• Title/Summary/Keyword: internet shopping mall

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The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls (인터넷쇼핑몰에서 웹사이트 사용성, 신뢰, 만족 및 재구매 의도의 구조적 관계에 관한 연구)

  • Ryu, Il;Kim, Jae-Jon;Rho, Hee-Ok
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.5
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    • pp.191-202
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    • 2007
  • The purpose of this study is to examine the effect of Web site usability on trust, satisfaction, and repurchase intention in Internet shopping malls. The Web site usability construct consists of the factors such as contents, ease of use, navigation, and interactivity. In order to accomplish the purpose of this study, a research model was established and it suggests that the Web site usability, through the mediation of trust and satisfaction, eventually affect the repurchase intention of online customers in Internet shopping malls. The results of the study show that Web site usability has statistically significant effect on the repurchase intention of online customers and this effect is mediated by satisfaction. This research confirms the importance of usability construct in designing Web sites and understanding the use of Web sites. Implications of these findings are discussed for researchers and practitioners.

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Criteria of Evaluating Clothing and Web Service on Internet Shopping Mall Related to Consumer Involvement (인터넷 쇼핑몰 이용자의 소비자 관여에 따른 의류제품 및 웹 서비스 평가기준에 관한 연구)

  • Lee, Kyung-Hoon;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.12 s.159
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    • pp.1747-1758
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    • 2006
  • Rapid development of the information technology has influenced on the changes in every sector of human environments. One prominent change in retail market is an increase of electronic stores, which has prompted practical and research interest in the product and store attributes that include consumer to purchase products from the electronic shopping. Therefore many marketers are paying much attention to the criteria of evaluating clothing and web service on internet shopping malls. The purpose of this study is to examine differences of clothing and web service criteria of consumer groups (High-Involvement & High-Ability, Low-Involvement & High-Ability, High-Involvement & Low-Ability, and Low-Involvement & Low-Ability) who are classified into consumer involvement and internet use ability. The subjects of this study were 305 people aged between 19 and 39s, living in Seoul and Gyeonggi-do area, and having experiences in buying products on the internet shopping. Statistical analyses used for this study were the frequency, percentage, factor analysis, ANOVA and Duncan test. The results of this study were as follows: Regarded on the criteria of evaluating clothing, the low different groups had significant differences in the esthetic, the quality performance and the extrinsic criterion. Both HIHA group and HILA group showed the similar results. They considered every criterion of evaluating clothing more important, compared with other groups. Regarded on the criteria of evaluating web service related to the low different groups, there were significant differences in the factors related to the shopping mall reliance, the product, the satisfaction after purchase, and the promotion and policy criterion. Both HIHA group and HILA group showed the similar results as well. They considered every criterion of evaluating web service more important, compared with other groups. In conclusion, HI groups perceive relatively more dangerous factors which can be occurred during internet shopping. Therefore, internet shopping malls need to provide clothing that can satisfy the HI groups as well as make efforts to remove the dangerous factors on the internet.

A study on the operation realities of the teenager internet shopping malls and the entrepreneurship education (청소년들의 인터넷 쇼핑몰 운영 실태 및 창업교육에 관한 연구)

