• Title/Summary/Keyword: mileage

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The Evolving Role of Mileage in e-Business: Private e-Money Perspective (e-비즈니스에서 마일리지의 새로운 역할 : 사적 전자화폐 관점)

  • Park, Seung-Bong;Han, Jae-Min
    • The Journal of Information Systems
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    • v.13 no.2
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    • pp.119-134
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    • 2004
  • This research investigates the rising new role of mileage system as private e-money in a exploratory study. The key research questions are "How does mileage system evolve with expansion of e-business and what are the cases for real experiences in 'money-like' mileage and their implications?" This research focuses on the proposition that mileage points created in commercial transactions as a royalty program are observed to serve a new role as payment tool. In an attempt to identify factors that determine mileage system as private money, we employ three factors: confidence, transaction cost, and monetary freedom. Also, this research proposes a direction for further research and follow-up studies to establish legal and institutional issues and the relevant architecture, all of which are essential elements to make the mileage points global money with a certain trade ratio in the near future.

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The Evolving Role of Mileage in e-Business: Private e-Money Perspective (e-비즈니스에서 마일리지의 새로운 역할: 사적 전자화폐 관점)

  • Park Seung-bong;Han Jae-min
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2004.11a
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    • pp.444-453
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    • 2004
  • This research investigates the rising new role of mileage system as private e-money in a exploratory study. The key research questions are 'How does mileage system evolve with expansion of e-business and what are the cases for real experiences in 'money-like' mileage and their implications?' This research focuses on the proposition that mileage points created in commercial transactions as a royalty program are observed to serve a new role as payment tool. In an attempt to identify factors that determine mileage system as private money, we employ three factors: confidence, transaction cost, and monetary freedom. Also, this research proposes a direction for further research and follow-up studies to establish legal and institutional issues and the relevant architecture, all of which are essential elements to make the mileage points global money with a certain trade ratio in the near future.

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Consumer responses to retailer messages indicating time remaining to use mileage (유통업체 적립금 고지시 잔여 사용기간에 따른 소비자 반응 연구)

  • Shin, Jung-Min;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.24 no.1
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    • pp.13-26
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    • 2016
  • The purpose of the present study is to investigate the effect of time remaining to use mileage in the notification message from retailers on consumer responses. A total of 577 consumers participated in experiments involving different notification messages of the time remaining to use mileage. Results showed: 1) a significant difference in mileage benefit perception, positive emotion, negative emotion, attitude toward retailers, and repurchase intention according to the remaining time to use mileages, 2) benefit perception positively affected positive emotion and negatively affected negative emotion; positive emotion positively affected and negative emotion negatively affected attitude toward retailers; and attitude positively affected repurchase intention on retailers, and 3) the remaining time to use mileages moderates the relationship between attitude and repurchase intention. Findings highlighted the importance of timing of the message to notify the consumer as to remaining time to use mileage. In the case of a message indicating long remaining time to use mileage, consumers showed more positive responses toward retailers than did consumers who had a message indicating short remaining time to use mileage. These results can be used as guidelines to select the optimal time to send notification messages of remaining time to use mileage in order to generate positive consumer responses.

The Effect of Value Perception of the University Mileage System on Loyalty (대학 마일리지 제도에 대한 가치지각이 충성도에 미치는 영향)

  • Ahn, Su-Hyun;Lee, Sang-Jun
    • Journal of Practical Engineering Education
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    • v.11 no.2
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    • pp.305-311
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    • 2019
  • Many universities offer mileage system as part of their student reward program. The mileage system provides mileage to students who participated in on-campus extracurricular programs, and awards scholarships regardless of grades based on the mileage earned. The purpose of this study is to identify the effect of students' perception of college mileage system on loyalty and to compare the difference in loyalty between those who received mileage and those who did not. To this end, the effect of loyalty was studied empirically by classifying the perception of college mileage into five categories: the cash value, aspirational value, diversity of benefits, convenience, and relevance. The results showed that aspirational value, diversity of benefits and relevance had a positive effect on loyalty, while cash value and convenience did not. In addition, the effect of cash value on loyalty was higher in those who received mileage than those who did not. In terms of relevance, higher loyalty was found in group that did not receive mileage than those who did.

A Consensual Qualitative Research on the Experience of University Mileage Scheme (대학 마일리지 제도 경험에 대한 합의적 질적 연구)

  • Ahn, Su-Hyun;Lee, Sang-Jun
    • Journal of Practical Engineering Education
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    • v.12 no.2
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    • pp.371-381
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    • 2020
  • Most universities operate a mileage scheme that grants scholarships by converting students' extra-curricular activities into scores to encourage extra-curricular activities. This study seeks to understand the student experience of this mileage scheme, which universities are strategically providing to their students. For the purpose of the study, 16 students from universities where the mileage scheme is established were selected for in-depth interviews and the interview data was analyzed through consensual qualitative research methods. To secure the validity of research results, feedback was received from a reviewer regarding the appropriacy of areas and categories derived from the study. Ultimately, 3 areas of 'motivation behind participating in the mileage scheme', 'experience in the process of participating in the mileage scheme', 'impact of the experience after participating in the mileage scheme', and 18 categories were derived. This study is meaningful in that it focuses on the student experience of the university mileage scheme to present a review of the current university mileage scheme and suggest various implications for universities to consider when approaching the mileage scheme in the future.

