• Journal of Korean Library and Information Science Society
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• v.35 no.4
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• pp.105-127
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• 2004

The purpose of this study is to arrange theory for characteristic St type of motto and to research the motto of reading week & reading month for the promotion of reading The results show that the motto of reading was brevity, reverse, antithesis, repetition, leading, narrate, term and the korean language. The motto of reading shows philosophy, target of a time