• Journal of Families and Better Life
• /
• v.31 no.3
• /
• pp.113-124
• /
• 2013

This study investigated the relationship between school-age children's overt/covert narcissism with self-control and mothers' parenting. The subjects were 517 children in the 5th and 6th grades attending elementary schools located in Daegu and Gyeongbuk Province. The collected data were analyzed by t-test, Pearson's correlation, multiple regressions and SPSS Win 19.0 was used. The results were as follows: (1) School-age children's overt narcissism differed in boys and girls. However, this was not the case for covert narcissism. (2) The overt narcissism of school-age boys and girls was positively correlated with self-control. However covert narcissism was negatively correlated with self-control. (3) The active-responsive and active-restrictive parenting of mothers influenced on the overt narcissism of school-age boys, while the active-responsive parenting of mothers influenced the overt narcissism of school-age girls. Also, the active-responsive and active-restrictive parenting of mothers influenced the covert narcissism of school-age boys, while the active-responsive and passive-permissive parenting of mothers influenced the overt narcissism of school-age girls. (4) The active-restrictive parenting of mothers was the most powerful factor in the overt/covert narcissism of school-age boys and the covert narcissism of school-age girls.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.4
• /
• pp.615-630
• /
• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.3
• /
• pp.169-182
• /
• 2015

The purpose of this study was to analyze narcissism, clothing expected benefits, and make-up expected benefits of female college students and investigate the relationships of them. To achieve the purposes, a questionnaire was conducted to 322 from September 21 to October 30, 2014. The final data was analyzed with spss 18.0 program. The results were follows. First, It was found that narcissism were classified 4 factors of success-oriented narcissism, others-defensive narcissism, recognition-oriented narcissism, appearance-fascinated narcissism. Second, It was found that clothing expected benefits were classified 6 factors and make-up expected benefits were classified 4 factors. Third, there were significant differences of narcissism by major, clothing purchase cost and cosmetic purchase cost. Forth, there were significant differences of clothing expected benefits and make-up expected benefits by major, clothing purchase cost and cosmetic purchase cost. Fifth, there were significant relations of narcissism, clothing expected benefits, and make-up expected benefits of female college students. Thus, it was found that narcissism were related to clothing expected benefits and make-up expected benefits.

• Korea Trade Review
• /
• v.45 no.2
• /
• pp.211-228
• /
• 2020

The purpose of this study aims to analyze the comparative effects of luxury consumption behavior for Chinese consumers. Many research have been conducted in luxury consumption behavior based on perspective of culture, brand, and purchase motives. However, previous studies seem somewhat limited in fully explaining luxury consumption behavior due to less understanding of consumers' psychological trait. In order to fill this gap, this study adopts narcissism (overt narcissism and covert narcissism) to explain consumers' psychological trait. Based on specific psychological trait, consumers would lead to different luxury purchasing behavior depending on purchase motives. Especially, overt narcissism would show high tendency of self-esteem, arrogance, which means that it is closely related to need for uniqueness. Conversely, covert narcissism would show high sensitivity to others, which indicate that it is involved with need for approval. Also, each narcissism would result in different behavior for luxury purchasing based on generation difference (20-30s, vs. 40-50s). The result of this study shows that overt narcissism, covert narcissism, need for uniqueness, need for approval have significant influence on luxury consumption behavior. Especially, overt narcissism has interaction effect with need for uniqueness and young generation (in the 20s, 30s) for luxury purchasing behavior. On the other hand, it was found that covert narcissism has no interaction effect with other variables.

• Journal of Fisheries and Marine Sciences Education
• /
• v.21 no.3
• /
• pp.409-419
• /
• 2009

The purpose of this study was the examination of delinquency according to, narcissism, self-esteem, hostility and alienation of juvenile. For this, setting 172 students of an academic high school and 366 students of a vocational school(total 538) as the object of this study, the measures of Narcissistic Personality Scales, Self-Esteem Scales, Alienation Scales, and Delinquency Scales were inquired. The method of statistical analysis about these materials was composed of Two-way Analysis of Variance, One-way Analysis of Variance, and Multi-regression Analysis by using SPSS 10.0. The result, when delinquency was examined according to narcissism and self-esteem, in the case that narcissism was highest, self-esteem was lowest, delinquency was highest. When delinquency was examined according to narcissism and hostility, in the case that narcissism was highest, hostility was highest, delinquency was highest. When delinquency was examined according to narcissism and alienation, in the case that narcissism was highest, alienation was highest, delinquency was highest. And, when Multi-regression Analysis about the effect of narcissism, self-esteem, hostility and alienation on delinquency was administrated, the variation that affected delinquency significantly was narcissism, hostility and alienation. That is, we could look forward that the more narcissists feel hostility and alienation, the higher they have delinquency.