  • Yi, Bo-Young;Oh, Kyung-Wha
    • Journal of Korean Home Economics Education Association
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    • v.22 no.2
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    • pp.115-131
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    • 2010
  • The object of this study is to compare the cognitive differences between teenagers who are operating the internet shopping mall and those who are not operating to analyze the effect of the enterprise experience on the career maturity of teenager. And we are to present the operation methods of teenager entrepreneurship education at school by identifying the difficulties of teenager internet shopping malls and investigating demands of teenagers for the entrepreneurship education. The results of this study are as following. First, the internet shopping malls established by teenagers were mostly operated with small scale and capital dealt with clothing and fashion accessories. It is difficult for most of teenagers to inform the shopping malls and understand the flow of fashion and demands of consumers. They acquired the informations on enterprise using internet or acquaintances. This is because there are no professional teenager entrepreneurship education. And they chose the confidence and spirit of challenge which are mostly needed for success of the internet shopping malls. Therefore, they can acquire the confidence and spirit of challenge by effective entrepreneurship education on resource management, team management, business plan and marketing. Second, teenagers who are operating the internet shopping malls got higher scores on career maturity and degree of need in the entrepreneurship education than those who are not. Thus the expansion of the systemed and diversified entrepreneurship education at school is needed to increase business practice and entrepreneurship. Third, most teenagers wanted the entrepreneurship education at school. They preferred external lectures who can teach them with professional experiences and practical knowledges using discretional activity classes or club activity classes. Dividend classes of creative experience activities including career, voluntary and club activities are increased in 2009 revised education curriculum. Using these classes, it requires to operate the entrepreneurship education which make students decide their career themselves through concrete education and experience. Consequently, the expansion of the systemed and diversified teenager entrepreneurship education at school is needed using development of practical entrepreneurship education program, professional teacher training and revitalization of entrepreneurship club activities.

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Design of E-business Components Classification and Management System based on Web (웹 기반의 E-business 컴포넌트 분류 및 관리시스템의 설계)

  • 김재생;송영재
    • Journal of the Korea Computer Industry Society
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    • v.2 no.3
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    • pp.397-406
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    • 2001
  • According to e-business has been used commonly, many companies do e-business deal for B2B, B2C, etc based on internet. To support web-based e-business, companies must construct the homepage and shopping-mall that is able to advertise a publicity work about their companies to customer. In this paper, we classified the components used in the homepage and shopping-mall development about e-business and designed a management system for supporting environment that is searched, updated, edited, etc. For an application example, we analyzed a purchasing process of products by domain analysis and abstracted the components needed. Because this component management system manages components efficiently, it will come in pretty handy in web-based system development.

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Analyzing the weblog data of a shopping mall using process mining (프로세스 마이닝을 이용한 쇼핑몰 웹로그 데이터 분석)

  • Kim, Chae-Young;Yong, Hye-Ryeon;Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.777-787
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    • 2020
  • With the development of the Internet and the spread of mobile devices, the online market is growing rapidly. As the number of customers using online shopping malls explodes, research is being conducted on the analysis of usage behavior from customer data, personalized product recommendations, and service development. Thus, this paper seeks to analyze the overall process of online shopping malls through process mining, and to identify the factors that influence users' purchases. The data used are from a large online shopping mall, and R was the analysis tool. The results show that customer activity was most prominent in categories with event elements, such as unconventional discounts and monthly giveaway events. On the other hand, searches, logins, and campaign activity were found to be less relevant than their importance. Those are very important, because they can provide clues to a customer's information and needs. Therefore, it is necessary to refine the recommendations from related search words, and to manage activity, such as coupons provided when customers log in. In addition to the previous discussion, this paper proposes various business strategies to enhance the competitiveness of online shopping malls and to increase profits.

The Design and Implementation of a Vendor Managed Inventory System for Smaller Online Shopping Malls (중소 인터넷 쇼핑몰을 위한 판매자 재고관리 시스템 설계 및 구현)

  • Choi, O-Hoon;Lim, Jung-Eun;Na, Hong-Seok;Baik, Doo-Kwon
    • Journal of Digital Contents Society
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    • v.9 no.2
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    • pp.295-303
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    • 2008
  • With universality of e-commerce through internet, smaller online shopping malls are increased. A Smaller online shopping mall by nature lacks an extra space to load many inventory quantities. Therefore, it is difficult to response immediately with client request with traditional inventory management method. VMI has a character that supplier can control volume of inventory according to sales of seller. This paper proposes SOHO-VMI that is applied VMI into smaller online shopping mall. Proposed SOHO-VMI supports M $\times$ N structure can interact with multiple suppliers and sellers. And it uses XML/EDI for interaction with EDI documents use to legacy system. Also, This paper proposes logistics statistic prediction algorithm can adjust production and distribution volumes to supplier considering seller's product distribution information and seasonal factor.

