• Title/Summary/Keyword: necktie

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The Effect of Necktie Color and Patterns on the Image Formation of the Men's Suit (넥타이의 색과 무늬가 남성복 이미지에 미치는 영향)

  • 강경자;임지영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.5
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    • pp.753-768
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    • 1996
  • The purpose of this study is to find out the effect of suit color, necktie color and necktie patterns on the men's suit image formation. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 28 color pictures manipulated with suit color, necktie color and necktie patterns by computer drawing. The experimental design consists of 3 factorial design; 1) suit color (navy blue, beige), 2) necktie color (analogous, complimentary color), 3) necktie patterns (plain, dot, stripe, check, paisley, floral, abstract) The 7-point semantic differential response scale designed for visual evaluation of men's suit image on suit color, necktie color and necktie patterns were composed of 34 bipolar adjectives. The subject are 150 female undergraduate students in Chin-ju city. They responded twice to 14 stimuli at random order The result of this study are as follows; 1. By analyzing the responses of the subjects, 4 factors emerged in the dimensional structure of the men's suit image formed by suit color, necktie color and necktie patterns. The 4 factors are charm, potency, uniqueness and tenderness. Among these, charming and potential factors proved to be more important. 2. necktie color, suit color and neckite patterns had the significant effect on the formation of men's suit image. In the charm image, only necktie patterns were proved to be the most dominant variable. The most dominant variable in the potencial and unique image was necktie color and second to it suit color was important. But suit color was most significant in the image of tenderness. 3. In the effects of interactions between each variables, the combination of suit color and necktie color wins more significant than that of suit color and necktie patterns and that of necktie color and necktie patterns, but in the image of tenderness, only the combination of suit color and necktie color was more significant. In the interaction of suit color, necktie color and necktie patterns, the potential factor didn't have the significant effect.

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The Harmony Perception According to Color Coordination of Identical Tone for Menswear (남성복의 동일 색조 색상 코디네이션에 대한 조화감 지각)

  • Lim, Ji-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.6
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    • pp.32-45
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    • 2007
  • Among 96 color combination stimuli, male students evaluated 47 set as harmonized, but female students evaluated 32 set, so proved that male's range of harmony more extensive than that of female. Specially red shirt and yellow red necktie in all tone was evaluated as harmonized coloration by both male and female students. Female evaluated as the best harmonious coloration that red shirt-yellow necktie in dark, blue shirt-yellow necktie in dark, purple shirt-red necktie in light, green shirt-blue necktie in dull, and male evaluated red shirt-yellow red necktie in light, blue shirt-yellow necktie in light, purple shirt-red necktie in light, green shirt-yellow necktie in dark. It is significant difference between female and male on red-green in vivid, and blue-purple in vivid, blue-blue in dull, blue-yellow in dark, and purple-purple in dull. And shirt color and necktie color, necktie color and tone, tone and perceiver' gender influenced on the harmony evaluation by interaction.

A Study on the Image of Male Fashion Considering the Necktie Width and Body Type (넥타이의 폭과 체형을 고려한 남성패션 이미지 연구)

  • Choi, Su-Gyeong;Jeong, Su-Jin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.1
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    • pp.111-121
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    • 2009
  • The purpose of this study is to investigate the effect of body type(thin, standard, fat), necktie width(narrow, medium, wide), gender(man, woman) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 9 color pictures manipulated with the combination of necktie-width and body type using computer simulation. The subjects were 116 male undergraduates and 99 female undergraduates living in Gyeongsangnam-do. Image factor of the stimulus was composed of 4 different components, young-activity, attractiveness-gracefulness, stability, and boldness. In the young-activity, attractiveness-gracefulness and stability, body type and necktie-width showed independent effect. In the boldness, body type showed independent effect. Significant interaction effects of body type and necktie-width on young-activity, attractiveness-gracefulness and stability were found. For young-activity image, necktie of narrow width were effective. For attractiveness-gracefulness image, body type of standard were effective. For stability image, body type of standard and body type of thin on necktie of narrow and medium width were effective. The male fashion image can be perceived differently according to combination of the clues used in body type and necktie-width. Therefore, when the male fashion to create images that will have to consider the body type and necktie width.

