• Korean journal of communication and information
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• v.19
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• pp.65-93
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• 2002

This research deals with meanings and issues of 'broadcasting area' in which trans-regional broadcasting media such as satellite broadcasting and webcasting provoked. The issues around broadcasting area have raised the examination of fundamental broadcasting philosophy in Korea, i.e. establishment of broadcasting area intends to foster new media development? or protect local culture and local journalism? After assessing current criticisms around the broadcasting area, this study particularly addresses re-transmission outside the broadcasting area, satellite broadcaster's re-transmission of terrestrial channels, and widening of broadcasting area. This research argues that broadcasting area has lost its raison-etre due to the advent of new communication technology, even though it was maintained to protect regional broadcasting stations. Therefore it argues that now is the right time to change the broadcasting area in the digital media era. This approach could strengthen the competitiveness of regional broadcasting stations and solve the rows surrounding broadcasting areas.