• Title/Summary/Keyword: fashion product

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Relationship between Fashion Product Attributes, Product Satisfaction and Repurchase Intention for Schoolbags - Focusing on middle and high school students in Daegu and GyeongJu - (통학가방구매 시 패션제품속성요인과 만족도 및 재구매의도와의 관계 - 대구, 경주 지역의 중고생올 중심으로 -)

  • Park, Goo-Ja;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.16-28
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    • 2009
  • This study examined relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Total 315 questionnaires were distributed to the female/male students in Daegu and GyeongJu. Frequency analysis, factor analysis, reliability analysis, multiple regression were conducted using SPSS 13.0K statistics program as data analysis. The independent sample t-test was also conductd to examine the differences among sex, domicile, middle and highschool students. The findings hum the analysis are described in the following: First, female students is higher subjective fashion product attributes(fashion, individuality, refined) and objective fashion product attributes(design, color) importance than male students in purchasing schoolbag. High school students is higher subjective fashion product attributes(fashion, individuality) and objective fashion product attributes(brand, color) importance than middle school students in purchasing schoolbag. Second, product satisfaction are positive influenced by practicality and individuality of subjective fashion product attributes. Product satisfaction are not influenced by fashion and refined of subjective fashion product attributes. Third, product satisfaction are positive influenced by brand and design of objective fashion product attributes. Product satisfaction are not influenced by price and color of objective fashion product attributes. Forth, repurchase intention in schoolbag are strong positive influenced by product satisfaction.

Research on the Effect of Creative Fashion Consumer Efficacy on Innovative Fashion Product Acceptance (창의적 패션소비 효능감이 혁신적 패션 제품 수용에 미치는 영향)

  • Lee, Ha Kyung;Choo, Ho Jung
    • Fashion & Textile Research Journal
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    • v.22 no.2
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    • pp.149-157
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    • 2020
  • The current study tests the effect of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance, mediated by creative fashion consumer efficacy. Creative fashion consumer efficacy refers to a consumers' belief in the ability to consume fashion products in a creative way. The survey was conducted on 474 people between 20 and 40 years of age in a panel of online survey firms. Data was analyzed using reliability analysis and frequency analysis by SPSS 20.0 along with confirmatory factor analysis and structural equation modeling done by AMOS 20.0. The results reveal that creative fashion consumer efficacy consists of original thinking efficacy, usage expansion efficacy, problem solving efficacy, and method variation efficacy that is consistent with the original structure of creative consumption efficacy. In addition, fashion product knowledge and confidence in fashion coordination do not affect innovative fashion product acceptance. The effects of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance are fully mediated through creative fashion consumer efficacy. The results of this study demonstrate that people who are knowledgeable, confident and associated with fashion product consumption can have a high level of creative fashion consumer efficacy that increases innovative fashion product acceptance.

A Study on the Awareness about Korean Fashion Product of Chinese Adult Women (중국(中國) 성인여성(成人女性)의 한국산(韓國産) 패션제품(製品) 인지도(認知度)에 관(關)한 연구(硏究))

  • Sohn, Hee-Soon;Lim, Soon;Wee, Hye-Jung
    • Journal of Fashion Business
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    • v.7 no.1
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    • pp.101-115
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    • 2003
  • The object of this study looks into the awareness and satisfaction about Korean fashion product of Chinese adult women inhabited in China, by comparing with foreign fashion product. The questionnaire used as a method of measurement, and the sample was 848 Chinese women from 20 to 50 age, living in China. The analysis of all data was handled by SAS(Statistical Analysis System) program, Frequency Analysis, ANOVA, Duncan's Multiple Range Test was also executed. The results from the study were as follows: 1. The preference about Korean fashion product of Chinese women is higher than American, English and Japanese fashion product, but is lower than Italy, French and Chinese fashion product in each age. 2. About the quality, design, service's satisfaction and brand reputation of Chinese adult women, Italy product is first ranked and Korean, Chinese is followed. 3. About the possession item on Korean fashion product of Chinese adult women, younger and younger chinese women on age, Ta-Ryun resident in area, a company employee on occupation hold the most. 4. About the recognition on Korean fashion product of Chinese adult women, younger and younger preferred the popularity and special design of Korean fashion product, the women inhabited in Ta-Ryun and Buk-Kyung recognized the Korean product as economical. 5. About the satisfaction on Korean fashion product of Chinese adult women, there is no significant difference on age, residential district and occupation.

A Study for Fashion Product Name of BEST 100 in Cyber Shopping Mall (사이버 쇼핑몰 의류 제품 BEST 100의 제품명 분석)

  • Shim, Joon-Young;Kim, Sun-Young
    • The Research Journal of the Costume Culture
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    • v.16 no.5
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    • pp.955-962
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    • 2008
  • This article is about the naming method for fashion product in cyber shopping mall. For two months, the name of fashion product is listed and analyzed, from BEST 100 category in cyber shopping mall. SPSS ver.10.0 is used and frequency, spearman raw test and t-test are done. The fashion product names are arranged in naming method. There are four kinds of methods for fashion product naming; describing, associating, bundling and style numbering. Describing is most used method both cyber shopping mall. Between marketplace cyber shopping mall and merchant, there is significant difference in composition of naming. Bundling naming method is more used in marketplace cyber shopping mall, and describing and style numbering method is used often in merchant. The words which are composed the name of fashion product are divided in a single word and arranged. The words for describing are classified in noun and adjective. Noun is used for depicting textile and construction and adjective is for touch and image. There is no difference for using words between marketplace and merchant.

