• Journal of Fisheries and Marine Sciences Education
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• v.29 no.2
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• pp.593-606
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• 2017

This study aims to provide preliminary data capable of suggesting directivity of an initiating start by understanding consumer awareness through analysis of SNS social big data on marine sports. This study selected windsurfing, yacht, jet ski, scuba diving and sea fishing as research subjects, and produced following results by setting period of total 1 month from January 22 through February 22, 2017 on the SNS (twitter, blog) through the Social MatrixTM service of Daumsoft Co., Ltd., and analyzing frequency of mention, associated words etc. First, sports that was mentioned the most out of marine sports was yacht, which was 3,273 cases on twitter and 2,199 on blog respectively. Second, the word which was shown the most associated with marine sports was the attribute showing unique characteristic of marine sports, which was 6,261 cases in total.

• Journal of Fisheries and Marine Sciences Education
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• v.23 no.3
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• pp.468-476
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• 2011

This research is to investigate the effects of exercise adherence due to the leisure satisfaction of marine sports participants. In this paper, we will provide a basic database to vitalize marine sports. In order to analyze the result, we conducted a survey targeting 326 participants from 2010 Busan metropolitan city marine sports. The following results are obtained after analyze the data using SPSS/PC+ Win. 15.0 with a correlation analysis and a multiple regression analysis. First, all of the sub-factors from leisure satisfaction and exercise adherence show a positive correlation after analyzing the relationship between the leisure satisfaction and the exercise adherence of marine sports participants. Second, after analyzing the effects of exercise adherence according to the leisure satisfaction of marine sports participants, the result showed that the egoistic satisfaction influences the exercise capacity. Therefore, the data shows that the psychological satisfaction affects exercise environment, exercise companion, exercise habits and exercise attention.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.1
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• pp.128-138
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• 2013

The purpose of the research is to provide the basic information to broaden a population in marine sports and mark the beginning of the era of the marine sports with a yacht, water ski and a various of marine sports activities by researching the effect of sailing school participants' motive and satisfaction on continuous participation, preparing for the era of a 30,000~40,000 dollars per capita GDP in the near future. To achieve this purpose, through the research from December 2009 to April 2012, the following is concluded. First, in regard to psychological satisfaction and facility satisfaction, all subordinated factors of participating motive affect, health-oriented and social relations in the aspect of social satisfaction, and health-oriented, home entertainment and social relations in the aspect of self satisfaction. Second, sports capability affects health-oriented and pastime entertainment, sports habit and peer affect health-oriented, and sports environment affects home entertainment. Third, sports capability affects psychological satisfaction, sports habit affects psychological satisfaction and facility satisfaction, sports environment affects social satisfaction.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.309-315
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• 2018

As the participation in marine sports activities has increased according to the increased national income, changes in lifestyle, etc., this study explored various values and possibilities towards a sport for all, which are inherent in marine sports, through the literature research with respect to leisure activities, sport for all, and marine sports. As a result of study, marine sports include the functional values, such as leisure satisfaction and welfare function, as a tool to improve the quality of life, which the sport for all may have, and not only have a positive impact on individual lives, but further, can also contribute to raising the level of social well-being. Marine sports are directly experienced physical activities utilizing nature and importantly functioning in human beings' understanding nature; especially, it could be found that they have the high emotion-educational value which could make the right personality formed for the adolescents in modern society, whose unrealistic leisure activities account for the most part of their leisure time. These results suggest that marine sports contain sufficient positive values and possibilities as a sport for all, and the value as a sport for all could be realized which marine sports may have through active participation.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.603-610
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• 2016

The purpose of this research is to define the relationship of sport commitment and re-participation intension in marine sports participant. For the purposes of this study, yachting, windsurfing, scuba diving, and mariner sports canoe total of 200 targets the participants involved in the survey. The results of exploratory factor analysis and reliability analysis to analyze the construct validity and internal consistency were found to comply with the standard. Therefore, as a result of the correlation and regression analysis to analyze the relationship between the sport commitment and re-participation intension, the correlation between each variable and showed a positive correlation. Also, cognitive behavioral commitment and engagement of the sport commitment of marine sports enthusiasts was found on both the positive effect on the re-participation intension. As a result, the sport commitment turned out to be an important factor immersed in marine sports participation. In addition, it is believed to be on ways to increase positive emotions in empirical terms.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.5
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• pp.1123-1135
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• 2013

The purpose of this research is to clarify the influence and difference of the marine sports experiences and activities on the sociality and organization culture and to analyze the relationship between sociality and organization culture according to the experience and activities of the marine sports to suggest the basis for the development for those who experience the marine sports experiences and activities in their sociality and organization culture. To achieve this, teenagers and adults living in Busan and Gyeongnam as of March, 2013 are surveyed and 428 questionnaires were analyzed using SPSS/PC Windows Ver18.0. The conclusions of this study are as follows. Firstly, in terms of gender, the men show higher levels in the difference of the sociality and organization culture and in terms of age, the difference is found. Secondly, in terms of sociality according to the marine sports experience and activities, those who experience them show higher levels. Thirdly, in terms of the influence of sociality on organization culture according to the marine sports experience and activities, activities and sociality give positive influence to organization culture in case of experienced people.