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A Study on the relationship of Flow, Trust, Satisfaction and Loyalty in the Internet Shopping Mall (인터넷 쇼핑몰에서 플로우, 신뢰, 만족, 충성도간의 관계에 관한 연구)

  • Jeong Gwang-Jin;Jang Kyung-Ho
    • Management & Information Systems Review
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    • v.12
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    • pp.247-266
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    • 2003
  • 최근 인터넷 쇼핑몰에서 고객의 충성도에 관한 연구가 다양하게 이루어지고 있다. 또한 쇼핑몰 사용자의 경험적인 측면의 중요성이 제기되면서 많은 연구에서 이를 플로우란 개념으로 설명하고 있다. 본 연구는 인터넷 쇼핑몰에서의 최적 경험으로서의 플로우와 그 동안 인터넷 쇼핑몰 관련 연구에서 고객 충성도와의 긍정적 관계에 대해 논의가 있어온, 신뢰와 만족과의 관계를 공분산 구조 분석을 통해 경쟁 모델화 하여 비교함으로써 우수 모델을 도출하였다. 그 결과 플로우와 신뢰, 만족, 충성도간의 관계를 모두 고려한 포화모델이 우수한 모델로 도출되었다.

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Development of CM-Wallet for Internet Shopping Mall Package (인터넷 쇼핑몰 구축 패키지용 CM-Wallet 개발)

  • 권영직;박유경;김우헌
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2000.05a
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    • pp.85-92
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    • 2000
  • 본 연구에서는 인터넷 쇼핑몰 패키지용 전자지불시스템에서 구매자가 인터넷상에서 안전한 지불을 하기 위해 사용하는 전자지갑인 CM-Wallet을 SET프로토콜기준에 따라 개발하였다. CM-Wallet은 RSA 1024bit, Triple DES 168bit 암호키 및 전자서명, 이중서명을 생성함으로서 메시지 보안도가 SET 기준을 만족하였다. 그리고, 복잡한 절차는 내부적으로 처리하여 구매자가 사용하기 쉽게 화면으로 보여지는 절차를 간소화하였으며, 전자지갑을 사용할 때 복잡한 절차에 대한 불편함을 해소하였다.

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A study on the customer behavior based customer profile model for personalized products recommendation (개인화된 제품 추천을 위한 고객 행동 기반 고객 프로파일 모델 연구)

  • Park, Yu-Jin;Jang, Geun-Nyeong
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.324-331
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    • 2005
  • In this paper, we propose a new customer profile model based on customer behavior in Internet shopping mall. The proposed technique defines customer profile model based on customer behavior information such as click data, buy data, and interest categories. We also implement CBCPM(Customer Behavior-based Customer Profile Model) and perform extensive experiments. The experimental results show that CBCPM has higher precision, recall, and F1 than the existing customer profile model.

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Design of data warehouse for internet shopping mall based on ROLAP (ROLAP 기반의 인터넷 쇼핑몰 데이터 웨어하우스 설계에 대한 연구)

  • 이단영;이원조;고재진
    • Proceedings of the Korean Information Science Society Conference
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    • 2000.10a
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    • pp.163-165
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    • 2000
  • 고객 DB를 통해 세분 고객별로 구매량, 주요 고객을 파악케 하며 각종 마케팅 활동이나 판촉활동이 고객의 구매/이용 패턴에 어떤 영향을 미치며, 물품을 구매하는 소비자의 다양한 구매 패턴을 분석하기 위해서 쇼핑몰 운영자가 여러 각도에서 문제 분석과 의사 결정을 빠르고 신속하게 할 수 있도록 기존 쇼핑몰의 관계형 DB을 이용하여, 다차원적 데이터 모델링을 통해서 다차원적인 분석이 가능하도록 하는 ROLAP를 이용한 인터넷 쇼핑몰의 데이터 웨어하우스 구축 방안을 제시하고자 한다.

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