• Title/Summary/Keyword: e-business strategy type

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A Study on The e-Business Strategy and Corporate Performance (e-비즈니스 전략유형과 기업성과에 관한 연구)

  • Kim, Hee-Cheol;Moon, Young-Ja
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.33-57
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    • 2007
  • This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

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An Empirical Study on the Relationship Between E-Commerce Strategy and E-Commerce Performance: Focusing on E-Commerce Type and Firm's Size (전자상거래 전략과 전자상거래 기업의 성과간의 관계에 대한 실증연구: 전자상거래 유형과 기업규모를 중심으로)

  • Sung, Ki-Uk;Kim, Chang-Su;Kim, Ki-Soo
    • The Journal of Information Systems
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    • v.17 no.4
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    • pp.207-232
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    • 2008
  • As electronic commerce is growing to be a part of everyday business life for companies, enterprises are required to establish the appropriate strategy to effectively realize their business visions. The correct choice of strategy enables organizations to make efficient use of internal resources and adjust to the external environment, affecting their performance. The nature of the firms' strategy has been currently focused on the new business model such as e-commerce. In the beginning of e-commerce, the decreasing cost of business transactions was a major benefit affecting its success. However, e-commerce firms are currently facing new advanced information technology, various business models and serious competition. To deal with these new challenges, there is an increasing demand for right strategy direction to effectively and efficiently manage a corporation's internal resources and external environments that are related to electronic commerce. Moreover, it is necessary both to set up the feasible strategy direction and to evaluate its outcome. The purpose of this study attempts to provide appropriate e-commerce strategy, which is well matched with e-commerce performance, as the different strategies affect different results of e-commerce. On the basis of the results of this research, we can see that the strategies selected by e-commerce companies differ according to the e-commerce type and firm's size.

Comparative Study of Environment, Resource Capability, Strategy, Organization Characteristics According to Technological Innovative Groups in Telecommunication Industry (기술혁신 군별 환경, 자원역량, 전략 및 조직특성요인 간의 비교연구 : 정보통신산업을 중심으로)

  • Song, Sang-Ho
    • Knowledge Management Research
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    • v.11 no.2
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    • pp.111-131
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    • 2010
  • The purpose of this study is to categorize group of firms by using characteristics of technical innovation in telecommunication industry and to identify relationships between types of technical innovation and such contingency factors of technical innovation. The major findings of this study are summarized as follows; First, Type 1 Group (Innovative Industry Leading Group) tends to use innovative and market differentiation strategy and has more innovative C.E.O's management style and innovative culture. Second, Type 2 Group (Dependent Group on Market Change) tends to use market differentiation or cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture. Third, Type 3 Group (Small Technology Intensive Group) tends to use focused innovative strategy and has a more innovative C.E.O's management style and innovative culture. Fourth, Type 4 Group (Non-Innovative Group) tends to use focused cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture.

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The Effects of Information System Architecture and Organization Structure on the Use of e-Business in Korean Companies (정보시스템 기술 및 관리구조가 e-비즈니스 활용정도에 미치는 영향에 관한 연구)

  • 윤중현
    • Journal of Information Technology Applications and Management
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    • v.10 no.2
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    • pp.1-18
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    • 2003
  • Recently, e-business has very much attention in the management fields because it is expected to fundamentally change the way many business compete. Business that don't understand the changes and that can't change their operating model in time will be at a disadvantage. Information technology infrastructure and its management are key components of e-business The purpose of this study was to investigate the effects of information technology infrastructure and its management to the type of information systems used and the use of e-business. A total of 56 Korean firms responded to the survey instrument. There was indirect effect to the use of e-business from the information technology structure via communication capacity and direct effect from management type. The study also found that firms with less centralized forms of information technology were more frequent users of e-business, Firms that have more freedom in information technology decision making tended to be users of the new technology and take advantage opportunities that exits on the information technology.

