• Title/Summary/Keyword: purchasing

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Effects of the Purchasing Situation in Store on Apparel Purchasing Behavior According to the Shopping Motivation (쇼핑동기에 따른 의류점표내 구매상황이 구매행동에 미치는 영향에 관한 연구)

  • 이희진;박은주
    • The Research Journal of the Costume Culture
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    • v.8 no.3
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    • pp.349-359
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    • 2000
  • The purposes of the study were to investigate the causal relationships between shopping motivation, purchasing situation in store, experienced affection, and purchasing behavior. We collected data from 430 consumers shopping in the apparel store of two department in Busan, and analyzed by factor analysis and regression analysis. The result of this study were as follows ; 1. Purchasing situations which influenced consumers'apparel purchasing behaviors in apparel store were consisted of four factors such as Physical factor, Product factor, Inter-personal Factor and Salesmen factor. 2. Experienced affections in apparel store were consisted of four factors such as Pleasure, Ignorance, Superiority and Insecurity. 3. The main causal course of the apparel purchasing behavior was the shopping motivation → the purchasing situation in store (→the experienced affection in store) → the apparel purchasing behavior. 4. Shopping motivation appeared to be the most important variable determining purchasing behavior in apparel store. Especially, the superiority experienced in store appeared to be positive effects. 5. The causal relationships of purchasing behavior in apparel store were significant differences between two relationships by shopping motivations. In conclusion, this study showed that purchasing situation in apparel store effected on purchasing behavior with the different causal relationships by shopping motivations.

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The Impact of Store Image Preferences on Clothing Impulse Purchasing of Male College Students (남자대학생의 점포이미지 선호가 의류제품 충동구매에 미치는 영향 연구)

  • 황진숙;신영필
    • Journal of the Korean Society of Costume
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    • v.51 no.3
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    • pp.51-58
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    • 2001
  • The purpose of this study was to investigate the effects of store image preferences on clothing impulse purchasing of male college students. The sample included 290 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that store image preferences consisted of five factors : promotion, display, service, product, brand preferences. Clothing impulse purchasing consisted of product-driven impulse purchasing, situation-driven impulse purchasing, emotion-driven impulse purchasing. Multiple regression revealed that there were significant effects of store image preferences on dimensions of clothing impulse purchasing. For example, promotion preference factor had a positive impact on product-driven impulse purchasing and situation-driven impulse purchasing, but had a negative impact on emotion-driven impulse purchasing. The relative importance of store image preference factors were different according to different dimensions of clothing impulse purchasing.

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The Effect of Cause Marketing towards Purchasing Intention and Purchasing Attitudes (윤리적 소비가치(코즈마케팅)가 구매태도와 구매의도에 미치는 영향)

  • Rhie, Jin-Hee
    • Journal of Information Technology Services
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    • v.14 no.3
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    • pp.19-31
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    • 2015
  • As the social value gradually increases, the company's social responsibilities are granted and there are a growing number of requirements for a public value to economic value for the company. The cause marketing which has become widely known, it allows us to realize these values and in dictionary meaning, enterprises justification combines with marketing strategically, and is also illustrated as 'Cause Related Marketing.' For specific action plan, it is a marketing by connecting the selling of the product and donation to work out together to improve environment, public health, and poverty. This study examines how the cause marketing impact on the consumer's purchasing behaviour and purchasing intention and to find out whether there is an interrelationship. As a result, it turned out that cause marketing effect on purchasing attitudes and also the purchasing behaviour impact on the purchasing intention. Furthermore, the cause marketing influence on purchasing intention. As the idea of consumption gradually changes from the product consumption to value-based consumption as the time flows, the result of this research drew out the meaningful contents.

JIT Purchasing of Korean Manufacturers and It's Impact on Purchasing Performances (국내 제조기업의 JIT구매방식의 도입과 구매성과에 관한 연구)

  • Kim, Dae-Hong;Kim, Sang-Bin
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.29 no.3
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    • pp.55-61
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    • 2006
  • The purpose of this study is to propose guidelines for Introducing the JIT(Just-In-Time) purchasing to enhance the competitiveness of Korean manufacturing companies. This study employed an extensive survey on the use of the JIT purchasing systems among different Korean manufacturing companies to understand the current status of the JIT purchasing in use and to identify the benefits from implementing JIT purchasing. The survey has covered 163 manufacturing companies of different sizes from various sectors of Korean industries including electronics, automobiles, machineries, and textiles. The research results support that the JIT purchasing would contribute to increase the purchasing performances of Korean manufacturing companies.

A Longitudinal Study on the Effects of the Governance Structure of MRO e-Marketplace on Purchasing Performance (MRO e-Marketplace의 지배구조와 구매업무성과에 관한 종단적 연구)

  • Kang, So-Ra;Yang, Hee-Dong;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.121-148
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    • 2005
  • This study focuses on MRO e-Marketplace and attempts to research how companies select the structure of e-Marketplace governance and how it influences purchasing performance. Furthermore, a longitudinal study is conducted to analyze the dynamic relationship between variables in our research model. The research gives the following results. First, as the utilization level of e-Marketplace increases, the level of relational exchange between purchasing company and e-Marketplace increases. The increased utilization level enhances purchasing efficiency rather than reducing purchasing price. Secondly, as the level of relational exchange between purchasing companies and e-Marketplace increases, system integration increases, whereas supply externality decreases. Accordingly, system integration improves purchasing efficiency, whereas the low supply externality does not help lower purchasing price. Third, compared to the initial growth stage, the stable stage of e-Marketplace has the significantly increased level of relational exchange and purchasing efficiency through system integration, rather than the reduction of purchasing price by supply externality.

