• Title, Summary, Keyword: consumer acceptability

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A Study on the Influence of Omni-Channel Brand Experience on Omni-Channel Brand Relationship Formation and Achievements (옴니채널 브랜드체험이 옴니채널 브랜드 관계형성 및 성과에 미치는 영향)

  • Ock, Jungwon;Yun, Daehong;Kang, Yeolwoo
    • Journal of Service Research and Studies
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    • v.8 no.3
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    • pp.97-114
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    • 2018
  • This study was intended to empirically examine the influence that the omni-channel brand experience would have on omni-channel brand relationship formation and achievements. All hypotheses were adopted, except for 1 hypothesis(Hypothesis 5), among 12 hypotheses. Specific results were as below: First, omni-channel brand experience had a positive(+) influence on brand trust(Hypothesis 1), brand identification(Hypothesis 2), and consumer-brand relationship(Hypothesis 3) as a whole. The brand trust had a positive(+) influence on brand identification(Hypothesis 4), but did not have statistically significant influence on consumer-brand relationship(Hypothesis 5). Meanwhile, brand identification had a positive(+) influence on consumer-brand relationship(Hypothesis 6). Second, consumer-brand relationship had a positive(+) influence on re-purchase intention(Hypothesis 7), word-of-mouth intention(Hypothesis 8), and brand extension acceptability(Hypothesis 9) as a whole. Finally, omni-channel brand showed the following relationship with and achievements. re-purchase intention had a positive(+) influence on both word-of-mouth intention(Hypothesis 10) and brand extension acceptability(Hypothesis 11) while word-of-mouth intention had a positive(+) influence on brand extension acceptability. The results of this study may provide theoretical and practical implications for marketing managers' understanding and strategy planning in connection with consumer experience and relationship formation promoted recently by omni-channel brands of distribution companies.

Quality Characteristics of Jelly added with Peach(Prunus persica L. Batsch) Powder (복숭아 분말 첨가 젤리의 품질특성)

  • Lee, Jeong-Ae
    • Culinary science and hospitality research
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    • v.22 no.3
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    • pp.108-120
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    • 2016
  • This study investigated the quality characteristics of jelly containing peach powder, which is well known for its various functions and biological activity. The feasibility of incorporating peach powder as a value-added food ingredient, using a model food system of jelly, was investigated. Peach powder was incorporated into jelly at 0, 5, 10, 15, and 20% levels. To analyze quality characteristics, pH of the jelly, spread factor, moisture content, color(L, a, b), hardness, DPPH radical scavenging activity, and sensory properties were measured. Qualities, such as pH content, color, hardness, and consumer preferences were determined. Lightness decreased, but redness and yellowness increased significantly (p<0.001). The antioxidative activity measured by DPPH (2,2-diphenyl-1-picrylhydrazyl) radical scavenging activity of the jelly increased as the concentrations of peach powder increased. Lastly, the consumer acceptance test indicated that the highest level of incorporation (15%) had a considerable adverse effect on consumer preferences in all attributes. The jelly with 15% peach powder is recommended (with respect to overall preference score) for taking advantage of the functional properties of peach powder without sacrificing consumer acceptability.

A Study on Consumer Behavior of the Oriental Students Regarding Clothing purchase at Texas State of The United States (재미 동 남부 아시아계 유학생의 의류구매 행동에 관한 연구)

  • 계선자
    • Journal of Korean Home Management Association
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    • v.3 no.1
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    • pp.35-49
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    • 1985
  • The Purpose of the study is to identify some factors affecting the consumer behavior of the Oriental students in the United States and provide some basic information for desirable consumer skills. The ninety subjects ere collected form the Oriental groups who were studying in Denton, Texas, U.S.A. Data were analyzed by frequency, percentage, mean, X2-test. The results are as follows: 1) There are significant similarities in the consumer behavior of the Oriental students regarding the information source, the preferred type of clothing, the factors affecting the choice of retail store, and the satisfaction after the clothing purchase. 2) There are some differences in the consumer behavior among three groups regarding expenditures of the purchase of clothing and the preferred choice of retail store. This study concludes that the Oriental students tend to: 1) adjust their life style to new situation ; 2) avoid their conflicts dur to the language barrier; 3) have a limited income to stay in the USA; and 4) have their own social acceptability based on their nationality.

