• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1145-1160
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• 2012

This study empirically compared generational differences in responses between baby boomers, Generation X, and Generation Y groups as measured by key variables related to advertisement. The respondents in this study were consumers throughout Korea, with 914 survey questionnaires used for the final analyses. Eight of the original 10 hypotheses were validated and two were rejected. Both baby boomer consumers and Generation Y consumers showed more positive responses to affective advertisements than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards humorous advertisements than their baby boomer and Generation X counterparts. The effect of advertising models on the evaluation of advertisements was greater among Generation Y consumers than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards storytelling-type marketing than their baby boomer and Generation X counterparts. Baby boomer consumers showed more positive attitudes towards symbolic advertisements than their Generation X and Generation Y counterparts. Generation X consumers showed more positive attitudes towards functional advertisements than the baby boomer and Generation Y groups. There were significant differences in attitudes towards two types (symbolic and functional) of advertisements in both baby boomer consumers and Generation X consumers.

• Journal of the Korean Home Economics Association
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• v.24 no.4
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• pp.189-197
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• 1986

The primary purpose of this study was to investigate the nature and relationship of attitudes of mothers and their daughters concerning the value of children. the secondary interest was to compare this study with the American studies done by Bormann & Stockdale(1979), and Leavy & Hough(1983). Subjects for the study were college-age daughters their married sisters, and their mothers. The“Fawcett Opinions about Children Questionnair”was used to measure beliefs about children. Pearson Product Moment Correlations were computed for mother-daughter(married), mother-daughter(unmarried), and daughter(married)-daughter (unmarried) on each of nine subscales on value of children. To study the generation differences and marriage differences, matched sample t-test were carried. Several significant relationships were found for mother-daughter (married), daughter(married)-daughter (unmarried) pairs. Only one significant relationship was found for mother-daughter(unmarried) pairs. Significant differences were found between mother's group and daughters' groups on most subscales except one or two (generation effect). Significant differences were found between married daughters and unmarried daughters on 4 subscales(marriage effect). The results did not corroborate the findings of American studies which revealed the lack of congruence between mother and daughter attitudes. It was noted that as daughters had children themselves, their attitudes toward children had become more congruent with their mothers. There was also evidence to support the generation differences between mothers and daughters values. It was concluded that both value similarity and generation differences vary as a function of the particular events as well as age-itself.

• Journal of the Korean Home Economics Association
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• v.36 no.10
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• pp.145-160
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• 1998

The purposes of this research were to find out general trends of family value orientations among adolescent, middle and old generation and to investigate the differences according to related variables. For this study, three kinds of questionnaire were used and the data were obtained through 1194 samples of three generation groups living in Seoul and Kwangju. The traditional trends of old generation's value orientations were outstanding while adolescents relatively showed modernized value orientations. The value differences between adolescent and middle generation were larger than between middle and old generation. Especially value orientations of children and sex-role were largely changed, but familism was relatively preserved even in adolescent generation. The family value orientations differed significantly according to gender, age, eduaction level, income, occupation, and family type. Generally middle and adolescent women showed more modernized value orientatons than men and value orientations of three generation were most likely to be correlated with family satisfaction level.

• Journal of the Korean Home Economics Association
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• v.26 no.3
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• pp.225-241
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• 1988

The purpose of this study is to find the difference between the parents generation and that of the children in the disciplinary methods by means of parental social population variation. With these purpose in mind, the problems have been suggested like following: 1) what are the general differences of between the two generations of parents and children in disciplinary method? 2)What are the general differences of the views between those two generations according to sex? 3) What are the general differences between the parents generation and the child generation according to age? 4) What are the general differences between the parents generation and the child generation according to education level? 5) What are the general differences between the parents generation and the child generation according to income level? In order to solve these problems, questionnaries were distributed on this appendix 374parents (father: 177, mother: 197) who have the children. Questionnaires were compose on "Parents Inventory" of Radke were employs, classfied five measures. To test and verifying the above hypothes, the following five measures. were used. 1) Philosophy of authority (authoritarian vs. democratic) 2) Parental restrition (strict and stubbon vs. democratic) 3) Severity of punishment (severity vs. mildness) 4) Parent-child rapport 9desirable vs. undesirable) 5) Relative responsibility of father and mothehr towards child disciplinary (equal vs. differ) The result of this study is like follows: 1) In general comparison of two generations, tends to be more democratic in the philosophy of authority, more relaxed and easygoing in the parental restroction, more severe in the severity of punishment, and good rapport in the parent-child rapport than grandparents generation and the responsibility of father don't change but that of mother tends to augment in child disciplinary 2) In comparison of two generation according to sex, the mother showed more democratic in the philosophy of authority and closely perceive her parents in the parent-child rapport as compared with the father. 3) In comparison of two generation according to age, the younger parents showed more relaxed attitudes towards the child disciplinary, the perception better relations of their parents in the parent-child rapport. 4) In the comparison of two generations according to education level the more educated parents showed the more relaxed and easygoing attitude towards in the parental restriction. 5) In comparison of two generation according to income, as the parents of large income generally (not always) showed easygoing than their previous generation in the parental restriction, and they perceive that they have a good one in parent-child rapport. This study caused by the some difficult problem required futher investigation on the result of two generations the problems happened in the inner unitary of items. And, it proposed some problems which constitutes the problems of the proper interpretation of the results between two generations brought about discordance of items between tow generations