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Image Evaluation according to the Coloration of Dress Shirts and the Width of Neckties - Focusing on Chinese Female College Students - (드레스 셔츠와 넥타이의 배색 및 넥타이 폭에 따른 이미지 평가 -중국여대생을 중심으로-)

  • Jeong, Su-Jin;Choi, Su-Koung
    • Journal of the Korean Society of Costume
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    • v.60 no.5
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    • pp.106-116
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    • 2010
  • The purpose of this study was to investigate the image evaluation of chinese female college students according to coloration of dress shirt and necktie and necktie width. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 12 color pictures, in which the hue(red, blue), tone(lt-shirt/dk-tie, dk-shirt/lt-tie), and necktie width(narrow, medium, width) were manipulated. The 7-point scale was used for evaluation of image. The subjects of this research were 120 chinese female college students living in Shandong, China. The investigation was carried out at April-May 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of image according to coloration of dress shirt and necktie and necktie width revealed that the concerned factors are four characteristic dimensions of ability-elegance, youth-attractiveness, appeal, and warmness. Hue showed an independent effect on ability-elegance, appeal, and warmness. Tone showed an independent effect on appeal and warmness. Necktie width showed an independent effect on appeal. In addition, interaction effects of hue and tone on ability-elegance were found. Interaction effects of hue and necktie width on appeal were found. Interaction effects of tone and necktie width on youth-attractiveness were found.

Development of Custom Necktie According to Personal Image - Characteristic of Necktie Design & Connecting to Job - (개인 이미지에 따른 맞춤형 넥타이 개발 - 넥타이 디자인의 특징 및 직업군과의 연결 -)

  • 홍지원
    • Archives of design research
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    • v.16 no.3
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    • pp.51-58
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    • 2003
  • The first impression of people plays a crucial role in deciding personal image. Except for the eyes, the V zone of a suit attracts people's attention most. Therefore, a necktie has an instant and strong influence in delivering the image of a man. This research divided images of men into several factors based on necktie that plays an important role in expressing men's images. Futhermore, this research inquired into characteristics of necktie designs that can express men's images. And this research presented visually through surveys. As a result, men's images were divided into six factors of uniqueness, sociality, generosity, notability, activeness & vitality and reliability with two axes of attractiveness and capability. Afterwards, the characteristic of necktie designs suitable for each image was presented. Furthermore, the characteristic of necktie designs suitable for jobs classification was presented by relating each image to six job classifications. Applying these facts into necktie sales, consumers will be able to choose their neckties that can express proper images according to their tastes, situations and jobs. Furthermore, consumers will be able to establish better image for themselves.

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The Effect of Hue, Tone, and Necktie Width on Men's Wear Image (색상과 톤, 넥타이 폭이 남성복 이미지에 미치는 영향)

  • Jeong, Su-Jin;Choi, Su-Koung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.3
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    • pp.33-42
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    • 2010
  • The purpose of this study was to investigate the effect of hue, tone, and necktie width on men's wear image. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 12 color pictures, in which the hue(red, blue), tone(lt-shirt/dk-tie, dk-shirt/lt-tie), and necktie width(narrow, medium, width) were manipulated. The 7-point scale was used for evaluation of men's wear image. The subjects of this research were 120 female college students living in Seoul, Gwangju, Jinju, and Masan. The investigation was carried out at April-May 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of men's wear image according to hue, tone, and necktie width revealed that the concerned factors are four characteristic dimensions of ability-elegance, attractiveness, appeal-activity, and warmness. Hue showed an independent effect on ability-elegance, appeal-activity, and warmness. Tone showed an independent effect on warmness. Necktie width showed an independent effect on appeal-activity. In addition, interaction effects of hue and tone on ability-elegance were found. Interaction effects of hue and necktie width on ability-elegance and attractiveness were found.

