• 가정과삶의질연구
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• 제24권3호
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• pp.27-41
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• 2006

The purpose of this study is to investigate the general tendencies and casual relations of demographic variables, consumer alienation, materialism and impulse buying among college students. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Factor analysis, Multiple regression and Path analysis were used as statistical analysis. The major findings are as follows: 1. Consumer alienation of college students was divided into 4 types such as Powerlessness, Meaningless, Normlessness, Cultural Estrangement. The overall level of consumer alienation was 3.36. Normlessness(M=3.70) was the highest, and the lowest was powerlessness(M=2.82). Consumer alienation was influenced by gender, age, subjective level of living. Specifically, the lower the age and the subjective level of living were the higher meaningless and powerlessness respectively. And cultural estrangement was higher in male than female. However, normlessness was not affected by demographic variables. 2. The level of materialism of college students was relatively high(M=3.71). The materialism was affected by gender, age, allowance adequacy. 3. The level of impulse buying was higher than middle point(M=3.29). The results of path analysis showed that gender, age, allowance, allowance adequacy, socio-economic status, subjective level of living, powerlessness, materialism influence on impulse buying direct and indirect.

• International Journal of Human Ecology
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• 제3권1호
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• pp.1-19
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• 2002

This paper examines internet addiction from the perspective of consumer studies. Internet addiction could be an interesting issue for consumer studies because it is a sort of consumer behavior that has drawn a lot of social concerns in rapidly informatized era. First, the paper explores the status quo of internet addiction in Korea through the analysis of a questionnaire survey. Secondly, it explains causes of internet addiction focusing on alienation in addition to personality and demographic factors. Thirdly, it describes the characteristics of the behavior of internet-addictive users clustered by internet addiction degree. Based on these descriptions and analyses, the study provides suggestions for establishing more effective consumer policies and educational programs to help limit the growth of internet addiction.

• Human Ecology Research
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• 제58권3호
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• pp.401-416
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• 2020

Service providers have introduced interactive devices such as self-service kiosks to provide convenient and efficient services to consumers. Self-service kiosks are one of the most diverse technological forms of self-service technologies that provide control and freedom to consumers as well as reduce the frustration of line-ups. This study explores the predictors of consumer resistance and continued use intention with regard to self-service kiosks. It adopts three constructs on the following variables: perceived innovation characteristics, consumer characteristics, and gamification. An online self-administered survey was conducted, and 343 users of self-service kiosk services, aged between 20 and 59, were included in the analysis. The study used the SPSS 23.0 program to perform a descriptive analysis along with, t-test, ANOVA, correlation analysis, and regression analysis. First, convenience, controllability, and gamification negatively influenced consumer resistance to self-service kiosks. Second, human alienation and sociability positively influenced consumer resistance to self-service kiosks. Third, convenience and gamification positively influenced the continued use intention with regard to self-service kiosks. Last, the risk of functionality, human alienation, and sociability negatively influenced continued use intention with regard to self-service kiosks. The results contribute to the literature because few studies have examined what drives the resistance of users and continued use intention with regard to self-service kiosks. It also provides service providers and practitioners with insights and strategies on how to overcome consumer resistance.

• 유통과학연구
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• 제11권9호
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• pp.17-24
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• 2013

Purpose - The objective of the paper is to describe the relationship between consumer perceptions and attitudes of complaints against the behavior of their complaint. Research design, data, methodology - The study explore the process of complain intention which mediated by perceptual process and attitudinal behavior. Structural equation modeling used in this study is aim to describe the relationship simultaneously. The two samples failure (high vs. low level services) will be compared using analysis of variance. Results - The study found that the higher the alienation, the lower the perceived value of consumer complaint and the higher likelihood of successful perceived consumer complaint. The study also found the more positive the prior complaint experience, the more positive attitude toward complaining, the higher the perceived value of complaint and the higher the likelihood of successful perceived complaint. Furthermore, the perceived value of customer's complaint affect positive intention and perceived consumer likelihood of successful complaint increases intention complaint. Conclusions - The findings of this study show that the effect of a number of personal antecedents such as alienation; prior complaint experience and controllability will vary toward the complaint intention. Furthermore, the attitudinal and perceptual factors play a partial mediation role for that relationship.

• 디지털융복합연구
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• 제19권10호
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• pp.133-141
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• 2021

최근 인터넷과 디지털 기기를 능동적으로 활용하는 고령층이 점차 증가하고 있다. 본 연구는 정보기술 활용에 있어서 취약계층으로 여겨지는 고령소비자의 기술 활용의지와 디지털 소외감 그리고 정보기술 활용을 돕는 조력자 경험이 삶의 만족도에 미치는 영향력을 규명하는 것을 목적으로 한다. 이를 위해 인터넷 활용이 가능한 60대 이상의 고령소비자 총 311명을 연구대상으로 선정하여 온라인 설문조사를 통해 자료를 수집 및 분석하였다. 연구결과, 고령소비자는 정보기술을 주체적으로 활용하려는 의지가 강하고 디지털 소외감을 낮게 지각하며 기술 활용 시 조력자의 도움을 많이 받는 것으로 나타났다. 회귀분석 결과, 디지털 소외감을 낮게 지각할수록, 기술사용에 있어서 조력자의 도움을 많이 경험할수록 고령소비자의 삶의 만족도가 유의하게 증가하였다. 본 연구는 첨단정보기술 환경에서 고령소비자의 삶의 만족도 증진에의 영향요인을 밝히고 정책적, 실무적 시사점을 제안한다는 점에서 가치가 있다.

