• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.58-61
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• 2000

The purpose of this study is to investigate the characteristics of electroencephalogram (EEG) during emotional occurrence of likes and dislikes in humans subjected to visual stimuli. Fifteen healthy male subjects participated in the study. Portrayals of females and cars on a visual screen, one photographic display at a time. were used as the stimulus. The subjects, with their EEGs concomitantly monitored, were asked to record their likes and dislikes for each portrayal of a total of 50 sequential displays. The results indicated that beta ($\beta$)=wave was more prevalent with dislikes than likes, and the arousal level was higher when dislikes predominated over likes, implying that more cerebral information processing activity was involved in answering dislikes than likes. In the case of cars, the difference between likes and dislikes was focused within a frequency band of 15-20 Hz in the right cerebral hemisphere. Our findings suggest that the activity in the right brain predominates with increases in negative emotion.

• Journal of People, Plants, and Environment
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• v.24 no.2
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• pp.209-218
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• 2021

Background and objective: Instagram, an image-based social media, is being used as an important outlet for the communication and place marketing of public spaces. The purpose of this paper was to analyze how types of place-based content affect user reactions (Likes and Comments) on Instagram in order to provide basic data on the operation and utilization of social media by public places such as botanical gardens and arboretums. Methods: A total of 850 posts uploaded to the Instagram account of Kew Gardens from November 6, 2014 to July 3, 2020 were classified using 14 subject codes. Multiple regression analysis was performed to evaluate the user's reaction between the dependent variables ("Likes", "Comments") and the independent variables (14 subject codes). Results: The findings showed that user reactions appear to differ depending on the typology of the content, and "Likes" and "Comments" were presented in independent behavioral reactions. In particular, "close-ups of plants (botanic, macro)," "plant colony (botanic, wide)," "place-specific landscape (building, landscape)," "anniversary" and "information" showed positive impacts on both "Likes" and "Comments"which could lead to electronic word-of-mouth and content sharing. Conclusion: Based on these findings, it can be argued that the typology of a botanical garden's content can be used to determine factors that affect the immediate reactions and enhance engagement with users.

• The Journal of Information Systems
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• v.30 no.4
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• pp.303-327
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• 2021

Purpose The online comments on news content have become social information and are understood based on deliberative democracy. Although the related research has focused on the relationship between online comments and their deliberative quality, the social information provided by online comments consists of not only direct information such as comments themselves but also indirect information such as 'likes' and 'dislikes'. Therefore, the research on online comments and deliberative quality should study this direct and indirect information together, and the direction and the degree of the indirect information should be also considered with them. Design/methodology/approach This study distinguishes comments by the attached 'likes' and 'dislikes', identifies highly supported and highly unsupported comments by the intensity of 'likes' and 'dislikes', and investigates the relationship between their existence and the deliberative quality measured as the topic diversity. Then, we applied topic modeling to the 2,390 news articles and their 74,385 comments collected from five news sites. Findings The topic diversities of the supported and unsupported comments are related to the topic diversity of all comments but the degree of the relationship is higher in the case of supported comments. Furthermore, the existence of highly supported and unsupported comments is led to less diversity of all comments compared to the case where those comments are absent. Particularly, when only highly supported comments are present, topic diversity was lower than in the opposite case.

• Korean Journal of English Language and Linguistics
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• v.2 no.2
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• pp.279-285
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• 2002

English allows conjoined wh-questions to have two different readings. The English sentence Which person does John like and Mary admire\ulcorner involves ATB movement and is understood either as single questions requiring one set of individuals that are liked by John and admired by Mary (which person x, likes (j,x) & admires (m,x)) or as coordinated wh-questions, allowing distinct individuals that John likes and Mary admires (which person x, likes (j,x) & which person y, admires (m,y)). I argue this ambiguity is explained by the two key assumptions about wh-movement in Chomsky (1995): (1) Movement is copying. (2) wh-phrases consist of a wh-element and a nominal restrictor. This yields two possible LFs for English depending on whether [Wh+nominal] or wh alone is interpreted as a variable. It is therefore natural for me to propose that number of questions understood corresponds to the number of nominal segments at LF.

• The Journal of Bigdata
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• v.1 no.1
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• pp.61-66
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• 2016

With big data analysis, companies use the customized marketing strategy based on customer's information. However, because of the concerns about privacy issue and identity theft, people start erasing their personal information or changing the privacy settings on social network site. Facebook, the most used social networking site, has the feature called 'Likes' which can be used as a tool to predict user's demographic profiles, such as sex and age range. To make accurate analysis model for the study, 'Likes' data has been processed by using Gaussian RBF and nFactors for dimensionality reduction. With random Forest and 5-fold cross-validation, the result shows that sex has 75% and age has 97.85% accuracy rate. From this study, we expect to provide an useful guideline for companies and marketers who are suffering to collect customers' data.