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.333-345
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• 1997

The purposes of this study were 1) to identify the differences between the sexes in the perception of sexuality in jeans fashion advertising, 2) to find out the differences between the high and low sexy advertisements and the differences between the groups which had different orientation of the characteristics of new young generation in preferences of advertisements and intentions to purchase product in sexy fashion advertising. The data were collected using questionnairs which contained nine advertisements of Guess Jeans, from 441 college students (female= 225, male= 216) living in Seoul, Korea participated in the study and the data were and analyzed by paired 1·test and t-test. The results of this study were as follows: First, there were significant differences between male and female in the perceptions of sexuality in jeans advertisements. Second, by paired t-test, male preferred highly sexy advertisement to low sexy advertisement, and female's intention to purchase product was higher in the advertisement of high sex appeal than that of low sex appeal. Third, there were partially significant diferences between two groups which had different orientation of the characteristics of new young generation in preferences of sexy advitisements. The differences of intentions to purchase product between two groups were significant in highly sexual advertising. But in low sexual advertising, the significant differences between two groups were not found in advertisement preferences and intentions to purchase products.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.63-75
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• 1997

The purposes of this study was to identify the differences between fashion opinion leaders and followers in the characteristics oriented New Young Generation and the types of fashion advertising involvement. The data were collected via a questionnaire from 431 college students(female=218 male=213) living in Seoul, Korea and analyzed by factor analysis and t-test. The results of this study were as follows: First, eight factors of the characteristics oriented New Young Generation were identified: Fashion, individuality, preference of caffe with affective mood, expression of emotion, indivisualism, preference of tastes oriented Western Europe, activity of pan club and chatting by personal computer. The significant differences between fashion opinion leaders and followers in fashion, individuality, preferences of the caffe with affetive mood, and expression of emotion were found in the data collected from female. There were significant differences between fashion opinion leaders and followers in fashion, individuality in the data collected from male. Second, three factors of fashion involvement advertising were identified: The hedonic involvement, social involvement, utilitarian involvement. The significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement, utilitarian involvement and the levels of involvement were found in the case of female's data. There were significant differences between fashion opinion leaders and followers in the hedonic involvement, social involvement and levels of involvement except for utilitarian involvement in the case of male's data.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.4
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• pp.111-122
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• 2022

Many companies are now studying these generational conflict issues and seeking countermeasures. As seen in the recent performance-based pay issue, the MZ generation is boldly showing their intention unlike the previous generation. This study focuses on LX Hausys' education program to overcome the generation gap. As a representative field education program of LXHausys, it is a longevity education program that was developed and operated at the end of 14 years and has been in operation so far. By acknowledging and understanding the generation gap through this educational program, it was possible to see that they could sympathize and accept each other one step further, and that trust in each other was formed on the basis of it. The success factors of the generation empathy program were identified as the willingness to share perceptions between labor and management, participatory education programs, active participation of members, and overcoming generation empathy. Through such education, the organization should continuously raise the issue of generational empathy and allow members to recognize it as an object to overcome. To this end, efforts should be made to overcome generational differences.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.267-279
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• 2023

The current bra market and the purchasing behavior of women of the MZ generation in Korea are reviewed in this study. Therefore, basic data for bra product planning for women of the MZ generation are presented by investigating the wearing status and satisfaction. Through online surveys, 272 questionnaires were obtained and were analyzed through frequency analysis, cross-analysis, t-test, and variance analysis. Generation M and Generation Z share digital culture, but, due to age differences, they are compared by generation. There was, however, little significant difference between these groups. In addition, there was no significant difference between groups when factoring for the time of wearing, place of purchase, and material of bras. However, there were big differences between groups depending on whether bras had wires, lace, and their size, especially in body correction items. According to the results, it is pointless to target each generation when making a bra. Also, the young generation consumers are more interested in functionality than in the design compared to 10 years ago. It will improve consumer satisfaction if two different types of bras are produced; one that corrects the body and one that fits well even if the body is less corrected.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.586-595
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• 2016

The difference of generation is the main cause of society transition. If we know about the gap of generations, then we know where we go in future. This study focus on the differences of a regulation recognition among the generations. When we understand the differences of regulation recognition among the generations, we can realize the trait of regulation in society. In result, there are a lot of differences of regulation recognition among the generations. The older they are, the more they are positive to regulation. And the younger they are, the more they are negative to regulation. In particular, 50's generation have the opposite regulation recognition to 20's generation in specialty of regulation and in a conglomerate regulation.

• Journal of the Korean Society of Food Culture
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• v.17 no.4
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• pp.435-445
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• 2002

The purpose of this study was to identify the pattern and perception of food consumption, mass restaurant use, drinking style, and food purchasing factors by cohort groups i. e., World Cup(W) generation, baby boom, and silent generation. Data were collected from 412 respondents including three generations by questionnaire method in April through May 2002. Analysis of variance and chi-square results indicate that there were significant differences among three generation groups for the pattern and perception of food consumption, the use of mass restaurant, preferred drinking style, and influencing factors for food purchasing. W generation are more likely to be influenced by sensibility factor than baby boom and silent generation. Considering food preference pattern, baby boom as well as silent generation prefer green vegetables than meats, and they must have Kimche when having meals. Similarities and differences in perceptional pattern types are discussed, and future implications for food and nutrition specialists and food marketers are provided.