• Korean Journal of Child Studies
• /
• v.34 no.5
• /
• pp.115-126
• /
• 2013

The purpose of this study was to investigate the relationship between self-differentiation and covert narcissism with organization citizenship behavior on the part of teachers in childcare centers. The subjects consisted of 522 teachers who worked in childcare centers in Daegu and Gyeongbuk Province. The data collected were analyzed by means of Pearson's correlation, and hierarchical regression, using SPSS Win 19.0. The results were as follows. (1) Self-differentiation was positively associated with organization citizenship behavior. However when covert narcissism was operating as control, self-differentiation was not associated with organization citizenship behavior. (2) Covert narcissism was negatively associated with organization citizenship behavior. (3) Between both covert narcissism and self-differentiation, only covert narcissism was associated with organization citizenship behavior. (4) There were observable interactional effects between self-differentiation and covert narcissism to organization citizenship behavior.

• Korean Journal of Child Studies
• /
• v.34 no.4
• /
• pp.53-64
• /
• 2013

The purpose of this study was to investigate the influence of covert narcissism and self control on the daily stresses encountered by school-age boys and girls. The subjects were 517 children who attended in elementary schools in Daegu and Gyeongbuk Province. Self reporting questionnaires were used to investigate covert narcissism, self control and daily stresses. The data thus collected were analyzed by means of Pearson's correlation, multiple regression, using SPSS Win 19.0. The results are as follows. (1) In term of daily stresses, the regression findings indicated the main effect of covert narcissism and self control. Daily stresses increased as school-age boys' and girls' covert narcissism increased or their self control decreased. (2) Covert narcissism influenced more on daily stresses than self control did for both boys and girls. (3) There were significant interactions between school-age girls' covert narcissism and self control in term of daily stresses.

• Korean Journal of Child Studies
• /
• v.35 no.6
• /
• pp.79-92
• /
• 2014

This study investigates the influences of narcissism and emotional self-disclosure on depression and happiness levels of high school students. The participants comprised of 334 high school 1st-graders. The results indicated that: (1) Girls showed higher levels of both narcissism and emotional self-disclosure than boys, but there was no gender difference evident in the levels of depression and happiness. (2) The more the students felt depressed, the less they experienced happiness. Additionally, the more the students disclosed emotionally about themselves, the less they experienced depression. (3) High levels of narcissism and low levels of emotional self-disclosure increased depression, but the interactional effect between narcissism and emotional self-disclosure on depression was not statistically significant for either gender. Moreover, low levels of narcissism and high levels of emotional self-disclosure tended to see increased levels of happiness for both genders, however the interactional effect between narcissism and emotional self-disclosure on happiness was statistically significant only for boys. That is, for boys, the negative effects of narcissism on happiness can be reduced if the level of emotional self-disclosure is high.

• The Research Journal of the Costume Culture
• /
• v.23 no.1
• /
• pp.11-23
• /
• 2015

The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.

• Fashion & Textile Research Journal
• /
• v.11 no.5
• /
• pp.808-817
• /
• 2009

The purpose of this study was to verify potential differences in group- specific external feature concerns and beauty care behaviors of Korean women in their 20's~40's depending on their narcissistic propensity. This study is to take psychological approaches to narcissistic propensity of our contemporary society, so that it can get better understanding about consumers and provide marketing data on beauty-related industry. To meet the above goals, total 400 sheets of questionnaire were distributed to subjects from March 30 to April 8, 2009. Out of 376 sheets of questionnaire collected, total 355 valid questionnaires except incomplete 21 ones were used for final data analysis. For data analysis, this study used SPSS 12.0 as statistic program to perform factor analysis, reliability test (Cronbac's ${\alpha}$ coefficient), cluster analysis, t-test, analysis of variance (ANOVA), Duncan's multiple range test and multiple regression analysis. As a result, this study could come to the following findings: First, according to cluster analysis depending upon different factors such as self-directed narcissism, others-conscious narcissism and others-sensitive narcissism, it was found that our women in 20's to 40's could fall into 4 groups, i.e. complex narcissism group, mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group. Second, according to analysis on potential differences in external feature concerns among four groups depending on their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Third, according to analysis on differences in beauty care behaviors among four groups depending upon their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Fourth, according to analysis on potential factors of external feature concerns that may influence beauty care behaviors of complex narcissism group, it was found that those factors had significant effects on fashion-orientedness, cosmetic surgery and personality pursuit of this group. And it was also found that there were significant differences in fashion-orientedness, cosmetic surgery, makeup and hair styling of mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group respectively.