Long-term Driving Data Analysis of Hybrid Electric Vehicle

  • Woo, Ji-Young;Yang, In-Beom
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.3
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    • pp.63-70
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    • 2018
  • In this work, we analyze the relationship between the accumulated mileage of hybrid electric vehicle(HEV) and the data provided from vehicle parts. Data were collected while traveling over 70,000 Km in various paths. The data collected in seconds are aggregated for 10 minutes and characterized in terms of centrality, variability, normality, and so on. We examined whether the statistical properties of vehicle parts are different for each cumulative mileage interval of a hybrid car. When the cumulative mileage interval is categorized into =< 30,000, <= 50,000, and >50,000, the statistical properties are classified by the mileage interval as 82.3% accuracy. This indicates that if the data of the vehicle parts is collected by operating the hybrid vehicle for 10 minutes, the cumulative mileage interval of the vehicle can be estimated. This makes it possible to detect the abnormality of the vehicle part relative to the accumulated mileage. It can be used to detect abnormal aging of vehicle parts and to inform maintenance necessity.

Development of Digital Mileage Service System using Smart-Phone (스마트폰을 이용한 디지털 적립 서비스 시스템 개발)

  • Kang, Nam-Hi
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.11 no.3
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    • pp.137-142
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    • 2011
  • Increasing users of smart phone and various marketing strategies activate lots of mobile mileage services recently. Such a mileage service is a typical marketing service to increase brand loyalty of clients and maximize purchase motivation. However, traditional offline mileage services introduce discomfort that users have to carry lots of mileage cards physically. Also, in case of using digital mobile mileage service, users have to search specific card to use from lots of digital cards stored in his mobile device. In this paper, to solve the problems, we design and develop a mobile mileage service system that especially discover a proper card automatically based on location information of user.

A Comparative Analysis of Operational Condition of Corporation-owned and Owner-driver Taxies Using Tachometer Output Data (타코미터 자료에 의한 법인택시와 개인택시의 운행실태 비교 분석)

  • Hwang, Jeong-Hun;Yun, Dae-Sik
    • Journal of Korean Society of Transportation
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    • v.24 no.6 s.92
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    • pp.45-54
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    • 2006
  • The Purpose of this Paper is to compare and analyze the operational condition of corporation-owned and owner-driver taxies using tachometer output data. The empirical findings from this study are as follows : First, although corporation-owned taxies have long operating mileage and service driving mileage per vehicle. the service rate of owner-driver taxies were 3.5 percent higher than corporation-owned taxies. Secondly it is found that operation mileage, service driving mileage, and service Income except non-service driving mileage have statistically significant differences between corporation owned and owner-driver taxies. In addition. there was a weak correlation between the income and non-service driving mileage of owner-driver taxies. It is concluded that owner-driver taxies joined the call-taxi association and call-taxi services decreased non-service driving mileage.

A Study on the Emission Characteristics of Greenhouse Gas by Cumulative Mileage of Gasoline Vehicle (가솔린 차량의 누적주행거리에 따른 온실가스 배출특성 연구)

  • Park, Jin-sung;Lim, Jae-Hyuk;Kim, Ki-Ho;Lee, Jung-Min
    • Journal of ILASS-Korea
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    • v.23 no.4
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    • pp.227-233
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    • 2018
  • An automobile is composed of a combination of a lot of parts, and it is difficult to maintain the same performance from a new car until it's scrapped. Greenhouse gases included in automobile emissions are typically carbon dioxide and methane. It is expected that this greenhouse gas will change depending on the aging (cumulative mileage) of the automobile However, the greenhouse gas characteristics by cumulative mileage lack of actual data due to time and economic difficulties. Therefore, in this paper, we selected automobile with high sales by displacement in korea and carbon dioxide and methane were measured by using method of the related law. The cumulative mileage is as follows; within 160 km (Statutory mileage by 2010), 6500 km (current statutory mileage), 15000 km (approximately 1-year average mileage of Non-business passenger vehicle). As a result of the test, the emission of carbon dioxide and methane was the smallest at 6,500 km, and increased in order of 15000 km, within 160 km. Also, it was confirmed that the $CO_2$ emission change of a large displacement automobile is more smaller at each mileage. Although the greenhouse gas tends to increase as the mileage of the vehicle, it is thought that additional confirmation is required of since 15,000 km as well, because it can occur deviations due to taming process or mechanical friction of the automobile.

Analysis on Preference Values for Reward Services of FFPs by Intention of Mileage Accumulation (항공사 마일리지 적립의도에 따른 FFPs 보상서비스 선호가치 분석)

  • Park, Kwang-Sik;Yoon, Moon-Gil
    • Korean Management Science Review
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    • v.27 no.3
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    • pp.149-160
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    • 2010
  • This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.