• Title/Summary/Keyword: personalization

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A Study on Personalization System for Improving Satisfaction in Web-based Education Environment (웹 기반 교육 환경에서 만족도 향상을 위한 개인화 시스템에 관한 연구)

  • Baek, Janghyeon;Kim, Yungsik
    • The Journal of Korean Association of Computer Education
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    • v.6 no.4
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    • pp.171-180
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    • 2003
  • The recent paradigm of web-based teaching-learning is changing into a direction that analyzes the learning patterns of learners on the basis of learners' ability, aptitude, request, interest, learning history, activity profile, etc. and provides adaptive environment with individual learners The present study analyzed learners' learning patterns using data on learning activities and developed a personalization system that provides learning environment adapted to individual learners. This study customized in three aspects, which are recommendation of learning path, recommendation of interface and recommendation of interaction, through Web mining. The personalization system developed in this study was proved to be effective in improving individual learners' satisfaction with learning in Web-based teaching-learning environment.

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Personalization of Use and Unit Construction System Design (사용의 개인화와 단위구성 시스템 디자인)

  • 이병종
    • Archives of design research
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    • v.16 no.2
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    • pp.111-120
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    • 2003
  • This paper shows a study on a design method and its process for personalization of the industrial fabricated products, and a unit construction system design as its result. Hence this study is starting at a point, the meaning of the personalization in the industrial society to make dear, the using process to analysis with a systematic approaching method and the system of the using process to define. The system of the using process is related in the functions of the industrial product. Therefore a unit which makes up the system of the using process is defined with the technical system theory of the industrial product, and then a design of the system that is made of that units is clarified as a open system. And the propriety and the boundary of the unit construction system design is cleared up by its practical experiment with the personal computer.

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Psychological Effect of Personalized Services on Customer's Website Loyalty in Fashion -Focusing on Cognitive Efficiency, Website Socialness, and Perceived Enjoyment-

  • Lee, Eun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.3
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    • pp.394-407
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    • 2015
  • Prior research highlighted personalized services as a crucial antecedent to website loyalty, yet little has been discussed on the underlying mechanism. The current study explores the intervening effects of the three psychological constructs in the personalization-loyalty relationship: cognitive efficiency, perceived enjoyment, and socialness. An experiment was conducted with a total of 414 U.S. shoppers on a fictitious e-tail site for jeans that employed different levels of personalized content. The results found that the participants exposed to the high-level personalization condition reported a higher cognitive efficiency and higher socialness perception regarding the fashion e-tail site; however, no direct effect of intensity of e-personalization was found on perceived enjoyment. Cognitive efficiency and enjoyment perceptions on the site significantly increased customers' loyalty intentions regarding the site, while website socialness perception had no direct effect on loyalty intentions. Website socialness showed indirect effects on website loyalty intentions only through cognitive efficiency and perceived enjoyment; however, no direct effect from website socialness was found. Implications and limitations of the study were discussed.

Personalization Strategies and Apparel Shopping Orientation of College Students (개인화 전략과 대학생들의 의류제품 쇼핑성향)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.949-957
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    • 2009
  • The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

Personalization Recommendation Service using OWL Modeling (OWL 모델링을 이용한 개인 추천 서비스)

  • Ahn, Hyo-Sik;Jeong, Hoon;Chang, Hyo-Kyung;Choi, Eui-In
    • Journal of Digital Convergence
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    • v.10 no.1
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    • pp.309-315
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    • 2012
  • The dissemination of smartphones is being spread and supplementary services using smartphones are increasing and various as the Mobile network and device are developing rapidly, so smartphones that enables to provide a wide range of services is expected to receive the most attention. It makes users listen to music anytime, anywhere in real-time, use useful applications, and access to Internet to search for information. The service environment is changing on PC into Mobile due to the change of the circumstance mentioned above. these services are done by using just location information rather than other context, and users have to search services and use them. It is essential to have Context-aware technology for personalization recommendation services and the appropriate representation and definition of Context information for context-aware. Ontology is possible to represent knowledge freely and knowledge can be extended by inferring. In addition, design of the ontology model is needed according to the purposes of utilization. This paper used context-aware technologies to implement a user personalization recommendation service. It also defined the context through OWL modeling for user personalization recommendation service and used inference rules and inference engine for context reasoning.

