• 산업경영시스템학회지
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• 제28권3호
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• pp.58-64
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• 2005

Customer sensibility based recommendation agent system was developed to tailor to the customer the suggestion of goods and the description of store catalog in on-line shopping mall. The recommendation agent system composed of five modules and seven services including specialized algorithm. This study was to investigate the effectiveness of the customer sensibility based recommendation agent system in on-line shopping mall. This study asked 30 male and female students to perform the task in on-line shopping mall and facilitated them questionnaires. The questionnaires were administered to subjects to measure quality precision, ease of use, support of buying, purchasing power, future intention of the system. The study revealed that good part of the subjects positively evaluated the customer sensibility based recommendation system except for ease of use. The study on usability of the recommendation agent system has need to be performed in next. This paper shows that the satisfaction and the buying power of customers may be improved by presenting customer sensibility based recommendation in on-line shopping mall.

• 산업경영시스템학회지
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• 제27권1호
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• pp.38-46
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• 2004

To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. This paper deals with an intelligent agent approach to incorporate customer's sensibility into an one-to-one recommendation service in on-line shopping mall. In this paper the focus of interest is on-line recommendation service algorithm for development of Human Sensibility based web agent system. The recommendation agent system composed of seven services including specialized algorithm. The on-line recommendation service algorithm use human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system's behavior requires the parallel execution of several tasks during the interaction (e.g., identifying the customer's emotional preference and dynamically generating the pages of the store catalog). Most of the present shopping malls go through the catalog of goods, but the future shopping malls will have the form of intelligent shopping malls by applying the on-line recommendation service algorithm.

• 품질경영학회지
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• 제28권4호
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• pp.151-160
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• 2000

There can be a hierarchy among sensibility vocabularies by degree of abstractness. The higher degree of adstractness, the more difficult measuring satisfaction of sensibility. The objective of this study is to quantify customer satisfaction of his/her sensibility by using hierarchy of sensibility and Structural Equation Model(SEM).

• 대한인간공학회지
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• 제23권3호
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• pp.1-12
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• 2004

In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.

• Journal of Mechanical Science and Technology
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• 제19권3호
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• pp.743-755
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• 2005

Human Sensibility Engineering System (HSES) has been applied to product development for customer's satisfaction based on ergonomic technology. The system is composed of three parts such as human sensibility analysis, inference mechanism, and presentation technologies. Inference mechanism translating human sensibility into design elements plays an important role in the HSES. In this paper, we propose a rule-based inference model for HSES. The rule-based inference model is composed of five rules and two inference approaches. Each of these rules reasons the design elements for selected human sensibility words with the decision variables from regression analysis in terms of forward inference. These results are evaluated by means of backward inference. By comparing the evaluation results, the inference model decides on product design elements which are closer to the customer's feeling and emotion. Finally, simulation results are tested statistically in order to ascertain the validity of the model.

• 대한인간공학회지
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• 제17권1호
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• pp.37-46
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• 1998

A human sensibility ergonomics design supporting system was applied to the product development for the customer's satisfaction based on ergonomics technology. The system is composed of three major subsystems such as customer's sensibility analysis, inference mechanism, and presentation technology. The main approaches of the system are to analyze customer's sensibilities and to translate them into product design elements. The purpose of this paper is to develop a design supporting system in which the relationship between customer's sensibility and product design elements is reasoned by a MADM(Multi-Attribute Decision Making) fuzzy model. In this model, three variables such as multiple correlation coefficients, partial correlation coefficients, and category scores were used in reasoning process. The weighted value of the words were also considered in fuzzy decision process. As a case study, the design supporting system with the MADM fuzzy model was applied to the personnel computer design.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2011년도 춘계학술대회
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• pp.49-50
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• 2011

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1997년도 춘계학술대회논문집
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• pp.196-199
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• 1997

This paper describes the implementation process of Virtual Modeling system for a customer-oriented product. The human sense is measured and analyzed by physical design factors and can be applied also for the product design. The first step implementing virtual modeling is to make a human sensibility("Kansei") database. Human sensibility database is constructed with the relational data of Kansei words and design factors. The next step is extraction the design information from the human sensibility database by fuzzy inference algorithm. This design information is used for the input data for the graphic database. Virtual implementation software compounds 3D shape of product. The final product can be modified according to the customer's requirement.quirement.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1997년도 한국감성과학회 연차학술대회논문집
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• pp.33-36
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• 1997

This paper describes an image design process for product development based on human sensibility ergonomics.. The human sensibility about product image can be measured through some statistical methods and translated into product design factors by some mathematical inference logics. This results also can be presented by 3D computer graphic tools, In order to integrate the above processess, a image design process on human sensibility database. Human sensibility database is constructed with the relational ddta of some adjective words and design factors, The next step is to extract the design information from the human sensibility dataabase by fuzzy inference algouithm. This information is used for the input data for the graphic presentation. The final product can be modified according to the customer's requirement.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 추계학술대회 논문집
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• pp.52-61
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• 2000

본 연구의 궁극적인 목표는 효과적인 감성광고의 제작을 위하여 소비자의 감정에 관한 생리적 반응분석 결과를 광고제작자에게 제시할 수 있는 소비자 위주의 감성적 광고를 개발하는 것이다. 이번 연구는 기초 단계로서 감성과 관련한 소비자의 태도와 반응을 인지학적 접근을 통해 분석하고 이 모형을 개발하기 위한 연구이다.