• 경영과학
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• 제23권3호
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• pp.1-11
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• 2006

This study investigates empirically on the business analysis of fixed mobile convergence telecommunication service. As for the stage of empirical analysis, the process was carried out in the order elaboration of a test model, selection of sample, empirical analysis and interpretation of result. We report our Preliminary results on the fixed mobile convergence telecommunication service demand pattern forecasting by Bass model. The results show that the fixed mobile convergence telecommunication service may sustain profitability over the next ten years in the market. In conclusion, the practical implication of the result attained by this study is that in order to create a fixed mobile convergence in the korean business world, practical tools such as WiBro service is no less important than fixed service and Mobile service, and that users may be rightfully encouraged to adopt WiBro service.

• 유통과학연구
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• 제10권11호
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• pp.89-99
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• 2012

Purpose - Mobile devices, especially mobile terminals capable of telecommunication and wireless connectivity, are leading the advancements in consumer electronics. Digital convergence drives the functions of various devices, such as cellular phones, MP3 players, personal digital assistants, and gaming, into a single device. This trend would continue and applications such as digital audio and video streaming (including personalized content delivery mechanisms) would soon be on a handheld device. As customers want mobile convergence devices, manufacturers are driving new initiatives in the emerging mobile device market. Given the roles played by device design and service content in user satisfaction of a mobile convergence device, this study focuses on identifying and measuring the constructs for the process by which user satisfaction is achieved. This study synthesizes the expectation-disconfirmation paradigm with empirical theories in user satisfaction. Device and service levels are separated, and nine key constructs for user satisfaction of mobile convergence devices are proposed. Insight into this process could help web-based businesses to improve user satisfaction, thus enhancing the effectiveness of e-commerce for sellers and buyers. Research design, data, methodology - This study draws on three users of mobile convergence devices as examples. To test there search model and hypotheses, survey questionnaires were sent to 607 mobile device users. Mobile device users were initially identified from several members, and subjects were randomly drawn. Data from 577 survey responses were finally analyzed. The unit of measurement and analysis in this research study is at a personal level. Results - The measurements for the constructs were developed and tested in a two-phase study. In the first phase, the device and service dimensions were identified, and instruments for measuring them were developed and tested. In the second phase, using the salient dimensions of the device and service as the formulating first-order factors, instruments were developed and empirically tested to measure satisfaction of the device and service. In measuring satisfaction of mobile convergence devices, the critical tasks are to identify the key constructs of such user satisfaction and to develop validated instruments to measure them. Hence, the results of this study have immediate implications for businesses and for research in user satisfaction of mobile convergence devices. Conclusions - This study provides reliable instruments for operationalizing key constructs in the analysis of user satisfaction of mobile convergence devices within the expectation-disconfirmation paradigm. Hence, convergence device makers will be able to examine whether their websites meet their customers' expectations by examining the device aspect of the mobile convergence device customers, and the service aspect expectations and disconfirmation. Moreover, the introduction of expectation and disconfirmation constructs brings the marketing aspect of convergence devices into focus for such retailers, an aspect crucial to the effective design of websites for online businesses. In addition,this study provides the metrics required to initiate future studies on user satisfaction of mobile convergence devices.

• 한국IT서비스학회지
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• 제9권4호
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• pp.243-259
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• 2010

It is expected that the next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. and it is different from the technology-driven development approach of the second and the third generation mobile communication systems. As a preliminary research work on such service-driven system development approach for the next generation mobile communication system. we developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper. we propose the next generation mobile convergence service business model creation methodology based on research results of the 2SAP framework. To achieve this goal, we first establish a service model contains several components such as infrastructures. operations. and provision of services that are indispensible for providing next generation mobile services. Then, the next generation mobile services and its corresponding business models can be created by adding service and value flows to the developed service model after defining necessary components of business model including actors, their relationships, and roles.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.358-373
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• 2007

In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.

• ETRI Journal
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• 제32권2호
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• pp.255-264
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• 2010

Interference scenarios and methodologies between a terrestrial mobile service (MS) system and mobile-satellite service (MSS) system in a co-channel environment are established. Taking into account a practical deployment situation for both systems, we perform computational simulation of interference in terms of carrier-to-interference ratio (C/I) and interference-to-noise ratio (I/N) to evaluate the cofrequency interference from an MS system into an MSS system, and from an MSS system into an MS system, respectively. The methodology and results can be used as a guide when planning the deployment of MSS and MS systems with no unacceptable interference impact between them.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2007년도 하계종합학술대회 논문집
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• pp.163-164
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. The competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. In this study, we identified the factors influencing mobile telecommunication brand equity, and its influence on the HSDPA service subscription behavior.