An Effect of Clothing Purchasing Situation on Perceived Risk and Information Search Behavior (의복구매상황에 따른 위험지각과 정보원 활용에 대한 연구 - 자기사용 상황과 선물구매 상황을 중심으로 -)

  • 임경복
    • The Research Journal of the Costume Culture
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    • v.8 no.3
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    • pp.450-459
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    • 2000
  • The purpose of this study was to test the effect of the clothing purchasing situation on the preceived risk and information search behavior. Data were obtained from 369 students who were studying in Semyung University. The results of this study were as follows : 1. Students gave the clothing to their favorites as a gift 1 to 2 times in a year. And they thought self using purchasing was more important than gift giving purchasing. 2. In gift giving purchasing, perceived risks were higher than self using purchasing. But the economic risk was the exception. In that case, students showed more information search behavior except family search source. 3. According to the situation, main and interactive effect of sex and involvement level on perceived risk and information search behavior were significant. In self using purchasing, involvement level had the main effect to the type of information search behavior. But the family search source was the exception Also in gift giving purchasing, they showed the same results. In self using purchasing, main effects of sex and involvement level on perceived risk were significant. Also in gift giving purchasing, they showed the same results, but the socio-psychological risk was the exception.

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The Relationship between Consumers' Life Style and Purchasing Frequency among the Purchasing Behaviors in Internet Shopping Mall (소비자의 라이프스타일과 인터넷 쇼핑몰에서의 상품별 구매횟수 관게 연구)

  • Kim, Si-Wuel;Park, Bae-Jin;Park, Hea-Ryung
    • Fashion & Textile Research Journal
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    • v.6 no.2
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    • pp.184-194
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    • 2004
  • The purpose of this study was to understand the relationship between life style that a consumer is pursuing and purchasing frequency among the purchasing behaviors in internet shopping mall. As a result, the factors of life style with respect to purchasing attitude of the consumer were categorized into 'price advising type', 'price-quality identifying recognition type', 'brand-oriented type', 'shopping time-effort non-investment type', and 'price-quality comparing type'. It showed that there was a close relationship between the life style and the purchasing frequency in internet shopping mall and that there was a significant influence between the life style and the purchasing frequency. The result of this study indicated that the relationship between the life style and purchasing frequency in internet shopping mall was actualized by measuring the purchasing inclination of the consumer under various situations of psychologically descriptive characteristics and desire and simulation. Therefore, this fact suggests that it is very important to measure the accurate purchasing attitude of its consumer when setting up the marketing strategy of internet shopping mall.

Strategies for Regional Consumption Revitalization of Local Food by Analysis on Purchasing Behavior and Intention (지역농산물의 구매행태 및 의향 분석에 따른 지역 내 소비활성화 방향)

  • Heo, Seung-Wook
    • Korean Journal of Organic Agriculture
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    • v.21 no.4
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    • pp.589-600
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    • 2013
  • The Purpose of this paper is to analysis on consumer's purchasing behavior and intention of local food. To analysis consumer's purchasing behavior, a series of homemaker surveys were conducted. The sample size of the survey is 416 respectively. As a survey result, consumer's purchasing behavior shows that purchasing ratio of local food and buying place is various type. By decision tree model analysis showed that consumer's purchasing intention is enough to establishing local food system in region. Therefore, strategies for regional consumption are needed expression of the place city and county of origin, diversification of purchasing item and buying area, and sustainable improvement for safety and trust on local food.

Reexamination of Effect of Perceived Risk on Purchasing Intention (위험이 구매의도에 미치는 영향의 재조명 : 전자상거래 이용자 집단의 혁신성을 중심으로)

  • Kwon, Sun-Dong;Chun, Dal-Young;Kim, Yong-Young
    • Journal of Information Technology Applications and Management
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    • v.19 no.2
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    • pp.233-247
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    • 2012
  • There are so many studies on perceived risk and purchasing intention. But the results of those studies were inconsistent; some studies showed the positive effect of perceived risk on purchasing intention; others showed the negative effect. This research supposed that the inconsistence of studies resulted from the difference of group innovativeness and set up research hypotheses : among users from the lower innovativeness group, perceived risk has a negative effect on purchasing intention, but from the higher group, perceived risk has a positive effect on purchasing intention. We compared Internet shopping mall users of South Korea representing low innovativeness with those of China representing high innovativeness. The results provided that among South Korean users, perceived risk had the statistically insignificant negative effect on purchasing intention, but among Chinese users, it had the statistically significant positive effect on purchasing intention. Additionally, this study found that perceived risk influenced users' fun which in turn influenced purchasing intention.

Consumer's Textile Sensibility in regard to Purchase Experience of Apparel Products in e-Business

  • Shin, Sang-Moo
    • Journal of Fashion Business
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    • v.6 no.6
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    • pp.105-111
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    • 2002
  • E-business has been regarded as new type of marketing channels and has been growing rapidly. The purpose of this study was to investigate textile sensibility depending on consumers' purchase experience of apparel product in e-business. The analyses of 202 questionnaires were conducted by frequency, mean, and standard deviation, and t-test using SPSS 10.0. Computer setting environment was 1280$\times$1024 resolution with 96 DPI (dots per inch) for this experiment. The results of this research were as follows: Melton (flat axis), habutae (thin axis), suede (wet axis), and terry (rustic axis) showed that there were no significant differences in textile sensibility regarding purchasing experience in the cyber apparel store. But oxford (hard axis) showed that purchasing experience group perceived less modern and smooth textile sensibility than no purchasing experience group. In case of linen (dry axis), purchasing experience group showed less modern textile sensibility. In case of muslin (soft axis), purchasing experience group had more flat and less soft textile sensibility than no purchasing experience group. In case of homespun (thick axis), purchasing experience group perceived less modern textile sensibility than no purchasing experience group.