• 제목/요약/키워드: internet shopping mall

검색결과 544건 처리시간 0.119초

전자상거래에서 상점에 대한 신용 보증 시스템 구현 (Implementation of a Credit Authentication System)

  • 백기영
    • 정보보호학회논문지
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    • v.9 no.2
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    • pp.37-48
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    • 1999
  • 인터넷은 학술.연구용으로 이용되었으나, 현재 일반사용자에게도 친숙한 World-Wide Web의 발달과 더불어 인터넷을 상업적으로 이용하려는 시도가 증가하고 있다. 인터넷의 상업적 이용으로 가장 큰 예는 인터넷 상점을 들 수 있다. WWW을 이용하여 물건을 광고하고 사용자는 자신이 원하는 물건을 선택하여 온라인으로 대금을 지불하는 형태이다. 이런 인터넷 상점이 증가함에 따라 고객과 상점사이에 서로의 신용도를 확인할 수 없는 문제점이 발생하게 되었다. 이 논문에서는, 인터넷 상점의 신용을 인정할 수 있는 시스템 개발에 대해 설명하고 있으며, 이를 통해 사용자가 인터넷 상점을 사용할 수 있는 믿을 수 있는 환경을 구축하려고 한다. 인터넷 상점에 대한 신용인증 시스템 개발을 위해서 상점의 신용정보는 사용자에게 안전하게 전송되어야 하며, 쉽게 확인할 수 있어야 한다. 또한 도청 될 수 없어야 한다. The Internet has been used as the academic researching purposes. Nowadays accordance with improving and being familiar with the World-Wide Web Many people are giving it a try to use the Internet as commerce markets. The noticeable example of internet-based use of the commerce is the Internet shopping mall. Using the WWW companies exhibit their products and users select the ones and take the payment for ones in the on-line Increasing the the Internet shopping mall there needs to be the countermeasure that companies and clients must verify each other. In this paper there are explained the development credit authentication system of the Internet shopping mall and the construction of the trusted environment clients can use Internet shopping mall. That is to develop the credit authentication system the credit-rating of Internet shopping mall can be sent securely and easily to clients and the information of credit-ranting cannot be eavesdropped.

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인터넷 쇼핑몰의 유통체계와 상품판매의 공간적 특성 : 오프라인을 기반으로한 업체를 사례로 (The Distribution System and the Spatial Characteristics of Sales for the Internet Shopping Mall : In the Case of a Company Based on an Off-Line Presence)

  • 이윤영
    • 한국지역지리학회지
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    • v.10 no.1
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    • pp.158-176
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    • 2004
  • 본 연구는 오프라인을 기반으로 한 인터넷 쇼핑몰의 유통체계와 상품판매의 공간적 특성을 밝히는 것이 목적이다. 본 사례업체의 유통체계는 크게 메이커에서의 상품 선정과정과 소비자로의 상품 배송과정으로 구분된다. 이는 물류센터의 기능과 역할을 모두 위탁한 결과이다. 또한 오프라인인 백화점과 구별된 물류시스템을 이용하고 있으며 비용절감과 보다 빠른 배송을 위해 배송부문을 택배사에 외부수주하고 있다. 배송권별 상품판매의 특성을 살펴보면 본사가 입지한 배송권에 상품판매가 집중적으로 이루어지는 형태를 보인다. 이는 오프라인을 기반으로한 인터넷 쇼핑몰이 공간의 제약을 완전하게 극복한 통신판매가 아님을 말해 주는 것이다. 또한 지역별 상품 판매에 영향을 미치는 공간적 분포 요인은 20$\sim$49세의 여성인구수와 거리임이 밝혀졌다.