• Journal of Fisheries and Marine Sciences Education
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• v.29 no.1
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• pp.148-157
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• 2017

This study has studied the phenomenon exclusive to the activity of skin scuba among marine sports in Busan region, and such empirical studies are for the development of skin scuba, and even of the entire marine sports, and in order to achieve such objective, the study method centered around qualitative study method of in-depth interview, participatory observation, and documentation study, the results of which are as follows. First is the advantage of the local environment as an open-water location. This study area has beaches of pebbles, and the underwater is also comprised of pebbles up to a certain distance, securing a superior underwater visibility compared to the sand of other Busan regions, and such local environment is thought to be an advantage of skin scuba activity. Second is the satisfaction of accessibility. This study area had an advantage in participant accessibility, which is thought to act as a good strength for the marine sports development of this area in the future. Third is the satisfaction of education. The club instructors of this study area had various marine sports-related licenses such as skin scuba, along with marine lifeguard trainer qualifications to prepare against safety accidents, which are also thought to have positive influences on the education satisfaction for beginners. Fourth is the inconvenient subsidiary facility. This study area has great natural environment for open waters, but the subsidiary facilities of the club for skin scuba activity was found to be very inconvenient by this study, and for the future development of skin scuba, the improvement of subsidiary facilities should be considered. Fifth is the inconvenient parking facilities. The participants in this study area agreed upon the inconvenience of the parking issue alongside the subsidiary facilities. There are always parking issues near the coasts of Busan region, and in order to resolve such issues, active assistance from the City of Busan and each local government, and if such methods are well proposed, the conflict between the marine sports participants and local residents shall be resolved, it would play a great role in the development of marine sports.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.3
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• pp.1-13
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• 2020

Purpose - Identify the priorities of important factors through SWOT/AHP analysis method for vitalization of global marine sports in Korea. Through this, we will identify prerequisites and strategies for Korean marine sports to become a global powerhouse, including revitalizing the Korean Wave for Chinese consumers. It also revitalizes global competitiveness and draws policy implications. Research design and methodology - Through interviews with experts and literature data, elements of important opportunities, threats, strengths and weaknesses of marine sports are summarized. Based on this SWOT, the AHP technique is applied to determine which is first and what is important between the factors that save opportunities and increase strengths, and measures to cope with threats and factors that complement weaknesses. Through this, the priority factor of experts suggests a plan for activating strategic marine sports. Results - First, the current status of marine sports in Korea and the perception of consumers are grasped through current data and literature research. Sub-elements are derived based on the theoretical literature on SWOT elements and opinions of experts. Prioritization is identified based on the AHP questionnaire of Korean experts. Conclusions - The strategy was derived through SWOT/AHP analysis, and the following implications were obtained. Regionally, Busan is psychologically and geographically adjacent to China and Japan. It is also an area where human exchanges are actively taking place along with the volume of imports and exports. Due to the increase in China's marine sports industry and population, it is necessary to expand the scope of Korea to marine sports beyond cosmetics, dramas, movies, and Korean waves (Hallyu) stars.

• Journal of Fisheries and Marine Sciences Education
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• v.26 no.4
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• pp.797-807
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• 2014

The purpose of this research is to clarify the influence of job satisfaction factors on the turnover of marine sports employees and propose the methodical and scientific preliminary data suggesting the development of marine sports and policy direction. To achieve this research was conducted on 247 marine sports workers from February to March, 2013 and the findings are shown below. Firstly, male workers showed higher satisfaction rate in social recognition and salary. Female workers showed higher satisfaction in work conditions. Married workers with related license holders negative in promotion, but workers who are 50 and older with high school diploma showed higher satisfaction. Secondly, group of singles showed higher satisfaction rate in social recognition and peer relationship. People with related majors showed higher satisfaction in suitability, salary, peer relationship and social recognition. Thirdly, those who show higher satisfaction in social recognition, work condition, salary, suitability, and promotion are show a lower likelihood of changing their job.

• Journal of Fisheries and Marine Sciences Education
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• v.26 no.4
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• pp.677-685
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• 2014

Motivation of participants in this study were marine sports movement through the emotional impact of these participants can continue to take advantage of marine sports, and at the same time looking for ways to stabilize participants' emotions and mental exercise to find ways to enable identifying emotions purpose is to provide basic information. In order to achieve these objectives May to October 2013 review of research results obtained are as follows. First, marine sports participation motivation of the participants involved in the relationship between emotion and motivation exercise fun, and when the external, physica l health, social, physical condition, emotional fulfillment and exercise all the sub-factors and the significant positive correlation with that of thes howed, nomotivation and vitality are significant negative relationship with, respectively. Second, the participant's participation in marine sports exercise emotional impact on motivation Motivation is a fun look at the impact on the results of this condition, fulfillment, health and physical fitness showed the vitality of the social, achievement, condition, pleasure, respectively. And when the external purification, social, achievement, health and physical fitness showed as, fulfilling the condition, social, health and physical fitness, a sense of accomplishment as appeared, pride of accomplishment, social, physical condition, pleasure, showing off the external influence.