• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.312-320
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• 1998

The purposes of this study were 1) to extend the gestalt theory in an attempt to explain the effect of garment clues(formality, color) perceiver's gender, and contexts on impression formation of a male high school teacher, and 2) to found out high school students' attitude toward their teacher's school outfits. The experimental design was a quasi-experimental with full factorial design of 4 independent variables : 3(formality levels)x2(garment colors)x2(perceiver's gender)x2(con- texts) The experimental materials developed for the study were a set of stimuli and response scale. The stimuli consisted of 12 color photographs produced by CAD system and response scale constituted of 28 bipolar adjectives representing personal traits. In addition to the qualitative research was also performed. The subjects composed of 277 male and 291 female high school students' in Taejeon city and research was a between subject design. The data was analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. The perceivers impression were consisted of 4 major dimensions; evaluation, sociability, attractiveness, potency. 2. All the independent variables showed some significant impression effects on selected dimensions. Garment color indicate the most significant effects among the 4 independent variables and garment formality showed least effects. 3. The subjects of the study preferred suits(highest formality level garment) to semi-formal or casual outfits for male teacher's school outfits. In conclusion, 4 independent variables affected differently 4 major impression dimensions and garment formality and contexts showed significant interaction effect, this results supported the gestalt theory of impression formation.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.718-726
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• 1997

The purpose of the study was to investigate the interaction effect of garment formality, Yin -Yang level, and body type of children on impression formation. The experimental materials developed for the study were a set of stimuli (8 color photographs) and a response scale (34 bipolar adjectives) and the subjects were 267 elementary school teachers in Taejon area who were responsible for the first grade students. Results were as follows; The 3 independent variables showed significant effects on impression of the 4 factors (sociability, potency, dynamics, cooperation) of impression. Since body type had interaction effects with garment formality and subject's gender, the two body types were separately analyzed. For the normal body type, only the garment formality affected on impression of cooperation factor But for the large body type, garment formality affected on impression of potency dimension, garment Yin-Yang level affected on social and dynamics dimension, and subject's gender affected on social and cooperation dimensions. The body type was the most salient variables and clothing effects for the large body type was significantly different for the normal body type. It is concluded that the results support the cognitive categorization theory on impression formation.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.6
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• pp.1017-1026
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• 1995

The purpose of the study was to 1) extend the cognitive categorization theory in an attempt to explain the effect of garment formality, Yin-Yang, and body type of children on impression formation, and 2) to understand teacher's attitudes toward children's school outfits. The experimental design was a $2^3$_full factorial design by 3 independent variables. The stimuli consisted of 8 color photographs and the semantic differential response scale was used to analyze the responses of 267 teachers of elementary school. The data were analyzed by factor analysis, ANOVA, Duncan' test and content analysis. Four factors emerged to account for dimensions of first impressions. These were sociability, potency, dynamics, and cooperation. Garment formality effected on impression of cooperation dimension. Garment Yin-Yang and children's body type effected on impression of social and dynamics dimensions.

• Proceedings of KHEA Conference
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• 1997.07a
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• pp.71-71
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• 1997