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Arm Armor System Performance Study: Net Effect (Perceptual Response) Analysis

  • Nam, Jin-Hee;Peksoz, Semra;Branson, Donna H.;Cao, Huantian
    • International Journal of Human Ecology
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    • v.13 no.1
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    • pp.117-128
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    • 2012
  • This study compares the net effect of wearing different shoulder/arm armor systems on garment impediment perception and wearer acceptability. Two independent variables in this study were armor systems and shoulder/ arm movements. There were four armor systems of control garment and arm armor systems A, B, and C as well as five types of arm/shoulder movements, (shoulder flexion, should extension, shoulder abduction, shoulder horizontal flexion, and shoulder horizontal extension). Ten male volunteers wearing size medium battle dress uniform (BDU) with recent relevant military experience participated in this study. The volunteers performed shoulder/arm movements (while wearing each armor treatments) and completed the garment impediment perception as well as wearer acceptability scales. The body areas of neck side, shoulder top, and armscye front showed the highest frequency of reported impediments. Resistance to movement and localized pressure were the most frequently mentioned types of impediment. The armor system B had the most areas of impediment, and was rated as more restrictive than the control garment and armor system A for each movement. For wearer acceptability, no significant differences were found between the control garment and armor system A for all eight items; this indicated that subjects did not perceive a difference between wearing the control garment and armor system A. There was a trend for wearer acceptability to decrease from wearing the control garment to armor systems A to C to B.

Research on Lotus Root Eungi and Development of Beverage from Lotus Root Starch (연근응이의 제조 및 연근응이 음료 개발)

  • Kim, Sung-Hae;Suk, Jung-Eun;Cho, Mi-Sook;Choi, Nam-Soon
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.734-742
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    • 2011
  • This study was conducted to investigate the physicochemical characteristics of Eungi, which is used as a breakfast or health food. We manufactured lotus root starch and Eungi by a traditional method and discovered that the viscosity of Eungi with 4-5% starch content was similar to fermented milk. When the physicochemical properties and sensory acceptability of a Eungi beverage combined with different amounts (0.5, 1.0, 1.5, and 2.0%) of lotus root starch were investigated, consumer acceptability was highest with Eungi combined with 0.5% starch and 6% sugar. When the physicochemical properties and sensory acceptability of Eungi beverage combined with different extract bases were investigated, the acceptability of taste and texture was highest with purple sweet potato extract and the acceptability of color was highest with omija extracts.

Effect of visual marbling levels in pork loins on meat quality and Thai consumer acceptance and purchase intent

  • Noidad, Sawankamol;Limsupavanich, Rutcharin;Suwonsichon, Suntaree;Chaosap, Chanporn
    • Asian-Australasian Journal of Animal Sciences
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    • v.32 no.12
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    • pp.1923-1932
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    • 2019
  • Objective: We investigated visual marbling level (VML) influence on pork loin physicochemical traits, consumer palatability responses, VML liking, purchase intent, and their relationships. Methods: For each of five slaughtering dates, at 24-h postmortem, nine paired Duroc castrated male boneless Longissimus dorsi (LD) muscles were categorized into low (LM, score 1 to 2, n = 3), medium (MM, score 3 to 4, n = 3), and high (HM, score 5 to 6, n = 3) VML. Meat physicochemical quality traits and consumer responses (n = 389) on palatability and VML liking, and purchase intent were evaluated. The experiment was in randomized complete block design. Analysis of variance, Duncan's multiple mean comparisons, and correlation coefficients were determined. Results: VML correspond to crude fat (r = 0.91, p<0.01), but both were reversely related to moisture content (r = -0.75 and -0.91, p<0.01, respectively). As VML increased, ash (p<0.05) and protein (p = 0.072) decreased, pH and $b^{\star}$ increased (p<0.05), but drip, cooking (p<0.05) and thawing (p = 0.088) losses decreased. Among treatments, muscle fiber diameter, sarcomere length, total and insoluble collagen contents, $L^{\star}$, and $a^{\star}$ did not differ (p>0.05). Compared to the others, HM had lower collagen solubility percentage (p<0.05), but similar (p>0.05) Warner-Bratzler shear force (WBSF). No differences (p>0.05) were found in juiciness, overall flavor, oiliness, and overall acceptability, but HM was more tender (p<0.05) than the others. Based on VML, consumers preferred MM to HM (p<0.05), while LM was similar to MM and HM (p>0.05). Corresponding to VML preference (r = 0.45, p<0.01), consumers (83%) would (p<0.01) definitely and probably buy MM, over LM (74%), and HM (68%), respectively. Conclusion: Increasing VML in pork LD altered its chemical composition, slightly increased pH, and improved water holding capacity, thereby improving its tenderness acceptability. Marbling might reduce chewing resistance, as lower collagen solubility in HM did not impact tenderness acceptability and WBSF. While HM was rated as most tender, consumers visually preferred and would purchase MM.

