• Title, Summary, Keyword: perceived consumer effectiveness

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Consumers' Perception of Fashion Companies' Sustainability and Its Effect on Trust, Preference, and Purchase Intention (패션기업의 지속가능성에 대한 소비자 인식이 신뢰, 선호도 및 구매의도에 미치는 영향)

  • Suk, HyoJung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.656-671
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    • 2015
  • Discussions on sustainability in the fashion industry highlight the need for a holistic and strategic approach. This study investigated consumers' perception of fashion companies' sustainability and its relationship with value and perceived consumer effectiveness as well as with consumer trust, preference, and purchase intention. The assessment scale of fashion companies' sustainability was developed for this study and data were obtained from 645 consumers in their 20's to 60's in Korea. As a result, consumers' value and perceived consumer effectiveness had significant effects on consumers' perception of fashion companies' sustainability. Universalism, security/benevolence and perceived consumer effectiveness were variables that had significant effects on all four dimensions of sustainability. Consumer's perception of fashion companies' sustainability significantly influenced consumer trust, preference and purchase intention. Especially, environmental, societal, and cultural sustainability (rather than economic dimension) were shown to have a greater impact on consumers' trust, preference and purchase intention.

The Influence of LOHAS Consumption Tendency and Perceived Consumer Effectiveness on Trust and Purchase Intention Regarding Upcycling Fashion Goods

  • Park, Hyun Hee
    • International Journal of Human Ecology
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    • v.16 no.1
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    • pp.37-47
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    • 2015
  • The purpose of this study is to examine the effects of LOHAS consumption tendency and of the perceived consumer effectiveness of young consumers on trust and purchase intentions regarding upcycling fashion goods. Data were collected from a questionnaire survey of 201 university students living in Daegu City, South Korea. The data were analyzed to investigate a structural model and test the research hypotheses, using the AMOS 20.0 statistical package. The results can be summarized as follows. First, LOHAS consumption tendency had a positive impact on trust in upcycling fashion goods. Second, LOHAS consumption tendency did not impact purchase intention with regard to upcycling fashion goods. Third, perceived consumer effectiveness had a positive effect on trust in upcycling fashion goods. Fourth, perceived consumer effectiveness had a positive impact on purchase intention with regard to upcycling fashion goods. Fifth, trust had a positive influence on purchase intention regarding upcycling fashion goods. The results of this study provide guidance for marketers and retailers who are interested in upcycling fashion goods.

The Effects of Psycho-social Variables on Consumers' Fair Trade Practice Behavior

  • Huh, Eunjeong
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.9
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    • pp.163-170
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    • 2017
  • The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness. The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.

Impacts of Ethical Consumption Beliefs on Attitudes toward Eco-Friendly Faux Leather Apparel Products and Mediating Roles of Perceived Consumer Effectiveness and Apparel Environmental Knowledge (윤리소비신념이 친환경 인조피혁 의류제품 태도에 미치는 영향과 지각된 소비자 효율 및 의류환경지식의 매개효과)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.125-137
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    • 2013
  • This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

The Consumer Deposit Program(CDP) for Plastic and Paper Shopping Bags: Its Implications for Environmental Issues (소비자보증금제도에 관한 연구 - 1회용 봉투 및 쇼핑백을 중심으로 -)

  • 유두련;심미영;박영미
    • Journal of the Korean Home Economics Association
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    • v.38 no.10
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    • pp.27-43
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    • 2000
  • The CDP in Korea has been enforced for conserving resources and reducing environmental pollution since March, 1999. Therefore this thesis aims to investigate the degrees of consumer participation(CP), recognition and support, and to analysis of demographic variables, consumers' psychology, and attitudes which may influence the degrees of CP recognition, and support for the CDP. The results were as follows: First, the time of surrey was found to be statistically significant in consumer recognition and support. The degree of recognition was the lowest in first time. And the degree of consumer support was the highest in first time. Second, education, employment status and house shape were found to be statistically significant. The degree of consumer recognition was the highest among junior college graduates. The employed group was found to be the highest in the degree of participation. Third, the significant factors which influenced the degree of recognition was the time of survey, the perceived difficulty, effectiveness of the Consumer Deposit Program. The perceived difficulty, the time of survey were found to be related with the degree of consumer support. The most influential variables which influenced the degree of consumer participation were house shape, the perceived effectiveness, the degree of resource recycling, job and the degree of consumer recognition.

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A Study on the Socially Responsible Attitude and Behavior of Consumer (사회책임적 소비자태도와 행동에 관한 연구)

  • 유두련
    • Journal of the Korean Home Economics Association
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    • v.36 no.11
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    • pp.1-17
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    • 1998
  • The purpose of this study was to investigate causal relation and the influence of socially reponsible atitude and behavior of consumer. In an analysis of causal effect on the socially responsible attitude and behavior of consumer, the most influential variables on the socially responsible behavior of consumer was the socially responsible attitude. And house pattern, altruism, liberalism, dogmatism, perceived consumer effectiveness, environmental concern, faith on the consumer regulation policy, and neutral information had effect on the socially responsible behavior of consumer directly and indirectly.

