• Knowledge Management Research
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• v.10 no.4
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• pp.115-131
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• 2009

This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

• Journal of The Korean Association For Science Education
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• v.31 no.1
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• pp.128-142
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• 2011

The goal of this study was to investigate how hypotheses were elaborated after their initial appearances in the context of scientific problem solving. Data were collected from a class in which preservice elementary school teachers in groups carried out abductive inquiry of earth science. The analysis revealed two major processes of hypothesis elaboration: theory-driven and evidence-driven. The theory-driven process was in turn distinguished into two kinds of subprocesses: one is in pursuit of internal coherence and the other external coherence. The evidencedriven elaboration also had two subprocesses, which were triggered by direct evidence and indirect or analogical evidence, respectively. In addition, hypotheses were more often than not modified by a wrong theory or evidence whether it was driven by a theory or evidence. Implications for science education and related research were discussed.

• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.41-58
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• 2009

This research investigated how people are influenced to adopt online review. We applied the Elaboration Likelihood Model (ELM) and the Technology Acceptance Model (TAM) to this study. Our research model highlights the assessment of online review usefulness as a mediator from online review quality to online review adoption. This research predicted online review consensus has a role to bulid up online reviw usefulness. This study also includes vividness and perceived similarity as determinants of online review quality. Survey data reflect user's perceptions of actual online review they read. Results support most of research hypotheses except hypothesis related to moderating effect of user involvement. This research offers a model for understanding online review user's acceptance. Additional theoretical and practical implications are also discussed in the paper.

• Management & Information Systems Review
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• v.26
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• pp.61-90
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• 2008

The purpose of this paper is to investigate the effects of anti-smoking advertising on attitude toward anti-smoking and behavioral intention to quit smoking in terms of audience's involvement with anti-smoking and knowledge on smoking. For this, a total of 10 hypothesis were established and statistically tested. According to the results, all but hypothesis 1-1(attitude toward anti-smoking is more favorable in the high involvement condition than in the low involvement condition) were unfortunately rejected. These results can be justified by theoretical explanations such as Hierarchy Effects Model or Elaboration Likelihood Model. In addition, some methodological reasons were provided as well.

• Journal of Information Processing Systems
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• v.9 no.4
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• pp.602-620
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• 2013

Many previous research studies on extractive text summarization consider a subset of words in a document as keywords and use a sentence ranking function that ranks sentences based on their similarities with the list of extracted keywords. But the use of key concepts in automatic text summarization task has received less attention in literature on summarization. The proposed work uses key concepts identified from a document for creating a summary of the document. We view single-word or multi-word keyphrases of a document as the important concepts that a document elaborates on. Our work is based on the hypothesis that an extract is an elaboration of the important concepts to some permissible extent and it is controlled by the given summary length restriction. In other words, our method of text summarization chooses a subset of sentences from a document that maximizes the important concepts in the final summary. To allow diverse information in the summary, for each important concept, we select one sentence that is the best possible elaboration of the concept. Accordingly, the most important concept will contribute first to the summary, then to the second best concept, and so on. To prove the effectiveness of our proposed summarization method, we have compared it to some state-of-the art summarization systems and the results show that the proposed method outperforms the existing systems to which it is compared.

• Journal of the Korean Society of Earth Science Education
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• v.5 no.1
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• pp.60-67
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• 2012

The purpose of this study is to find out the effect of hypothesis formulations using abduction on science processing skills and the creative thinking activities. As the subject, 2 classes in the $6^{th}$ grade of B elementary school located in Busan were selected. Through the pre/post inspection design between experiment and comparison class, the units of science courses in the second semester of $6^{th}$ grade '1. A change in the weather' and '2. Various gases' were applied. The results were as follows: Firstly, the test on science processing skills showed that there was not statistic meaningful differences between the two groups. And, in the sub-parts, there was not statistic meaningful differences between the two groups. Secondly, it was observed that it would have a meaningful effect to improve the creative thinking activities of students who performed hypothesis formulation using abduction. Especially, through this, the experimental class gave a positive effect on the 'Fluency' and 'Elaboration', one of lower categories of the creative activities. The results of 'Flexibility' and 'Originality' in the experimental class were higher than those of students in the comparative class. However, according to statistical analysis, this result is meaningless. Thirdly, on the survey about the hypothesis formulation using abduction, many students thought that this learning method was very interesting and helpful to study science. In addition, it was observed that the ability to use abduct thinking was improved more than ever before.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.9
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• pp.1150-1157
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• 2020