Comparison of Postmortem Meat Quality and Consumer Sensory Characteristic Evaluations, According to Porcine Quality Classification

  • Nam, Yun-Ju;Choi, Young-Min;Jeong, Da-Woon;Kim, Byoung-Chul
    • Food Science and Biotechnology
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    • v.18 no.2
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    • pp.307-311
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    • 2009
  • This study examined variations in postmortem meat quality characteristics and consumer sensory evaluations of different pork quality classes in fresh and cooked meat. Pale, soft, and exudative (PSE) meat had the highest drip loss, lightness, and the lowest $pH_{24\;hr}$ whereas dark, firm, and dry (DFD) meat showed the opposite results. When the fresh meat was evaluated by consumer panelists, they could only distinguish the PSE class of meat and it scored lowest in overall acceptability. However, the panelists did not consider cooked PSE or DFD pork to be unacceptable overall, indicating that consumers cannot distinguish the quality of cooked pork.

Physicochemical Properties and Consumer Acceptance of Tofu Incorporated with Yakong

  • Lee, Jun Ho;Han, Ji Yoon
    • Food Engineering Progress
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    • v.13 no.2
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    • pp.99-104
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    • 2009
  • Tofu has been playing an important role in people's daily diet in most of Asia and recently in North America due to several health-promoting functions, preventing and treating a number of chronic diseases such as cancer, coronary heart disease and osteoporosis. The objective of this study was to investigate the effect of different levels of yakong incorporation (0, 5, 10, and 15%, w/w) in preparation of firm tofu. Quality parameters such as pH, titratable, moisture content, color, and consumer preference were determined, and their correlations were analysed. There were no significant differences in pH, titratable acidity, and moisture content due to different levels of yakong incorporation studied (p>0.05). A significant decrease in L$^{*}$ and b$^{*}$-values whereas significant increase in a$^{*}$-value was observed (p<0.05). Five percent yakong tofu received the most favorable mean scores with respect to color, texture, and overall acceptability. Correlation analysis revealed that yakong incorporation was well correlated with some of physicochemical properties as well as consumer preference.

A Study on Consumer Protections for the Introduction of Smart Grid (스마트그리드 도입에 따른 소비자 보호 연구)

  • Kim, Hyun-Jae;Jo, Sung-Han
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.1-9
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    • 2011
  • The smart grid can create benefits such as the expansion of consumer choice and flexibility enhancement, adaption to future electric power industry change and the increasing use of renewable energy sources. Consumers can make a contribution to improve the overall effectiveness of system through active receptive response. They can enhance the energy consumption efficiency based on more information from service providers. The Smart Grid Promotion Act, which was enacted in April 2011, contains consumer protection provisions such as information collecting, sharing, and protection measures. On this reason, it is needed to expand promotion and education regarding the smart grid to improve the consumer awareness, and the schemes to enhance smart grid consumer acceptance should be established.

Antioxidant Activity and Properties Characteristics of Pound Cakes Prepare using Freeze Dried Maquiberry (Aristotelia chilensis [Mol.]) Powder (냉동 동결 건조 머큐베리 분말 첨가 파운드케이크의 항산화 활성과 품질 특성)

  • Lee, Hye Jeong
    • The Korean Journal of Food And Nutrition
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    • v.27 no.6
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    • pp.1067-1077
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    • 2014
  • A study was undertaken to examine the effect of adding freeze dried maquiberry powder on the quality of pound cakes. Freeze dried maquiberry was added to the flour at a ratio of 0.5, 1, 1.5 and 2.5%. The antioxidant activity was estimated by DPPH free radical scavenging activity, the total phenolic compounds content, and flavonoid content in freeze dried maquiberry powder of pounds cakes. Antioxidative activity was highly correlated with the total phenolic and total flavonoids contents of freeze dried maquiberry powder of pound cakes (r=0.9126, p<0.001, r=0.8366, p<0.001, respectively). The quality characteristics of freeze dried maquiberry powder of poundcakes were estimated. The specific volume decreased significantly with increased substitution level of freeze dried maquiberry powder (p<0.01). The lightness significantly decreased with increased freeze-dried maquiberry powder of pound cake crust and crumb (p<0.01, p<0.01). The hardness and adhesiveness increased, while gumminess tended to reduce with increased maquiberry powder. The consumer acceptability score of 0.5~2.5% freeze dried maquiberry powder of pound cakes ranked significantly (p<0.01) higher than those of the other groups in overall preference. These results showed that freeze dried maquiberry powder is a good ingredient to increase consumer acceptability and health.