• 한국정보시스템학회지:정보시스템연구
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• 제19권4호
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• pp.137-165
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• 2010

The government and enterprises have interest in the green IT products, therefore this study focus on the green IT products. First, we study the effects on the purchase intention of the green IT products by perceived value, perceived quality, and perceived trust. Second, we consider the environmental characteristics such as environmental concern, green recognition, and environmental knowledge. Third, we study the moderating effects of environmental characteristics. The proposed model was empirically tested using data collected from users having the purchase intention of the Green IT products. The major results of this study are as follows. First, perceived value and perceived trust had a positive effect on purchase intention of the green IT products. Second, environmental concern, green recognition, and environmental knowledge had moderating effects between perceived value and purchase intention of the green IT products. Third, environmental concern and green recognition had moderating effects between perceived trust and purchase intention of the green IT products. This study can provide many implications for government and businesses considering green IT products.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.503-507
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• 2015

Sustainability continues to gain traction in all industry sectors as people become aware of the advantages of green products. The voluntary use of green products in buildings in the United States continues to grow due to long-term cost saving and the ecological benefit to nature. The voluntary installation of green products is associated with end-users' expectations and perceptions including cost saving, sustainable behavior, and social responsibility. Although involuntary use of green products has similar expectations and perceptions, the installation decision is not based on the goodwill from end-users. This paper surveys college students to capture current experience levels, expectations, and perceptions in regard to green products and/or sustainability and to understand their attitudes about involuntary use of a green product. The installation of low water pressure showerheads in a dormitory provides data to support perception, expectation, and future direction of adoption of green products in public buildings. This information may be used to facilitate sustainable behaviors among involuntary groups regarding to the adoption of green products. The primary objective of this paper is to investigate the college students' perception of a green product, particularly when the students are involuntarily exposed to the green products. As a secondary objective, the paper also attempts to address the college students' general understanding on sustainability and green products. The findings of this study could support the growing importance of sustainable behavior among higher education beyond social responsibility and provide a benchmark against which to improve future change while fostering sustainable behaviors over time among the public.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.235-244
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• 2021

This study aims to determine the behavior of consumer interest in sustainable fashion products in Indonesia and the factors that influence it. Personal values, Green Trust, and attitude toward green products are studied to get a proper picture of the ethical behavior of consumers. The method used is the Structural Equation Model (SEM) technique using AMOS 23 software. A sample of 103 participants used the convenience sampling technique. The study results show that green trust and attitude toward green products successfully mediate personal value and green purchase intention on ethical fashion products in Indonesia. In this study, it was found that personal values cannot directly influence the purchase intention of sustainable fashion products. The influence of Personal Value must first be mediated by green trust or attitude toward green products to further influence green purchase intention of ethical fashion products in Indonesia. This is not in line with previous studies. Indicators of personal values such as self-transcendence, self-enhancement, conservation, and openness directly cannot predict the behavior of purchase intentions for sustainable fashion products in Indonesia. From the descriptive conclusion of the data obtained, there are various types of meanings of individual values, and fashion consumers in Indonesia are more affected by contextual factors.

• 디자인학연구
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• 제19권3호
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• pp.105-116
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• 2006

In product manufacturing industries, a recent issue is the green concept. The green concept is a complicated area. If the green concept is for products, its serious issues have to be criticized. Although the importance of the green concept has overflowed, its influences have not been disputed vigorously. So this study is to critic the serious issues of the green concept in aesthetics in product design, manufacturing, and products' prices. The green environment has four representative elements: systems, policies, minds, and technologies, but they are not in the field of design. An element of the green concept, green design is also a sub concept for design, so it should be based on aesthetics. It is green aesthetics. But since green design first appeared, it has never approached by aesthetics because it has mostly had social meanings and expectations. So for green aesthetics, to think about what makes a product, and what can be aesthetic issues among them are important. Products consist of form, structure, material, and technology. Form means different shapes in a structure, but there cannot be any specific directions for a green concept. Structure has two kinds: interior and exterior structure. While interior structure has a technological character, exterior structure is deeply related with aesthetics, but it has also no chance for green concept. Material can be divided as two also: aesthetic and technological. Aesthetics materials mean the colors, opacity, and tactile sense of materials, but they are not aesthetic issues. Technological materials are recycled materials or non-recycled materials. Even if recycled materials are used today, they are close to systems or policies rather than aesthetics. With this result, green aesthetics is a very difficult concept. Second, green products are usually 30% more expensive than general products. But every consumer has his or her own economical conditions, and nobody can coerce consumers into buying expensive green products for green environments. And green products without good quality cannot satisfy consumers. This means that green concept is not accomplished by just manufacturing green products. Third, although a lot of proposals have appeared as green design in exhibitions, most of them are close to craft because they are so hard to be manufactured. Manufacturing is the first consideration for products. These three issues are enough to explain why green concept is complicated in manufacturing products. If they are not solved, the green concept is just a fiction. So if this study proposes a turning point against blind green-oriented atmosphere, it will be meaningful enough.

