• 대한가정학회지
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• 제45권6호
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• pp.1-9
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• 2007

Even though self-confidence is a personal factor of a people, it works as behavioristic factor in consumer behavior. In this study, the influence of consumer self-confidence on clothing purchase behavior was investigated. A total of 284 data sets were analyzed after collecting questionnaires from college students in Seoul using convenient sampling method. For data analysis, chi-square test, analysis of variance, reliability test and factor analysis were performed by SPSSWIN program. The results were as followed. First, the clothing purchase places were affected by the consumers' level of self-confidence. The more confident consumers preferred internet shopping and Dongdaemun market to large-scale shops. The discount stores were selected by the less confident consumers. Second, information search was one of the main reasons to visit internet shopping mall by the more confident consumers. Third, the more confident consumers showed the higher level of clothing involvement than the less confident consumers. Finally, unplanned purchases, such as pure impulse buying and reminder buying were more likely to occur by the more confident consumers with less purchase conflicts.

• Journal of the Korean Data and Information Science Society
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• 제9권2호
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• pp.159-164
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• 1998

The two-factor nested variance component model with equal numbers in the cells are given by $y_{ijk}\;=\;{\mu}\;+\;A_i\;+\;B_{ij}\;+\;C_{ijk}$ and the confidence intervals for the ratio of variance components, ${\sigma}^{2}_{A}/{\sigma}^{2}_{B}$ are obtained in various forms by many authors. This article shows the probability ranges of these confidence intervals on ${\sigma}^{2}_{A}/{\sigma}^{2}_{B}$ proved by the mathematical computation.

• 동아시아식생활학회지
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• 제24권6호
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• pp.906-914
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• 2014

This study conducted an exploratory factor analysis to examine how consumers' confidence on the local foods used at tasty farm eateries influence their purchase behaviors. The four factors of perception of local foods used at tasty farm eateries and the factors of consumer confidence and purchase behaviors were extracted for a reliability analysis, correlation analysis of variables, and simple and multiple regression analysis. The following are the findings: first, among the four factors of perception of local foods used at tasty farm eateries, safety, sociality and product value had statistically significant influences on consumer confidence, whereas regional economic value did not. In other words, safety referring to the nutritional value and sanitary safety of food ingredients used for the native foods at the tasty farm eateries, product value referring to the characteristics differentiated from general Korean cuisine, and sociality referring to the various related experiences for the interests in farm culture and local food, leads to consumer confidence, whereas regional economic value referring to farm household income, local job creation, and development of farm tourism does not. Second, consumer confidence had a statistically significant positive impact on consumers' purchase behaviors. Among the five principles of local foods, reliability is the most important factor. When consumers gain confidence on local food items and are satisfied with them, they make additional purchases and revisits. Therefore, confidence is a very important aspect for the loyalty and sustainability of business.

• 복식문화연구
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• 제21권4호
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• pp.562-575
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• 2013

The purpose of this study was to test the determinants of fashion savvy. As determinants, this study examined fear of negative evaluation by others and self esteem as subject-related variables and consumer confidence in fashion decisions as the product-related variable. It was hypothesized that fear of negative evaluation and self esteem influence fashion savvy both directly and indirectly through consumer confidence in fashion decisions. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and path analysis were conducted. Tests of the hypothesized path show that one factor of fear of negative evaluation and self esteem influence fashion savvy directly and indirectly through consumer confidence in fashion decisions. More specifically, 'fear of negative impression and judgment' factor negatively influences 'marketing literacy' and 'consumer selfefficacy' of fashion savvy, whereas self-esteem positively influences 'consumer self-efficacy' of fashion savvy. In addition, consumer confidence in fashion decisions influences all six factors of fashion savvy. The implications of these findings and suggestions for future study are also discussed.

• 복식문화연구
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• 제23권6호
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• pp.1061-1081
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• 2015

Recently, there has been an increase in wellbeing marketing, which focuses on increasing consumer life satisfaction or consumers' sense of subjective wellbeing. Numerous studies have been conducted to identify which aspects contribute to consumer life satisfaction. In order to provide additional insights into consumer life satisfaction, this study aimed to identify the relationships among social psychological variables (consciousness of social face, social interaction anxiety, and career anxiety), shopping confidence, and life satisfaction. Shopping confidence in this study relates to confidence for clothing/accessories. It was hypothesized that social psychological variables influence life satisfaction not only directly but also indirectly through shopping confidence. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred eighty six questionnaires were used in the statistical analysis. Factor analysis of consciousness of social face revealed two factors, 'desire to gain face' and 'fear of losing face'. Factor analysis of social interaction anxiety, shopping confidence, and life satisfaction revealed that these variables were uni-dimensional. Test of the hypothesized path showed that all social psychological variables influenced life satisfaction indirectly through shopping confidence, whereas 'fear of losing face' of consciousness of social face and career anxiety influenced life satisfaction directly. The results give marketers some understanding of their consumers' life satisfaction in relation to consciousness of social face, social interaction anxiety, career anxiety, and shopping confidence.