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의류 상품에 인터넷 쇼핑몰 성공 제품에 관한 조사 연구 -F/W 상품을 중심으로- (The Research about Successful Apparel Products in Internet Shopping-mall -Focusing on F/W products-)

  • 김선숙
    • 한국의류학회지
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    • v.29 no.9_10
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    • pp.1349-1358
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    • 2005
  • Generally apparel products were recognized as an incongruent product type which direct search was needed for. But nowadays apparel products were ranked as a second product type next to electronics in sale amount of internet shopping mall. Therefore more detailed study on which attributes of fashion products are more successful and suitable in internet shopping mall is necessary. This study was executed to analyze common attributes of successful apparel in internet shopping mall on the basis of real sale data, and then to help internet apparel marketer plan marketing strategies more efficiently. Common attributes of successful apparel products in internet shopping-mall in terms of product, price and promotion attributes were identified. 240 products which were loaded in bestseller section of internet shopping-mall for 8 weeks from November to December, 2004 were analyzed. The results are as follows. First, products ratio for women ($76.7\%$) were higher than for men($18.3\%$). And the amount of each apparel product types purchased by consumers were ranked in the order of leather/fur coat, woven coat, inner wear, jacket, T-shirts, pants, training wear, suit, knit wear etc. and basic style dominated in $74.2\%$. General brands ($69.2\%$) that had price competitiveness were preferred to famous designer brand, national brand and PB brand. Preferred level of price was ten thousand to fifty thousand won. For promotion skill, in order of just one product, product adding promotion product and package set were preferred. Regular price, less than $50\%$ off and more than $50\%$ off price showed no difference in preference. Product planning strategy for internet apparel marketer was followed on the basis of these results.

기업의 인터넷 쇼핑몰 채택의도의 결정요인 (Determinants Affecting the Intention to Adopt the Internet Shopping Mall)

  • 지성구;임채운
    • 한국유통학회지:유통연구
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    • v.9 no.2
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    • pp.1-27
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    • 2004
  • 본 연구는 오프라인 기반의 기업이 신경로의 설계 관점에서 새로운 B2C 형태의 인터넷 쇼핑몰을 채택하려는 의도에 영향을 미치는 결정요인을 규명하고자 하였다. 이러한 연구를 통해, 인터넷 유통경로를 고려한 경로설계전략을 수립하는 기업들에게 실무적 시사점을 제공하는데 연구목적을 두었다. 연구결과, 첫째, 기업들이 인터넷 쇼핑몰에 대한 지각된 상대적 혜택수준, 조직준비성, 대내외적 압력수준이 높을수록 인터넷 쇼핑몰 채택의도는 높아지는 것으로 나타났고, 지각된 장애요인의 수준이 높을수록 인터넷 쇼핑몰의 채택의도도 낮아지는 것으로 나타났다. 본 연구의 이론적 시사점과 실무적 시사점을 제시하였으며, 덧붙여 연구과정에서 나타난 한계점과 미래 연구방향에 대해 논의하였다.

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인터넷 종합쇼핑몰과 전문쇼핑몰에서의 고객애호도 형성과정에 관한 연구 (The Formation Process of Customer Loyalty in Internet Shopping Mall focused on the Comparison of General Merchandise with Specialized Internet Shopping Mall)

  • 장형유
    • Information Systems Review
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    • v.8 no.1
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    • pp.101-123
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    • 2006
  • 본 연구의 주요목적은 쇼핑몰사이트를 전문쇼핑몰과 종합쇼핑몰로 구분하고 각 쇼핑몰에서의 고객만족과 신뢰이후 고객애호도 형성프로세스를 규명하는 것이다. 기존 연구를 통해 연구모형과 그에 따른 연구가설을 수립하고 구조방정식 모형을 통해 관련된 가설을 검정하였다. 종합인터넷쇼핑몰과 전문인터넷쇼핑몰에서의 경로분석 결과의 차이를 분석하고 그에 따른 실무적 시사점을 모색했다. 인터넷 쇼핑몰의 형태에 관계없이 만족과 신뢰 형성이후 태도와 관계몰입을 통해서 고객애호도로 이어지는 관계마케팅적인 연결프로세스 관리가 매우 중요함을 알 수 있었다. 세부적으로는 고객 만족과 고객충성 및 고객만족과 태도의 프로세스 형성에 있어서 전문쇼핑사이트가 종합쇼핑사이트보다 고객애호도 형성프로세스에 보다 장기간의 노력과 투자가 요구됨을 확인할 수 있었다.

