• Title/Summary/Keyword: hanbok

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A Study on the Usage of Hanbok Terms -Comparing Academic and Journalistic Fields- (한복 용어 출현 양상에 대한 연구 -학술연구분야와 언론분야의 비교를 중심으로-)

  • Joonyoung Shim
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.115-124
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    • 2023
  • This study reviewed hanbok terms emerging in academic research and media fields to conceptualize hanbok terms. Terms of hanbok were collected through RISS and Bigkinds by field. Results of textming using Textom were as follows. First, a total of 17 hanbok terms appeared in the field of academic research and a total of 41 hanbok terms appeared in the field of media, showing a difference. Fourteen terms, including hanbok, traditional hanbok, traditional clothing, daily hanbok, modernized hanbok, fashion hanbok, fusion hanbok, Shinhanbok, ready-made hanbok, luxury hanbok, women's hanbok, and children's hanbok, were hanbok terms that appeared in both academic and media fields. Second, the appearance of hanbok terms was examined based on five terms: traditional hanbok, daily hanbok, modernized hanbok, fusion hanbok, and Shinhanbok, which differed in the appearance of hanbok terms between academic research and media. Traditional hanbok and daily hanbok terms steadily appeared in both academic research and media, with modernized hanbok and fusion hanbok appearing mainly in the media and Shinhanbok in the academic research fields. Results of this studys confirmed that there were differences in terms of hanbok used between academic research and media fields.

A Study on the Activation of Used Market of Hanbok and Hanbok Reform Market (중고한복시장 및 한복리폼시장의 활성화 방안 연구)

  • Lee, In Hwa;Son, Mi Young
    • Human Ecology Research
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    • v.59 no.1
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    • pp.59-69
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    • 2021
  • In order to find ways to re-use used Hanbok and activate Hanbok reform, it is necessary to investigate the current status and problems of used Hanbok and Hanbok reform in the domestic Hanbok market. The purpose of this study was to investigate the status and problems of the used Hanbok market and the Hanbok reform market through literature data surveys and in-depth interviews with Hanbok experts, and to study ways to activate used Hanbok and Hanbok reform. Based on the results of this study, as a way to activate the used Hanbok market and the Hanbok reform market, expand opportunities and create a social and cultural atmosphere for wearing Hanbok, and research on design, pattern, size, and materials. It also suggested the establishment of a systematic system for separate collection, reform, sales and management, the establishment of a central institution that manages and operates the re-use of used Hanbok and Hanbok reform, support for education institutions and programs for Hanbok reform, public relations, and changes in Hanbok production methods.

A Study on the Current Status and Characteristics of Reward Hanbok in Crowdfunding (크라우드 펀딩에 나타난 리워드 한복의 현황과 특성 연구)

  • Shim, Joonyoung
    • Journal of Fashion Business
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    • v.26 no.3
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    • pp.155-167
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    • 2022
  • Hanbok, a traditional Korean clothing, became a hip culture for young people in the late 2010s. As hanbok brands for young people appeared and distribution channels changed for them, hanbok appeared on the crowdfunding platform. This study summarized characteristics of hanbok provided as rewards by funding projects in Wadiz, the largest crowdfunding platform in Korea. Results of this study are as follows. First, since the first successful crowdfunding in 2015, it has shown rapidly growth. Second, as a result of examining the name of reward hanbok, 167 reward hanbok appeared. They could be divided into three periods: women's hanbok, unisex hanbok and trendy hanbok period. Third, looking at characteristics of reward hanbok from each period, feminine Chollic onepiece during the women's Hanbok period adopted the feminine interpretation of the original men's Hanbok. Characteristics of reward hanbok during the Unisex Hanbok period are in the direction of the closure. By adopting the direction of the closure of hanbok that both men and women can use, unisex hanbok is appeared. Finally, reward hanbok during the trendy hanbok period reflected trends such as genderless and hip. Hanbok reflected various trends from home culture to COVID-19 that occurred around the world at that time.

An Exploratory Study on the Development of Hanbok Culture Industry (한복 문화 산업의 발전을 위한 탐색적 연구)

  • Eunju Park;Young-Ju Rhee
    • Journal of Fashion Business
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    • v.27 no.2
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    • pp.140-152
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    • 2023
  • In this study, in-depth interviews with Hanbok experts on the development direction of the Hanbok culture industry were performed to listen to professional and future-oriented opinions for the development of Hanbok culture and the Hanbok industry. Interviews were conducted with 12 experts to identify the perception of the Hanbok culture industry and to confirm the possibility of sustainable development of Hanbok as a global culture. First, the results of this study should be preceded by the establishment of concepts such as traditional Hanbok, daily Hanbok, fusion Hanbok, and new Hanbok, and design, education, and government support suitable for each field are required. Second, the responsible craftsmanship of the Hanbok industry, the development of Hanbok design with the aesthetics and convenience of Hanbok designers, multi-dimensional research with high academic use, and systematic support for various Hanbok-related programs and events by the government are needed. Third, the government should promote and actively wear Hanbok through various media to revitalize the Hanbok culture, such as establishing a Hanbok wearing day, reviving etiquette education in school, and providing local-based Hanbok wearing experience education. Fourth, in order to cultivate professional manpower, detailed Hanbok education by field is necessary, and specialized education tools, such as distribution, VMD, and stylist are proposed.