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Effects of fashion product image preference on brand image importance and advertising factor evaluation of working women (직장여성의 패션제품이미지 선호도가 브랜드이미지 중요도 및 광고요소 평가에 미치는 영향)

  • Lee, Hyun-Jung;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.24 no.3
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    • pp.324-335
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    • 2016
  • The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

A Study on the Importance Degree of Store Attribute According to Fashion Product Types and Task Situations (의류제품유형과 상황에 따른 점포속성중요도에 관한 연구)

  • Shin, Jung-Hye;Park, Jae-Ok;Kwon, Young-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10
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    • pp.1366-1377
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    • 2006
  • The purposes of this study was to find out 1) the difference in the importance degree of store attribute according to interaction between fashion product types and task situations, 2) the difference in the importance degree of store attribute according to the patronized store types on the basis of fashion product types. The subjects were female adults who lived in Seoul. The sampling method was quota sampling. The data was obtained from 391 questionnaires. The data were analyzed using frequency, one-way ANOVA, Duncan test, and two-way ANOVA by means of SPSS. The results were as follows; 1. According to fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 2. According to interaction between fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 3. There were significant differences in factors of product features, services, physical environments of the store, and location of store according to patronized store types, when a consumer purchased a suit, casual wear and inner wear.

A Study on Measuring and Defining Dimensions of Fashion Product Customer Equity (의류상품 고객자산 측정 및 선행차원 규명에 관한 연구)

  • Yun, Sun-Young;Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10
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    • pp.1389-1399
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    • 2006
  • The purpose of this study was to measure customer equity, to identify customer equity dimensions reflecting characteristics of fashion products, and to understand dimensions that influence customer equity of fashion product. As for this research, an exit poll was conducted at 6 department stores located in Seoul and total 406 responses were used for the analysis. For the data analysis, descriptive statistics(i. e. frequency, percent, $X^{2}$), factor analysis, multiple-regression were used by utilizing SPSS 10.0 program. The results of this study were as follows: First, 35.5% of fashion product customer equity distributes between 1 million and 3 million won, 32.8% between 100,000 won and 1 million won in present. Second, as a result of factor analysis, dimensions of fashion product customer equity consists of 6 factors, including 'personalized relationship', 'discriminative brand image', 'cognitive value', 'beneficial value', 'constant brand image', and 'credible relationship' Third, the effect of fashion product factors on consumer equity, the higher 'personalized relationship', 'unique brand image', and 'trust relationship' are, the higher customer equity is. In conclusion, this study has significance in that it helps measure customer equity by predicting consumer's future purchase behavior in money and to understand influencing factors for fashion product customer equity.

The Effects of Sociocultural Attitude toward Appearance and Pursuit of Clothing Benefits on Ambivalent Consumption of Fashion Product (외모에 대한 사회문화적 태도와 의복추구혜택이 패션제품의 양면적 소비에 미치는 영향)

  • Park, Eun-Hee
    • Journal of Fashion Business
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    • v.16 no.1
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    • pp.137-149
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    • 2012
  • The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

The Desired Self-Images and the Fashion Product Unities of Male College Students according to Situation (남자대학생의 의복 착용상황별 추구이미지와 패션상품통일체)

  • Bae Hye-Jin;Chung Ihn-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7
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    • pp.1135-1145
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    • 2006
  • The purpose of this study was to identify the desired seIf-images of male college students according to situations, and to construct fashion product unities bought by male college students for different situations. Empirical data were collected by self-administered questionnaires distributed to male students at 4 universities and 2 colleges in Daegu and Gyeongbuk area during June 2005, and 346 were analyzed, eliminating incomplete ones. Subjects were required to respond to 32 desired image words in 4 different situations respectively: school, meeting girlfriends, ceremonies, and exercises. As a result of factor analysis on desired self-image words, 5 factors were determined: refined image, sporty image, classic image, natural image and simple image. Based on the desired self-image factors, male college students were classified into 3 groups: selective image management group, passive image management group, and active Image management group. Fashion product unity of male college students for the school setting was consisted of round shirts, jeans, running shoes, bags and watches. Aloha shirts/knitted shirts/V-neck shirts, cotton pants/jeans/semi -formal pants, formal shoes/running shoes and watches were the fashion product unity for the setting of meeting girlfriends. For the setting of ceremonies, the fashion product unity included Y-shirts, formal dress, formal shoes, neckties and watches. And for the setting of exercises, the fashion product unity included cotton shirts, training suits, running shoes/jogging shoes/basketball shoes, armguard and caps.

The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty (패션 라이프스타일 숍의 체험마케팅 만족도가 구매 의도 및 충성도에 미치는 영향)

  • Kim, Min-kyung;Yu, Jihun
    • The Research Journal of the Costume Culture
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    • v.27 no.2
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    • pp.109-122
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    • 2019
  • With the greater importance of lifestyle shops and experience marketing, research is needed for the effective experience marketing of lifestyle shops by fashion product type. This study establishes effective and differentiated experience marketing strategies for fashion lifestyle shops by examining the effect of the experience marketing satisfaction with lifestyle shops on purchase intention and loyalty. This study categorizes lifestyle shops by fashion product types into a suit-oriented lifestyle shop, a casual/leisure/sportswear-oriented lifestyle shop and a home fashion lifestyle shop, Then a survey was conducted on participants who had visited lifestyle shop. As an analysis method, factor analysis, reliability analysis and regression analysis were conducted. In this study, we identified the experience marketing factors of fashion lifestyle shops. This study found that the satisfaction from experience marketing factors of fashion lifestyle shops by fashion product types affected purchase intention and loyalty differently. Considering the results of this study, it will be able to increase not only purchase intention and loyalty but also brand sustainability by establishing, applying, and executing a differentiated strategy considering the detailed factors of experience marketing for each fashion product type when planning and operating a fashion lifestyle shop. Through this study, effective marketing of fashion lifestyle shops by fashion product type will be implemented.