• Educational Technology International
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• v.25 no.1
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• pp.1-25
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• 2024

This study aims to analyze the impact of learners' usability perceptions of topic modeling-based visual feedback and generative AI interpretation on reflection levels in online discussions. To achieve this, we asked 17 students in the Department of Korean language education to conduct an online discussion. Text data generated from online discussions were analyzed using LDA topic modeling to extract five clusters of related words, or topics. These topics were then visualized in a network format, and interpretive feedback was constructed through generative AI. The feedback was presented on a website and rated highly for usability, with learners valuing its information usefulness. Furthermore, an analysis using the non-parametric Mann-Whitney U test based on levels of usability perception revealed that the group with higher perceived usability demonstrated higher levels of reflection. This suggests that well-designed and user-friendly visual feedback can significantly promote deeper reflection and engagement in online discussions. The integration of topic modeling and generative AI can enhance visual feedback in online discussions, reinforcing the efficacy of such feedback in learning. The research highlights the educational significance of these design strategies and clears a path for innovation.

• The Journal of Information Systems
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• v.30 no.1
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• pp.45-64
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• 2021

Purpose The traditional topic modeling technique makes it difficult to distinguish the semantic of topics because the key words assigned to each topic would be also assigned to other topics. This problem could become severe when the number of online reviews are small. In this paper, the extended model of topic modeling technique that can be used for analyzing a small amount of online reviews is proposed. Design/methodology/approach The extended model of being proposed in this paper is a form that combines the traditional topic modeling technique and the Word2Vec technique. The extended model only allocates main words to the extracted topics, but also generates discriminatory words between topics. In particular, Word2vec technique is applied in the process of extracting related words semantically for each discriminatory word. In the extended model, main words and discriminatory words with similar words semantically are used in the process of semantic classification and naming of extracted topics, so that the semantic classification and naming of topics can be more clearly performed. For case study, online reviews related with Udo in Tripadvisor web site were analyzed by applying the traditional topic modeling and the proposed extension model. In the process of semantic classification and naming of the extracted topics, the traditional topic modeling technique and the extended model were compared. Findings Since the extended model is a concept that utilizes additional information in the existing topic modeling information, it can be confirmed that it is more effective than the existing topic modeling in semantic division between topics and the process of assigning topic names.

• The Journal of Information Systems
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• v.31 no.4
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• pp.25-45
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• 2022

Purpose In this paper, we propose the method to extend topic modeling techniques in order to derive data-based research hypotheses when establishing research hypotheses for social sciences, As a concept in contrast to the existing deductive hypothesis establishment methodology for the social science research, the topic modeling technique was expanded to enable the so-called inductive hypothesis establishment methodology, and an analysis case of the Seongsan Ilchulbong online review based on the proposed methodology was presented. Design/methodology/approach In this paper, an extension architecture and extension algorithm in the form of extending the existing topic modeling were proposed. The extended architecture and algorithm include data processing method based on topic ratio in document, correlation analysis and regression analysis of processed data for topics derived by existing topic modeling. In addition, in this paper, an analysis case of the online review of Seongsan Ilchulbong Peak was presented by applying the extended topic modeling algorithm. An exploratory analysis was performed on the Seongsan Ilchulbong online reviews through the basic text analysis. The data was transformed into 5-point scale to enable correlation and regression analysis based on the topic ratio in each online review. A regression analysis was performed using the derived topics as the independent variable and the review rating as the dependent variable, and hypotheses could be derived based on this, which enable the so-called inductive hypothesis establishment. Findings This paper is meaningful in that it confirmed the possibility of deriving a causal model and setting an inductive hypothesis through an extended analysis of topic modeling.

• The Journal of Information Systems
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• v.29 no.4
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• pp.171-191
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• 2020

Purpose The study aims to compare the online review writing behavior of users in China and the United States through text mining on online reviews' text content. In particular, existing studies have verified that there are differences in online reviews between different cultures. Therefore, the purpose of this study is to compare the differences between reviews written by Chinese and American tourists by analyzing text contents of online reviews based on cultural theory. Design/methodology/approach This study collected and analyzed online review data for hotels, targeting Chinese and US tourists who visited Korea. Then, we analyzed review data through text mining like sentiment analysis and topic modeling analysis method based on previous research analysis. Findings The results showed that Chinese tourists gave higher ratings and relatively less negative ratings than American tourists. And American tourists have more negative sentiments and emotions in writing online reviews than Chinese tourists. Also, through the analysis results using topic modeling, it was confirmed that Chinese tourists mentioned more topics about the hotel location, room, and price, while American tourists mentioned more topics about hotel service. American tourists also mention more topics about hotels than Chinese tourists, indicating that American tourists tend to provide more information through online reviews.