Analysis on the Management Conditions of Web Sites Related to Hanbok Products by Types (한복제품 관련 사이트의 유형별 운영 실태 분석)

  • Jang, Eun-Young
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.3 s.9
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    • pp.50-57
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    • 2006
  • The purpose of this study is to scrutinize Internet sites which recently promote and sell Hanbok products online and to compare and analyze the formation and management conditions of those by types. One hundred thirty well-known Internet sites related to Hanbok products were studied on the formation and management conditions. The elements of Hanbok products, sales, promotion, and customer service were also discussed as details. In this study, those Internet sites were divided into six categories; private Hanbok designer sites, famous Hanbok brand sites, Hanbok specialized shopping mall sites, Hanbok rental sites, general and specialized Hanbok sites, and Hanbok information sites. The results of this study are as follows. First, the sites of private Hanbok designers and famous Hanbok brands are un for the purpose of promoting rather than selling its products. Second, the object of operating Hanbok specialized shopping mall sites is to sell its products via the Internet with practical Hanbok and kids Hanbok as the central items. These sites are fairly well organized. They show various items and provide information on descriptions, prices, and sizes of its products and offer customer service for sales. Third, custom-made Hanbok is also available alongside of Hanbok rentals on Hanbok rental sites. There are two kinds of rentals, door-to-door rental and online rental and customers normally rent traditional Hanbok for their needs. Fourth, products are sold in the order of kids Hanbok, practical Hanbok, Hanbok accessories, and traditional Hanbok on the general and specialized Hanbok sites. Finally, Hanbok information sites furnish various information on Hanbok and provide link services through making partnerships with other Hanbok cooperations.

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A Survey on the Korean Costume(Traditional Hanbok, Saenghwal Hanbok) for Children (어린이 한복(전통한복, 생활한복)에 관한 조사연구 - 경남지역 마산.창원시 거주 어린이와 어머니를 대상으로 -)

  • 정혜경
    • Journal of the Korean Society of Costume
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    • v.53 no.5
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    • pp.97-110
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    • 2003
  • This study was done to investigate the wearing experience, the taste and attitudes toward Korean Costume(Traditional and Saenghwal Hanbok). Data were collected by self-administered question from 307 elementary school children and 307 mother during 7, 2002. Conclusions are as follows : 1. Hanbok was worn mainly in the first birthday of children and 6∼7years old. But it was rarely worn in 4th∼6th grade of elementary school. Most of children had worn the Traditional Hanbok, about 30% had worn the Saenghwal Hanbok. 2. Childrens liked Saenghwal Hanbok more than Traditional Hanbok, girls liked Hanbok more than boys did. And 31.4% of boys disliked Hanbok, the main motives for dislike were concerned with the discomfort to move, the feel of cloth and becoming. Boys prefered the style of ´vest/ Jeokori/ Bajii´ in Traditional Hanbok, and ´half-sleeve Jeokori/ Baji´ in Saenghwal Hanbok. Girls prefered the style of ´Dangeui/ Chima´ in Traditional Hanbok, and ´One piece/ Jeokori´ in Saenghwal Hanbok. Childrens prefered analogous color scheme to contrasting color scheme. Boys prefered the blue groups, girls prefered the orange and red groups. 3. Childrens had more positive attitudes towards Saenghwal Hanbok than Traditional Hanbok. Mothers had positive attitudes towards both these types. And the attitudes toward Saenghwal Hanbok and Traditional Hanbok of childrens were more positive than mother´s. Therefore the following suggestions may be proposed for the development of Hanbok for children. 1. Hanbok is need to be designed considering activity, feeling and becomingness for teenagers. 2. Hanbok design must be kept seperated Traditional Hanbok and Saenghwal Hanbok. Traditional Hanbok is need to emphases tradition, Saenghwal Hanbok is need to apply a western style and have a practical use.

A Study on Coloration Trend of Hanbok in 2000's - Focused on Types of Coloration and Hanbok - (2000년대 한복에 나타난 배색 경향에 관한 연구 - 배색의 유형과 한복의 종류를 중심으로 -)