• Knowledge Management Research
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• v.19 no.1
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• pp.41-57
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• 2018

While there are lots of studies on examining the effects of social rapport in many research areas, however, there is a little work in examining the effect of the social rapport in social network service (SNS) contexts. Thus, this study attempts to examine the effect of social rapport in SNS settings. To address the research questions, this study has presented its hypotheses and conducted three experimental approaches by collecting 180 data from student subjects who have prior experiences on using SNSs to verify the hypotheses. This study has examined three experiments the effects of characteristics of Facebook(i.e. the number of mutual friends, the number of post likes, and the post personalities) on the social rapport and user responses. This study has conducted two-way ANOVA to verity its proposed research hypotheses. Based on three experiments, this study found that both the effects of the number of post likes and the number of post likes on the social rapport were not significant. Based upon empirical findings, this study has demonstrated how the effects of social rapports in SNSs were different from those of previous studies, and brought more attentions to the relevant literature.

• Journal of the Korean housing association
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• v.15 no.4
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• pp.55-63
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• 2004

The aims of this research are to find the difference of space origination between Korean-Chinese and Chinese multi-family housing unit plan and to find the main reason to make this difference. To do this research, twenty three different kinds of floor plans were surveyed and examined. The results are as follows; 1. The Chinese-Korean floor plan and Chinese floor plan in Ondol heating system are totally different, although in radiator and floor panel heating system are similar. The inner space origination between two races are different. That is to say, Chinese-Korean likes open space origination and Chinese likes closed space origination. 2. The main reasons to make differences seem to be living style, heating system, constructional method and the trade with South Korea. In the future time, the usage of floor panel heating system will be increased and various kinds of floor plan should be introduced.

• 한국생물공학회:학술대회논문집
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• 2000.11a
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• pp.77-80
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• 2000

Various analytical methods such as electron microscopy, quinone analysis, and 16S rDNA sequencing studies were used to investigate the microbial communities and to identify the microorganisms responsible for enhanced biological phosphorus removal (EBPR) in an anaerobic/aerobic sequencing batch reactor (SBR) fed with acetate. Electron photomicrographs showed that oval-shaped microorganisms of about $0.7\;{\sim}\;1\;{\mu}m$ in diameter dominated the microbial sludge. These microorganisms contained polyphosphate granules and glycogen inclusions, which suggests that they are a kind of phosphorus accumulating organism. Quinone and 16S rRNA sequence analyses showed that the members of Proteobacteria beta subclass were the most abundant species, which were affiliated with the Rhodocyclus-likes group. Phylogenetic analysis revealed that the two dominating clones of the beta subclass were most distantly related to Propionivibrio dicarboxylicus DSM 5885 and Rhodocyclus tenuis DSM 109 with about 95% and 96% sequence similarity, respectively. Therefore, it was concluded that the oval-shaped organisms related to the Rhodocyclus-likes group are likely to be responsible for biological phosphorus removal in SBR operation supplied with acetate.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.2
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• pp.27-49
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• 2015

The purpose of this study is to suggest an appropriate index for evaluating preferences of Web contents by examining the h-index and its variants. It focuses on how successfully each index represents relative user preference towards topical subjects. Based on data obtained from a popular IT blog (engadget.com), subject values of the h-index and its variants were calculated using 53 subject categories, article counts and the 'Likes' counts aggregated in each category. These values were compared through critical analysis of the indices and Spearman rank correlation analysis. A PFNet (Pathfinder Network) of subjects weighted by $h_T$ values was drawn and cluster analysis was conducted. Based on the four criteria suggested for the evaluation of Web contents, we concluded that the $h_T$-index is a relatively appropriate tool for the Web contents preference evaluation. The $h_T$-index was applied to visually represent the relative weight (topic preference by user 'Likes' count) for each subject category of the real online contents after suggesting the relative appropriateness of the $h_T$-index. Applying scientometric indicators to Web information could provide new insights into, and potential methods for, Web contents evaluation. In addition, information on the focus of users' attention would help online informants to plan more effective content strategies. The study tries to expand the application area of the h-type indices to non-academic online environments. The research procedure enables examination of the appropriateness of the index and highlights considerations for applying the indicators to Web contents.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.410-422
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• 2017

This study researches PDA (Paralingustic Digital Affordances) in the social media on the basis of Uses and Gratification theory. The study defines PDA as Likes in Facebook and Instagram and Favorites in Twitter. The study inquiries into the motivation of using PDA and interpretational way when Social media users play a role of a sender or a receiver. For this research purpose, the focus group and interview were conducted with 36 college student in the Korea metropolitan area. The research is to comprehend the motivation and satisfaction of using PDA by applying structured theory frame of Uses and Gratification. As a result, it contributes to more satisfactions when PDA users interact each other as a sender and a receiver than mere verbal-communication. Furthermore, PDA in each social media has different meaning and gravity. For instance, Likes in Instagram is considered less important and lighter than Likes in Facebook. Moreover, people use the PDA without any restriction. People favorably use PDA most of the time, but sometimes they use in contradictory or sarcastic way.