• 제목/요약/키워드: internet shopping mall

검색결과 544건 처리시간 0.115초

A Post-Analysis of Decision Tree to Detect the Change of Customer Behavior on Internet Shopping Mall

  • Kim, Jae kyeong;Song, Hee-Seok;Kim, Tae-Sung
    • 한국지능정보시스템학회:학술대회논문집
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    • pp.456-463
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    • 2001
  • Understanding and adapting to changes of customer behavior in internet shopping mall is an important aspect to survive in continuously changing environment. This paper develops a methodology based on decision tree algorithms to detect changes of customer behavior automatically from customer profiles and sales data at different time snapshots. We first define three types of changes as emerging pattern, unexpected change and the added/perished rule. Then, it is developed similarity and difference measures for rule matching to detect all types of change. Finally, the degree of change is developed to evaluate the amount of change. A Korean internet shopping mall case is evaluated to represent the performance of our methodology. And practical business implications for this methodology are also provided.

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인터넷 쇼핑몰 이용자의 구매행동에 관한 질적연구 (A Qualitative Research about the Purchase Behavior of Internet Shoppers)

  • 고은주;김성은
    • 대한가정학회지
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    • v.42 no.1
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    • pp.153-166
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    • 2004
  • The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

인터넷 쇼핑몰에서 충동구매에 미치는 영향요인에 관한 연구: 브라우징의 매개를 중심으로 (A Study on Affecting Factors of Impulsiveness Buying in the Internet Shopping Mall: Focus on Moderating of Browsing)

  • 박종순;이종만
    • 디지털융복합연구
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    • v.6 no.1
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    • pp.93-104
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    • 2008
  • In situation of rapid growth of internet shopping recently, impulse purchase of customer is being appeared social problem, specially college student customers. The Purpose of this study was empirically examine the factors affecting customer impulsiveness buying in the internet shopping mall. The data were collected via a self-administered questionnaire from 298 male and female students who have shopping experience on the internet shopping mall, living in Seoul and Kyoungnam province. The major finding of this study are summarized as follows. First, the characteristics of internet shopper(search tendency) and impulsiveness buying has significant relationships. Second, the characteristics of internet shopping mall(convenience, marketing stimulus) had influence on customer's impulse purchase behavior.

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인터넷 쇼핑몰 이용자의 고객만족이 신뢰, 몰입, 고객충성행위에 미치는 영향 (The Effect of Internet Shopping Mall User's Customer Satisfaction on Trust, Commitment, and Customer Loyalty Behaviors)

  • 박준철
    • Asia pacific journal of information systems
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    • v.13 no.3
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    • pp.131-149
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    • 2003
  • This paper examines internet shopping mall user's customer satisfaction and their consequent attitude and customer loyalty behaviors. For this purpose, internet shopping mall user's customer satisfaction is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. This study, which used data from customers of internet shopping malls, showed satisfactory data-fit of the proposed model and supported five of the six research hypotheses. The empirical results indicated that customer satisfaction take significant effect on trust, and commitment, and the trust and commitment in turn have strong influence on customer's loyalty behaviors. It was confirmed that both trust and commitment variables are effective mediators linking internet shopping mall user's customer satisfaction and their loyalty behaviors.

웹 환경과 연동된 중소쇼핑몰 물류관리시스템 구현 (Implementation of the Logistics Management System for the Small-Shopping Mall Based on Web Environment)

  • 김의창;최세현
    • 디지털융복합연구
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    • v.3 no.1
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    • pp.165-182
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    • 2005
  • Development of integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web by real time.

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인터넷쇼핑몰의 사용자 인터페이스를 위한 기본 컨텐츠 항목 (A Basic Contents Item for the User Interface in the Internet Shopping Mall)

  • 문병구
    • 인터넷정보학회논문지
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    • v.4 no.5
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    • pp.31-41
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    • 2003
  • 전자상거래 시장규모가 커지면서 인터넷쇼핑몰 구축이 증대되고 있다. 그러나 사용자인터페이스 컨텐츠 개발에 있어 체계적이고 포괄적인 접근이 부족하다는 문제점이 발생되고 있다. 이에 본 연구에서는 사용자인터페이스 컨텐츠의 주요 요소가 무엇인지 살펴보고 이를 바탕으로 인터넷쇼핑몰의 신뢰성, 안전성, 이용 편의성 등을 반영하는 사용자인터페이스 컨텐츠 항목을 제시하였다. 그 결과로 개발된 기본 컨텐츠항목은 사용자정보, 개인정보보호 정책, 이용자 약관, 상품정보, 결제정보, 주문절차, 배송절차, 고객지원 등이다.

