• Asian Pacific Journal of Cancer Prevention
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• v.16 no.15
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• pp.6719-6727
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• 2015

Background: The objective of this study was to assess the readability, suitability, and health content of cancer screening information in municipal newspapers in Japan. Materials and Methods: Suitability Assessment of Materials (SAM) and the framework of Health Belief Model (HBM) were used for assessment of municipal newspapers that were published in central Tokyo (23 wards) from January to December 2013. Results: The mean domain SAM scores of content, literacy demand, and layout/typography were considered superior. The SAM scores of interaction with readers, an indication of the models of desirable actions, and elaboration to enhance readers' self-efficacy were low. According to the HBM coding, messages of medical/clinical severity, of social severity, of social benefits, and of barriers of fear were scarce. Conclusions: The articles were generally well written and suitable. However, learning stimulation/motivation was scarce and the HBM constructs were not fully addressed. Practice implications: Articles can be improved to motivate readers to obtain cancer screening by increasing interaction with readers, introducing models of desirable actions and devices to raise readers' self-efficacy, and providing statements of perceived barriers of fear for pain and time constraints, perceived severity, and social benefits and losses.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.119-128
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• 2015

The demand of reflective display devices are increasing by widespread of electronic books. In this study, the emotional and reading state for reading material of paper books, reflective display, and LCD display were compared to each other. In order to determine the consumers' sensibility of E-ink e-book the emotional assessment of three different types of books was evaluated following with readability assessment and preference experiment. These experiments controlled contents on the screen by using masks to hide hardware aspects of contents. The results of the sensibility reactions by emotional-vocabulary-experiment using semantic scale show that E-ink is closer to paper than LCD. The readability and preference questionnaire for the experimental results show that e-ink is preferred than LCD and paper was preferred or seem similar to E-ink. The conclusions shows that E-ink and paper has similar sensibility and E-ink e-book is expected to replace paper books.