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Attitudes and Acceptability of Smart Wear Technology: Qualitative Analysis from the Perspective of Caregivers

  • Park, Soonjee;Harden, Amy J.;Nam, Jinhee;Saiki, Diana;Hall, Scott S.;Kandiah, Jay
    • International Journal of Human Ecology
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    • v.13 no.2
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    • pp.87-100
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    • 2012
  • Smart wear integrates computing technology into fabric or a garment for additional functionality. This research explored the attitudes and opinions of the use of smart wear from the viewpoint of caregivers. Thirty two individuals including care providers of children and adult family members with health problems participated in focus group interviews. Participants reported being interested in smart wear because of the potential to detect the location (GPS) of a dependent (e.g., child, elderly) and to monitor vital signs. Participants indicated perceived advantages of smart wear such as identifying geographical location and effectiveness. Perceived concerns mentioned were privacy/security issues and accuracy of data. Participants taking care of dependents without a specific disease were hesitant to adopt and pay for smart wear. However, caregivers of elderly individuals expressed positive adoption intentions and willingness to reasonably pay for smart wear. They indicated expectations that potential insurance would provide coverage for cost savings. Caregivers expressed the need of specific requirements for future adoption such as customizability, and comfort/safety. Specific to smart wear clothing, most respondents preferred it be an undershirt or a jacket with a sensor located in the shoulder area. The findings from this study can be used in product development, promotion and marketing of smart wear.

A Study on the Consistency of Socially Responsible Consumer Attitudes and Behaviors toward Environment Problem (환경문제에 대한 사회책임적 소비자태도와 행동의 일관성에 관한연구)

  • 심미영
    • Journal of Families and Better Life
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    • v.16 no.3
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    • pp.123-140
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    • 1998
  • The purpose of this study was to investigate the consistency of socially responsible consumer attitudes and behaviors toward environment problem. The major findings were as follows; 1. The socially responsible consumer behaviors toward environment problem were classified into resource conservation purchasing & using in green product and recycling behavior by factor analysis. 2. Correlation coefficient of the socially responsible attitudes and behaviors toward environment problem was found to be above. 43. This result implies that the consistency of socially responsible attitudes and behaviors was very high. 3. In the area of total socially responsible consumer attitudes and behaviors toward environment problem the related variable on the consistency of attitude and behavior were altruism perceived power of big business liberalism alienation dogmatism perceived consumer effectiveness faith on the environmental regulation policy experience of environment education and consumer i formation.

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Effectiveness of consumer education through Home Economics on middle school students' consumer competency (가정교과의 소비자교육이 중학생의 소비자역량에 미치는 효과)

  • Park, Mi Jeong
    • Journal of Korean Home Economics Education Association
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    • v.30 no.2
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    • pp.1-20
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    • 2018
  • The purposes of this study were to investigate the intensity of middle school students' consumer competency and to assess effectiveness of Home Economics education on consumer competency. One group pretest-posttest quasi experimental design was employed to assess the effectiveness of Home Economics education on 1st grade middle school students' consumer competency in Gyeonggi province and 154 data copies were used for analyses. The results obtained were as follows. First, the cognitive consumer competency of the middle school 1st grade students was lower than the median of 37.66 out of 100 points, and the practical consumer competency was slightly higher than the median of 3.26 out of 5 points. As for cognitive competency, citizen competency was higher than deal competency. As for practical competency, deal competency was higher than citizen competency. Second, quasi-experiment intervention statistically enhanced the middle school students' consumer competency including the cognitive and practical competency. Third, the middle school students' perceived helpfulness of Home Economics education, perceived importance of deal competency and citizen competency, the level of cognitive citizen competency were statistically influential to practical consumer competency(deal and citizen competency). However, gender, life satisfaction, and cognitive citizen competency were not influential to practical consumer competency(deal and citizen competency). The outcome offered the basic information of middle school students' consumer competency and confirmed the effectiveness of Home Economics education on the middle school students' consumer competency.

Effects of Retail Tensile Pricing Strategy Based on Consumer Self-confidence

  • NUKEZHANOV, Madiyar;CHUNG, Jaekwon
    • Journal of Distribution Science
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    • v.17 no.6
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    • pp.25-32
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    • 2019
  • Purpose - Pricing strategy is a very effective marketing activity and has a significant impact on consumer purchasing decisions. Numerous studies have investigated the effects of various pricing strategies. However, tensile price claims have received little attention in the literature. It is thus necessary to investigate how different forms of tensile price claims affect consumer response. This study uses the consumer self-confidence level as a moderator of consumer behavior. Research Research design, data, and methodology - This study investigates the effect of four different tensile price claims (i.e., maximum discount, minimum discount, average discount, and range discount advertisements) on consumers' perceived savings. A survey was conducted to collect data for testing hypotheses. Results - The results show that consumers with high levels of self-confidence perceive more savings for maximum discount advertisements than minimum discount advertisements, for range discount advertisements than average discount advertisements. On the other hand, consumers with low self-confidence feel more perceived savings for average discount advertisements than range discount advertisement. Conclusions - The results of this study provide a new insight into the effectiveness of tensile pricing based on consumer self-confidence levels, which may provide valuable theoretical and practical applications.