  • Lee, Young-Hae;Kang, Soon-Che
    • Journal of the Korean Society of Costume
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    • v.57 no.4 s.113
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    • pp.45-60
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    • 2007
  • Characteristics of Hanbok's traditional coloration have been carried on, based on social/cultural background of the past. Today, Hanbok is classified as traditional Hanbok, improved Hanbok, living Hanbok. Their designs, materials and colorations show significant differences. In this study, first, we have categorized and arranged the coloration trend of the women's Hanbok according to the types of coloration since 2000s. Secondly, Hanbok is classified as traditional Hanbok, improved Hanbok, and living Hanbok. And then examining their coloration trend and coloration characteristics of different types of Hanbok, so we can find the purpose far increasing understanding of various color beauty and coloration of today's Hanbok. The findings of this research are summarized as follows; 1. Traditional Hanbok coloration is influenced by the modern rotor and tone, and is apt to show the trend of emphasizing individuality. 2. Hanbok coloration of middle period in 2000's has become to use high value and chroma, giving more bright and luxurious impression then the early period. 3. For this study, we have categorized the total of 277 women's Hanboks by their coloration trends, through studying traditional Hanbok catalogues that enclosed vividly colored pure silk samples. As a result, it shows the order of contrary coloration(149), tone on tone coloration(56), similar coloration(23), monochrome coloration(20), tone in tone coloration(17), and 화학섬유chrome coloration(12). 4. Traditional, improved and living Hanbok show differences not only in their designs or materials but also in colorations. Using of traditional coloration is applied to traditional Hanbok and improved Hanbok in that order, and mostly the value and chroma of living Hanbok colorations are low, which emphasizes easiness to move and practicality.

A Study on the Current Status of Hanbok Brands and Aesthetic Characteristics (한복 브랜드의 현황과 미적특성)

  • Bae, Rhythm;Lee, misuk;Kim, EunJung
    • Journal of Fashion Business
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    • v.20 no.1
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    • pp.127-141
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    • 2016
  • Korea traditional dresses are making news everyday through popular media and a number of exhibitions and fashion shows that have been held as a way to activate the use of the hanbok. This study intends to examine the current status of handbook brands and analyze the aesthetic characteristics of the hanbok. This study defined the terms related with the hanbok and examined the chronological changes in the hanbok through a literature review, an examination of the aesthetic characteristics of Korean traditional clothing, and an analysis of the aesthetic characteristics by dividing currently available hanbok brands in to the traditional hanbok. According to the results of the study, hanbok brands were divided into Traditional Hanbok, Life Hanbok, and New Hanbok. The Traditional Hanbok brands represented traditional beauty, the beauty of formality, symbolic beauty, and the beauty of nature. The Life Hanbok brands represented symbolic beauty, natural beauty, the beauty of blending, and the proportional beauty. The New Hanbok brands represented natural beauty, unproportaional beauty, the beauty of line, and the beauty of moderation. Therefore the New Hanboks gave changes to the traditional clothing and the unique clothing of our nation. Its formative elements coexist according to their characteristics.

Recognizing hanbok in youth through text mining (텍스트 마이닝을 통해 살펴본 청소년의 한복 인식)

  • Shim, Joonyoung
    • The Research Journal of the Costume Culture
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    • v.27 no.3
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    • pp.239-250
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    • 2019
  • Recently, young people wearing hanbok are highly visible in the palace and in Hanok Village. However, there is much controversy regarding whether the hanbok the young people are wearing is traditional. Young people in Korea are exposed to hanbok through a variety of ways such as school education, games, webtoons, television shows, and movies. In this study, we presented teenagers with illustrations of hanbok to see which they preferred and which if any they recognized as traditional. The study respondents most preferred the hanbok from the 18th century, but they considered the hanbok from the 20th century to be the traditional style. We next used text mining to analyze the students' freely written, open-ended responses regarding the hanbok they preferred and the one they considered traditional. The hanbok from the 18th century, the one the teenagers preferred, was a sexy, cool style related to gisaeng that emphasized the waist, whereas the hanbok they believed was traditional, the $20^{th}$-century hanbok, was simple, neat, comfortable, and plain. Among the young people's responses regarding which hanbok was traditional, the text mining extracted the following repeated words related to both the 18th- and 20th-century hanbok: "dramas," "mass media," "historical dramas," and "movies." For the 18th-century hanbok only, we extracted "webtoons" and "Hanok Village," and for only the 20th-century hanbok, we extracted "textbooks."

The Influence of Consumer's Involvement and Arousal Seeking Tendency on Preference of Hanbok and Purchasing Behavior of Hanbok (소비자의 관여와 감각추구성향이 한복선호도와 한복구매행동에 미치는 영향)

  • Kim, Soon Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.2
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    • pp.349-366
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    • 2022
  • The purpose of this study was to reveal the influence of consumers' Hanbok involvement and arousal seeking tendency on their Hanbok preference and purchasing behavior. The survey subjects were male and female consumers ranging in age from teens to those in their fifties. An online survey was conducted, and 627 people were analyzed. Version 26.0 of SPSS was used to perform a t-test as well as frequency, correlation, factor, reliability, and regression analyses. As a result, both Hanbok involvement and arousal seeking tendency derived four factors each. All four factors of Hanbok involvement had a significant effect on Hanbok preference. Two factors of arousal seeking tendency had a significant effect on Hanbok preference. Hanbok preference had a partially significant effect on Hanbok purchasing behavior. Hanbok involvement and arousal seeking tendency had a partially significant impact on Hanbok purchasing behavior. In conclusion, this study is meaningful in that it, for the first time, derived the factor of Hanbok involvement by considering the concept of involvement as it relates to Hanbok and identified that involvement and arousal seeking tendency are variables that affect Hanbok preference and purchasing behavior.