• Journal of the Korean Statistical Society
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• 제22권1호
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• pp.39-54
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• 1993

In the three-factor nested variance component model with equal numbers in the cells given by $y_{ijkm} = \mu + A_i + B_{ij} + C_{ijk} + \varepsilon_{ijkm}$, the exact confidence intervals of the variance component of $\sigma^2_A, \sigma^2_B, \sigma^2_C, \sigma^2_{\varepsilon}, \sigma^2_A/\sigma^2_{\varepsilon}, \sigma^2_B/\sigma^2_{\varepsilon}, \sigma^2_C/\sigma^2_{\varepsilon}, \sigma^2_A/\sigma^2_C, \sigma^2_B/\sigma^2_C$ and $\sigma^2_A/\sigma^2_B$ are not found out yet. In this paper approximate lower and upper confidence intervals are presented.

• Journal of applied mathematics & informatics
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• 제14권1_2호
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• pp.377-386
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• 2004

A technique that provides prediction intervals based on a model called an empirical linear model is discussed. The technique, high-dimensional empirical linear prediction (HELP), involves principal component analysis, factor analysis and model selection. HELP can be viewed as a technique that provides prediction (and confidence) intervals based on a factor analysis models do not typically have justifiable theory due to nonidentifiability, we show that the intervals are justifiable asymptotically.

• 복식문화연구
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• 제14권4호
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• pp.596-608
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• 2006

The purpose of this study was to reveal the relationship between self confidence in fashion coordination and fashion information search of men. This study also examine the utility of services of fashion coordination in fashion store. A questionnaire was developed and data was collected from 248 male consumer in the age of $20{\sim}29$ living in Busan and it was analyzed by the statistical method of frequencies, factor analysis, analysis of variance and regression. The results of this study were as follows: First, information contents of fashion coordination include four dimension, such as fashion style information, knowledge about fashion item, way of putting-on for stylish appearance and beauty information. And degree of search fashion information was significant different among groups classified by consumer's level of self confidence in fashion coordination. Second, multiple regression analysis revealed that consumer's self confidence in fashion coordination could be predicted from the amount of search fashion information contents and information sources. In conclusion, fashion information search was important factor which influenced on self confidence in fashion coordination. and male consumers perceived fashion coordination services in fashion store will be useful information.

• 반도체디스플레이기술학회지
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• 제18권3호
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• pp.1-6
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• 2019

Foreground/background segmentation in video sequences is often one of the first tasks in machine vision applications, making it a critical part of the system. In this paper, we present an improved sample-based technique that provides robust background image as well as segmentation mask. The conventional multiple interval sampling (MIS) algorithm have suffer from the unbalance of computation time per frame and the rapid change of confidence factor of background pixel. To balance the computation amount, a random-based pixel update scheme is proposed and a spatial and temporal smoothing technique is adopted to increase reliability of the confidence factor. The proposed method allows the sampling queue to have more dispersed data in time and space, and provides more continuous and reliable confidence factor. Experimental results revealed that our method works well to estimate stable background image and the foreground mask.

• 한국의상디자인학회지
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• 제21권1호
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• pp.47-57
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• 2019

The purpose of the study was to explore effective satisfaction factors for continuous partnerships between fashion companies and artists. A questionnaire was developed by the researchers and results were collected from a total of 273 people who were working for a fashion company or working as an artist. Data was analyzed by the use of a frequency test, a reliability test, an exploratory factor analysis and a structure equation model analysis using AMOS 18.0. The results of the study were as follow. First, profitability and adequacy had significant effects, but awareness had no effect on confidence concerning the partnership. Second, awareness and profitability showed significant effects, but adequacy showed no effect on the flow among those in the partnership. Third, confidence had a significant effect on flow. Fourth, among the partnership factors, confidence and flow had significant effects on partnership satisfaction. Fifth, flow showed a significant effect on the intent for a continuous partnership, but confidence showed no effect.