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말콤 볼드리지 기반한 인터넷 쇼핑몰 평가모형 (An Internet Shopping Mall Evaluation Model based on Malcolm Baldrige Model)

  • 김희올;백동현
    • 산업경영시스템학회지
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    • v.33 no.3
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    • pp.102-113
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    • 2010
  • In this research, we proposed a quality evaluation standard model which is suitable for the internet shopping mall based on the Malcolm Baldrige National Quality Award model. A 7-Point Likert Scale was used based on the seven categories within the 2008 Malcolm Baldrige Criteria : Leadership, Strategic Planning, Customer and Market Focus, Measurement Analysis and Knowledge Management, Workforce Focus, Process Management, and Result. Furthermore, we analysed the validity and causal relationship among the factors within the model. The goal of this research is to find a rational standard to evaluate internet shopping malls nationwide and help the structuring and the operation of these malls. The results may be used not only as a tool to evaluate internet shopping mall sites but also as a guideline to improve the quality of a internet shopping mall site that is under development.

전자 상거래에서 인터넷 쇼핑몰의 비지니스 평가 모델 (A Business Evaluation Model for Internet Shopping Mall in Electronic Commerce)

  • 박용진;한주윤;정봉주
    • 경영과학
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    • v.17 no.3
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    • pp.97-118
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    • 2000
  • This paper proposes an evaluation model for internet shopping mall business by defining its characteristics and evaluation criteria. We analyzed the characteristics of internet shopping mall business environments and classified the business into four major categories. We derived the evaluation criteria which can evaluated all categories comprehensively. The proposed criteria are cost, netizen, technology, transaction, and marketing, each of which gives a significant impact on the business profitability. Based on these criteria, a quantitative evaluation method was developed. We also proposed a penta-classification scheme which can be used to identify the overall characteristics shape of each internet shopping mall business site. An actual application of our evaluation model was illustrated in order to show that our proposed model may be used in the real business sites.

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인터넷 쇼핑몰관련 연구의 유형 분류와 내용 분석 (The Categorization and Contents Review of the Studies about Internet Shopping Mall)

  • 곽원일;최원일;전중옥;박현희
    • 통상정보연구
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    • v.9 no.4
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    • pp.21-40
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    • 2007
  • This study is trying to classify and analyse the Internet shopping mall related studies from 1997 to 2006 in order to provide comprehensive view about Internet shopping mall. Another aim of this study is to give the future research themes around this area through consideration of needed research parts. First, we summarise the related terms, definitions and classification of Internet shopping mall itself. Then we classify the studies into two groups - researches about company behavior and researches about consumer behavior. We review the studies of each categories and classify them into more detail area. Finally we attempt to give integrated frameworks of each categories.

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인터넷쇼핑몰 및 사용자 유형에 적합한 e-Biz 전략 (E-Biz Strategy Based on the Types of Internet Shopping-Mall and User group)

  • 나중덕;김갑식;김승호
    • 한국정보시스템학회지:정보시스템연구
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    • v.12 no.2
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    • pp.151-163
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    • 2003
  • This research studied E-Biz strategy based on the types of internet shopping-mall and user group. This study classified types of internet user into suffer group, searcher group, and confusion group according to navigation characteristics. The types of internet shopping-mall were divided into total directed mall, total mediated mall, special directed mall, and special mediated mall. The empirical study revealed that the intention of purchase has positive relationship with the assurance of e-SERVQUAL. Mediated type shopping-mall had higher market share than directed type in the use of internet shopping-mall. Suffer group was the target market of total mediated shopping-mall. Users of this group considered importantly the trust of e-SERVQUAL. Searcher group targeted special mediated shopping-mall. They had significant consideration to the responsiveness of e-SERVQUAL. Confusion group targeted direct shopping-mall. These groups had important consideration to the assurance of e-SERVQUAL.

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