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The Effects of Business strategy on Business performance -IT applicability with parameter and regulation effect- (경영전략이 경영성과에 미치는 영향 -정보기술 활용도를 매개와 조절효과 중심으로-)

  • Kong, Seok-Jin;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.177-192
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    • 2014
  • In this study, To identify the member of an organization can be affected use of information technology and support of information technology how business strategy affected business performance. Also, This study is considered to be the epitome of corporate strategy in the Miles & Snow of the 'adaptation strategy' and Michael E. Porter of the 'fundamental competitive strategy' at the same time, by applying the existing business management strategy that can be applied to target compared to the type of management performance measures are presented for the purpose. the results of the study can be summarized as follows. First, Business strategies affect the financial performance for the hypothesis that Miles & Snow of the 'adaptation strategy' honor type of defensive strategy and financial performance and strategy management and positive impact on non-financial performance was found. Second, Management strategies affect the financial performance for the hypothesis that Michael E. Porter of the 'fundamental competitive strategies' overall cost leadership strategy and differentiation strategy of management and financial performance and non-financial performance was found to positively impact. Also, Business performance management strategy significantly positive affect, Business strategies with the characteristics of the relationship between management and Information technology utilization showed that the moderating effects.

A Longitudinal Study on the e-Business Models of Korea and U.S. (한국과 미국 e-비즈니스 모델의 종단적 비교 분석에 관한 연구)

  • Shin Hyung-Bae;Hwang Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • v.13 no.3
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    • pp.107-127
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    • 2006
  • Understanding characteristics of Internet businesses from cross-cultural perspective could offer valuable insights on developing business strategy and policy. This work is concerned with revealing divergence and convergence of Internet business models in their financial performance, given organizational conditions and cultural context. For this, we studied the association between organizational attributes (core activity, origination, firm age, and industry) and their effects on a firm's financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that there exist both similarities and differences between Korea and U.S and year 2003 and 2006. While core activities and industry types of U.S. firms has not been changed much between the periods, Korean firms show much difference. In addition, while core activities and industry type were found to have strong relationship with financial performance, age and origination of a firm weak connections with financial performance. This study is expected to provide a foundation for developing more robust and systematic research model and performing further empirical research in this area.

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Evaluating E-Business Models from Cross-Cultural (Korea vs. US) Perspective (e-비즈니스 모델의 국가간 비교 분석에 관한 연구 : 한국과 미국을 중심으로)

  • ;;Don Amoroso
    • Journal of Information Technology Applications and Management
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    • v.11 no.1
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    • pp.83-100
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    • 2004
  • Understanding characteristics of Internet businesses from a cross-cultural perspective could offer valuable insights on developing business strategies and policies. This work is concerned with revealing divergence and convergence of Internet businesses in their financial performance, given organizational conditions and cultural context. For this, we studied the association between static organizational attributes (core activity, origination, firm age, and industry type) and a firms financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that, besides industry type, overall connection between selected organizational variables and financial performance was weak. Cross-national comparison showed that Korean firms financial performance was comparable to U.S firms during the period of economic turbulence. A noticeable difference was that Korean Internet firms and their business models were more service-oriented than U.S. counterparts.

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Analyses of Business Values from E-Commerce Adoption in SMEs : Public and Private Organizations in Tourism Industry

  • Cho, Nam-Jae;Joun, Hyo-Jae;Oh, Seung-Hee
    • Journal of Information Technology Applications and Management
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    • v.15 no.3
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    • pp.27-41
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    • 2008
  • This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.

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Impact of Social Consumption Crisis Strategy on Distribution Marketplaces' Relationships

  • LEE, Jaemin;KIM, Kapseon
    • Journal of Distribution Science
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    • v.19 no.3
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    • pp.61-70
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    • 2021
  • Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

The Growth Strategy of Retail Companies: Focusing on New Stores Expansion of E-mart

  • Lee, Gi-Hwang;Kim, Sang-Cheol
    • The Journal of Industrial Distribution & Business
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    • v.8 no.1
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    • pp.15-22
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    • 2017
  • Purpose - Retail companies are turning from one type of retailer to multiple business categories through various reasons, such as taking advantage of existed types of retailers' channel distribution, information and know-how, and entering into new types of retailers. However, there is few research conducted about multiple type of retailers. Research design, data, and methodology - In this research, the references, data and new stores on E-mart will be collected. The dissertation, annual report, statistical data, land-book of E-mart will be also collected to confirm whether E-mart has made any acquisition towards another company. Results - There is a tendency to new stores expansion, store enlargement and prolonging the opening preparation of new stores, based on the core of new stores expansion of E-mart as a general supermarket type of retailers. Based on general supermarket type of retailers, E-mart begins to diversify its retail company's type of retailers. Conclusions - As a general supermarket which is the most important type of retailers, E-mart is expanding into SSM type of retailers to seek new power of growth while slowdown growth is shown in general supermarket type of retailers. The expansion into SSM type of retailers would be a wise option as a retail company, E-mart is able to keep growing in the future.