• IEIE Transactions on Smart Processing and Computing
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• 제3권5호
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• pp.325-330
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• 2014

The era of convergence is being applied to all areas of Information and Communication Technology (ICT). The convergence of broadcasting service and communication service almost occurs on smart devices including smartphone. The smart hybrid Digital Multimedia Broadcasting (DMB) is a typical example of the convergence of broadcasting and wireless communication service. The hybrid mobile broadcasting service can support seamless video, 3D, high quality, and additional data services based on network connection between the broadcasting and wireless network. The gateway and terminal (including apps on the smartphone) take the role of the main components on the hybrid service. This paper presents the service concept, main components structure, the implementation of gateway and terminals, and field test to the urban areas for the mobile hybrid system.

• 한국정보통신설비학회:학술대회논문집
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• 한국정보통신설비학회 2008년도 정보통신설비 학술대회
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• pp.336-339
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• 2008

Convergence services are very important to mobile operators in next generation mobile networks. However, mobile operators cannot deal with all convergence services because there are numerous convergence services. Thus, they should select and develop main technologies to provide convergence services which are areas to grow our business. In this paper, we introduce basic technologies to provide convergence services and then present some evaluation models to select an important area and technology.

• 디지털융복합연구
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• 제14권12호
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• pp.105-110
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• 2016

스마트 디바이스의 확산과 모바일 속도와 접근의 편리성 향상됨에 따라 다양한 스마트 디바이스에서 동일 작업을 할 수 있는 모바일 클라우드 서비스를 촉진시키고 있다. 본 논문은 모바일 클라우드 서비스의 이용의도의 영향요인 분석을 위한 탐색적 연구이다. 본 연구는 모바일 클라우드 서비스를 대상으로 이용의도 분석을 위해서 TAM, VAM과 UTAUT을 결합은 융합수용모델을 개발하여 적용하기로 한다. 제안하는 탐색 모델은 단말 이동성, 높은 가용성, 손쉬운 접근성, 서비스 확장성 등과 같은 모바일 클라우드 서비스의 특성을 포함한 TAM, VAM과 UTAUT를 적용하여 모바일 클라우드 서비스의 이용의도의 중요 요인을 파악하기 위해 가설을 수립하고 이를 검증한다. 궁극적으로 본 연구를 통하여 이용자들의 모바일 클라우드 서비스의 사용의도를 이해할 수 있을 뿐만 아니라 모바일 클라우드 서비스 제공자들이 보다 효과적인 모바일 클라우드 서비스 개발과 전략 수립을 위한 방향성을 제공해 줄 수 있을 것으로 기대한다.

• 한국융합학회논문지
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• 제8권9호
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• pp.231-236
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• 2017

이 연구는 모바일 라이브 스트리밍 서비스의 불법 유해방송 근절을 목적으로 모바일 라이브 스트리밍 서비스의 특성과 불법 유해정보의 특성을 분석하고 모바일 라이브 스트리밍 서비스상의 불법 유해방송 실태를 고려한 근절 방안을 제시하고자 하였다. 1차로 문헌 연구를 통하여 모바일 라이브 스트리밍 서비스와 불법 유해방송에 대해 고찰하고 2차로 모바일 라이브 스트리밍 서비스의 불법 유해방송 실태와 인식 및 대응방안에 대해 설문조사를 진행하였다. 그 결과 모바일 라이브 스트리밍 서비스의 불법 유해방송 노출 빈도가 높으며 불법 유해방송 노출이 사용자의 자의보다 실시간 방송이라는 특성에서 비롯한 원인이 큰 것임을 확인했다. 모바일 라이브 스트리밍 서비스의 불법 유해 정보를 근절하기 위해서는 서비스의 불법 유해방송 자체의 신고체계 정비도 필요하지만 정부의 규제 방안 마련에 대한 요구사항을 확인했다. 향후 미시적인 관점에서 모바일 라이브 스트리밍 서비스의 불법 유해정보 근절에 관해 연구가 필요할 것이다.