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A Study on the Image Perception and Preferences of the Color of Male′s Jacket, Shirt, and Necktie (남성의 재킷, 와이셔츠, 넥타이 색의 이미지 지각과 선호도 연구)

  • 최유진;이명희
    • Journal of the Korean Society of Costume
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    • v.54 no.6
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    • pp.131-140
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    • 2004
  • The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

A Comparative of the Harmany of Tone on Tone Coloration according to Transformation of Color Area-Ratio in Shirt and Necktie (셔츠와 넥타이의 톤 온 톤 배색 면적비 변화에 따른 조화감 비교)

  • Lim, Ji-Young
    • Fashion & Textile Research Journal
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    • v.9 no.2
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    • pp.138-144
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    • 2007
  • The purpose of this research was to compare the harmony of tone on tone coloration according to transformation of color area-ratio in shirt and necktie. The respondents were asked to evaluate 48 stimuli of the shirt and necktie with the coloration of the shirt/necktie, the necktie/shirt was separately compounded to be 4 tones such as vivid, light, dull, dark. The subjects were 288 female undergraduate students. The data was analyzed by using SPSS program. Analysis methods were ANOVA, LSD test and t-test. The results of each can be summerized as follows. As to the red, combination of v-lt made a difference in the harmony of coloration according to the transformation of color area-ratio. As to the blue, combination of v-lt, v-dk, lt-d made a difference in the harmony of coloration according to the transformation of color area-ratio. As to the purple, v-lt, v-d was evaluated as harmonized coloration regardless of area-ratio by both male and female students. As to the green, v-lt, lt-d was evaluated as harmonized coloration regardless of area-ratio by both male and female students.

Customized Necktie Design According to Man's Body Characteristics (part I) -Focused on the Length of Necktie- (체형을 고려한 맞춤형 넥타이 개발에 관한 연구(제1보) -넥타이 길이를 중심으로-)

  • 박은경;홍지원
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.11
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    • pp.1198-1207
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    • 2003
  • The purpose of this study was to develop customized necktie design according to Korean adult male's body characteristics. For this purpose, experimentations of visual sensory evaluation on visual stimuli which show a man's wearing various neckties were carried out. The subjects were students(n=130) majoring in fashion and design related area and experts(n=6). The data were analyzed by ANOVA, duncan test, pearson's correlation coefficient, cross tabulation using spss pc/sup +/ program. Also statistic of Korea adult men's body measurements(1997) were analyzed and used to decide appropriate necktie length according to the customer's various height. The results were as follows: First, there were significant difference in visual sensibility on the stimuli showing 1) relative location of belt and necktie, 2) neckties with various length using golden ratio to the experimental model's height. Therefore, the need of producing neckties with different length according to customer's various height were verified. Second, neckties with three different length(140cm, 145cm, 151cm) were suggested for the groups of 160cm-height, 170cm-height, 180cm-height according to Korean adult male's body characteristics and aspect of production.

A study on the preference of necktie design according to the demographic characteristic of adult man - Focused on stripe pattern - (성인 남성의 인구통계학적 특성에 따른 넥타이 디자인 선호도 연구 - 스트라이프 패턴을 중심으로 -)

  • Park, Young-Hee
    • Journal of Fashion Business
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    • v.16 no.4
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    • pp.152-165
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    • 2012
  • The purpose of this study was examining the preference difference of the necktie design for the stripe patterns according to the demographic characteristics. The study method was a research study through a survey. The study subject was the adult men in their from 20's to 50's. The study stimulative was the stripe patterns of man's necktie which were made by Adobe Photoshop 9 with using the color, the arrangement, the interval, and the width of necktie. The results of study are as follows. As the difference analysis result for the color preference for stripe pattern according to the demographic characteristic, men in their 20's preferred most gray series, men whose monthly income is less than two millions won and men of owner-operator preferred most red series, and all the rest of men preferred blue series. As the difference analysis result for the preference of arrangement type, men in their 20's preferred most the stripe pattern of width, students preferred most the stripe pattern of length, all the rest of men preferred most the stripe pattern of diagonal. As the difference analysis result for the preference of stripe interval for necktie, unmarried men, students, men in their 20's, and men engaging in sales/service and production work preferred most the interval of 0.6cm, all the rest of men preferred most the interval of 1.2cm. As the difference analysis result for the preference of necktie width, unmarried men, men in their 20's, men engaging in sales/service and production work, and students preferred most the width of 7cm, all the rest of men preferred most the interval of 8cm.