It is expected that if a viewer feels the higher realism, it will increase efficiency at 3D hologram. Therefore, the purpose of this study is to analyze the effects of the evaluation factors on realism for digital signage using 3D holograms. For empirical analysis, the evaluation factors were derived and built up hypothesis(The evaluation factors of digital signage using 3D holograms will affect the realism). As a result of the experiment, Hypothesis 1 (Social presence) and 3 (Harmony with the space) were adopted while Hypothesis 2 (Graphic's elaboration) was rejected. Finally, research has shown that in order to improve the realism of digital signage using 3D holograms, the contents should be produced in consideration of presence so that the viewers could feel as if they were actually inside of contents rather than expressed extremely well made higher image resolution. Hence, the 3D hologram contents should be installed in a place where it would fit well with the space around it.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.4
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• pp.1133-1142
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• 2016

The purpose of this study was to verify the effects of science classes using abductive strategies on the scientific concept understanding and meta-cognition. The subjects included two classes of sixth graders from K Elementary School in B Metropolitan City and they divided into two groups. Research group was composed of 21 students(10 boys, 11 girls) and comparative group was composed of 21 students(11 boys, 10 girls). In order to achieve aims of this study, proper contents to apply abductive strategies were selected from the first semester science curriculum for sixth graders. Also five-steps study papers were designed to elicit abductive reasoning. While the research group received 20 times of reframed science lessons using abductive strategies, the comparative group received common science lessons according to the teachers' manual. The results of this study are as follows. First, science classes using abductive strategies were effective for the scientific concept understanding. Also there were statistically significant differences between the research group and the comparative group in overall science sub-domain. In the process of hypothesis formulating, students tried to find out scientific causes thoroughly to present the optimal explanation and they concentrated on the analysis of each scientific concept. It is thought that this process contributed to better understanding in scientific concepts. Second, science classes using abductive strategies were effective for improving meta-cognition. There were statistically significant differences between the two groups and especially in monitoring that is one of sub-factors of meta-cognition. It indicates that hypothesis formulating process gave positive effect on meta-cognition by stimulating critical thinking and manifesting elaboration.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.8 no.2
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• pp.199-209
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• 2001

The purpose of this study was to examine the relationship between life stress and depression, and the effect of social support in postpartal $4{\sim}6$ week women. Theoretically social support is thought to mediate the relationship between life stress and depression. Data were collected from June 1 to July 30, 1999. The data were analysed by use of SPSS. Two hypotheses were tested using Gamma, a measure of association for ordinal variables. Partial gamma was used to test the third hypothesis. Patterns of elaboration described by Babbie(1986) were selected to interpret the relationship of the three variables in the analyses. The results of this study are summarized as follows ; There was a positive relationship between life stress and depression (Gamma=.45, P=.017), and an inverse relationship between social support and depression (Gamma=-.49, P=.009). Thus the first, two hypotheses were supported. 2. When social support was controlled, the relationship between life stress and depression increased under the condition of low social support, but with high social support, the relationship decreased. It can be interpreted that life stresses are positively related to depression under the condition of low social support, however this relationship cannot be expected with high social support.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.12 no.3
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• pp.389-394
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• 2005

Purpose: This study was done to examine the relationship between life stress and depression, and the effect of social support of 100 Koreans living in the Phillippines. Theoretically social support is considered to mediate the relationship between lift stress and depression. Method: Data were collected from April 1 to May 30, 2002 and analysed using SAS. The first, two hypotheses were tested using Gamma, a measure of association for ordinal variables. Partial gamma was used to test the third hypothesis. Patterns of elaboration described by Babbie(1986) were selected to interpret the relationship of the three variables in the analysis. Results: 1) There was a positive relationship between life stress and depression(Gamma=.45, p=.017), and a inverse relationship between social support and depression(Gamma=-.561, p=.002). Thus the first, two hypotheses were supported. 2) When social support was controlled, the relationship between life stress and depression increased under the condition of low social support but with high social support, the relationship decreased. Conclusion: It can be interpreted that life stress is positively related to depression under the condition of low social support, however this relationship may be reversed with high social support.