• 가정과삶의질연구
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• 제16권3호
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• pp.123-140
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• 1998

The purpose of this study was to investigate the consistency of socially responsible consumer attitudes and behaviors toward environment problem. The major findings were as follows; 1. The socially responsible consumer behaviors toward environment problem were classified into resource conservation purchasing & using in green product and recycling behavior by factor analysis. 2. Correlation coefficient of the socially responsible attitudes and behaviors toward environment problem was found to be above. 43. This result implies that the consistency of socially responsible attitudes and behaviors was very high. 3. In the area of total socially responsible consumer attitudes and behaviors toward environment problem the related variable on the consistency of attitude and behavior were altruism perceived power of big business liberalism alienation dogmatism perceived consumer effectiveness faith on the environmental regulation policy experience of environment education and consumer i formation.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2013년도 추계학술대회
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• pp.549-552
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• 2013

본 연구에서는 온라인 상거래 과정에서 소비자의 정보보안우려감이 어떻게 정의되고 조작화 되어야 하는지 개념을 명확히 하고자 한다. 나아가 규명된 정보보안 우려감의 개념을 기반으로 소비자 정보보안 우려감과 소비자의 개인적 특성(자기효능감, 디지털활용능력, 소비자소외감), 그리고 고객만족도 및 구매의도 간 상관관계를 검증하고자 한다. 온라인 쇼핑몰 구매고객을 대상으로 한 설문조사 및 분석 결과, 자기효능감과 디지털활용능력이 높을수록 정보보안우려감은 낮아졌으며, 반면 소비자 소외감이 높을수록 정보보안우려감은 더욱 심화되었다. 그리고 이러한 정보보안 우려감은 향후 고객의 만족도에 부정적인 영향을 미쳤다. 학술적으로 본 연구는 정보보안 우려감의 개념과 측정방식을 규명하여 실증모형검증에 확장하였다는 의의가 있으며, 실무적으로 이러한 정보보안우려감의 개념을 기반으로 온라인 쇼핑몰 공급자들은 고객의 정보보안우려감을 완화할 수 있는 방법을 개발할 수 있을 것으로 본다.

• 한국정보통신학회논문지
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• 제17권11호
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• pp.2717-2722
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• 2013

정보기술의 발달로 방대한 고객정보를 확보할 수 있게 되었지만, 이와 더불어 고객정보를 수집하고 활용함에 있어 다양한 정보보안의 문제가 발생되고 있다. 이에 본 연구는 정보보안 우려감의 개념을 기반으로 소비자 정보보안 우려감과 소비자의 개인적 특성(자기효능감, 디지털활용능력, 소비자소외감), 그리고 고객만족도 및 구매의도 간 상관관계를 검증하고자 한다. 학술적으로 본 연구는 정보보안 우려감의 개념과 측정방식을 규명하여 실증모형 검증으로 확장하였다는 의의가 있으며, 실무적으로 이러한 정보보안우려감의 개념을 기반으로 온라인 쇼핑몰 공급자들은 고객의 정보보안우려감을 완화할 수 있는 방법을 개발할 수 있을 것으로 본다.

• Human Ecology Research
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• 제55권6호
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• pp.567-580
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• 2017

This study explored the influence of adolescent depression on adult media addiction by examining Bronfenbrenner's ecological perspective. The ecological perspective is a useful framework to identify the link between youths' interacting subjects in the ecological environment. It can also be used to understand adolescent problems and addiction behaviors. The current study examined the influence of parents, peers, and teachers on adult media addiction and depression with a focus on micro-systems that have the greatest influence on adolescents among various environmental systems. We analyzed 568 participants who reported exposure to adult media. SPSS 20.0 was used to conduct a descriptive analysis of the data; AMOS 19.0 was used to conduct a confirmatory factor analysis and structural equation model. The results of study are as follows. First, parental abuse and peer alienation significantly increases depression. Second, peer communication significantly decreases depression. Third, parental monitoring and parental affection significantly decreased adult media addiction. Fourth, parental abuse, peer alienation, and depression significantly increased adult media addiction. This study is meaningful in that it examines the influence of parent, peer, and teacher relationships among adolescents on adult media addiction and depression. This study can be helpful to understand adult media addiction and depression among Korean adolescents.

• 가족자원경영과 정책
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• 제13권4호
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• pp.73-93
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• 2009

The purpose of this study was to examine retirees' attitudes towards change of living standards. The data were drawn from the 2007 Korean Retiree Survey, as carried out by the Korean Investors Education Foundation. The major findings are as follows: 1) Some retirees were not well-prepared for retirement, i.e., they lacked financial consultation, had low personal financial literacy, and lacked sufficient wealth. Retirees suffered from health difficulties, loneliness or a sense of alienation, family conflict, or lack of pastimes. 2) Certain groups recognized the change of living standards for retirees as either positive or negative. Retirees who recognized the change of living standards as negative were not well-prepared for retirement, had low personal financial literacy, and lacked sufficient wealth. They also suffered from health difficulties, loneliness or a sense of alienation, family conflict, or lack of pastimes. 3) There was a strong probability for the negative recognition group not to be well-prepared for retirement, having low personal financial literacy, and lacking in sufficient wealth. There was a strong probability for the negative recognition group to suffer from health difficulties or lack of pastimes. Based on these findings, this research suggests that retirees should prepare for retirement with a positive attitude.