• Journal of Fashion Business
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• v.24 no.5
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• pp.89-105
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• 2020

This study considers aesthetic characteristics by examining red carpet dress in China film festival. The research methods were quantitative and qualitative analysis of red carpet dress images collected from 2015 to 2019 on websites according to four criteria following previous research on red carpet dresses. The results of the study are as follows. First, the analysis of red carpet dress silhouettes showed that A-line silhouettes, slim silhouettes, and mermaid silhouettes appeared. Second, in terms of colors, one color, black, represented a higher proportion of the dress colors than the combination of different colors. Third, soft texture occupied the highest proportion of material textures, and combinations of materials with different textures were also used. In the case of patterns, the proportion of dresses without patterns was high, and natural patterns were found in the largest proportion. Beads and sequins accounted for most of the dress details, and the analysis showed that various detail types such as embroidery, slits, ruffles, and belts were used in the red carpet dresses. The aesthetic characteristics of the red carpet dresses worn at the China film festival were analyzed as sensual, elegant, decorative, and simple.

• Journal of Fashion Business
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• v.18 no.3
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• pp.148-166
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• 2014

The purpose of this study is to establish the basic materials necessary for red carpet fashion design by examining the formativeness and fashion images of red carpet dresses at film festivals in the Great China Region. For the purpose of this study, research methods include a literature review on the origin and significance of red carpet dresses, the characteristics of film festivals in the Great China Region and their red carpet dresses as well as an analysis of the formative features and images of 615 red carpet dresses collected from each film festival official homepage, diverse media articles, and online search sites (www.google.com, www.hao123.com). The research finding can be summarized as follows: First, the formative features of red carpet dress designs were analyzed herein. It was found that the most frequently appearing type of silhouette was straight followed by hourglass and bulk in order. More specifically these included fit and flare, mermaid, trapeze, and slim in order. For the neckline styles, strapless was the most frequently seen followed by camisole, jewel, and one shoulder. Solid colors were more often seen than multiple colors. Bk, W, R, and YR were the most frequent main solid colors in order. Solid materials were frequent as well, such as soft and shiny materials. Non-patterned and unadorned styles were most frequent as for pattern types and details and trimmings. Second, the fashion images of red carpet dresses in the Great China Region were analyzed. The most frequent images were elegant, feminine, ethnic, modern, classic, avant-garde, others, mannish and sportive, in order.