• 한국의상디자인학회지
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• 제13권4호
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• pp.199-212
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• 2011

This study examined the influence of fashion product consumer's relationship benefit on relationship quality in the internet shopping mall. Also consumer's relationship benefit perception and relationship quality are identified in terms of consumer's relationship tendency(relationship period, relationship intensity). Survey research was conducted from November 1, 2011 to November 12, 2011 in people living in Seoul and other metropolitan areas who had purchased fashion products in the internet shopping mall. 620 useful data were analyzed by factor analysis, reliability analysis, multiple regression, t-test, ANOVA and duncan test using SPSS 17.0. The results were as follows: Relationship Benefit perceived by fashion product consumer was categorized into three factors including "economic benefit", "psychological benefit", "informational benefit". Each factor of relationship benefit had a significant influence on customer satisfaction, trust, and commitment. As for consumer's relationship benefit perception according to the relationship period for internet shopping mall, the consumer who had used the internet shopping mall longer perceived relationship benefit factors higher than shorter using consumer. As for relationship quality, there was a significant difference only in customer satisfaction according to consumer's relationship period for internet shopping mall, Relationship benefit factors and relationship quality showed Significant differences according to the degree of relationship intensity perceived by consumer in the internet shopping mall.

• 아태비즈니스연구
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• 제10권1호
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• pp.105-116
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• 2019

In this study, there are two research objectives. First, we identified the impact of service quality on customer satisfaction and intention to repurchase in the Internet shopping mall. Second, we tried to analyze the mediating effects of the customer satisfaction on the relationship between service quality and intention to repurchase. Based on past research and theoretical discussions, we developed a research model in terms of service quality and intention to repurchase in the Internet shopping mall. In order to verify our research model, we analyzed 492 survey data of consumers who had experiences in the Internet shopping mall in China. We found that sub-factors of the service quality in the Internet shopping mall have positive effects on customer satisfaction and repurchase intention through the survey data analysis. Among the five factors of service quality in the Internet shopping mall, except assurance, the positive effects of tangibility, responsiveness, empathy and reliability on repurchase intention are statistically significant. In addition, we found mediating effects of customer satisfaction in the Internet shopping mall on the relationship between service quality and intention to repurchase.

• 정보학연구
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• 제5권1호
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• pp.39-50
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• 2002

본 연구는 최근 인터넷쇼핑몰 쇼핑의 폭발적 활용과 성장에 따라 국내 온라인 기업들에게 현재 및 미래의 중요한 시장으로 떠오르는 B2C 거래의 성공적으로 이끌기 위해 필요한 마케팅정보를 제공하고자 하는데 있다. 따라서 인터넷쇼핑몰 B2C 거래자의 I-VALS 군집분류를 탐색적으로 파악하였다. 이는 이러한 결과는 인터넷쇼핑몰에서 구매한 사이버소비자 집단의 구성원의 생활의식과 행동에 어떤 영향을 미치고 그 결과로 라이프스타일과 소비자행동에 어떠한 관계를 갖는가를 파악함으로써 시장세분화에 체계적으로 접근할 수 있는 프레임웍(framework)을 제공해 줄 것이다.

• 한국의류산업학회지
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• 제12권1호
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• pp.38-45
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• 2010

Cosmetics retailers would benefit from studies that examine which shopping-mall attributes can be manipulated to favorably affect consumer satisfaction and revisit intention at Internet. The purposes of this study were (1) to examine the dimensionality of shopping-mall attribute for cosmetics retailers, (2) to determine which dimensions of shopping-mall attribute were significant predictors of consumer satisfaction and revisit intention and (3) to find out the moderating effect of consumer satisfaction through shopping-mall attributes on revisit intention to buy cosmetics across the types of shopping-mall at Internet (i.e., total mall and specialty mall). Data were collected from 209 online cosmetic shoppers among high school girls. Factor analysis identified five dimensions of shopping-mall attributes at Internet, such as Convenience, Price, Loading speed, Sales promotion, and Service. Only two dimensions(i.e., convenience and service) were significant predictors of online shopper satisfaction in both total mall and specialty mall. The moderating effect of consumer satisfaction on revisit intention was significant in both two mall types at Internet. For total mall, price was a significant predictor through consumer satisfaction on revisit intention, while loading speed was a significant predictor directly on revisit intention for specialty mall. In light of the major findings, this study sets forth strategic implications for consumer satisfaction and revisit intention to buy cosmetics in the setting of electronic commerce.