인터넷 쇼핑몰의 사이트 특성과 의류 소비자의 쇼핑성향이 지각된 쇼핑가치 및 만족도에 미치는 영향 (The Effect of Internet Shopping Mall Characteristics, Consumer Shopping Propensity on Perceived Shopping Values and Satisfaction)

  • 나윤규;서현석
    • 한국의류산업학회지
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    • v.9 no.6
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    • pp.626-636
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    • 2007
  • The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

가상현실 분신과 웹 의사결정지원 개념에 입각한 인터넷쇼핑몰 설계 및 구현에 관한 연구 (Design and Implementation of Internet Shopping Mall by Using Virtual Reality-Driven Avatar and Web Decision Support System)

  • 이건창;정남호
    • 한국데이타베이스학회:학술대회논문집
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    • pp.361-371
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    • 1999
  • This paper is concerned with designing and implementing the Internet shopping mall by using virtual reality-driven avatar and web decision support system. Traditionally, the Internet shopping mall has been designed based on the combination of several hyperlinks, images, and tents. However, this sort of approach results in a lower performance because possible customers cannot make more accurate shopping decisions. To overcome this kind of pitfalls facing the current Internet shopping malls, we propose using a combination of virtual reality and web DSS. The main virtues of our proposed approach to designing the Internet shopping mall are as follows: First, the virtual reality technique is emerging as one of alternatives guaranteeing a sense of reality for customers' part and facilitating the complex process of shopping decision makings. Especially, the avatar, which is an artificially designed man working on the Internet, can make easy and absorbing the Internet shopping-related decision making processes. Second, the web DSS approach can provide an effective decision support mechanism for customers. Especially, we design a set of intelligent agents for the proposed web DSS. Experimental results with an illustrative example showed that our proposed approach can yield a new Internet shopping mall paradigm with which customers can benefit from a high level of decision support functions.

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인터넷 쇼핑몰의 신뢰 결정요인에 관한 국가 간 비교 연구 : 한국.중국 이용자를 대상으로 (A Cross-National Study on the Determinants of Trust in Internet Shopping Mall : Focusing on Korean and Chinese Users)

  • 정철호;정영수
    • 한국정보기술응용학회:학술대회논문집
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    • pp.321-349
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    • 2007
  • The objective of this study is to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses (Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed clear differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familiarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

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가상현실 분신과 웹 의사결정지원 개념에 입각한 인터넷쇼핑몰 설계 및 구현에 관한 연구 (Design and Implementation of Internet Shopping Mall by Using Virtual Reality-Driven Avatar and Web Decision Support System)

  • 이건창;정남호
    • 한국지능정보시스템학회:학술대회논문집
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    • pp.361-371
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    • 1999
  • This paper is concerned with designing and implementing the Internet shopping mall by using virtual reality-driven avatar and web decision support system. Traditionally, the Internet shopping mall has been designed based on the combination of several hyperlinks, images, and texts. However, this sort of approach results in a lower performance because possible customers cannot make more accurate shopping decisions. To overcome this kind of pitfalls facing the current Internet shopping malls, we propose using a combination of virtual reality and web DSS. The main virtues of our proposed approach to designing the Internet shopping mall are as follows: First, the virtual reality technique is emerging as one of alternative guaranteeing a sense of reality for customers part and facilitating the complex process of shopping decision makings. Especially, the avatar, which is an artificially designed man working on the Internet, can make easy and absorbing the Internet shopping-related decision making processes. Second, the web DSS approach can provide an effective decision support mechanism for customers. Especially, we design a set of intelligent agents for the proposed web DSS. Experimental results with an illustrative example showed that our proposed approach can yield a new Internet shopping mall paradigm with which customers can benefit from a high level of decision support functions.

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인터넷 쇼핑몰의 신뢰 결정요인에 관한 실증연구 : 한국.중국 이용자 비교 분석 (An Empirical Study on the Determinants of Trust in Internet Shopping Mall : A Comparison of Korean and Chinese Users)

  • 정철호;정영수
    • Journal of Information Technology Applications and Management
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    • v.14 no.2
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    • pp.71-96
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    • 2007
  • The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

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