• The Korean Journal of Franchise Management
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• v.12 no.3
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• Journal of Technology Innovation
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• v.23 no.4
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• pp.177-203
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• 2015

The objective of the study is to identify the relationship among dominant design determinant factors, product core elements and digital TV. For that, this study uses structural equation modeling through a questionnaire. As a result, dominant design determinant factors effect on product core element such as display, design, characters while display and design influence on dominant digital TV. The study is expected for our TV firms to utilize our research as basic data to build their strategy so as to keep as first movers forever.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 2006.04a
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• pp.192-199
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• 2006

BIM is a collaborative. model-based way to work. Structural BIM is one of the key elements in the building process where the majority of structural information is created. Open BIM interfaces make it possible for all design information to be produced and managed within a single 3D product model. To make structural BIM a reality between owners, general contractors, architects and engineers. the software used need to be open in their communication. We used to Tekla Structures to provide an open environment through standard interfaces and Tekla Open API collaboration. We have developed MCP(machine cutting plan) and PIM(product information management)to provide cutting plan and drawing and manage to B.O.M, Materials, Production, Shipping and Project.

• Structural Engineering and Mechanics
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• v.44 no.1
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• pp.73-84
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• 2012

This paper strongly addresses to the problem of the mechanical systems in which parameters are uncertain and bounded. Interval calculation is used to find sharp bounds of the structural parameters for infilled frame system modeled with finite element method. Infill walls are generally treated as non-structural elements considerably to improve the lateral stiffness, strength and ductility of the structure together with the frame elements. Because of their complex nature, they are often neglected in the analytical model of building structures. However, in seismic design, ignoring the effect of infill wall in a numerical model does not accurately simulate the physical behavior. In this context, there are still some uncertainties in mechanical and also geometrical properties in the analysis and design procedure of infill walls. Structural uncertainties can be studied with a finite element formulation to determine sharp bounds of the structural parameters such as wall thickness and Young's modulus. In order to accomplish this sharp solution as much as possible, interval finite element approach can be considered, too. The structural parameters can be considered as interval variables by using the interval number, thus the structural stiffness matrix may be divided into the product of two parts which correspond to the interval values and the deterministic value.

• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.421-433
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• 2014

The aim of this study was to provide compression wear manufacture brands with information needed for product development. 8 tops and 7 bottoms from widely recognized compression wear manufacture brands were selected, and their product structural elements were analyzed, too. The results showed that most compression wear designs were applications of cutting lines designed considering muscle movements of the human body. The average number of cutting lines for patterns and designs were 14 for tops and 15 for bottoms. Different colored material was mainly used on the top for areas that require ventilation or high movement during sports for tops, and for areas that require muscle and joint support during sports for bottoms. The functionality of top materials were found to be stretch, muscle support, moisture absorption and high speed drying, warmth and ventilation for tops, in order of frequency, and stretch, muscle support, moisture absorption and high speed drying, and pressure for bottoms, in order of frequency. Tops were cut in the direction of the lengthwise grain, and bottoms were not only cut in the direction of the lengthwise grain, but also in the direction of the crosswise grain and bias for many products. Tops consisted of an average of 13 organically connected panels, and bottoms consisted of an average of 18 organically connected panels, which was analyzed to improve functionality. The average clothing surface area stretch rate was 85.7% for tops and 70.0% for bottoms, indicating that bottoms were designed to have higher strain rates compared to tops.

• Structural Engineering and Mechanics
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• v.18 no.5
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• pp.565-589
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• 2004

The present paper concerns the macroscopic overall description of rheologic properties for steel wire and synthetic fibre cables under variable loading actions according to non-linear creep and/or relaxation theory. The general constitutive equations of non-linear creep and/or relaxation of tension elements - cables under one-step and the variable stress or strain inputs using the product and two types of additive approximations of the kernel functions are presented in the paper. The derived non-linear constitutive equations describe a non-linear rheologic behaviour of the cables for a variable stress or strain history using the kernel functions determined only by one-step - constant creep or relaxation tests. The developed constitutive equations enable to simulate and to predict in a general way non-linear rheologic behaviour of the cables under an arbitrary loading or straining history. The derived constitutive equations can be used for the various tension structural elements with the non-linear rheologic properties under uniaxial variable stressing or straining.

• Journal of the Korean Society of Costume
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• v.54 no.2
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• pp.1-9
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• 2004

This research aims at the development of Korean fashion design for the world market, which combines the western beauty and Korean tradition into the product design focusing on the styling concept. Through the example-analysis of structural elements which form Europe and Korean fashions, the styling concepts of functional change, beauty-combination, and tradition-conservation. are derived. The results are as follows : 1. Functionality needs to be improved by the structural change and the development of new materials from the traditional materials. 2. Beauty should come from the combination of natural patterns and western-spatial allocation, as well as from the front combination of western-beauty. 3. Tradition needs to be kept as Korean beauty and representation skills in the colors, accessaries, and in the spatial design. The styling concept for Korean fashion design in this research is related to the visual structural elements, and is not expanded to the styling concept of Korean image and/or feeling. Therefore future researches may follow on these un-expanded points. and also may continue the wide comparison between the Korean fashion design and oriental image fashion in Europe.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.108-119
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• 2024

In this study, we aimed to propose enhancements to the dimensions and design of walking aids tailored for elderly women. Specifically, we focused on wheeled walking assistance devices and aligned each structural component with the appropriate human body dimensions to suggest appropriate product dimensions organized by size clusters, aiming to maximize the practicality of the results. We extracted essential factors required for product design, including human body size elements. The dimension extraction method was clustered to establish connections between key human body parameters-such as height, weight, and age groups-and product dimensions. We conducted a comparative analysis of walking aid product dimensions according to the design elements and sizes of models currently available in the market. The outcomes of this study offer objective, data-driven insights into areas where existing models on the market could benefit from improvement and we anticipate that the findings of this study will provide a solid, quantitative foundation for individuals when selecting the most suitable model for their needs.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.157-163
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• 2020

This paper is a product design convergence study to improve the aesthetic quality of CIGS solar cells for utilizing urban living structures, identifying problems of existing solar cell panels and drawing expert aesthetic elements for improving CIGS solar cells through survey and [Group discussion of experts] based on aesthetic elements of product design. Out of the aesthetic elements derived, the top three models of the product design process were 'environmental harmonization', 'pattern balance', and 'period universality' to derive the design and assembly design of the CIGS solar cell module for improving aesthetic quality, and applied to apartments, veranda, windows, and streetcar through product simulation. This study is suitable for applying aesthetic and CIGS solar cell function later to actual urban living structure, and future research direction needs to be studied on various patterns and structural design development of design.

• Journal of Korea Technical Association of The Pulp and Paper Industry
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• v.41 no.1
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• pp.17-23
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• 2009

The influence of different forming elements on the local paper structure and the related paper properties was investigated in this study. Specifically, a conventional papermaking foil system and a velocity induced drainage (VID) system were compared. The study involved the analysis of the product samples obtained from the commercial machine trials. The paper samples produced with VID forming systems showed better formation. The deterministic patter in the local structural profile map of the Foil samples indicated the structure of foil samples was more supple after forming process and then easier to be marked by various fabrics such as wet pressing fabric. The higher bulk was observed in the VID samples, which resulted in higher scattering coefficient, lower ZDT strength, and higher bending stiffness.