

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TELE-OPERATIVE SYSTEM FOR BIOPRODUCTION - REMOTE LOCAL IMAGE PROCESSING FOR OBJECT IDENTIFICATION -

  • Kim, S. C.;H. Hwang;J. E. Son;Park, D. Y.
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 2000.11b
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    • pp.300-306
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    • 2000
  • This paper introduces a new concept of automation for bio-production with tele-operative system. The proposed system showed practical and feasible way of automation for the volatile bio-production process. Based on the proposition, recognition of the job environment with object identification was performed using computer vision system. A man-machine interactive hybrid decision-making, which utilized a concept of tele-operation was proposed to overcome limitations of the capability of computer in image processing and feature extraction from the complex environment image. Identifying watermelons from the outdoor scene of the cultivation field was selected to realize the proposed concept. Identifying watermelon from the camera image of the outdoor cultivation field is very difficult because of the ambiguity among stems, leaves, shades, and especially fruits covered partly by leaves or stems. The analog signal of the outdoor image was captured and transmitted wireless to the host computer by R.F module. The localized window was formed from the outdoor image by pointing to the touch screen. And then a sequence of algorithms to identify the location and size of the watermelon was performed with the local window image. The effect of the light reflectance of fruits, stems, ground, and leaves were also investigated.

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The Effect of Make-up on the Self-Concept in the Female College Students (여대생의 화장행동 및 화장 전·후 자아개념에 관한 연구)

  • Kim, Jung-Sook
    • Fashion & Textile Research Journal
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    • v.7 no.6
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    • pp.633-640
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    • 2005
  • The main objective of this research is how they recognize the face appearance before and after the make-up, based upon the survey on the female college students of their 20s (221 College students in Daegu metropolitan City), who are very conscious about their appearance. In addition, it is to provide the fundamental findings, which are necessary to establish the appearance management of self-concept through the make-up. The results are as follows: About 78% of subjects are performing the make-up on daily basis or needs basis, and 91.6% of the subjects wanted to have more elegant and improved make-up. Comparing the self-satisfaction level before and after the make-up, the satisfaction level on their appearance has been very much improved to 77.2% after the make-up, while the level was 28.8% before the make-up. It has been found out that the purpose of the make-up is more appreciated in pursuing the self-concept, rather than pursuing the beauty. Also we revealed that they could achieve a certain level of psychological stability by improving each individual's social image. We also found out that the stylish and modern style of image contributed more to the satisfaction level of make-up, compared with the image of neatness, individuality, delicacy, or youthfulness.

The verbal analysis method of user′s self-concept for the design direction of product development (제품디자인 방향설정을 위한 사용자 자아개념의 언어적 분석방법)

  • 강범규;김성현
    • Archives of design research
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    • v.15 no.4
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    • pp.399-408
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    • 2002
  • According to the improvement in quality of life and the progress of user's taste in this modern society, people great deal with the symbolic meaning of product which express user's self-concept(image). Therefore, this kind of information of users' image is needed to deal importantly for the product design development processes, particularly, the early stage of design development such as the concept design development stage. But, there is not much analysis tools which deal qualitative data of users for the design development. From this reason, the supply of information of user's image through the development of verbal analysis method of user's self-concept will help a designer. For this purpose, this study not only developed the twenty-one factors in order to evaluate user's self-concept, but also suggested that the new approach method that can classify user's group within the same characteristic of user's image using the twenty-one developed verbal measurement items with tools of statistical analysis for the design direction of product. The developed this verbal analysis tool was testified through the case study in this research work.

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An image used by cross concept of two images - Gap of image space2 - (두가지 영상의 교차개념을 도입한 영상설치작품 - 상 공간의 틈새2 -)

  • Cho Ok-Hue;Lee Jun-Eui;Kim Hyung-Gi
    • Archives of design research
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    • v.19 no.4 s.66
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    • pp.205-208
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    • 2006
  • This work is a interactive digital art work which used the multiplex of jitter. It is an work which used a cross concept of two images. This work shows two kinds of images. One is on the wall through the gap of fluorescent lamp screen, and the other is on the fluorescent lamp screen. Two images are intercepted and comes out to the length as the multiplex of the jitter. The appearance of the spectator be recognized on the fluorescent lamp screen or on the wall, by two branch image which comes out intersecting of a length with multiplex function of the jitter. Two branch features of the image which it produces and the spectator which is input at real-time is equally divided, or in impression of juxtaposition goes in the spectator. It expresses the duplicity of the human being, with physical existence space divides the time space which we feel and there is a governing grammar which is different with each other and to express the thing it becomes. It used the image of the screen which it produces with the fluorescent lamp and cross concept.

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