Personalize the Brick'n Mortar

  • Kim, Chan-Young;Melski, Adam;Caus, Thorsten;Christmann, Stefan;Thoroe, Lars;Schumann, Matthias
    • 한국경영정보학회:학술대회논문집
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    • pp.1088-1095
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    • 2008
  • The outpaced growth of online channel sales over the traditional retail sales is a result from superior shopping convenience that online stores offer to their customers. One major source of online shopping convenience is a personalized store that reduces customer's shopping time. personalization of an online store is accomplished by using various in-store shopping behavior data that the Internet and Web Technology provides. Brick-and-mortar retailers have not been able to make this type of data available for their stores until now. However, RFID technology has now opened a new possibility to personalization of traditional retail stores. In this paper, we propose BRIMPS (BRIck-and-Mortar Personalization System) as a system that brick-and-mortar retailers may use to personalize their business and become more competitive against online retailers.

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Research on Personalization for Social Network Service in IPTV (IPTV 소셜네트워크서비스를 위한 개인화에 관한 연구)

  • Kim, Hyun-Suk;Kim, So-Hyun
    • 한국HCI학회:학술대회논문집
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    • pp.884-887
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    • 2009
  • Social Network Service has been extremely popular these days and providing diverse features and functions to users. Social networking and interest sharing in between users are key factors of SNS and this circles back to draw more users to the service. Web is the first media to provide SNS and mobile is the next. The service based on mobile environmental uniqueness such as Location-based-service(LBS) is the key success factors to convert users to web SNS to mobile SNS. TV has also been a possible SSN market to draw users to share interests and participation. However TV has been always community electronics in family members and personalization to provide SNS has been barrier to overcome. In this study, we explorer ideas of key factors of personalization in TV environment and conducted a field study to define characteristics of TV personalization in terms of depth, method, style and structure. Research finds out that there are significant differences in these categories.

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The Relationship of Privacy Violation and Psychological Distance in Korean Ubiquitous Government Service (한국 유비쿼터스 정부 서비스에서의 사생활 침해와 심리적 거리와의 관계)

  • Cho, Sung-Bin;Kim, Jin-Hwa;Ha, Byoung-Chun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.2
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    • pp.15-34
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    • 2009
  • Today the u-government services are becoming more personalized and intelligent. For the successful implementation of personalization, individual user's privacy concerns must be respected and taken care of. Based on the empirical survey results, this research summarizes the reluctance to the government's use of private information using six categories. We measure user's psychological distance toward e-government using the four levels, adopting the suggestions by the Proxemics. Since a positive correlation is Identified between people's psychological Intimacy toward e-government and their tolerance to the use of private Information, the amount and/or types of private information should be sequentially used in personalization systems. Initially allowing the least intolerable private information such as occupation information, the personalization system should additionally use the next tolerable Information such as health information or service request/interest information, as user's psychological distance toward government services becomes shorter.

Personalization Using Member Properties in the Physical Locator (실 위치지정자 자격으로서의 멤버 특성을 활용한 개인화 작업)

  • Lee Deok-Keun;Yu Han-Ju;Ch In-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.3
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    • pp.101-110
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    • 2005
  • A virtual locator is a logical locator based on the contents of a physical locator. These contents can be existing member properties in the physical locator. Using virtual locator, we can accomplish personalization which is the technology area associated most often with CRM. In this study, however, what are called virtual locators in many OLAP models would be treated as physical locators for many unique aggregation levels. By using physical locators, we can bring a successful e-business.

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A Study of Factors Affecting Mobile Widget-based Personalized Services (모바일 위젯기반 개인화 서비스의 영향 요인에 관한 연구)

  • Lee, Ji-Eun;Shin, Min-Soo;Woo, Jung-Eun
    • Journal of Information Technology Services
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    • v.9 no.2
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    • pp.21-42
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    • 2010
  • As digital convergence and mobile services evolve, personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This sort of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobile widget service. In this study, we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect of the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction for personalized services.