• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• 기술혁신연구
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• 제23권4호
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• pp.177-203
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• 2015

본 연구의 목적은 TV산업에서 지배적 디지털 TV에 영향을 미치는 지배적 디자인 결정요인과 제품핵심요소를 규명하는 것이다. 이를 위하여, 전문가 설문조사를 통해 자료를 수집하고, 구조방정식 모형을 이용하여 분석하였다. 연구 결과, 지배적 디자인의 결정요인은 디스플레이, 디자인, 특성에 영향을 주고 디스플레이와 디자인이 지배적 디지털 TV를 만드는 데 영향을 주는 것으로 밝혀졌다. 본 연구는 우리나라 TV기업이 지속적으로 지배적 디자인을 선도하여 선도자로서의 역할을 유지토록 사업전략 수립의 기초자료로써 큰 의미가 있다 하겠다.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2006년도 정기 학술대회 논문집
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• pp.192-199
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• 2006

BIM is a collaborative. model-based way to work. Structural BIM is one of the key elements in the building process where the majority of structural information is created. Open BIM interfaces make it possible for all design information to be produced and managed within a single 3D product model. To make structural BIM a reality between owners, general contractors, architects and engineers. the software used need to be open in their communication. We used to Tekla Structures to provide an open environment through standard interfaces and Tekla Open API collaboration. We have developed MCP(machine cutting plan) and PIM(product information management)to provide cutting plan and drawing and manage to B.O.M, Materials, Production, Shipping and Project.

• Structural Engineering and Mechanics
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• 제44권1호
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• pp.73-84
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• 2012

This paper strongly addresses to the problem of the mechanical systems in which parameters are uncertain and bounded. Interval calculation is used to find sharp bounds of the structural parameters for infilled frame system modeled with finite element method. Infill walls are generally treated as non-structural elements considerably to improve the lateral stiffness, strength and ductility of the structure together with the frame elements. Because of their complex nature, they are often neglected in the analytical model of building structures. However, in seismic design, ignoring the effect of infill wall in a numerical model does not accurately simulate the physical behavior. In this context, there are still some uncertainties in mechanical and also geometrical properties in the analysis and design procedure of infill walls. Structural uncertainties can be studied with a finite element formulation to determine sharp bounds of the structural parameters such as wall thickness and Young's modulus. In order to accomplish this sharp solution as much as possible, interval finite element approach can be considered, too. The structural parameters can be considered as interval variables by using the interval number, thus the structural stiffness matrix may be divided into the product of two parts which correspond to the interval values and the deterministic value.

• 한국의류산업학회지
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• 제16권3호
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• pp.421-433
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• 2014

The aim of this study was to provide compression wear manufacture brands with information needed for product development. 8 tops and 7 bottoms from widely recognized compression wear manufacture brands were selected, and their product structural elements were analyzed, too. The results showed that most compression wear designs were applications of cutting lines designed considering muscle movements of the human body. The average number of cutting lines for patterns and designs were 14 for tops and 15 for bottoms. Different colored material was mainly used on the top for areas that require ventilation or high movement during sports for tops, and for areas that require muscle and joint support during sports for bottoms. The functionality of top materials were found to be stretch, muscle support, moisture absorption and high speed drying, warmth and ventilation for tops, in order of frequency, and stretch, muscle support, moisture absorption and high speed drying, and pressure for bottoms, in order of frequency. Tops were cut in the direction of the lengthwise grain, and bottoms were not only cut in the direction of the lengthwise grain, but also in the direction of the crosswise grain and bias for many products. Tops consisted of an average of 13 organically connected panels, and bottoms consisted of an average of 18 organically connected panels, which was analyzed to improve functionality. The average clothing surface area stretch rate was 85.7% for tops and 70.0% for bottoms, indicating that bottoms were designed to have higher strain rates compared to tops.