• 통상정보연구
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• 제7권1호
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• pp.3-18
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• 2005

The purpose of this study is to investigate the determinants of critical success and to analyze the main factors which are affecting the successful implementation of Internet shopping mall. The major findings of empirical analysis are as follows : 1) The degree of searching easuness in the internet shopping mall is statistical significance. 2) The degree of customer response is the important success factor. 3) The speed of connection exert a beneficial influence upon the performance of shopping mall. 4) The standard of security system is be in direct proportion to the performance of shopping mall The result of this study will be useful for the chief executive officers to make more rational decision making for e-Business strategies is related to the Internet shopping mall. The paper also strives to provoke debate in this area with to encouraging further research on the topic.

• 통상정보연구
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• 제9권4호
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• pp.67-89
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• 2007

The purpose of this study is to find out current problems facing the Commodity Trust of Internet Shopping Mall and to suggest proper solutions. the Commodity Trust of Internet Shopping Mall recently emerged as ubiquitous business environment that is not this only sales promotion but the Commodity Trust. Now we should have focused on the cooperation among the organizations in the Commodity Trust of Internet Shopping Mall; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing the Commodity Trust of Internet Shopping Mall etc.

• 산업경영시스템학회지
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• 제32권3호
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• pp.85-92
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• 2009

A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

• 복식
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• 제52권5호
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• pp.187-196
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• 2002

The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's $\alpha$, frequency. percentage, factor analysis, cluster analysis, ANOVA, SNK multiple range test and multiple regression analysis were performed. The results could be summarized as follows. First. the dimension of clothing involvement divided consumers into three different groups: fashion/importance group, pleasure group and symbol group. Second, the significant differences among the classified clothing involvement groups were found in the perceptions in relation to clothing product quality and service quality of internet shopping mall. Third. pleasure and symbol of clothing involvement, physical attributes and expressive goals of clothing quality, and product assortment and promotion of service quality in the internet shopping mall had an effect on the purchase intend of internet shopping mall.

• 가정과삶의질연구
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• 제26권1호
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• pp.15-29
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• 2008

The study examined the characteristics of internet shopping mall sites including on-line market places and integrated internet stores from a perspective of consumer protection. Specifically, the study investigated 1) whether sufficient information is provided on the internet shopping mall sites, 2) whether shopping mall sites abide by internet advertising principles, and 3) specific examples of consumer misleading potentialities from internet shopping sites. Further, on-line market places and integrated internet stores were compared based on their informativeness and potential consumer misleading factors. Total 50 shopping mall sites were analyzed for examining the types of information provided and consumer misleading factors. To verify study questions, descriptive statistics were used. For comparison between on-line market places and integrated internet stores, Chi-square test and independent-sample t-test were employed. The results of this study were as the following: First, not a few of the internet shopping mall sites did not provided important information such as safety and warrantees. Second, important disclosures were not noticeable on the web pages and distracting factors were frequently used. Third, integrated internet stores were desirable compared to on-line marketplaces based on informativeness and consumer misleading potentialities. As the result of this study, internet shopping malls need to advised to provide sufficient information and reduce potential misleading factors.

• Asia pacific journal of information systems
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• 제11권4호
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• pp.135-153
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• 2001

Internet business is transforming the current structure and way of shopping behaviors. As a frontier area of internet business, internet shopping mall industry is influenced by this trend. In this shopping situation, shopping objects and information on the object are separated, which makes consumers to decide on the contents and marketing function offered by the shopping mall. This study proposes an integrated model including the influencing factors on customer royalty in Internet shopping environments. Eight hypotheses are proposed based on previous research in Internet marketing and information systems. The results are quite supporting the model and hypotheses. The contents structure, marketing activities, and customer satisfaction in the internet shopping environment influence shopping experience, next purchases and reference to other people. The proposed model and empirical results would contribute to setting up strategy of Internet shopping mall industry, and also to future research in information systems and Internet marketing.