• The Journal of Information Systems
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• v.31 no.4
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• pp.161-187
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• 2022

Purpose This study analyzed the topic of game review contents and how the characteristics of game reviews affect the reviews helpfulness. In addition, this study explore the content of game reviews according to the game's sales strategy such as early access strategy and releasing without early access. Design/methodology/approach We collected a list of 3,572 action genre games released in 2020. 58,336 online reviews were collected by random sampling 50 reviews in each games, and topic modeling was performed on those reviews. We dynamized the results of topic modeling and analyzed the effect on review helpfulness with multiple regression analysis. Findings The results of analysis indicate that the longer the review is or the shorter the time it is written, the more helpful the review is. In addition the topic with positive and negative review has a significant effect on the review helpfulness. As a result of exploratory analysis, games from early access had relatively fewer reviews of story-related topics than games that were released without early access. These findings can present direct guidelines for collecting specific opinions from customers in the game industry when releasing games.

• Journal of Korean Society of Transportation
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• v.22 no.3 s.74
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• pp.179-201
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• 2004

Online traffic flow modeling is attracting more attention due to intelligent transport systems and technologies. The flow-density relation plays an important role in traffic flow modeling and provides a basic way to illustrate traffic flow behavior under different traffic flow and traffic density conditions. Until now the research effort has focused mainly on the shape of the relation. The time series of the relation has not been identified clearly, even though the time series of the relation reflects the upstream/downstream traffic conditions and should be considered in the traffic flow modeling. In this paper the flow-density relation is analyzed dynamically and interpreted as a states diagram. The dynamic flow-density relation is quantified by applying fuzzy logic. The quantified dynamic flow-density relation builds the basis for online application of a macroscopic traffic flow model. The new approach to online modeling of traffic flow applying the dynamic flow-density relation alleviates parameter calibration problems stemming from the static flow-density relation.

• Journal of Information Processing Systems
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• v.10 no.4
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• pp.503-522
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• 2014

In the cursive handwriting recognition process, script trajectory segmentation and modeling represent an important task for large or open lexicon context that becomes more complicated in multi-writer applications. In this paper, we will present a developed system of Arabic online handwriting modeling based on graphemes segmentation and the extraction of its geometric features. The main contribution consists of adapting the Fourier descriptors to model the open trajectory of the segmented graphemes. To segment the trajectory of the handwriting, the system proceeds by first detecting its baseline by checking combined geometric and logic conditions. Then, the detected baseline is used as a topologic reference for the extraction of particular points that delimit the graphemes' trajectories. Each segmented grapheme is then represented by a set of relevant geometric features that include the vector of the Fourier descriptors for trajectory shape modeling, normalized metric parameters that model the grapheme dimensions, its position in respect to the baseline, and codes for the description of its associated diacritics.

• Asian Journal of Business Environment
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• v.5 no.4
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• pp.37-46
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• 2015

Purpose - The present study examines interrelationships among antecedent factors defining consumer behavior in selecting online shopping websites. Research design, data, and methodology - The study identified factors from existing literature and used Interpretive Structural Modeling (ISM) to propose a conceptual approach to explain consumer website selection behavior. Through extensive discussions among industry and academia experts, qualitative assessment of the relationship between various factors was determined. Results - According to the model, eight congregating factors do not converge directly for website selection, rather, they operate following a hierarchy of influence. The ISM and MICMAC analysis reveal that information on a website and website aesthetics play key roles in influencing website selection. However, convenience and the value proposition also play very significant roles. Conclusions - The study's findings can help the e-commerce industry, especially online retailers. The findings can be used to enhance e-retailer ability to attract, communicate, engage, achieve, monitor, and evaluate web traffic and design appropriate strategies. The study's prime contribution is the application of Interpretative Structural Modeling (ISM) to the field of website selection.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.123-126
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• 2022

Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two important aspects of online reviews are first, the topics consumers choose to address and second, the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre-and post-pandemic periods. After performing topic modeling on Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. Also, the order and magnitude of topics' impact on review sentiment change between pre-and post-pandemic periods for both countries. This study can help businesses to understand how topics and sentiments associated with their products and services changed after pandemic, and also help them identify areas of improvement.

• Asia pacific journal of information systems
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• v.32 no.3
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• pp.514-536
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• 2022

Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two crucial aspects of online reviews are the topics consumers choose to address, and the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we employ the Expectation-Confirmation Theory (ECT) to examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre- and post-pandemic periods. After applying a topic modeling to Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. In addition, the order and magnitude of topics' impact on review sentiment change between pre- and post-pandemic periods for both countries. This study can help businesses understand how topics and sentiments associated with their products and services changed after the pandemic and thus identify areas of improvement.