• Structural Engineering and Mechanics
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• 제18권5호
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• pp.565-589
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• 2004

The present paper concerns the macroscopic overall description of rheologic properties for steel wire and synthetic fibre cables under variable loading actions according to non-linear creep and/or relaxation theory. The general constitutive equations of non-linear creep and/or relaxation of tension elements - cables under one-step and the variable stress or strain inputs using the product and two types of additive approximations of the kernel functions are presented in the paper. The derived non-linear constitutive equations describe a non-linear rheologic behaviour of the cables for a variable stress or strain history using the kernel functions determined only by one-step - constant creep or relaxation tests. The developed constitutive equations enable to simulate and to predict in a general way non-linear rheologic behaviour of the cables under an arbitrary loading or straining history. The derived constitutive equations can be used for the various tension structural elements with the non-linear rheologic properties under uniaxial variable stressing or straining.

• 복식
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• 제54권2호
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• pp.1-9
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• 2004

This research aims at the development of Korean fashion design for the world market, which combines the western beauty and Korean tradition into the product design focusing on the styling concept. Through the example-analysis of structural elements which form Europe and Korean fashions, the styling concepts of functional change, beauty-combination, and tradition-conservation. are derived. The results are as follows : 1. Functionality needs to be improved by the structural change and the development of new materials from the traditional materials. 2. Beauty should come from the combination of natural patterns and western-spatial allocation, as well as from the front combination of western-beauty. 3. Tradition needs to be kept as Korean beauty and representation skills in the colors, accessaries, and in the spatial design. The styling concept for Korean fashion design in this research is related to the visual structural elements, and is not expanded to the styling concept of Korean image and/or feeling. Therefore future researches may follow on these un-expanded points. and also may continue the wide comparison between the Korean fashion design and oriental image fashion in Europe.

• 한국의류학회지
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• 제48권1호
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• pp.108-119
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• 2024

In this study, we aimed to propose enhancements to the dimensions and design of walking aids tailored for elderly women. Specifically, we focused on wheeled walking assistance devices and aligned each structural component with the appropriate human body dimensions to suggest appropriate product dimensions organized by size clusters, aiming to maximize the practicality of the results. We extracted essential factors required for product design, including human body size elements. The dimension extraction method was clustered to establish connections between key human body parameters-such as height, weight, and age groups-and product dimensions. We conducted a comparative analysis of walking aid product dimensions according to the design elements and sizes of models currently available in the market. The outcomes of this study offer objective, data-driven insights into areas where existing models on the market could benefit from improvement and we anticipate that the findings of this study will provide a solid, quantitative foundation for individuals when selecting the most suitable model for their needs.

• 한국융합학회논문지
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• 제11권4호
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• pp.157-163
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• 2020

본 논문은 도시 생활구조물 활용을 위한 CIGS 태양전지 심미성 향상 제품디자인 개발융합연구로써, 기존 태양전지 패널의 문제점을 파악하고 제품디자인의 심미성 요소를 바탕으로 설문조사와 FGD [전문가 집단 토론]를 통해 CIGS 태양전지 심미성 향상을 위한 전문적인 심미성 요소를 도출하였다. 도출된 심미성 요소 중 '환경 조화성', '패턴 균형성', '시대 보편성' 이렇게 상위 3종을 콘셉트로 제품 디자인 프로세스를 진행하여 심미성 향상을 위한 CIGS 태양전지 모듈 디자인과 어셈블리 디자인을 도출하였으며, 제품 시뮬레이션을 통해 아파트, 베란다와 창호, 스트릿퍼니처에 적용했다. 본 연구는 추후 실제 도시 생활구조물에 활용해 심미성과 CIGS태양전지의 기능을 적용하기에 적합하며, 향후 연구방향은 다양한 패턴과 구조적 디자인개발에 관한 연구가 필요하다.

• 펄프종이기술
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• 제41권1호
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• pp.17-23
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• 2009

The influence of different forming elements on the local paper structure and the related paper properties was investigated in this study. Specifically, a conventional papermaking foil system and a velocity induced drainage (VID) system were compared. The study involved the analysis of the product samples obtained from the commercial machine trials. The paper samples produced with VID forming systems showed better formation. The deterministic patter in the local structural profile map of the Foil samples indicated the structure of foil samples was more supple after forming process and then easier to be marked by various fabrics such as wet pressing fabric. The higher bulk was observed in the VID samples, which resulted in higher scattering coefficient, lower ZDT strength, and higher bending stiffness.