• 한국의류학회지
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• 제34권3호
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• pp.529-539
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• 2010

The environment and green are critical issues for businesses in the $21^{st}$ century. This study examines product assortments of eco-friendly products, green marketing strategies, and the marketability of Trashion products among fashion brands. Data were collected through an interview method from eight fashion brands that were actively conducting green marketing. The general activities of green marketing were to produce eco-friendly products and/or an economical support for environmental groups or green conservation campaigns. Eco-friendly products included organic cotton products, well-being products made of bamboo or beans, goods made of recycled plastic bottles, and Trashion items. The first reason was to improve the brand image, then take social responsibility, and last participate in the environmental movement. However, the price of green products and supplies of eco-friendly fabrics were the most challenging issues for fashion businesses. The marketability of Trashion products was directly opposed and managerial implications for green marketers were discussed.

• The Journal of Asian Finance, Economics and Business
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• 제7권4호
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• pp.205-211
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• 2020

The study aims to assess factors affecting intention to purchase green products in Vietnam. The study employs samples from customers who have actually experienced green consumption in Vietnam. The samples were collected by convenient sampling methods. The survey obtained 206 responses with full information. The survey was conducted from October 2019 to January 2020. The measurement scale was a 5-point scale with 1- completely disagree and 5- strongly agree. This study employs factor analysis and structural equation modelling analysis. The results showed that the social and environment sustainability awareness have positive effects on altruism of customers who are interested in green consumption. Altruism also has the same direction on green purchase intention. Besides, the attitude toward buying green and health consciousness affects green purchase intention. At the same time, the altruism and attitude towards buying green products also influence positively on green purchase intention. Besides, the health consciousness positively affects attitude towards buying green products. The results show that the health consciousness has a negative impact on intention to purchase green products. The findings suggest that it is necessary to raise customers' health consciousness, customers' altruism from disseminating knowledge about environmental protection as well as society to enhance the green consumption in Vietnam.

• Natural Product Sciences
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• 제10권6호
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• pp.341-343
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• 2004

A monoacyldigalactosyl glycerol was isolated from the $CH_2Cl_2$ soluble fraction of the MeOH extract from the green alga Enteromorpha prolifera. The structure was established as $1-O-palmitoyl-3-O-[{\alpha}-D-galactopyranosyl(1{\rightarrow}6)-{\beta}-D-galactopyranosyl]-sn-glycerol$ (1) by chemical and spectroscopic methods.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.491-499
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• 2021

The purpose of this study was to examine the moderating effect of attitude toward green brand on green brand positioning and repurchase intention of environmentally friendly products, product knowledge on attitude toward green brand and the effect of green product knowledge on green repurchase intention. This study uses a structural equation approach with a sample size of 175 and uses an eight-point Likert scale. The data collection technique used purposive sampling. The criteria for respondents are to use environmentally friendly cosmetic products and the respondents live in Central Java and have consumed more than two times. Online sampling using google form. Data were analyzed using statistical software AMOS 22. The results showed that green brand positioning has a significant effect on repurchase intention. Attitude toward green brand has a positive effect in mediating the relationship between green brand positioning and repurchase intention. Similarly, green brand knowledge has a positive effect on attitudes, although green knowledge has no positive effect on repurchase intention. Product positioning in the minds of consumers is important in shaping attitudes. It is important for companies to continue to develop environmentally friendly products so that product positioning can be distinguished from competitors' products.

• 대한가정학회지
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• 제44권9호
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• pp.21-29
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• 2006

The purpose of this study was to investigate the preferences and utilization of green tea and its products for adults living in Chonbuk area. Self-administered questionnaires were collected from 388 (117 male, 271 female) subjects. who were classified into 5 groups by age. Data were analysed by chi-square and ANOVA. The results can be summarized as follows. On the investigation of preferences, there was a significant difference between and among the age groups(p<.001). More than 20% of the subjects in the $20{\sim}29$ years group preferred coffee and juice. A half of the elderly over 60 years preferred a kind of green tea. The frequency of green tea drinking was not significantly influenced by age. Drinking green tea less than once a day was replied by 59.0% of the subject of whom 44.3% drank the green tea at home. and 42.0% got information about green tea from TV or radio. Regarding the satisfaction with products using green tea, 62.6% of the subjects responded only 'mediocre.' The brown rice-green tea was marked to be the highest in terms of recognition among all kinds of products. The green tea-related products were rated higher by the elder group. In conclusion, future research should focus on the development of green tea and its products in accordance with the consumption pattern in each age group.

• 한국임상약학회지
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• 제28권4호
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• pp.342-346
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• 2018

Background: Green tea extracts are approved as nonprescription drug and available as health functional foods, health foods, and beverages. Clinical information on the products is lacking. Methods: Information about the products on green tea nonprescription drugs was obtained from the website of the Korea Pharmaceutical Information Center. The Naver, i.e., a top ranking online search portal, was used for compiling the list of the health functional food products using key words of 'green tea catechin' on August 23, 2018. The recommended daily dosages of catechins were calculated as 30% of the total dried mass of green tea and about 50% of the catechins were considered as epigallocatechin gallate (EGCG). Results: A total of two types of nonprescription drugs containing green tea powder or extracts, nine health functional food products, and three types of health foods were found. The regulatory requirements of the EGCG exceeding 800 mg were reported to be associated with adverse effects of elevated liver enzyme. If consumers take several green tea products concurrently, such as nonprescription drugs with health functional foods or health foods, it could exceed the recommended amount of EGCG. Conclusion: The concurrent use of green tea products as nonprescription drugs, health functional foods, and healthy foods may lead to an increased exposure to EGCG. Pharmacists should be aware the availability of various types of green tea products and the potential risk of liver toxicity due to excessive consumption of EGCG.